VIVEKANANDA SCHOOL OF JOURNALISM AND MASS

COMMUNICATION

PUBLIC RELATIONS LAB

COURSE CODE: BAJ(MC) 254
ACADEMIC SESSION: 2021-2024

Submitted to: Submitted by:

Dr Aneela Tahilramani Class & Sec.: 4A

Assistant Professor, VSJMC Group No.: 10
VIPS
Hrishita Lalwani 00217702421
Paridhi Joshi 02217702421
Sehaj Malik 01317702421
Hardik Malik 0031712421
Shubham Kumar 0051712421
Dinkar Haldwal 0581712421

VIVEKANANDA INSTITUTE OF PROFESSIONAL STUDIES- TC

Accredited Grade “A++” Institution by NAAC, Recognized under Section 2 (f) by UGC ISO 9001: 2015 Certified
Institute (Affiliated to: G.G.S.I.P. University, Recognized by Bar Council of India & AICTE)
 TABLE OF CONTENTS

S. No. Assignment Date Page No. Signature

Individual Assignments
1. Collect, paste and explain 2 each of the
following: (of any product/service /idea)
a. Press release
b. Press note
c. Audio release (DVD/Link)
d. Video release (DVD/Link)
e. social media news release
(DVD/Link)
2. Minutes of the Meeting
3. Memorandum
4. Notice

Group Assignments
5. Mock Press Conference
6. PR Pitch and Campaign:
Plan, Design and Implement
 Acknowledgement

We, Group 10 (Hrishita Lalwani, Paridhi Joshi, Sehaj Malik, Hardik Malik,Shubham Kumar, Dinkar Haldwal),
want to express our heartfelt gratitude to the VSJMC Chairperson, Prof. Sidharth Mishra and Dean Prof. (Dr)
Charu Lata Singh, for giving us the opportunity to work on this project. we would also like to express our
gratitude to the faculty in charge Dr. Aneela Tahilramani, Assistant professor, VSJMC, VIPS for her constant
guidance and support throughout this project. Finally, we would also like to thank our college, Vivekananda
Institute of Professional Studies - TC which provided us with this course and the platform to move ahead.
 Certificate

This is to certify that the Public Relations Lab file is an academic work done by Group 10 and is an authentic
work carried out during the fourth semester. It is submitted in the partial fulfilment of the requirement for the
award of BA(JMC) from Vivekananda Institute of Professional Studies - TC, Delhi. The matter embodied in
this file has not been submitted earlier for the award of any degree or diploma to the best of our knowledge and
belief.

Dr. Aneela Tahilramani

(Assistant Professor, VSJMC)

 PRESS CONFERENCE

Ministry of Road, Transport and Highways

About the Ministry

The Ministry of Road, Transport and Highways is a ministry of the Government of India, that handles
management and execution of the rules, regulations and laws relating to road transport, transport research. It
establishes efficiency in the system of roadways, railways and other mediums of transport. This ministry also
includes maintenance of existing modes of transport and construction of new ones.

Key Responsibilities

• Planning, development, and maintenance of transport mediums including National

Highways in the country which make travelling a whole lot easier for the citizens.

• Constructing state roads to improve inter-state connectivity and provides technical and

financial assistance to the State Governments.

• Maintaining a database of information and knowledge of all roads, transports and

highways.

• Provides assistance to people by allowing them to travel without any inconvenience.

• Appointing third party constructers and architectures to design and carry out roads,

bridges and highways which are not only safe but also neat and tidy.

Vision

To make policies for efficient and safe transportation through the roadways and facilitating

their implementation.

Mission

• Allow movement of people and goods from one place to another.

• Connecting different cities and towns and even villages.

• Make travelling easier for people through modern transportation such as electric cars.

• Improve the end-to-end connectivity for people and goods to every corner of the state.

• Building new highways to save people’s time for travelling long distances.

• Strengthening the public transport system.

• Evolve regulations for safer, fuel-efficient transportation facilities.

Fund Allocation

The functions allocated to the Department of War Transport included major ports, railway

priorities, utilization of road & water transport, petrol rationing & producer gas, coastal

shipping and the administration and development of major ports. Broadly speaking. The

functions of the War Transport Department were to coordinate the demands for transport in

war time. Later, the planning of exports was undertaken as a corollary to the Department's

control of transport priorities.

Organisational History

The Ministry of Roads, Transport and Highways was formed in July, 1950.

There were majorly two departments –

1. The Posts Department

2. The Structure and Organisational Department.

The posts department handled all the exports.

The functions allocated to the department of structure and organisational department included

major ports, railways, road and water transport. This department majorly looked after the

coordination of various transports

The posts department looked after the exports.

The Ministry of Road, Transport and Highways and the Ministry of Shipping were merged on

15 September, 2005 into a single Ministry of Shipping, Road, Transport and Highways.

Later both the ministries were again separated into two independent ministries in the year

2010.
Organisational Divisions

1. Roads Wing

2. Road Transport Wing

3. Finance Wing

4. Administration Wing

5. Toll & Coordination Wing

6. Land Acquisition Wing

7. Parliament Wing

8. Transport Research Wing

Achievements

• Over the last 7 years, length of National Highways has gone up by 50%

• Tremendous progress has been achieved in building of National Highways across the

country in the last few years by the Ministry of Road Transport and Highways.

