Premier University Chittagong

Topic: - JOB ANALYSIS

Submitted To:-

Mrs.

Lecturer of Human Resource Management

Management Department,

BBA Faculty

Submitted By:-

Shakil Hossain Mazumder

Student ID: - 12-025-1-01-05566

Arif Ali

Student ID: - 12-025-1-01-05503

Binoy Chowdhury

Student ID: - 12-025-1-01-05602

Management Department,

BBA Faculty

Submission Date: - July 14, 2014

 Operation Manager
Operations department

NIB Bank Ltd

Sadiqabad Branch, Rawalpindi

Job Summary

Mr. Ali is working as an operation manager in NIB Bank Limited, Sadiqabad Branch, and
Rawalpindi for 3 years having the banking experience of six years in total as regular full time
employee of grade 10. His job is basically to manage NIB policies and procedures, to manage
State Bank of Pakistan’s policies and procedures, managing daily operations keeping the
bank’s daily activities going smoothly and he is also connected with the internal audit of a
bank.

Basic Information

The basic information that we have gathered through an interview about the operation manager
of NIB Bank working at Sadiqabad Branch, Rawalpindi is as below:

Name : Muhammad Ali Department: Operations

Organization Name: NIB Bank Ltd Grade:10

Job title: Operation Manager Salary : 50,000

Work Location: Sadiqabad Branch, Job code: N/A

Rawalpindi

Job Specification and Description

Job time

Mr. Mohammad Ali is a regular full time employee. His duty timings are 9am to 5pm in papers but
actually he works more than 9 hours a day.

Banking experience

His total banking experience is around 6 years but he is serving NIB bank ltd for 3 years.
Academic qualification

He holds a Masters in Business Administration (MBA) degree from Arid Agriculture University
with majors in Finance. And has done B.COM from Punjab College of Commerce

Job location and Dealing

According to Mr. Ali he works indoors, he has nothing to do with outdoor activites like selling
services door to door or any other type of field work. He works in the back office and work on the
data given to him from front office. So apparently he doesn’t have any “out of office” work.

Required Experience

Around 6 to 7 year job experience is needed to do this job satisfactorily, however people who
have good managerial skills, analytical and communication skills but don’t have enough
experience are also suitable for this job.

Work mode

Usually they work in a team, of 5 or 6 people. Mr. Ali also works in a team of 6 members in which
5 people come under him, and he manages them being the team leader.

He supervises them, guides them with his expertise whenever needed. Also advises them with his
experienced insight.

Supervising activities

 NIB bank works under the policies and procedures of State Bank Of Pakistan, so it is the
duty of operations manager to keep an eye on bank operations whether they are
performed according to the rules or not.
 Secondly he has to make sure that daily transaction and other banking activities are going
up to the mark of standard of the Bank.
 Coordinate operation activities with other departments and divisions.
 Identify problems and implement solutions.
 Supervise, coordinate and control the safe and efficient operation of an assigned work
unit.

To whom you report

Being the operation manager he has to report directly to the area operation manger in the office.

Overall purpose of the job

 To manage NIB policies and procedures

 To manage State Bank of Pakistan’s policies and procedures
 Managing daily operations
 Keeping the Bank’s daily activities going smoothly
Major Duties and Responsibilities

As Mr. Ali is involved in operations he is performing many important duties and the major duties
that he performs includes:

 Managing daily operations.

 Coordinate a larger managerial staff, facilitating interdepartmental communication and
allocating tasks and resources as needed.
 Manage operation team,
 Keeping the Bank’s daily activities going smoothly is an integral part of an operations
manager's job description.
 Handle SBP.
 ICU and internal Audits etc.

Guidelines, Procedures or manuals required

As all the activities in the bank are governed by certain rules and regulations. Similarly Mr. Ali is
performing all his duties with the help of

 NIB operation manual and

 SBP Prudential Regulations

As State Bank OF Pakistan has passed certain regulations and all the bankers are required to
perform all the activities in accordance with those regulations in order to avoid mistakes.

