PROJECT REPORT

ADVANCED PERFORMANCE MANAGEMENT

UIA20402J

By

DHARSHAN NARAYANAN J

Register Number – RA2131207010026

BCOM (HONS) INTERNATIONAL

ACCOUNTING AND FINANCE

2021-2024 Batch

DEPARTMENT OF COMMERCE

COLLEGE OF SCIENCE AND HUMANITIES

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

KATTANKULATHUR

APRIL - 2023
 CERTIFICATE

This is to certify that this is a Bonafede practical work submitted by DHARSHAN

NARAYANAN J with the REGISTER NUMBER - RA2131207010020 of Bachelor of
Commerce Honors International Accounting and Finance, College of Science and
Humanities, SRM Institute of Science and Technology, Kattankulathur submitted during the
Academic year 2022-2023 for the partial fulfillment of the Practical Examination for the
course titled – “ADVANCED PERFORMANCE MANAGEMENT” under B.com honors
International Accounting and Finance.

FACULTY INCHARGE HEAD OF THE DEPARTMENT

INTERNAL EXAMINER I INTERNAL EXAMINER II

 DECLARATION

I, DHARSHAN NARAYANAN J (RA2131207010020), hereby declare that the work which is

being presented in the Report entitled “ADVANCED PERFORMANCE MANAGEMENT”
in the partial fulfillment of the requirements for the award of the degree of Bachelor of
Commerce (Honors) International Accounting and Finance, College of Science and Humanities,
SRM Institute of Science and Technology, Kattankulathur. Under the supervision of Mrs.
Lavanya. V, the Department of Commerce is my own and original work carried out and has not
been submitted earlier to any other University / Institution.

Place: Chennai
Date: ( DHARSHAN NARAYANAN J )
 TABLE OF CONTENTS

S.NO TOPICS PAGE NO

1. BCG MATRIX OF BRITANNIA 1-4

SWOT ANALYSIS OF BRITANNIA 5-9

2. PESTLE ANALYSIS OF BRITANNIA 10-14

MISSION OF BRITANNIA 15-17

3. CUSTOMER RELATIONSHIP MANAGEMENT OF

18-21
BRITANNIA

MANAGEMENT INFORMATION SYSTEM OF BRITANNIA 22-25

4. BUSINESS IEDA 26-30

5. BALANCE SCORECARD METHOD OF ROYAL ENFIELD 31-33

CORPORATE FAILURE OF TATA 34-36