• The Ministry has achieved the record-breaking milestone of constructing 50 kilometres

highways per day in year 2020-21, which is unprecedented.

• Minister for Road Transport & Highways, Mr. Sehaj Malik felicitated the officials of

and presented the letters of appreciation. The Minister said that this would not have

been possible without dedication and team work of the officials and other stakeholders.

He said that these achievements are unprecedented and have no parallel in any other

country in the world.

 MORNA BRIDGE COLLAPSE

A century-old suspension bridge collapsed into the Maccha River near Morna, Gujarat

Public Relations Specialist: Ms. Paridhi Joshi (9811646973)

[Morna, Gujarat, April 2nd, 2023]

The Ministry of Road, Transport and Highways deeply regrets the collapse of the Morna

bridge near Morna Gujarat. We extend our sincerest condolences to the family and friends of

the victims who were affected by this unfortunate accident. The ministry has investigated and

researched about the cause of this tragedy and why the bridge collapsed. It was observed that

out of the 49 wires, 22 were corroded. After investigation, 27 wires recently broke, also

found that during the renovation work.

The company used suspenders that were not approved by the Ministry and illegally used poor

quality equipment without informing the Government. Hence the behaviour of suspenders

changed. In these types of bridges, single rod suspenders should be used to bear the load.

Notably, the contract mentions that maintenance and operation of the bridge is under Sarna

Group, which had closed the bridge in March 2022 for renovation and opened it on October

26 without any prior approval or inspection or a fitness certificate from the ministry. The

probe report also pointed out that replacing individual wooden planks with an aluminium

deck also played a role in the collapse. Walking structure was made up of rigid aluminium

panels instead of flexible wooden planks. If there were individual wooden planks (which

were there before renovation), the number of casualties could have been lower.

Moreover, no load test or structure test was conducted before opening the bridge. Earlier on

February 15, a resolution was passed saying that the Ministry never gave its approval to

reopen the suspension bridge by the Sarna Group. At a general body meeting held to discuss

the same, most of the board members of the Ministry were not aware of the reopening of the

bridge after its renovation, that too without any skilled and trained ticket clerks and security

guards or any security equipment.

We would like to remind the public that the ministry is taking necessary measures so that

such incidents are prevented from occurring in the future and is enforcing strict policies and

procedures to maintain clarity among all the parties. We will be strictly working with the

authorities and ensure that all the necessary legal measures are taken to bring justice and hold

the guilty parties responsible.

 SCRIPT

The first point that i would like to mention to the house is that the ministry is doing everything in their hands
to take care of this sensitive situation, whether it is the legal action that we will be taking towards the Sarna
Group or the compensations that we will be providing to the families of the victims.

All the ministry wants is the welfare of the citizens of this country and its holistic growth

-As the minister has already spoken about the collapse and why it happened, i will now get into further details
about who’s fault it actually was.

-The Sarna group failed to achieve standards that ere expected by the ministry of road transport and highway.

If they had not repaired rusty and corroded cables by simply just putting rust free paint on it, the collapse could
have easily been avoided.

During the repairs, they also put 4 layers of aluminium flooring that made the bridge even heavier.

-Not only that, but they also failed to explain why only 12lakh rupees were spent on the swinging bridge’s
repair when the ministry had provided the sarna group with a budget of 2 crore rupees?

-There was also no fitness certificate provided to the Sarna Group by the ministry so that they could reopen the
bridge after the repairs were made.

-If the company was in charge of management, ticketing, cleaning and everything related to the bridge, then
why was there not upper limit set to the amount of people who can be on it at a particular point of time?

-How would the unskilled ticket clerks and security guards know if there are no guidelines set by the company
that is managing the bridge?

-Why is it that despite the owner of the Sarna Group’s statement that nothing will happen to the bridge for at
least 8-10 years did it collapse?

I’ll tell you why, because they got blindsided by the profit they were going to make and ignored the security
that they should have provided to the citizens.
-When the bridge collapsed, due to to excess amount of people on its midsection, there were around 400 people
on it when according to our research and reports, there should have only been a maximum of 100-150 people
on it. There was also a premium cost being charged by the Sarna Group on the tickets that was illegal and not
at all approved by the ministry.

-Their irresponsibility caused the death of innocent individuals who had their whole lives ahead of them.

The sole reason of this collapse is the amount of corruption that is brimming inside the Sarna group and its
owners. They should be ashamed of their actions and put behind bars immediately.

Thankyou.

- has rusty cables been repaired, collapse could have been avoided

- fitness certificate not provided by municipal corp

- 2 crore budget but spent only 12 lakh, where is rest of the money?