Skills and knowledge required

The basic skills required in order to perform an operation manger job satisfactorily includes

 Strong operation and SBP policies and procedures knowledge

 Good communication skills like Writing skills, Listening skills, Observation skills,
leadership skills.
 Good managing skills, etc.
Equipment or machine required

As such no special equipment is required by an operation manger except,

 A good IT system
 And a computer
As in todays banking world none of the activites are possible without IT.

Degree of unpleasantness in the day-to-day activities

Not on regular basis but sometimes there is a degree of unpleasantness in the activites that are
being performed. And the reason for this unpleasantness is the problems that he face while
performing his day to day activities like,
  Individual differences and as a result of these differences conflict arises which really
disturb the momentum of activities which are being performed.

 Sometime there are customer related problems which bring disturbance.

 Disputes between management and subordinates.

A good operations manager tries to anticipate problems and set policies in place to deal with
them when or if they do happen. He should also be skilled in dispute resolution and have the
leadership skills to keep other employees focused and working toward mutual goals.

Training programs

NIB bank does arrange training programs. In todays banking world changes are made frequently.
So in order to help the employees to acclimatize to those changes training programs are very
important.

 Service training,
 ATM and operations training,
 Cash handling training etc

Performance Standards

Performance standards are set for every person. And the performance evaluation is totally based
on whether the employees have performed all his duties in accordance with standards set and
Mr. Ali’s performance is also evaluated on these standards.

 Wether all the customer queries have been solved efficiently or not.
 There should not be any case of fraud during the year.
 Wether all the prudential regulations of SBP are being followed correctly or not.etc

Compensation packages

As compensation packages are the basic desire of every employee these incentives are
considered encouraging and motivating like

 yearly bonus
 fuel
 Mobile etc.
 Cash Counter Supervisor
Operations department

NIB Bank Ltd

Sadiqabad Branch, Rawalpindi

Job Summary

Mr. Wajahat Ali Chowdry is working as Cash Counter Supervisor in NIB bank since April
2006.And he is responsible for monitoring cash management practices in accordance with the
state’s bank prudential regulations and also ensuring the transparency of the entire operation of
cash management system. As Bank has two main departments one is Back Office and other is
Front End Office this position is of working in Back office. Sufficient knowledge and skills are
required to perform this job.

Basic Information

The basic information that we have gathered through an interview about Cash Counter
Supervisor of NIB Bank working at Sadiqabad Branch, Rawalpindi is as below:

Name : Wajahat Ali Chowdry Department: Operations

Organization Name: NIB Bank Ltd Grade:12

Job title: Cash counter supervisor Salary: Enough to meet day to day
expenses

Work Location: Sadiqabad Branch, Job code: N/A

Rawalpindi

Job Description and Specification

Job time

Mr Wajahat Ali Chowdry is Cash Counter Supervisor in NIB Bank. He is working as a full time
employee (FTE) in NIB bank since April 2006.
Qualifications

Academic

He has done his graduation (Bsc) from Punjab University and Masters in Computer Sciences
(MCS) from Hamdard University.

Experience

He has a 3 years working experience as a cash counter supervisor.

Knowledge

He has sufficient knowledge about general office procedures including filing and data entry and
also about accounting procedures.

Skills

Work devotion, hard work, time management, stress management and product knowledge.

Abilities

He has the ability to prioritize daily work with more urgent weekly/monthly/yearly tasks; to
work independently; to interact with others in a courteous and tactful manner; to meet
deadlines.

Job location and Dealing

NIB bank has two main departments. One is back office and the other is front end office. A back
office is a part of most corporations where tasks dedicated to running the organization itself take
place. And front office may refer to Sales and Marketing divisions of an organization. It may also
refer to other divisions in a company that involves interactions with customers. Mr Wajahat is
working in back office of NIB bank.

Work mode

As everyone has to work for their own grave but along that I am running a team of three persons.

And he manages them being the team leader. He supervises them, guides them with his expertise
whenever needed. Also advises them with his experienced insight.

