SEMESTER 2022/2023 SESSION (A222)

SBLE3133 ENGLISH FOR SMALL GROUP COMMUNICATION

GROUP AC

GROUP ASSIGNMENT

Anis Syamimi Binti Kamal Azira 280553

Muhammad Arif Farhan Bin Azhan 275680

Erika Nurfadhilahwati Mardiah Binti 278401

Mardi

Roslitah binti Madusah 296198

Nur Hanani Akhtar Binti A Wahab 279201

ASSIGNMENT 1: PROBLEM SOLVING DISCUSSION

Step 1: What is the nature of the problem facing us - pesent State, obstacles, goals?

During the holiday season, flight prices to East Malaysia tend to rise. Students from
East Malaysia studying in Peninsular Malaysia have reported problems returning
home in time for Hari Raya Aidilfitri. According to a report by Buletin TV3, Ayer Hitam
parliament member Wee Kan Siong, tweeted that the price of a flight ticket from
Kuala Lumpur to Tawau during Hari Raya could increase to as much as RM 3000.
The high cost of plane tickets is preventing many Sabahans from returning home for
Hari Raya, according to a Facebook post by Kinabatangan parliamentarian Datuk
Seri Bung Moktar Radin. The purpose of this discussion is to propose ideas that will
help East Malaysian students who come to Peninsular Malaysia for their studies save
money on airfare during the Hari Raya Aidilfitri holiday.

STEP 2: What might be done to solve the probem? (Brainstorming)

1. Fix the ceiling price of the airline tickets.
2. Special student fare programs.
3. Flexible booking and cancellation policies.
4. The government provides subsidies or incentives for airline tickets.
5. Creating a collaboration with student travel agencies with the airlines.

STEP 3: By What Specific Criteria Shall We Judge Our Possible Solutions?

CRITERIA DESCRIPTION

Affordability The amount of money needed to implement the solution or

suggestion. It should not be not too costly and should be
reasonable.

Repeatability The ability to use the same solution and get the same or similar
results multiple times.

Accessibility The quality of being easy to approach, reach, use, or

understand.
STEP 4: What are the relatives merits of our possible solutions? (Compare each
solution/suggestion according to the criteria outlined in STEP 3 using a table.)Then,
decide on the best solution.

CRITERIA SOLUTION 1: SOLUTION 2: SOLUTION 3:

Government Fix the Special student The government
Ceiling Price fare program provides subsidies
or incentives for
airline tickets.

Affordability Advantage: Advantage: Advantage:

The price will be fix Students may enjoy Improved
in particular amount a special price, cost-benefit ratio -
and everyone more affordable and encourage the
including students cheaper than normal adoption of certain
can allocate their ticket price. behaviours that
budget to afford the have long-term
tickets. Disadvantage: benefits for society.
Other than students
Disadvantage: might deceive and Disadvantage:
Price ceilings cause take advantage to Prioritising limited
a deadweight loss to afford the student resources based on
an economy, making price. educational
it more inefficient. demands and social
service needs is
crucial since
subsidising student
travel fees may shift
funding from other
educational or social
welfare
programmes.

Repeatability Advantage: Advantage: Advantage:

Repeatability and This method can be stimulating demand-
ceiling prices can done repeatedly as boost demand for
 contribute to social it won’t affect much specific goods or
equality by ensuring on the company services.
that essential goods revenue since the
and services are offer only applicable
Disadvantage: Due
affordable to all to students.
to issues including
segments of society.
fiscal capacity,
This prevents price Disadvantage:
political priorities,
discrimination and Season pass have
changes in
ensures that time limitations &
administration,
vulnerable or will be
financial restraints,
low-income disadvantages on
and altering policy
individuals have students that extend
objectives,
access to necessary or further study.
government support
items without undue
and subsidies may
financial strain.
not be long-term
viable. As a result, it
Disadvantage: The
may be difficult to
airlines will be
predict if these
severely affected
subsidies will
and reduce their
continue for a long
capacities due to
time.
avoiding losses.

Accessibility Advantage: Advantage: Advantage:

Student can expect Flexibility in accessible-diversity
the price and Booking: Student of distribution
prepared enough price flight tickets channels.
money. often come with
flexible booking Disadvantage: The
Disadvantage: options. This allows qualifying
Setting a ceiling students to adjust requirements for
price can their travel plans government
disincentivize based on academic subsidies for
producers from schedules, exams, products and
investing in quality or other services are
improvements or commitments frequently based on
offering a wide without incurring variables like
range of options. substantial fees or income, academic
When profit margins penalties. Flexible achievement, or
are squeezed, booking options demographic traits.
businesses may cut enhance People who don't fit
costs by using accessibility by the criteria may be
cheaper materials, accommodating excluded as a result,
reducing service students' varying even if they are in
levels, or limiting needs and enabling need. Feelings of
product variations. them to plan their unfairness and
This can result in travel effectively. inequity may result
lower quality or less from this.
diverse options for Disadvantage:
consumers. When businesses
offer discounted
prices for students,
it often means that
the costs are
subsidised by other
customers.
Non-student
customers may end
up paying higher
prices to
compensate for the
discounted rates
offered to students.
This can create a
sense of unfairness
among those who
are not eligible for
student discounts.
STEP 5: How will we put our decision into effect?
Solution 2 - Student Price/Season Pass for Students

1. Promotion and Awareness: Launch promotional campaigns to create awareness

among students, educational institutions, and the public about the availability and
benefits of the student price/season passes. Use various channels such as social
media, websites, and campus communication to reach the target audience
effectively.
2. Propose to the Government: Propose to the Ministry of Higher Education of Malaysia
for example to bring this topic over to the Parliament as this is a repetitive problem
every year that needs a prompt solution. In any case, the Government may make this
as a law and make it compulsory to the airlines to have a Special Student Fare
Program more effectively.
3. Make a Petition: Creating a petition among students on other airlines to form a
collaboration with student travel agencies or form a student price/season pass for
students.

Regardless of various airlines, students from East Malaysia still face a lot of obstacles to buy
tickets to go back to their hometown as expensive tickets are the main concern of the issue.
However, this expensive ticket issue can be solved with few solutions but the best for it is
setting up a student price/season for students. This solution can be implemented by a few
methods which are proposed to certain airlines such as AirAsia since there are already other
airlines that have done it. To do so, the airline company itself can make a certain capacity for
student passengers to balance the airline's revenue to avoid losses. Other than that, any
responsible parties could propose to the government to make it as a law for giving Student
Price to ease Students travelling and even students can make a petition on other airlines to
form a collaboration with student travel agencies or form a student price/season pass for
students.