BPME1013 INTRODUCTION TO ENTREPRENEURSHIP

SESSION 2022/2023 (A221)

GROUP AD

ASSIGNMENT 2
ONLINE BUSINESS

PROVIDED FOR:

DR. SALAU ABDULMALIK OLARINOYE

PREPARED BY GROUP A:

1 MUHAMMAD HAZIQ BIN HAMDAN 293616

2 MOHAMAD NAZRI BIN BADO 294140

3 MUHAMMAD HIDAYAT BIN ALIMIN 292410

4 FARAH NAJWA ALEYA BINTI ALAWI 293668

5 NABIHAH BINTI AHMAD BADRI 292266

6 ABU HURAIRAH BIN SARI@ASRI 293052

7 AMIRULHUSNI BIN KHAIRUL ANUAR 294069

8 NORSYARLIN BINTI ROSLI 291972

9 NORAIN BINTI SINAR 293509

10 SYAFIQAH BINTI ISMAIL@ISMALI 293864

SUBMISSION DATE: 25 JANUARY 2023

Table Of Content

1.0 ABOUT ONLINE BUSINESS .................................................................................................................... 1

2.0 SOCIAL MEDIA BUSINESS PAGE............................................................................................................ 2
3.0 SALES PROMOTION POST ..................................................................................................................... 3
4.0 BUSINESS INSIGHT.............................................................................................................................. 11
5.0 WEBSITE ............................................................................................................................................. 14
6.0 SALES RECORD .................................................................................................................................... 17
7.0 OTHER RELEVANT INFORMATION ...................................................................................................... 20
a) PROGRESS OF PROMOTING PRODUCT ........................................................................................ 20
b) BENEFITS OF ONLINE BUSINESS ................................................................................................... 24
c) FEEDBACK AND ORDER FROM CUSTOMERS ................................................................................ 25
8.0 PROBLEM AND CHALLENGES OF ONLINE BUSINESS .......................................................................... 26
9. 0 REFERENCES....................................................................................................................................... 28
10.0 APPENDIX ......................................................................................................................................... 29
Appendix I

Criteria Poor (1) Fair (2) Good (3) Excellent (4) Marks

Create Social Able to create Able to create an Able to create an Able to create an
Media Page Social Media Page exciting layout Social exciting layout and exciting layout and
Media Page. format Social Media format Social Media
(FB/Instagram)
Page Page with complete
business information

Promotional Able to post 1 teaser Able to post 2 Able to post 3 Able to post 4
teasers teasers teasers
Teaser

Copywriting – Able to post 1 Able to post 2 Able to post 3 Able to post 4

Copywriting – Hard Copywriting – Hard Copywriting – Hard Copywriting – Hard
Hard Sell
Sell Sell Sell Sell

Copywriting – Able to post 1 Able to post 2 Able to post Able to post 4

Copywriting – Soft Copywriting – Soft Sell 3 Copywriting Copywriting – Soft Sell
Soft Sell Sell – Soft Sell

i
Website The site lacks a The purpose and The site has a clearly The site has a well
purpose and theme of the site is stated purpose and stated clear purpose
Content
theme. somewhat muddy or theme but may have and theme that is
vague. one or two elements carried out
that do not seem to throughout the site.
be related to it.

Website The Web pages are The Web pages have a The Web pages have The Web site has an
cluttered looking or usable layout but may an attractive and exceptionally
Layout
confusing. It is often appear busy or usable layout. It is attractive and usable
difficult to locate boring. It is easy to easy to locate all layout. It is easy to
important elements. locate most of the important elements. locate allimportant
important elements. elements.
White space, graphic
elements and/or
alignment are used
effectively to organize
material.

ii
Content There are several Almost all of the Almost all the All information
inaccuracies in the information provided information provided provided by the
Accuracy
content provided by by the student on the by the student on the student on the Web
the students OR Web site is accurate Web site is accurate site is accurate and all
many of the and almost all of the and all requirements the requirements of
requirements were requirements have of the assignment the assignment have
not met. been met. have been met. been met.

Writing style, Moderate writing Satisfactory writing Good writing style, Excellent writing style,
spelling, and style, spelling, and style, spelling and spelling and spelling and
grammar minimal grammatical sentences were sentences were sentences were well
errors. correctly constructed. correctly constructed written and
and well-articulated. expressed.