To whom you report

To the operation manger.

Supervising activities

As a supervisor his responsibilities are

 To minimize the risk factor

 To manage the time well
 Capable to lead a team
 To work under pressure
 Supervising counter staff
 Cash management

Overall purpose of the job

Being cash counter supervisor his job is related with,

 Management of cash
 Systems and procedures covering billings and collections
 Monitor and control the flow of cash receipts and disbursements to meet the banks
business and investment needs
 Cash advances
 Cash held at bank.
 Also manage my time and supervise my subordinates.

Major Duties and Responsibilities

As far as his duties and responsibilities are concerned

 Proving myself under stress and guide to my internal and external customers well
 Top priority is to satisfy and please customer. As customer care is the key to success.
 Check on all cash related operations to ensure the transparency of entire system.
 It is mandatory to follow state’s bank prudential regulations.

Guidelines, Procedures or manuals required

Assistance is very important for every person because it helps in performing activiites efficiently
without any mistakes.

 Books
 Internet
 Especially seniors help out in performing job duties in efficient manner
 SBP Prudential Regulations.
Skills and knowledge required

 
 Lot of communication skills like oral presentations, writing, listening or observation skills
are required by my job for developing social networks, for understanding issues and for
creative solutions to different type of problems, with out these skills it becomes very
difficult to handle things properly.

 Mathematical aptitude, Stress management, time management and product knowledge are
key to perform is duty well. His job is completely based on all these things.

 According to him knowledge related to the performance of that comes from experience
and also from training programs. Most importantly he should have proper knowledge of
the Bank’s policy and procedures like wise the knowledge of SBP Policies and their strict
implementation.

Equipment or machine required

Very good IT system is provided for performing our work duties. It helps in resolving customer
queries in lesser time. It has made our work easier. All operations are done in less time and
increased efficiency of whole staff as well.

 
Degree of unpleasantness in the day-to-day activities

Yes he does come across these types of things. Repulsiveness is there in work but he tries his best
to handle these types of issues with creative solutions, as according to him we are here to handle
and provide our customer the maximum care. And the reason of unpleasantness is the problems
that he faces in his day to day activiites like,

 Majority of the problems are customer related like when they don’t have sufficient
collateral to provide against the loans, some times customers get unable to pay back the
loan, and then we have some techniques to deal with such problems.

 If any body commits fraud while handling cash, this is another big problem for him being a
supervisor because he is answerable to the authorities.etc

Training programs

NIB bank does arrange training programs. In todays banking world changes are made frequently.
So in order to help the employees to acclimatize to those changes training programs are very
important.

 House session for personality development.

 House session for improving communication skills.
  If some latest technology is introduced then training is given to work with new
technology.

Performance Standards

His performance is totally evaluated on the basis of whether he has performed all his duties in
accordance with the standards or not. As being a cash supervisor his job is very complicated
because he deals the huge cash transactions. He has to take care that no mistake should occur
while receiving and disbursing cash. He has to make sure that there should not be any
mishandling of cash which can lead to customer problems or fraud.

Compensation packages

Compensation packages are given to all the employees to increase there efficiency like
bonuses, incentives in form of cash, promotions etc, but they are given according to our pay
grade. Being the cash counter supervisor in this reputed organization he is given lots of
incentives like Fuel, mobile, bonus at end of each year and Car Rental reimbursement.

Conclusion

From this study it is learnt that the,

 Jobs of “operation manger” and “cash counter supervisor” are very important in the
hierarchy of NIB bank.

 They are performing important duties on job which includes handling the banking
activities, supervising the teams, making sure that the bank is working under the rules and
regulations given by State Bank of Pakistan (SBP) and maintaining its standard and
goodwill in the banking industry of Pakistan.

 There are specific skills and personality traits that one has to develop in carrying out
these jobs effectively. During the study it was observed that employees feel motivated
when they are given the incentives and compensation packages. These factors do
influence the efficiency and effectiveness of jobs.