- bridge broke because of corruption

- company employees should be arrested

- one side college one side hotel

- build in British era, 143 years ago

- made in 3.5 lakh rupees but was tech developed

- bridge damaged in bhuj earthquake in 2001

- under Morbi municipality control where rule was that only 15 people were allowed at once

- in 2008 Sarna group involved, they were given contract which expired in 2018 which was not renewed because
they wanted to increase 10rs to 15rs ticket rate

- municipality agreed to rate increase 2 years later 27 august 2020 pandemic

- renovation contracts signed in 2022

- maintenance management ticketing cleaning everything of bridge this company responsible, no upper limit
mentioned in contract, commercial building allowed

- only ticket price is decided by municipality

- reopening after oct 2022 after reparations

- media interview during reopening by org head, 2 crore budget given by sarna group and nothing will happen
to bridge for 8-10 years

- no info given to municipality about reopening without fitness certificates

- overcrowding caused bridge collapse, restricted number wn municipality handled

- total responsibility of Sarna group

- instead of 10, they charged 12 for premium which is a breach of contract

- 400 people bought tickets, 250-300 people on bridge till collapse

- midsection had overcrowd who were swinging bridge and clicking selfies

- management staff should have handled, there was no upper limit to bridge, staff was not trained, no life guards
or safety measures or quality measures

- renovation was given to another company under sub contract by Sarna group

- they had no expertise in handling such work, they had 1 page contract where 29 lakh rupees were given even
after 2 crore budget

- total 12 lakh spent only

- third person told that rust free paint was put over rust, footings were of poor quality

- cables were corroded, cable break caused collapse

- if they were replaced, tragedy could have been avoided

- after renovation, aluminium flooring was added which increase weight and made it more vulnerable

- ticket collectors and security guards were not trained, but main culprit are contractors

- no guidelines were enforced then how would the ticket clerks and security guards know what to do

- main culprit is Sarna group

- he said bridge is perfect and bridge will last years due to renovation
PICTURE OF THE BRIDGE COLLAPSE
PUBLIC RELATIONS PITCH AND CAMPAIGN
 PROPOSAL
ABOUT US

MunchBox focuses on representing food brands and generates revenue in order to increase sales.

The company offers social media marketing, product shoots, graphic designs, influencer marketing and PR
strategies.

MunchBox maintains quality relations between the client and its customers.

We are a team of like minded and determined individuals who focus on the target at hand, we offer a wide range
of services to our clients.

WE PROVIDE THE FOLLOWING SERVICES:

- INFLUENCER MARKETING
- CORPORATE CATERING
- CSR INITIATIVES
 - BUDGET PLANNING
- COMMERCIAL SHOOTS

SWOT ANALYSIS

STRENGTHS

• Our team consists of individuals who have past experience in handling clients and in the field of
pr, this experience will come in handy when we carry out the campaign for Punjabi Angithi
• We also have individuals who are experienced in social media marketing and content writing
• This diverse panel is what makes us the perfect Public Relations partner

WEAKNESSES

• We are still a small-scale agency that has a lot of scope to grow

• Limited team members

OPPORTUNITIES

• We offer programs and discounts to repeated customers that increases customer loyalty
• We brainstorm and execute strategic brand collaborations for marketers’ expansion
• We improve projection of products to target markets

THREATS

• Increasing competition in PR agencies

• Repetitive campaigns due to creative exertion and block

OUR APPROACH

• Together with your team, we’ll help you in changing confusion and ambiguity into clarity and
certainty.
• Understand and analyze in depth the needs and expectations of your company
• Identify the target market and how we can expand
• Devise customized strategies to ensure results
• Handle Social Media handles and increase engagement
• Create an Ad campaign for a decided period (2-3 months)
• Use different metrics tools to measure progress
• Track Target Market
• Conduct a competitive analysis
 BUDGET
Will quote on commercial shoots based on requirements

• The costing can change with varied market conditions

• Further details could be discussed in future meetings

Print

The Times of India- ₹ 6129 (1 day publish)

Print Posters- ₹ 3000 (average)

Print Flyers- ₹ 1000 (average)

Digital

Instagram and Facebook- ₹ 12000

Digital

Google Ads- ₹2000 (for 100 clicks with ₹20/click) (average)

Digital

YouTube Ads- ₹ 8000 (10 days with $10 daily budget)

TOTAL- ₹ 33,000 (approximate)

• Influencer marketing

• Influencer marketing ads prices may vary thus not mentioned

HRISHITA LALWANI
ASSIGNMENT 1:

1. Plan, design and implement the following for the launch of a product/service /idea

a. Press release

b. Audio release

c. Video release

d. social media news release

Release for the launch of a product/service or idea;

Press Release:

Nestle

https://youtu.be/NFByxjYdqbI

Suresh Narayanan, CMD, Nestle India announcing re-launch of Maggi noodles.

He is the chairman and managing director of Nestle India. He is credited for reviving the brand Maggi
noodles that was facing public and institutional ire in 2015 after it was allegedly found to contain lead,
a heavy metal not suitable for public consumption. He then took charge of the company's massive
India business. He was faced with two daunting challenges -- revive the brand and boost the
employee's morale. He instilled confidence in them and the idea that this time shall pass too. Since
then, the company has faced several challenges but had a friend, philosopher, and guide in Narayanan.

