The Lean

Startup cycle

IT management course
 The Lean Startup
A startup is a human institution designed to create a new
product or service under conditions of extreme
uncertainty
 Extreme uncertainty
there is a demand for this produc
customers will behave as we expec
we can attract customers to our store/websit
our target customer segments will buy the produc
our costs will be low enough to make profi
customers will understand our marketing messag
customers will change their behavior (even if we think
it would benefit them greatly).
Certainty vs Uncertainty
The Product Development Sequence

https://www.youtube.com/watch?v=PydiWrd3OoU
 The Zappos story

https://www.youtube.com/watch?v=IZbAD2ANZN4
The Lean Cycle
 The Lean Cycle
When you look at the six elements of the Lean Cycle, you may notice that
Build-Measure-Learn are three verbs (what you need to do) and that
Product-Data-Ideas are three artifacts that result from those verb
actions
When you Build, the result is a Produc
When you Measure, you generate Dat
When you Learn, you generate further Ideas for improvement.

Therefore you can think of Build, Measure and Learn as three things you
have to do and Product, Data and Ideas being the three outcomes you will
get as a result