 Another thing that we noticed is that both the employees are supposed to follow the
Prudential Regulations of Pakistan while performing their day to day activities in order to
avoid mistakes.
 CUSTOMER SERVICE OFFICER
Operations department

NIB Bank Ltd

Sadiqabad Branch, Rawalpindi

Basically there is a Job Description and Job Specification for a almost all the jobs in Faysal
Bank. But changes in banking system and size of operations is affecting the duties and
responsibilities of job

Job Identification:
JOB TITLE: CUSTOMER SERVICE
OFFICER
JOB CODE 10001

REPORTS TO OPERATIONAL MANGER

LOCATION GHAZI CHOWCK BRANCH

TOWNSIP LAHORE.
DEPARTMENT OPERATIONS

Job Summary:
Provide highest level of personalized service to customers through proper handling,
timely assistance, promptly attending to their queries and complaints, catering to their
personal banking needs and building a strong and cordial relationship to avoid
dissatisfaction.

Relationships:
 Reports to: Operational manger
 Supervises: None
 Works with: Staff manger relationship with other CSO’s
 Outside the company: None

Responsibilities and Authorities:

1. Timely handling of all front office activities associated with the opening of customer
accounts at the branch to enhance customer satisfaction and process efficiently.
2. Providing all the financial facilities to customer including checkbook and term certificate
issuance, locker operating, pay order, demand draft, etc.
3. Maximize sales of banks’ product/ services to meet targets assigned with regards to
Deposits/ Risk/ Assets/ Customer Finance.
4. Receipt of ATM forms and timely issuance of ATM card.
5. Manage and handle processing and operations of all FCU related activities of the branch
including printing of all associated reports, clearing of checks and assisting in bank
 statement preparation

Compliance
1. Positive internal audit rating with low incidents of audit objects.
2. Complete adherence to FBL’s SOPs as per laid policies and procedures.
3. Full compliance with SBP and other regulatory requirements.

Other Responsibilities:
1. Backup of other Customer Services Officers (CSO)
2. To generate business through local sales promotion, in-branch walk in customers and
marketing calls on existing as well as potential individual customer to increase sales
thereby increasing the branch business.
3. Coordinate the sales effort of sales team where needed and to forge strong rapport with
the customers to ensure strengthening of relationship on an ongoing basis,
4. Maintain a high standard of appearance of the customer service center and self.
5. Any other responsibility assigned by Operations manager/ Branch Manager.

Authority of Incumbent:
The customer service officers are basically data collectors and maintainers so they have
very limited authority mostly rejection of application due to incomplete information

Standards of Performance:
The performance standards are given following weighted category wise
 Related work 60%
 Abilities 20%
 Target achieved 20%

Other standards are as follow:

 Check book providing: 10 minutes

 Term certificate issuance: 15 minutes
 Locker operating: 10 minutes
 Pay order/demand drafts: 15 minutes
 Other letter required by 15 minutes
the customer
 Clearing: 20 minutes
 Account opening: 1-3 days

Working Conditions
A desk job in an fully air conditioned branch of Faysal Bank in friendly and comfortable
environment at Lahore.
 JOB SPECIFICATION:
Job specification is written by the Branch Manager and is handed over to the head office of
HRM department in Karachi

MINIMUM QUALIFICATIONS:

Education/Experience:
A combination of education and experience that would likely provide the required
knowledge and skills is qualifying. A preferable way to obtain the knowledge and skills
would be
 Education: A graduate in the commerce or business subjects can be a simple or honors.
Higher education is also applicable
 Experience: fresh graduates and experienced staff are both eligible for the post.

Knowledge Of:
A broad range of codes and regulations related to providing service and customer dealing,
modern office procedures and computer equipment including the use of personal
computers; English usage, spelling, grammar, and punctuation; arithmetic, including
percentages.