Audio Release:

H&M

https://youtu.be/5AUB0Tt7ci8

Welcome to the dynamic and daring world of #MuglerHM! Music producer Ashland Mines worked
with artists Eartheater, Shygirl, Amaarae and Arca to create an exclusive cover of Stardust’s 1996 hit
‘Music Sounds Better with You’ to celebrate the collection. The star-studded music video features
transformational looks and a brilliant cast of icons, talents and friends of the brand.
MUGLER H&M LAUNCHES 11.MAY.2023.

Video Release:

Samsung

https://youtu.be/0OSx0oQZzz4

Samsung Galaxy Note8 presentation in New York this August. Sila Sveta is proud to be a part of the
show, having prepared CG transitions for opening, unveil and closing parts and some other twists, as
well as lighting design for these parts.

Social Media Release:

https://www.instagram.com/reel/Cs9dxf1o3S3/?igshid=MTc4MmM1YmI2Ng==

to mark the launch of issue 42 of #Diormagazine, (re) discover the #DiorFall23 collection captured
through the lens of seven Indian women photographers. Set against a range of breath taking Indian
Landscapes and architectural wonders, the vocabulary of traditional Indian dress informs a series of
unprecedented looks by @MariaGraziaChiuri, silks billowing in the breeze and precious embroidery
glinting in the sun.
ASSIGNMENT 2

2. write minutes of the meeting

MINUTES OF THE MEETING

(Punjabi Angithi)

TYPE OF MEETING: Campaign discussion

DATE: 21sh May 2023

TIME: 2:00 pm

MEETING FACILITATOR: Mr. Deepak Chadha, Punjabi Angithi founder

LOCATION: Punjabi Angithi Office, Paschim Vihar

MEMBERS PRESENT: Hrishita Lalwani

Paridhi Joshi

Hardik Malik

Sehaj Malik

Dinkar Haldwal

Shubham Kumar Yadav

MEMBERS ABSENT:

MEETING AGENDA:

• To discuss the campaign objectives

• Discuss the catering services

• Pitch campaign strategies

• Running an Instagram advertisement

AGENDA NOT FULFILLED:

• Instagram post designs not discussed

• College events

Brief points of discussion

• A brief discussion of the assignment took place in the beginning

• The tasks were assigned to every individual

• We discussed the duration of the campaign

The key campaign discussions took place-

- Target market- 10–50-year-old vegetarians, mainly focussing on students staying away

from their hometowns.

- PR tools- CSR Initiatives, corporate catering, influencer marketing.

- Budget- Keeping in view the agency charges, productions costs, miscellaneous costs,
social media handling a budget was decided.

- Geographical expansion- Delhi, Gurgaon, Noida

DATE TO NEXT MEETING: 26th May 2023

ASSIGNMENT 3:

3. You are the PRO of a company. The CEO, ....... wants your views on a new

computer network he is considering. The new network will provide greater

capabilities for managing files and accessing the database. Write a memo in which

you list the factors that you believe must be taken into account in making the

decision.

MEMO

TO: Ms Daisy Chittilapilly, CEO, Cisco

FROM: Hrishita Lalwani, PRO, Cisco

DATE: 4th May 2023

SUBJECT: Factors to be considered in making the network

This is in reference to the careful consideration of the new computer network you are

contemplating, which aims to enhance file management capabilities and improve database

access. In order to make an informed decision, few factors need to be taken into account. I have

outlined these considerations below:

1. Reliability: The new network must be created keeping in mind utmost quality

and to minimize downfall. Thus, backup and manual for the same is desired to be

functionalized.

2. Cost effective: The network’s growth and prospects should be equal to or more

than the investment made on the same in order to minimize losses.

3. Performance: This network must be better in performance as compared to other

existing networks,

4. Support: Consider the level of support offered by potential vendors or managed service
providers (MSPs), including technical assistance, training, and ongoing maintenance.

5. Compatibility: Determine the compatibility of the new network solution with existing
hardware, software, and systems within the organization.

If you require any further information or assistance in evaluating the options, kindly let me

know. Thank you for considering my input. I look forward to discussing this matter further.

Hrishita Lalwani

PRO, Cisco
ASSIGNMENT 4

Write a notice for the press conference

NOTICE
June 12, 2023

MINISTRY OF ROAD, TRANSPORT AND HIGHWAYS

Dear members of the press,
We are pleased to invite you to a press conference organised by the ministry of road, transport and
highways. The event aims to provide important updates and announcements regarding the Morna
bridge incident.
Key representatives and experts from various fields will be present to share valuable insights and
address any questions that you may have. This press conference will serve as an opportunity to
gain comprehensive understanding of the matter.
Date:10th June 2023
Time: 2:00p.m.
Location: conference Hall
We kindly request your presence to ensure the success of the event.

Sincerely,
Hrishita Lalwani
Public Relations Officer
9365764538
SEHAJ MALIK

Assignment-1

Press Release: A press release is a written communication that reports specific but brief information about an event,
circumstance, product launch, or other happening. It's typically tied to a business or organization and provided to media
through a variety of means.

JBM Group

Link to Press Release:

https://auto.economictimes.indiatimes.com/amp/news/commercial-vehicle/auto-expo-2023-jbm-auto-launches-electric-
luxury-coach-jbm-galaxy/96906394

Who: JBM Group

What: The Press Release is authenticated by JBM Group about the new vehicle JBM Galaxy launch by the company.

