UNIVERSITI TEKNOLOGI MARA CAWANGAN ALOR GAJAH MELAKA

FACULTY OF HOTEL AND TOURISM MANAGEMENT

DIPLOMA IN TOURISM MANAGEMENT

INTRODUCTION TO HOSPITALITY INDUSTRY

HTM 130

WHAT MALAYSIAN WANT TO EAT

PREPARED BY:NURWANI HAZIRAH BINTI ISKANDAR ZULKARNAIN

MATRIX NUMBER : 2021615758
CLASS : MHM111 1B
PHONE NUMBER : 019-5086641

PREPARED FOR : MOHAMAD DAIM DARSON

SUBMISSION DATE : 17 DECEMBER 2021
QUESTION 1: Explain what is the main factor that pushes and pulls Malaysians
to eat.

Answer:

The main factor that pushes and pulls Malaysians to eat is eating a well-balanced, diverse
diet that allows us to acquire the proper quantity of nutrients every day keeps us healthy,
helps us fight illness, maintains our energy levels, keeps our thoughts active, influences our
mood, and many other vital things. Regular meals also help punctuate the day, especially if
you are living alone, or are unable to get out of the house often. Other than that, Malaysia is
a country that have a hot weather and Malaysian need to eat often to build an energy to go
through the day that we will lost energy because we are sweating due the hot weather.
There are many types of restaurant in Malaysia which is restaurant that introduce local food,
western, fast food restaurant, Japanese food, Korean food and many more that make
Malaysian get attractive to explore in eating.

In additional, the factor that pushes and pulls Malaysian to eat is there is many kind of food
that have been varied such as durian pizza which pizza is originally a savoury but people
make some variation to some food to make people attractive and desired to try it out.
Furthermore, sometimes people eat based of their emotional. For example, some people eat
when they are sad or depressed, while others eat when they are happy. Every person has a
different emotional connection to eating. Other than that, Malaysian also eat because of
some event or party. Food is usually the main thing or the main focus at any kind of social
event.
QUESTION 2: Analyze the above case, highlight three (3) related theories on the
topics available in HTM130.

Answer:

Three related theories on the topics available in HTM130 is forms of service, restaurant
ownership and franchise restaurant’s food service concept.

Firstly, the related theories on the topics available in HTM130 is forms of service. There are
many type of service but the service that related is quick services. Quick service is like fast-
food restaurant like KFC, McDonalds, Pizza Hut, Burger King and Domino’s Pizza that have
a counter service as people can just order, pay and get their food also they can just drive-
thru which is order and wait in the car. This type of service can make other people that are in
rush easier and does not have to standing and waiting at the counter.

Secondly, the related theories on the topics is restaurant ownership. In this case, I can relate
to chain restaurants. It is important to remember that these popular restaurants only make
up a minor part of the Malaysian food scene. The total number of units for all 25top chains is
around 3,900, accounting for less than 2% of the country's 155,000 restaurant locations.
That's a strong indication that there's still lots of room for chain penetration in Malaysia.
Operators are paying attention. For example, in the case study, McDonald, KFC, Pizza Hut
and many more that use quick-service explains the data about Malaysia’s chain
environment.

Lastly, the related theories on the topics is franchise restaurant’s food service concept.
There are agreements in place between the franchisee, who is an individual business owner,
and the franchisor, who is a franchise company. For examples, KFC, Pizza Hut, Burger King
and many more that use this type of concept.
QUESTION 3: Based on your understanding of the above case, identify any two (2)

Problems / challenges exist in Malaysian gastronomy.

Answer:

Based on my understanding of the above case, the problems/challenges exist in Malaysian

gastronomy is Challenging the dominance of Malaysian and American brands among top
players in the Malaysian restaurant scene, concepts from other countries are now moving
aggressively to gain market share in the emerging nation. Indian casual-dining chain
Barbeque Nation is moving into Malaysia as well as other Southeast Asian nations.
Sandwich-maker Isaac Toast and chicken specialist NeNe Chicken, both of South Korea,
have also opened their first Malaysia units. And the UK’s Costa Coffee—now owned by
Coca-Cola—has also recently inked a master franchise deal to grown further in the market.
These companies are betting that Malaysia is ripe for chain development.

Other than that, Players looking to make a splash in the Malaysian market should always
consider the existing popularity of spicy pan-Asian fare, pizzas and burgers, the dominance
of brands specializing in chicken, beverages, sweets and other fast foods, and consumers’
penchant for consuming meals outside the home at all times of day.
QUESTION 4: “Consumer data shows that many types of refreshing drinks are more
popular orders in Malaysia”. If you are an owner of a restaurant in Malaysia, do you
want to consider putting refreshing drinks in your menu? If yes, what type of
refreshing drinks will you put? Justify your answer.

Answer:

If I am the owner of a restaurant in Malaysia, I will consider putting refreshing drinks in my

menu. It is because the weather in Malaysia is hot and people will find something light and
fresh to drinks. I will put something fresh yet healthy in my menu such as fresh orange,
watermelon juice, apple juice, carrot juice, honeydew, dragon fruit and many more. There
are many benefits of fresh juice which is more fibre that supports good bacteria growth
digestive health. Other than that, fresh juice also filled with natural sugars that help our body
produce energy. In additional, fresh juice also provides a large quantity of water and keeping
our body hydrated to maintain the health and elasticity of our skin. Lastly, refreshing drinks
such as fresh juice provides a natural antioxidants that can help prevent or stop cell damage.
Juicing can also reduce the risk of cancer, boost the immune system, remove toxins from
our body and help us to lose weight.
Question 5: Write a brief conclusion of the trends in Malaysia.

Answer:

As a conclusion, I think the trends for food industry in Malaysia is Malaysian people always
eat outside and prefer an easy way to eat such as drive thru for fast food restaurant and
delivery service such as Pizza Hut, McDonald and many more. The trends in Malaysia
always change but never forget about their culture that represent Malaysia. Malaysian also
open with other culture foods nowadays. Because of its ethnic past, Malaysia provides a
wide range of cuisines. Each ethnic group has its own distinct flavours and cooking
traditions. Most people assume that ethnic groups naturally choose food from their own
cultures, but in these age of food trends, where fusion food has become increasingly
widespread, this may not be the case. As more vendors from across the world enter the F&B
sector, introducing their unique local dishes to Malaysia, a colourful palette of delicacies has
been introduced to the market over the years.