Ability To:
Lead the work of staff involved in problem solving to investigate, resolve and/or process
customer queries, and /or concerns; apply specialized knowledge and skills to handle
customer inquires regarding special programs, services, rates, and fees; maintain a high
level of skill in written and verbal communication, interpersonal communications, and
salesmanship
Communication abilities: should be polite humble flexible and should have control and
emotions should be of a sound mind and good physical health and presentable personality

JOB SPECIFICATION
 Good PC knowledge and typing skills
 Customer-oriented with good communication skills is essential
 Excellent service attitude with good interpersonal, communication and team skills
 With telesales and customer service experience is an advantage
 Proficient in written & spoken in Mandarin
 Fresh graduate applicant also welcome
 Sales Careers Online
Title: Marketing Manager
Department: Marketing Division - Los Angeles, California
Reports to: Vice President - New York, New York

Job Objective:

Responsible for developing and maintaining marketing strategies to meet organizational

objectives. Evaluates customer research, market conditions, competitor data and implements
marketing plan changes as needed. Oversees all marketing, advertising and promotional staff and
activities.

Responsibilities:

 Responsible for the marketing of professional online recruiting services tailored

exclusively to the sales and marketing industry.
 Demonstrates technical marketing skills and product knowledge of
SalesCareerOnline.com’s Sales Recruiting System.
 Develops annual marketing plan in conjunction with sales department, which details
activities to follow during the fiscal year, which will focus on meeting organizational
objectives.
 To manage the Marketing Department Budget. Delivery of all marketing activity within
agreed budget. Direction of marketing staff where budgets are devolved.
 To manage all aspects of print production, receipt and distribution.
 The achievement of frequent, timely and positive media coverage for Sales careers Online
and it’s programs across all available media.
 Managing the entire product line life cycle from strategic planning to tactical activities.
 Specifying market requirements for current and future products by conducting market
research supported by on-going visits to customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering,
and Marketing Communications) through market requirements, product contract, and
positioning.
 Developing and implementing a company-wide go-to-market plan, working with all
departments to execute.
 Analyzing potential partner relationships for Sales Careers Online product lines.
Relationships and Roles:

Internal / External Cooperation

 Demonstrate ability to interact and cooperate with all company employees.

 Build trust, value others, communicate effectively, drive execution, foster innovation,
focus on the customer, collaborate with others, solve problems creatively and
demonstrate high integrity.
 Maintain professional internal and external relationships that meet company core values.
 Proactively establish and maintain effective working team relationships with all support
departments.

Job Specifications:

 4-6 years of sales experience in the marketing industry.

 Experience with enterprise software solutions and large, complex organizations.
 Extensive experience in all aspects of developing and maintaining marketing strategies to
meet organizational objectives.
 Strong understanding of customer and market dynamics and requirements.
 Willingness to travel and work in a global team of professionals.
 Proven ability to oversees all marketing, advertising and promotional staff and activities.

The marketing manager is responsible for the overall management of the marketing department.
The following requirements (job specifications) were determined by job analysis and derived
from the job description as crucial for success in the marketing manager role. The successful
candidate for the marketing manager position will possess these qualifications.

Experience - Marketing Manager:

 10 years of progressively more responsible positions in marketing, preferably in a similar

industry in two different firms.
 Experience supervising and managing a professional staff of seven.

Education - Marketing Manager:

 Bachelors Degree in Marketing or a related field required.

 Masters in Business or Marketing preferred.

Required Skills, Knowledge and Characteristics - Marketing Manager:

These are the most important qualifications of the individual selected as the marketing manager.

 Strong effective communicator.

 Highly developed, demonstrated teamwork skills.
 Ability to coordinate the efforts of a large team of diverse creative employees.
 Demonstrated ability to increase productivity and continuously improve methods, approaches,
and departmental contribution. Commitment to continuous learning.
 Expert in Internet and social media strategy with a demonstrated track record.
 Demonstrated effectiveness in holding conversations with customers, customer evangelism,
and customer-focused product development and outreach.
 Demonstrated ability to see the big picture and provide useful advice and input across the
company.
 Ability to lead in an environment of constant change.
 Experience working in a flexible, employee empowering work environment. Structured or
large company experience will not work here.
 Familiarity and skill with the tools of the trade in marketing including PR, written
communication, website development, market research, product packaging, Microsoft
software suite of products, visual communication software products, and creative services.
 Experience managing external PR and communication consulting firms and contractors.
 Experience in the global marketplace is a plus.