Why: JBM Galaxy coach is with a seating capacity of 45 passengers, the new coaches are powered by high energy
density, advanced chemistry lithium-ion batteries, offering a range of up to 1000 km daily.

When: The Press Release is dated January 12, 2023

Where: Auto Expo 2023, Greater Noida.

Video Release: https://www.youtube.com/watch?v=ScDjJLkW-Yg

Who: Mivi

What: New product launch Mivi DuoPods A650 ENC Earbuds

Where: On Youtube, targeting young audience

When: On 16th May 2023

Audio Release: https://youtu.be/K5UNz3GVlcE

Who: Cadbury

What: Cadbury Celebrations

When: During Festive season generally

How: Audio release on radio.

Why: Cadbury Celebrations has played an integral part of India festivities as a gifting option. Whether it is weaving
‘Mithas’ to the beautiful bond of siblings during Raksha Bandhan or adding a gleam of happiness during the festival of
light - Diwali, Cadbury Celebrations is deeply ingrained in the Indian culture
 Social Media Release: https://www.instagram.com/reel/CrYViSfgy63/?igshid=MzRlODBiNWFlZA==

Who: ifeelblanko

What: Blanko is a lifestyle brand who has recently launched their perfume collection.

Why: Rise and shine with Blanko's Dawn perfume, a refreshing morning scent that awakens your senses. And when the
sun sets, let Blanko's Dusk perfume take you from day to night with its captivating party notes

When: 23 April 2023

How: This brand was launched by a famous singer, King, on social media platform publicized by various influencers on
collaboration basis
ASSIGNEMENT 2

Minutes of Meeting

Topic: Discussion on the Campaign

Date: 21st May 2023

Venue: Google Meet - https://meet.google.com/xxa-bfov-zfs

Time: 2:00PM – 3:00PM

MEETING FACILITATOR: Mr. Deepak Chadha, Punjabi Angithi founder

Team Members Present:

1. Sehaj Malik

2. Paridhi Joshi

3. Hardik Malik

4. Hrishita Lalwani

5. Dinkar Haldwal

6. Shubham Kumar Yadav

Meeting Agenda:

• To discuss the campaign objectives

• Discuss the catering services

• Pitch campaign strategies

• Running an Instagram advertisement.

Points of Discussion:

1. The meeting started with a brief introduction of all the members in the team.

2. Further discussion took place about how the company works and what are their motto.

3. We suggested to them PR strategies and about the target market specification.

4. We discussed the timeline for the rollout of creatives for the campaign

5. Each Member was assigned new tasks.

The meeting concluded on a positive note with a vote of thanks.

ASSIGNMENT 3

Memorandum

To: Mr. Nishant Arya, CEO, JBM Group

From: Sehaj Malik, PRO, Infoysy

CC: Tech Head

Date: 6 June 2023

Subject: Factors to Consider for New Computer Network for Database.

Dear Sir,

I am writing to provide suggestions on the network factors that should be considered when managing files and
accessing databases within your organization. Efficient and secure file management and database access are crucial for
the smooth operation and productivity of the team. By taking into account the following factors, we can ensure that our
network supports these activities effectively:

1. Network Bandwidth: Adequate network bandwidth is essential for handling file transfers and database access
efficiently. Assess the volume and size of files that need to be transferred, as well as the number of concurrent users
accessing the database. This evaluation will help determine the necessary bandwidth capacity to avoid congestion and
delays.

2 Network Security: File management and database access involve sensitive data that requires protection from
unauthorized access and data breaches. Implement robust security measures, including firewalls, encryption protocols,
access controls, and regular security audits, to ensure the confidentiality, integrity, and availability of files and
databases.

3 File Transfer Protocols: Evaluate the file transfer protocols used for managing files within the network. Common
protocols include FTP (File Transfer Protocol), SFTP (Secure File Transfer Protocol), or HTTP-based protocols like
WebDAV (Web Distributed Authoring and Versioning). Consider the security requirements, ease of use, and
compatibility with existing systems to select the most suitable protocol.

4. Performance: Evaluate the network's performance capabilities, including data transfer speeds, latency, and overall
responsiveness. It should provide efficient file management and seamless access to the database, enabling employees to
work productively.

5. Cost: Conduct a thorough cost analysis, considering both the initial investment and the long-term operational
expenses associated with the new network. Assess the potential return on investment (ROI) and consider factors such as
licensing fees, maintenance costs, and training requirements.

By considering these network factors, we can establish a robust and efficient network infrastructure that supports
seamless file management and secure database access. It is important to periodically review and update these
considerations as our organization's needs evolve.

Please don't hesitate to reach out if you have any questions or require further clarification.
Sincerely,

Sehaj Malik

Public Relations Officer (PRO)

Assignment 4

Notice
Ministry of Road Transport and Highways
April 2, 2023
NOTICE
Meeting for the Upcoming Press Conference.

This notice is to specify that all the Department Heads are required to assemble in the
green room on 7th April 2023 for the Discussion of Press Conference to be held on the Morna
Bridge Collapse for finalization of the press kit documents. For any queries, please contact
undersigned.

