Tropical Graham Shake

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A Business Proposal
Cristal-e College, Panglao, Bohol
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Bendong, Danilo Jr. S.

Emnace, Lyle Ira luz V.

Lofranco, Jenebie C.

Saga, Juna-Mae R.

March 2023
Introduction

"Tropical Graham Shake” offers healthy, delicious, and affordable snacks. Avocado
Graham Shake, Mango Graham Shake, and Coconut Graham Shake will be its main products but
other snacks will also be served. The foods and drinks offered by " Tropical Graham Shake”
intend to satisfy the cravings of the customers in Panglao.

The proposed business is a partnership kind of business. The capital in putting up a

business will be equally contributed by the members of the group. The group members are
namely Juna-Mae Reapor Saga, Lyle Ira luz V. Emnace, Danilo S. Bendong Jr. and Jenebie C.
Lofranco. The group will contribute to both financial and industrial resources in order to start the
proposed business. The members will make an agreement regarding the ownership to ensure
equal loss or proper distribution and to prioritize what benefits the group.

When entering a business, the responsibility does not end up in taking the business. There
are also aspects to be considered in order to meet the qualifications and requirements when
engaging in it. Business is not only about working to achieve the ultimate goal but it is also about
having concern for the different factors involved in it, the awareness of the surroundings, and the
awareness of others who will be greatly affected by the business. Thus, the proponents have a
social responsibility to be covered in order to contribute economic benefit from the proposed
business, and here are some of the factors.
Background of the study
In this business, there are four people involved namely Juna-Mae Reapor Saga, Lyle Ira
luz V. Emnace, Danilo S. Bendong Jr. and Jenebie C. Lofranco. This is a general partner where
members will be responsible for the management of the partnership. Members may invest money
in this business but may also be personally liable for the debts of the company. In Alona,
Panglao Bohol and as observed there are employees, students, senior citizens, young
professionals and tourists in area who take snacks during a vacant time, birthday occasion or any
celebration that doesn't want to travel any farther such as going to Tagbilaran City. And now of
the present time Alona, Panglao is the central place for tourist to pass by and take short break
from their travel or activities done in the Amarela or other nearby beach resorts.

Tropical Graham Shake serves comfort food as well as delicious blends of drinks.
Avocado Graham Shake, Mango Graham Shake, and Coconut Graham Shake, a blend of famous
tropical fruit, graham and milk that will truly refresh customers, is a must try. The juice is made
from pure avocado, mango, and coconut fruit that is full of refreshing fruity flavors as a tropical
country, the Philippines boasts of different kinds of tropical fruits (Patrick, 2021) by which
avocado, mango, and coconut are one of the most popular tropical fruits in the Philippines and it
is mostly accessible here in our island which is Panglao, Bohol, Philippines.  The business also
offers snacks to satisfy their cravings of the customers. Tourists and locals of the area with the
time amount to travel to the main barangay to buy refreshments and desserts, Tropical Graham
Shake is the best location for stopovers and intended visits in the area. Locals also won’t need to
buy time in waiting for vehicles to travel in the nearby municipality or barangay just to satisfy
their cravings and refreshments. The increased population and the existence of the area give an
opportunity for the proponent to establish a proposal business.
Current situation of the Market
Travellers go to Bohol island to bury their feet into its white, sandy beaches, discover
rich marine biodiversity and gaze upon picturesque landscapes. What most don’t know is that
this top tourist destination in the Philippines is also a home of delicious cuisine and beverages.
The products offered by Tropical Graham Shake are not new in the industry. Majority of the
competitors would be café, snack bars, and homemade businesses that are ahead and have put up
the business. Existing businesses that have already built strong support and loyal customers.
However, there are points that the business is at advantage, which is that the business is located
at the convenience of consumers to buy time to travel. Tropical Graham Shake aims to serve
quality and worth it mango desserts to tourists and locals in the area of Panglao. Tropical
Graham Shake serves comfort food as well as delicious blends of drinks. Tourists and locals of
the area with the time amount to travel to the main barangay to buy refreshments and desserts,
Tropical Graham Shake is the best location for stopovers and intended visits in the area.

Marketing trends
Local cold drinks shops are the existing trend in the market nowadays. Customers seek a
place where they can find happiness and relaxation through refreshment drinks, sweet treats and
similar foods and drinks that can ease their stresses, worriness or any unwelcoming feeling.
Mango Time is a type of business which offers both (desserts and other tasty drinks). There are
more than ten existing milk tea shops in Panglao, and only one in Tangnan where our business
will be located too. With the number of existing milk tea shops, it might be a threat but our
business can still compete in the chosen location since there is only one existing milk tea shop
there. What makes it positive is that our business offers varieties which are not available at milk
tea shops since we give highlights from mango products.
Market Potential
Our business caters all types of customers no matter its age, gender, race and
characteristics. Our products are what people commonly consume, especially when there are
occasions (mango float, mango tapioca, etc.). They are already familiar with the products we will
offer; hence it will not be so hard for us to market it to the customers. Also, in providing services
for our customers we will make sure we will aim for customer satisfaction by making their
stomachs and faces happy by the delicious treats we can offer.