High Level Overview of Job Requirements - Marketing Manager:

The selected marketing manager must be able to perform effectively in each of these areas:

 Researching and evaluating new product opportunities, demand for potential products, and
customer needs and insights.
 Overall marketing strategy and execution of plans for the existing products.
 Working with product development teams to manage new product development.
 Managing launch campaigns for new products.
 Managing distribution channels for products.
 Ensuring effective, branded marketing communications including the company website, print
communication, and advertising.
 Managing media and marketing staff and external PR agencies.
 Analysis of the effectiveness of all marketing efforts.
 SNP Co Ltd
Title: Sales and Marketing Executive
Reports to: Sales and Marketing Director, Newtown.
Based at: Sparkly New Products Co Ltd, Technology House, Newtown.

Job purpose:
To plan and carry out direct marketing and sales activities, so as to maintain and develop sales of
SNP's ABC machinery range to UK major accounts and specifies, in accordance with agreed
business plans.
Key responsibilities and accountabilities:

1. Maintain and develop a computerised customer and prospect database.

2. Plan and carry out direct marketing activities (principally direct mail) to agreed budgets,
sales volumes, values, product mix and timescales.
3. Develop ideas and create offers for direct mail and marketing to major accounts by main
market sector and SNP's ABC products.
4. Respond to and follow up sales enquiries by post, telephone, and personal visits.
5. Maintain and develop existing and new customers through planned individual account
support, and liaison with internal order-processing staff.
6. Monitor and report on activities and provide relevant management information.
7. Carry out market research, competitor and customer surveys.
8. Maintain and report on equipment and software suitability for direct marketing and sales
reporting purposes.
9. Liaise and attend meetings with other company functions necessary to perform duties and
aid business and organisational development.
10. Manage the external marketing agency activities of telemarketing and research.
11. Attend training and to develop relevant knowledge and skills.

Scale and territory indicators:

Core product range of four ABC machines price range £50 to £250. Target sectors: All major
multiple-site organisations having more than 1,000 staff. Prospect database c.10,000 head offices
of large organisations. Customer base of c.150 large organisations. Typical account value £20-50k
pa. Total personal revenue accountability potentially £4.5m. Territory: UK.
(Date and reference)

More job description typical responsibilities are listed at the foot of this page.
If you are recruiting to fill a role it is important to formulate a person-profile to help with job
advert wording; psychometric profiling; shortlisting; interviewing points to assess; and final
selection.
Person-profile template:
 Personality
 Personal Situation
 Specific Job Skills
 Computer Skills
 Literacy and Numeracy
 Commercial Skills
 Management Ability

An example is shown here for the role above:

Person profile - Sales and Marketing Executive

Personality: Self-driven, results-oriented with a positive outlook, and a clear focus on high
quality and business profit. A natural forward planner who critically assesses own performance.
Mature, credible, and comfortable in dealing with senior big company executives. Reliable,
tolerant, and determined. Empathic communicator, able to see things from the other person's
point of view. Well presented and businesslike. Sufficiently mobile and flexible to travel up to a
few days a month within the UK. Keen for new experience, responsibility and accountability. Able
to get on with others and be a team-player.
Personal Situation: Must be mature and domestically secure. Able to spend one or two nights
away per month without upsetting domestic situation. Able to commute reliably to office base.
Able to work extended hours on occasions when required. May be striving financially but not
desperate or in serious debt. Must have clean or near clean driving licence.
Specific Job Skills: Able to communicate and motivate via written media. Understands the
principles of marketing and advertising cost-effectiveness, including market sector targeting,
product offer development, features-benefits-solutions selling, cost per response, cost per
conversion, etc. Appreciates need for consistency within company's branding and marketing mix,
especially PR and the Internet. Experience of managing marketing agency activities useful.
Computer skills: Must be adept in use of MS Office 2000 or later, particularly Excel and Word,
and ideally Access or similar database to basic level, Internet and email.
Literacy and Numeracy: Able to understand profit and loss calculations and basic business
finance, e.g., gross margin percentages and calculations, depreciation, capital and revenue
expenditure, cash-flow, overheads, etc. Must be a very competent writer of business letters,
quotations and proposals.
Business and Selling Skills: Must be an excellent face-to-face and telephone communicator.
Able to demonstrate success and experience managing major accounts customers and large
contracts or even a business, particularly achieving genuine sales development. Ideal background
would be in business support services; experience of washroom and contract cleaning industries
would be particularly helpful. Experience of tenders would also be useful.
Management Ability: Though internal staff management is not initially part of the job,
responsibility and opportunity could grow with the development of the business, for example the
prospect of recruiting and managing support telesales staff. Some people-management skills,
experience and natural ability will be useful.