Sehaj Malik
(PRO)
HARDIK MALIK

Assignment 1
Press Release

The assignment demonstrates the following Press Release:

a. Press Release
b. Audio Release
c. Video Release
d. Social Media Release

Press Release

https://www.nestle.com/media/pressreleases/allpressreleases/anna-manz-named-cfo

Audio Release

https://youtu.be/Qp-PPYPdK5k
 Video Release
Video release for Introducing Apple Vision Pro.
https://youtu.be/TX9qSaGXFyg

Social Media Release

Social media release for NSE Indices launches two new multi asset indices.
https://www.instagram.com/p/CrN6hd2KQDc/?igshid=MzRlODBiNWFlZA==
 Assignment 2
Minutes of the Meeting

MINUTES OF MEETING Held on Date: 21st May 2023

Venue: Google Meet - https://meet.google.com/xxa-bfov-zfs

Time: 2:00PM – 3:00PM

MEETING FACILITATOR: Mr. Deepak Chadha, Punjabi Angithi founder

Team Members Present:

7. Sehaj Malik

8. Paridhi Joshi

9. Hardik Malik

10. Hrishita Lalwani

11. Dinkar Haldwal

12. Shubham Kumar Yadav

Meeting Agenda:

• To discuss the campaign objectives

• Discuss the catering services

• Pitch campaign strategies

• Running an Instagram advertisement.

Points of Discussion:

1. The meeting started with a brief introduction of all the members in the team.

2. Further discussion took place about how the company works and what are their
motto.

3. We suggested to them PR strategies and about the target market specification.

4. We discussed the timeline for the rollout of creatives for the campaign

5. Each Member was assigned new tasks.

The meeting concluded on a positive note with a vote of thanks.

 ASSIGNMENT 3
Memorandum

To: Rajiv Yadav, CEO

From: Hardik Malik, PRO

Subject: Factors to Consider for New Computer Network Decision

Date: 12 June 2023

Dear Mr. Yadav,

As requested, I am providing my views on the factors that should be considered when

deciding on the implementation of a new computer network to enhance file management and
database accessibility. Please find the key considerations below:

1. Scalability: Ensure the new network can accommodate future growth in data volume and
user demands without performance degradation.

2. Security: Implement robust security measures to protect against unauthorized access, data
breaches, and cyber threats.

3. Reliability: Ensure the network provides a stable and uninterrupted connection to files and
databases, with backup systems and failover mechanisms in place.

4. Compatibility: Assess compatibility with existing infrastructure, applications, and devices

to minimize disruptions and additional upgrades.

5. Cost-effectiveness: Conduct a comprehensive cost-benefit analysis, considering initial

investment, maintenance costs, efficiency savings, and ROI.

6. User-Friendliness: Choose a network that is intuitive and easy to use, minimizing

employee training needs and maximizing productivity.

7. Vendor Support: Assess the reputation and reliability of the network solution provider,
ensuring excellent customer support and timely updates.

8. Future proofing: Consider the network's flexibility and upgradeability to adapt to future
advancements and avoid significant infrastructure overhauls.
These factors will help inform the decision-making process regarding the implementation of
the new computer network. Should you require further information or have any specific
concerns, please do not hesitate to reach out to me.

Thank you for your attention to this matter.

Best regards,

Hardik Malik,

Public Relations Officer

SHUBHAM KUMAR YADAV

Assignment 1

Press Release
Rashmi Soni
VP & Head of Corporate Communications
rashmi.soni@airvistara.com
FOR IMMEDIATE RELEASE

