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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Problem:
 Structure of organization hierarchy one of the most
effected factors in any industry and can be the first
factors especially in technology industry like Apple,
So the centralization of all the company department will
effected by any defect in the center.

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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Justification:
 The centralization of the organization playing high
important rule of continuous of any business, could
be benefits or problem depend on organization
vision and strategy as long as is not related to person
as individual and one mind can be benefit otherwise
will be the first step to be fell plus the development
ex :Apply and Nokia
 In Apple case is very clear that the centralization of
the organization was benefit until passing the central
person, in Nokia case the development and
organization hierarchy both was the reason behind
losing his world leading position in industry of
Mobile phone and Apple could be the next if they
not take the correct action quickly.

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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Alternative List:
 Create partner and decision maker.
 Flexible thinking activities.
 Decentralization.

 Alternative Evaluate:
 Create partner and decision maker:
- Develop multiplayer employees that they can make
creative decision.
- Improve the innovation skills of all level of the
employees.
- Investment into the new ideas, and build strong
relation of all level of organization.

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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Flexible thinking activities:

- Provide space for the employees that they can
thinking out of the box by avoid routine.
- Increases the chances of seeing more solutions and
opportunities in all situations.
- Owner, CEO and managers can encourage the
employees to think flexibly by sharing the problems
and giving appropriate to choices solution and
action.
- Listen to the new idea and following the technology.
- Learning and moving fast with the new technology.

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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Decentralization.
- By apply decentralization that will relieve the
burden on the departments in the central
and Speed in completing tasks and
achieving efficiency in administrative work,
ease of coordination between the different
departments.
- Motivate employees by allowing them to
participate in decision-making processes.
- Managers will delegating authority to them
and to other and will open the way to
increase their experience and learning by
doing.
- Avoid losing one of the business asset when
loss one person.

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Eslsca 54 J_ Ayman Mohamed Ali_ Case 03 - Creative Deviance: Apple Org Chart!

 Recommendation:
 Create partner and decision maker.
 Decentralization.

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