Score = ……/ 32

iii
1.0 ABOUT ONLINE BUSINESS

Nowadays, people frequently use their phones or the internet to research new topics or to
shop for goods. Since it is a fantastic opportunity for them to sell their goods across internet
platforms, many people also start their businesses online in order to expand their market. These
online company activities include buying, dealing with customers, setting up payments, managing
quality control, collaborating with coworkers, sharing information, managing computerised
representative services, enrolling, and that's only the beginning. A variety of capabilities and
services can be offered by an internet firm. They include everything from the creation of intranets
and extranets to the setting up of online e-administrations by application specialist companies.

As a result, Rough-Tee Enterprise operates a cash-on-delivery system for its online ready-to-
eat bread company. All University Utara Malaysia students and staff members enjoy eating
bread. We prepare ready-to-eat bread at our bakery using premium ingredients. Mini pizzas,
cheese sticks, sausage bread, roti sosej, cheese bread, and Mexican bread are just a few of the
six types of bread we serve. Any information that we publish on social media sites like
Facebookand Instagram is shared with our consumers. Additionally, our consumers can view our
products on our website. Customers can also contact us on Facebook, Instagram, and
Whatsappwith questions about our products. Additionally, we employ a variety of advertising
strategies, including soft selling, hard selling.

1
2.0 SOCIAL MEDIA BUSINESS PAGE
FACEBOOK
Facebookpage: https://www.facebook.com/roughteee

INSTAGRAM
Instagram page: https://www.instagram.com/roughteeenterprise/

2
3.0 SALES PROMOTION POST

i. Instagram Promotional Teaser

ii.Instagram Soft Sell

3
4
5
iii. Instagram Hard Sell

6
iv. FacebookPromotional Teaser

v. FacebookSoft Sell

7
8
9
vi. Facebook Hard Sell

10
4.0 BUSINESS INSIGHT
Our business is active in promoting on Facebook, Whatsapp and Instagram but we did not use
any paid advertisement. We also have less posting in Whastapp compared to our Facebook
page and Instagram.

Facebook

11
Instagram

• Account Reached

The picture above shows the achievements of our group’s Instagram account in conducting sales
activities and promoting our sales products more widely. The picture above also shows the usage
of social media. Instagram allows us to provide more information about product sales activities
to customers. For example, from 2nd December 2022 to the 31th December 2022, 25 Instagram
account owners visited our group’s Instagram account (roughteeenterprise), which reached
77.7% compared to 9th October until 30th November. Besides, each uploading post on our
products has a positive impact that many customers have known about our products. Based on
the pictures above, 19 profiles visited our Instagram page where it was created by our group
members for our business activities, such as upload posters, provide some information for
eachpost and others.

12
 • Post – Impression

The picture above shows the number of Instagram account users who viewed the each post we
uploaded.

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5.0 WEBSITE

A. HOME PAGE

This is the home page of our website.

14
B. SHOP PAGE

On Shop Page, we had listed our product and price in one poster as information for the
customer. In Roughtee Enterprise, Mini Pizza,Roti Sosej and Mexico Bun are the best seller.
Customers can make orders for the product they want, and prices were listed well.

15
C. Contact Page

On this page, if customers have face any inquiries, here is list of ways customers can reach us.
Customers can reach us through this website, our Facebook page, Instagram Page and also our
Whatsap. Customers can make an order through these platform as well
D. Product Page

On this page, we also review all four types of our delicious bread to our customers.

16
6.0 SALES RECORD

December 2022 Sale

Roughtee Enterprise started its business on the 6th of December 2022. The total sales were RM
325 and have been divided equally to each member, where the sales in the GoeCommerce will
be RM 32.50. The total expenses incurred were RM 15 and have been divided equally to each
member, where the expenditure in the Go-eCommerce will be RM 1.50. The total profit was RM
310 and has been divided equally to each member, where the net profit in the Go-eCommerce
will be RM 31.

17
January 2023 Sale
The total sales were RM 100 and have been divided equally to each member, where the sales in
the Go-eCommerce will be RM 10. The are no total expenses were incurred this time. The total
profit was RM 100 and has been divided equally to each member, where the net profit in the Go-
eCommerce will be RM 10.