Launch Of direct Connectivity between Mumbai and London

Gurugram, 1 June 2023: Vistara, India’s finest full-service carrier and a joint venture of
Tata group and Singapore Airlines, today inaugurated its non-stop, 5x weekly flights between
Mumbai and London (London Heathrow). The inaugural flight, operated by the state-of-the-
art Boeing 787-9 Dreamliner aircraft, departed from Mumbai at 14:35 Hours (IST) and is
scheduled to arrive at London Heathrow Airport at 19:55 Hours (BST). Vistara’ s Boeing
787-9 Dreamliner is known for its distinctive features such as comfortable three-class seating,
modern interiors, wireless connectivity on-board, cutting-edge in-flight entertainment system
with live TV at 35,000 feet and wellness lighting solution to name a few.
Mr. Vinod Kannan, Chief Executive Officer, Vistara, said, “We are excited to launch
direct connectivity between Mumbai and London – a historically significant route for trade,
business and leisure alike. While Mumbai is the financial capital of India, London holds
critical importance in the global financial world while also being a popular destination for
travel and tourism from India. This new route, at convenient departure and arrival timings, is
in line with our continued efforts towards offering more flexibility and ease to our customers
when planning their travel with India’s best airline. We believe that our world-class product
complemented with our globally awarded service make for just the right combination for an
exceptional flying experience. ”
Vistara celebrated the launch of the new international route with a ceremonious lamp lighting
ceremony at the Chhatrapati Shivaji Maharaj International Airport. Customers will be offered
themed delicacies on the inaugural flight including regional favourites – pav bhaji and keema
pav, and London’s speciality beer – Brewdog Punk IPA, on the return flight.
Vistara will accept all eligible customers meeting visa/entry requirements in both countries,
as specified by the respective government bodies. Vistara strongly encourages its customers
to fully understand these guidelines before making their bookings.
Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and it has been the winner
of several ‘Best Airline’ awards, besides being lauded for world-class cabin cleanliness and
upholding high safety standards. The airline was featured amongst World’s Top 20 Airlines
while being recognised as the ‘Best Airline in India and Southern Asia’ for the second time in
a row, ‘Best Airline Staff Service in India and Southern Asia’ for the fourth consecutive year,
‘Best Cabin Crew in India and Southern Asia’ for the second time in a row and ‘Best
Business Class in India and Southern Asia’ at the coveted Skytrax World Airline Awards
2022. Vistara also received the ch-aviation Asia’s Third Youngest Airline Fleet award for
the second consecutive year.
About Vistara (TATA SIA Airlines Limited): TATA SIA Airlines Limited, known by the
brand name Vistara, is a 51:49 joint venture between Tata Sons Private Limited and
Singapore Airlines Limited (SIA). Vistara brings together Tata’s and SIA’s legendary
hospitality and renowned service excellence to offer the finest full-service flying experience
in India. Vistara commenced its commercial operations on January 9, 2015, with an aim to set
new standards in the aviation industry in India and it today connects destinations across India
and abroad. The airline currently has a fleet of 61 aircraft, including 46 Airbus A320neo, 10
Airbus A321, 1 Boeing 737-800NG and 4 Boeing 787-9 Dreamliner and has flown more than
45 million customers since starting operations.
For more information about Vistara, visit www.airvistara.com
Rashmi Soni
VP & Head of Corporate Communications
rashmi.soni@airvistara.com
Abhilash Pushpan
Sr. Manager - External Communications
abhilash.pushpan@airvistara.com
Shruti Kumari/ Durishi Sood
Adfactors PR
siddhi.sehgal@adfactorspr.com / durishi.sood@adfactorspr.com
+91 95650937475 / +91 9717117044
 Video Release

https://youtu.be/-vBmsurJ1qY
 Social Media News Release

https://twitter.com/airvistara/status/1665246249312714752/photo/1
 Assignment 2
MEMORANDUM

To: CEO@gmail.com

From: PRO

CC:

Date: 07/06/2023

Subject: Factors to Consider for New Computer Network

I hope this memo finds you well. I wanted to share my perspective on the new computer
network you are contemplating. This network promises enhanced capabilities for file
management and database access. In order to make an informed decision, I believe the
following factors should be taken into account:

Business Requirements: It is crucial to align the features and capabilities of the new computer
network with the specific needs of our company. We should evaluate whether the network
supports our current and future business processes, workflows, and objectives

Technical Compatibility: Consideration should be given to the compatibility of the new

network with our existing IT infrastructure

Security Measures: Given the sensitive nature of our files and databases, robust security
measures should be a top priority.

Scalability and Flexibility: The network should possess the ability to scale seamlessly as our
organization grows.

Reliability and Redundancy: Downtime can have a significant impact on productivity and
customer satisfaction.

User Experience: The network should offer an intuitive and user-friendly interface,
simplifying file management and database access for our employees.

Cost Analysis: Evaluating the financial implications of the new computer network is
essential. Thank you for your attention to this matter.

Best regards,

[Shubham kumar]

PRO, uber
Assignment 3
NOTICE
PUBLIC RELATIONS CAMPAIGN NOTICE

[Date-8 june 2023]

Dear [uber] Members,

We are excited to announce the launch of our upcoming Public Relations (PR)
Campaign, aimed at enhancing our organization's reputation, increasing brand
visibility, and engaging with our target audience in a meaningful way. This
campaign presents a fantastic opportunity for us to strengthen our relationships
with stakeholders, promote our mission, and achieve our strategic goals.
We invite all members to actively participate in our PR campaign
For any inquiries or to share your ideas and contributions, please contact our PR
team at [Contact Information].

Thank you for your ongoing support and participation.

Best regards,

[Shubham kumar]
[CEO]
[uber]
 ASSIGNMENT-4
write minutes of the meeting

MINUTES OF THE MEETING

(Punjabi Angithi)

TYPE OF MEETING: Campaign discussion

DATE: 21sh May 2023

TIME: 2:00 pm

MEETING FACILITATOR: Mr. Deepak Chadha, Punjabi Angithi founder

LOCATION: Punjabi Angithi Office, Paschim Vihar

MEMBERS PRESENT: Hrishita Lalwani

Paridhi Joshi

Hardik Malik

Sehaj Malik

Dinkar Haldwal

Shubham Kumar Yadav

MEMBERS ABSENT:

MEETING AGENDA:

● To discuss the campaign objectives

● Discuss the catering services
● Pitch campaign strategies
● Running an Instagram advertisement
AGENDA NOT FULFILLED:

● Instagram post designs not discussed

● College events
DATE TO NEXT MEETING: 26th May 2023
PARIDHI JOSHI

ASSIGNMENT 1
1. Plan, design and implement the following for the launch of a product/service /idea

a. Press release
b. Audio release
c. Video release
d. Social media news release

Release for the launch of a product/service or idea;

• Press Release: Gucci https://showstudio.com/collections/autumn-winter-

2023/gucci-aw-23-menswear/press-release

Gucci launches a press release for their Fall Winter 2023 Men’s collection.
The collection revolves around The Aesthetics of Improvisation and adds curiosity
and candor created by improvised ideas.

