State of Beauty

2023
CEW

Tara James Taylor

February 2023

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Consumer LLC. AllReserved.
Rights Reserved.
 46% 46%
Mental Financial /
wellness job security
The state of
consumers is Maintains 1st rank Up from 5th rank

unsettled vs. Mid ‘22 vs. Mid ‘22

What’s more important to

consumers in 2023?

46% 44%
Physical Saving for
wellness unforeseen
circumstances

Up from 2nd rank Maintains 4th rank

Source: NielsenIQ 2023 Consumer Outlook Survey vs. Mid-year Outlook July 2023 (23 markets)
vs. Mid ‘22 vs. Mid ‘22 2
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 The Full View of the Beauty Marketplace +90 Markets Measured
Worldwide

Uncover blind spots and stay ahead of emerging trends

with a holistic view of beauty consumers

Understand the purchase drivers within the full

omnichannel marketplace with more coverage: Beauty Supply,
Department Stores, Drug, Grocery, Dollar, Mass, Club, Specialty, Direct to
Consumer.....

Innovate to meet the ever-changing consumer

demand from sustainability claims, search terms to pack sizes

NIQ Strategy
Win the digital shelf, improve sales performance and
Our promise retailer collaboration through predictive analytics from cutting-edge
profitability, assortment, supply chain AI solutions

NielsenIQ delivers the Full

View, the world’s most
complete and clear Execute successful, data-driven strategies with access to
global, beauty industry experts and thought leaders
understanding of consumer
buying behavior that reveals
new pathways to growth.
…. Beautopia is possible
 2023 outlook:
6 themes

5
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2023 trend outlook
Taboo topics Sustainable beauty Self care or sacrifice

Innovation Celebrity brands Blurring lines of beauty

6
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Thank you.
For more information, visit our Beauty Hub at:
niq.com/beauty

Connect with me on LinkedIn:

www.linkedin.com/in/TaraJamesTaylor

Tara James Taylor

NIQ
SVP Global Beauty Vertical

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