Below are the sales and expenditure in the month of December 2022 and January 2023

Disember 2022 Januari 2023

Sales 425

Cost of Sales 340 420

Gross Profit 85

Commission 0 0
Expenses

Postage Expenses 15 0

Profit for The Year 70 0

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Month Order Description Amount Cost of Sales

Disember 1 Sausage Bun x10 75 60

Mexico Bun x10
Roti Sosej x10

2 Mini Pizza x5 25 20
Cheese stick x5

3 Sausage Bun x20 62.50 50

Cheese Bun x5

4 Sausage Bun x10 25 20

5 Mexico Bun x5 75 60
Roti Sosej x10
Cheese Bun x5
Cheese Stick x5
Mini Pizza x 5

6 Mexico Bun x10 25 20

7 Cheese Bun x5 37.50 30

Mini Pizza x10

8 Mini Pizza x10 37.50 30

Cheese Stick x5

9 Roti Sosej x5 25 20
Mexico Bun x5

10 Roti Sosej x5 37.50 30

Mexico Bun x10

Total 425 340

January 1

Total

19
7.0 OTHER RELEVANT INFORMATION
a) PROGRESS OF PROMOTING PRODUCT

To advertise our items, we created websites, Instagram pages, and Facebook pages. These
platforms will give our customers additional information about the ready-to-eat bread goods that
our company sells. It is simpler for our consumers to buy our products offline by walking to our
store or using our delivery services to save their time because the number of students and
personnel is growing and increasingly busier.

On Instagram and our website, we had updated the information about our company and
our products. We posted images of our products on Instagram along with the suggested retail
price. We also share our posts via Instagram's "Story," which is one of its features. Our Instagram
account had 9 followers as of the sixth day of December 2022, and posts received an average of
5 to 8 likes apiece. However, the quantity of likes does not reflect how many of our things we sell
to clients; rather, it demonstrates how far we have advertised our goods.

Instagram Page

20
 Additionally, we use Strikingly to create our website, which can be found at https://site-
10161069-3376-8993.mystrikingly.com. This website's purpose is to update customers on our
most recent information and to advertise our goods. It might assist our clients in learning more
about our company and keeping up with the marketing of our goods. The four sections of our
website are the "Home Page," "Shop Page," "Contact Page," and "Product Page."

“Home Page” of the website

21
 “Shop Page” of the website

“Contact Page” of the website

“Product Page” of the website

22
 We display our products with images and prices on the homepage. We list our social
media links, including those for Facebook, Instagram, and WhatsApp, on the Contact page. It
makes it simple for customers to place orders. Customers must visit the link we have supplied in
order to place an order with us. The Shop page has a section with further information about our
products. Customers can check the available product options and variations with the quoted
price on our website and make decisions based on those alternatives. There is a description of
our wonderful ready-made bread on the Product page.

By advertising our products, we establish a Facebook profile for our ready-made bread
company. Additionally, we update our Facebook page. Because it is simpler to engage our
customers with trending information about our business on Facebook, we choose it as our top
platform. We will then publish material that is available to everyone. In order to attract their
attention more, we also ask our Facebook friends from our personal accounts to like our company
page. Then, we update our business page with pertinent Roughtee-related information.

Facebook Page

23
 b) BENEFITS OF ONLINE BUSINESS

Entrepreneurs can use online business as a platform to advertise or discuss their items online
without making in-person sales. Online retailers like Shoppe, Lazada, Mudah.my, and Zalora are
a few examples. Entrepreneurs seeking to launch an online enterprise. It includes blogging to
spread the word about your products, drop shipping, affiliate marketing, and information
products like webinars and eBooks. People who desire to start their own businesses can benefit
much from operating an online business. Running our firm online has several advantages for
Roughtee Enterprises as well.

When Roughtee Enterprise began conducting business online, we were able to attract more
clients from all around Malaysia. On social media sites like Instagram, Twitter, WhatsApp, and
Facebook, we can advertise our products. We can easily connect with our customers to sell them
our delicious ready-made bread by using all these sites. Additionally, when customers enjoy our
items, they can spread the word about our company website and draw additional attention to
our offerings.

Second, starting a business online is made possible by the low startup costs. When we use
online platforms, we can advertise our products on social media platforms instead of at the mall
or anywhere else. Additionally, since everyone now has access to our business website and can
learn more about our items, this platform will be used to reach out to our customers about our
offering. Additionally, if we want to operate our business online, we won't need to hire any staff.
This enables us to reduce business expenses. All of the Roughtee Enterprise's partners merely
contribute a small amount of initial capital RM 10 each person for equity.