Sales and marketing director - typical job description duties

The position reports to the CEO/MD/General Manager. The purpose of the role is to plan and
implement sales and marketing activities in order to meet company targets for retention growth
and profitability, and to contribute, as a board member, to the executive management of the
company.

1. Plan and implement marketing strategy, including advertising and PR.

2. Plan and implement sales and customer retention and development.
3. Plan and manage sales an marketing resources according to agreed budgets.
4. Contribute to formulation of policy and strategy as a board member.
5. Recruit, manage, train and motivate direct reporting staff according to company
procedures, policy and employment law.
6. Maintain administration and relevant reporting and planning systems.
7. Manage relevant reporting of management and financial information for the sales and
marketing departments.
8. Select and manage external agencies.
9. Manage R&D and NPD and new business development.
10. Maintain and develop corporate image and reputation, and protect and develop the
company's brands via suitable PR activities and intellectual property management.
11. Plan and manage internal communications and awareness of corporate direction, mission,
aims and activities
12. (If formal director) Execute the responsibilities of a company director according to lawful
and ethical standards, as referenced in ... (whatever director policy and standards
document you might use).
  JOB ANALYSIS OF EVENT MANAGER
Introduction:

An event is believed to have a lasting impression that people remember the most and the longest.
Today people are engrossed in their personal affairs to the extent that they couldn’t spend time
with their friends, family and social circles so what they long for are an event to celebrate
together. The trend is to contact event planners to make the event memorable forever. Event
organizers are responsible for the production of events from conception through to completion.
It is a systematic way to create settings and execute properly festivals, events and conferences.
It typically involves identification of target audience, designing a concept, plan logistics as well as
coordinate an event.

Scope:

Today, a number of people are becoming event managers realizing the potential of industry
where demand is huge and supply is less. People hire event managers to plan their events that
involve exhibition and fairs, festivals, conferences, promotion product launches and social events.
Event management at one time was about planning, organizing only social affairs like
conferences etc. Today, it encompasses a wide range of profiles that offer thrilling opportunities
to those with an eye for detail and a flair for organising. Celebrations like birthday parties, which
earlier were simple family affairs, have now turned into big events where people want theme
decor, buffet spreads and celebrity appearances. It is the event management that is helping them
put all of this in place, of course at a price tag. Event manager can be a part of any renowned hotel
or of any separate event planning company.

Future Prospects:

Event management is fast catching up as a hot career option because of the element of glitz,
glamour and style associated with important social and corporate events due to the increasing
trend in retail and marketing sector. The future prospect of this job is definitely bright because
people want to celebrate each and every hour with a style and trend. Every day different kind of
events arise as recently on March 31,2012 Pakistan celebrated “The Earth Hour” another
example is the India vs. Pakistan match where thousands of youngsters gather at different places
to enjoy the match. Moreover, the vast spreading media also require the event managers to plan
their programmes. From minor events like birthdays to major events like conferences and
wedding people hire event planners. Many universities have made a separate graduate degree for
Event management for example, Amity Institute of Event Management, New Delhi; Event
Management Development Institute, Mumbai; Indian Institute of Event Management at Mumbai,
Bangalore and Pune. This all depicts that the day is not far when different business companies
will make a separate department for event manager in their firms in order to utilize their services
to organize their meetings and conferences.
Job description:

Job description can briefly be categorized as TDR’s i.e., task, duties and responsibilities. The
TDR’s of event manager are as follows:

Tasks:

Event managers perform the following tasks:

 They monitor activities to ensure satisfaction of participants, and resolution of any

problems that arise.
 They inspect event facilities to ensure that they conform to customer requirements.
 Coordinate services for events, such as accommodation and transportation for
participants, facilities, catering, displays, special needs requirements, printing and event
security.
 Consult with customers to determine objectives and requirements for events such as
meetings, conferences, and conventions.
 Meet with sponsors and organizing committees to plan scope and format of events.
 They have to see the budget as well whatever they do they do it in a specified budget they.
Evaluate and select providers of services according to customer requirements.
 They arrange any kind of entertainment facility as required by the customers.
Duties and Responsibilities;

The duties and responsibilities of event managers are as follows:

 They should communicate with their supervisors and subordinates to have a strong
connection through any media like telephone, internet or face to face to avoid any kind of
ambiguities.
 They should communicate with their customers in order to understand their needs and
requirements regarding event.
 They should think creatively. They should entail new ideas in order to make an event
memorable.
 They should organize and plan the projects assigned to them.
 They should have an up-to-date knowledge in order to satisfy their customers with the
new technology and ideas.

Job Specification:

Job specification is comprised of knowledge, skills, abilities (KSAO’s).

Knowledge:

 First of all, the event managers should have the knowledge of the structure and contents
of English language.
  They should have a graduate or a post graduate degree in Event management which will
enable them to understand the principles of this job.
 They should be well aware of how to attract and fulfill the need of customers.
 They should have knowledge of administration and technology as well.
 They should know the clerical work as well in order to record their financial statements
etc.

Skills:

 They should give full attention to their customers to understand that what they are
demanding.
 They should possess critical thinking in order to justify the solutions regarding the
problems of customers.
 They should have the skill of managing time because the projects have to be completed on
time.
 They should have social perspective so they can judge the attitude of others.
 They should coordinate with other with colleagues because they have to work in team.
They should have a strong decision making power in other words they should have a
‘risky’ attitude.

Abilities:

 The greatest ability that an event planner should possess is the fluency of ideas because
this job needs a lot of creativity.
 They should have the ability to listen, retain and understand the problems of the
customers.
 They should have the ability of conductive reasoning in order to find the conclusion of
problems.

Strength and weakness of the job:

Positive points of event management are:

 Skills and abilities are polished.

 Practicality is more which leads to experience.
 Creativity and innovative approach is obtained.
 Future prospects are brighter so can get better earnings.

Negative points of event management are:

 It is time consuming job.

 It contains high degree of risk as the event manager has to spontaneous in taking
decisions.
  Quite expensive and can’t be afford by middle class people. Specification of high class
leads to limited projects.

Event planning companies and their objectives;

Eventoxs (Islamabad,Pakistan)- Your planners! Your dream comes true when we design your
imagination.

QVT Events (Pakistan)-For people who expect nothing but the best!!

An Event Management (Kuala Lampur,Malaysia)-They do best to deliver a spectacular event.

Summary:

“Events are done the wrong way or the right way.

For lasting impressions, choose the spectacular way”.

Event management is becoming popular day by day. I have chosen this profession
because I am creative and innovative. Being an event planner is not that easy as it is time
consuming and lot of media persons, celebs and other people are jumping in this industry thus
making a tough and competitive market. Moreover, in satisfying your customers’ demands
sometimes you have to invest more than you get back. Having an up-to-date knowledge and
technology costs a lot as well. Apart from all these disadvantages, it is the best job for those who
are creative and know that how to make a true picture of imagination.