• Who: Gucci
 • What: Fall Winter’s Men’s Collection

• Where: On their official website

• When: 13 January 2023

• Why: To announce the launch of the collection

• How: By releasing an official statement in the form of a Press Release

• Audio Release: MyLyra

https://www.youtube.com/watch?v=_YEOP7kdGsc

Audio release by MyLyra featuring Bollywood actress Taapsee Pannu.

It showcases multiple occassions on which the Lyra leggings can be worn in a way that they
are both comfortable to wear and stylish as well.

• Who: MyLyra

• What: Leggings advertisement

• Where: Youtube
 • When: 2 years ago

• Why: To promote their legging collection

• How: Advertisement with an influencer feature

• Video Release: Google’s I/O 2017 Keynote

https://www.youtube.com/watch?v=vWLcyFtni6U

Google CEO Sundar Pichai hosted his second Google I/O as the company’s chief. He and other
Googlers announced several new “AI first” products and features, including Google Lens, Smart
Reply for Gmail and Google Assistant for iPhone.

• Who: Google

• What: Google I/O

• Where: Youtube

• When: 2017

• Why: To announce AI products and features

• How: Presentation by Google’s CEO

• Social Media News Release: Zara

Zara launched a social media news release on their limited edition skirt collection on
twitter. It was a celebration of their commitment to craftsmanship and passion for
artistic expression

• Who: Zara

• What: Atelier Skirt Collection

• Where: Twitter handle of Zara

• When: 15 May 2023

• Why: To launch limited edition skirt collection

• How: Posting on twitter and using relevant hashtags

 ASSIGNMENT 2
2. Write Minutes of the Meeting

MINUTES OF THE MEETING

Punjabi Angithi

Type of Meeting: Campaign discussion

Date: 21sh May 2023

Time: 2:00 pm

Meeting Facilitator: Mr. Deepak Chadha, Punjabi Angithi founder

Location: Punjabi Angithi Office, Paschim Vihar

Members Present: Hrishita Lalwani

Paridhi Joshi
Hardik Malik
Sehaj Malik
Dinkar Haldwal
Shubham Kumar Yadav

Members Absent: None

Meeting Agenda:
• To discuss the campaign objectives
• Discuss the catering services
• Pitch campaign strategies
• Running an Instagram advertisement

Points Discussed:
1. The meeting started with a brief introduction of all the members in the team.
2. Further discussion took place about how the company works and what their motto is.
3. We suggested to them PR strategies and about the target market specification.
4. We discussed the timeline for the rollout of creatives for the campaign
5. Each Member was assigned new tasks.

Agenda Not Fulfilled:

• Instagram post designs not discussed
• College events

Date to next meeting: 26th May 2023

 ASSIGNMENT 3
3. You are the PRO of a company. The CEO wants your views on a new computer network
he is considering. The new network will provide greater capabilities for managing files and
accessing the database. Write a memo in which you list the factors that you believe must be
taken into account in making the decision.

Memo
To: CEO, Mr. Akash Goel
From: PRO, Paridhi Joshi
Date: 10th June 2023
Subject: Amendments in new computer network

I’m writing to inform you that I would like to convey certain suggestions, views and changes
with regards to the new computer network. This new addition can take our capability for file
management to new heights.
The following factors should be taken into consideration before the implementation and
choosing of this new network:

• Cost Effectiveness:
It is essential that the new computer network is aligning with the company’s budget,
price range and long term financial goals. It should be a considerable upgrade from
our current network and enhance the quality of our work.

• Skilled manpower:
Our existing employees should have appropriate knowledge and information on the
operation and working of the new network. If not, then they should be given training
for it and conduct seminars for the same.

• Adequate resources:
The company should have appropriate technological gear and equipment required by
the new network. Along with that, file size and expected data growth should be taken
into consideration.

• Security measures:
The new computer network should include file walls, intrusion detection systems,
protection against unauthorized access and other essential measures.

• Durability and relevance:

Longevity of the network and how long it is of use to the company is another factor to
be reviewed and analyzed before any investment is made in it.

In conclusion, after the evaluation of these factors the new computer network can be installed
and can turn into an asset for the company.
Thank you.
 ASSIGNMENT 4
4. Write a notice for a press conference.

Hyundai Motor Group

NOTICE

Date: June 2, 2023

Press Conference

This is to inform all media houses that Hyundai Motor Group will be conducting a press
conference on July 10th, 2023 at 2pm in order to launch the new model of Hyundai Tucson.
The press conference will be held in Simon Hall and entry of guests will be through Gate 2.

For further details, contact the undersigned

Paridhi Joshi, PRO

8675948576