SWOT Analysis
Strengths Weakness Opportunities Threats
Easy access to Unclear Strategy for Attract a larger, Change in customer
internet connection Product Promotion wider target preferences
audience
Healthy, Refreshing, Low Brand Attract new
Affordable and High- Awareness customers through Falling Demand
Quality Products special offers
Good Location Products not Build stronger Strong existing
Differentiated customer competitors
enough relationships
Cost Advantage Low profit margins Loyal returning More aggressive
customers competitor behavior
Skilled Team Build brand Competitors providing
Awareness more value add
Solid Systems Business/Product Competitors targeting
Development our key customers
Outstanding Expand the Many substitute
customer service number of outlets competitive products
Attractive store Sell the franchise to
neighboring cities

Market Positioning
 Alona Beach Rd, Panglao, 6339 Bohol

Objectives
  To serve products that are of the highest quality.
 To create a healthy and safe environment.
 To provide customer satisfaction.
 To expand into a number of outlets by year 3, and sell the franchise to neighboring cities.

Target Market
In Alona, Panglao, Bohol and as observed there are Employee, Students, Senior Citizen,
Young Professionals, and tourist in Panglao who take snacks during vacant time, birthday
occasion or any celebration. In this case, the present market demand gives the proponents the
idea of the proposed feasibility study of “Tropical Graham Shake”

Majority of the prospects and buyers are female, it can be interfered that there is an
increase of female buyers. Thus, there is a higher chance of profitability. This is based on
biological needs of men and women especially that women most likely want to spend their
money on food. The tourists and employees as the prospect target market of the proposed
business. They are the ones who always love to buy online and go for unique and creative food.
The observation can help the proponents on what type of snacks to prepare considering the
common needs of students, employees, senior citizens, young professionals and tourists. Most
aged 21-30 are those who will most likely patronize and purchase the products offered.

Market Strategies
 Product Sample

Mango Graham Shake Avocado Graham Shake Coconut Graham Shake

Marketing Materials
Brochure

Timetable
 The purpose of this template is to showcase a comprehensive timetable which can help an
organization to achieve the schedule and target dates of a business.

Year 2023

March 20-31 Construction of Business

April 03-16 Finishing touches and others.

April 17-30 Buying of necessary equipment, furniture

and others.

May Opening

Budgeting
Table 1: Cost of Materials/Ingredients  

QUANTITY ITEM/INGREDIENTS PRICE

5kl. Ripe Mangoes 600
4kl. Avocado 720
10pcs. Coconut 300
1kl. Evaporated Milk 60
2 packs Graham 150
2pcs. Condensed 100
Granulated sugar 40
30pcs. Straw 200
Tools & Equipment’s:
30pcs. Plastic Bottle 200
Blender 2,500
Scoop 100
Measuring spoon 40
Measuring cup 80
Fruit Slicer 230
Chopping Board 90
Can opener 70
Styrofoam 230
Ice Cube 100
OVERALL TOTAL 5,790

This is the total amount spent on the ingredients and materials got a total amount of 5,790
pesos. 

Table 2: Cost of Labor 

Labor 1 380

Labor 2 380

OVERALL TOTAL 1,520

The table shows that an amount is paid by an employer to his workers. These costs
include salaries, wages, payroll taxes, and benefits paid by an employer. It helps the management
of an organization in the management of costs, outsourcing, union negotiations. 

Table 3: Manufacturing Overhead 

 Maintenance 1000
Utilities expenses 800
Cart 1000
Water Bill 500
Property taxes 1000
Advertising & Promotion 500
Kitchen tools 2000
Furniture & Fixtures 1000
Government & Legal Requirement 2620
OVERALL TOTAL 9520

The table show that can be termed as the costs/expenses related to all manufacturing
activities that occur during the course of production other than direct materials and direct labor. 

Table 4: Cost of Capital 

Juna-Mae R. Saga 2,840

Danilo, S. Bendong Jr. 2,840
Lylie Ira Luz, V. Emnace 2,840
Jenebie, C. Lofranco 2,840
OVERALL TOTAL 8,520

  The table shows that the firm’s overall cost of capital is based on the weighted average of
these costs. The rate of return the firm expects to earn from its investment in order to increase the
value of the firm in the market place.