Next, doing the firm online entails less risk for Roughtee Enterprise. As previously
mentioned, if we choose to create a store to sell our goods, we must employ staff. However,
when a business experiences anything negative, such as bankruptcy or a loss, To cover the entire
loss, pay employee salary, or cover store rent, we need extra money. This is because using social
media channels to advertise our items reduces risk, that is why we choose to start an internet

24
business. It costs fair money to use social media networks like Facebook and Instagram. In
addition, we can pay modest fees to artists or influencers to advertise our goods.

Flexible time is the last item. If we operate a shop, we must keep it open from dawn till
dusk. We do not have free time and are constantly engaged in business. However, while
operating an internet business, we do not have to open the store, which allows us to spend more
time with our loved ones. An online business also benefits us as university students who want to
make a little extra money for our tuition. As college students, it will be simple for us to sell the
goods whenever and whenever we want by using social media platforms.

c) FEEDBACK AND ORDER FROM CUSTOMERS

The image above depicts how we received orders from customers and client feedback
that we found to be appealing. To foster trust and attract additional clients, we will use your
feedback to distribute and post on our company pages on social media platforms like Instagram
and Facebook.

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8.0 PROBLEM AND CHALLENGES OF ONLINE BUSINESS

Online business is one of the most useful platforms in business. It is used in promoting
products sold or offered by a business. This online business also provides enormous benefits or
benefits for a business which saves time and energy to businessmen. However, online business
also presents problems and challenges in a business.

Among the first problems and challenges is the difficulty in marketing the product. This
is because, for new traders in the business, marketing products for them is not easy. Indirectly,
Roughtee Entreprise also experienced challenges in creating Facebook page and Instagram page
in expanding product promotion online. Another factor is the lack of knowledge in marketing.
The lack of marketing knowledge can cause difficulties for traders in gaining customers. So in
overcoming this problem, we used a method where we learned how to promote products
through the sharing of scientific videos in YouTube.

The next challenge and problem is the difficulty in gaining the trust and confidence of
customers. In doing business online, all trade deals are based on online communication either
via chat or by call. Some customers simply play in making a booking making it difficult for the
seller in managing the distribution of products and some customers cancel the booking at Last
minute. In addition, it also presents a problem where it is difficult for customers to trust
products sold online. This is because nowadays, there are many scams online that people make
in order to make a profit so that customers find it difficult to make a choice to buy online.

Next, Rough-Tee Enterprise also provides website to customers. Customers come in many
varieties. Sometimes you need to deal with a situation where there is a buyer who wants to buy
from you, but not long after the buyer is silent even though you have followed up with them.
However, you can take steps to automate your business through website purchases. By putting
product info, accepting orders, accepting payments without having to deal directly with
customers. Simply sharing your website link and following up with customers makes your job as
a seller easier. However, the websites must be user-friendly, trustworthy, and free from cyber
threats to allow customers to easily deal even without being face-to-face with the buyer.

26
 Apart from the challenges we face before and during the process of buying and selling
products. We are also not free from challenges during the delivery process. As an online
merchant, sometimes you will face problems with the delivery of goods. Especially when your
customers are located far away and it takes a long time for the delivery process to take place.
Not all customers are aware of this situation. This issue of time constraints also causes you to
experience problems in delivering goods. More so if your customers want their goods delivered
quickly. If you are an online merchant on a part-time basis, you will definitely face problems in
dividing the time to deliver goods. Believe me, if you manage to plan well. Every challenge you
go through you will face calmly and manageably.

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9. 0 REFERENCES

https://www.businessnewsdaily.com/6028-small-ecommerce-challenges.html

https://www.researchgate.net/publication/304621797_E-
Commerce_Challenges_and_Solutions

https://www.journalbinet.com/uploads/2/1/0/0/21005390/54.02.09.20_identifying_different_
challenges_of_online_business_using_document_analysis.pdf

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10.0 APPENDIX
1. Go-Ecommerce (MDEC)

MUHAMMAD HAZIQ BIN HAMDAN

MOHAMMAD NAZRI BIN BADO

29
FARAH NAJWA ALEYA BIN ALAWI

NABIHAH BINTI AHMAD BADRI

30
MOHAMMAD HIDAYAT BIN ALIMIN

NORSYARLIN BINTI ROSLI

31
NORAIN BINTI SINAR

SYAFIWAH BINTI ISMAIL@ISMALI

32
AMIRULHUSNI BIN KHAIRUL ANUAR

ABU HURAIRAH BIN SARI@ASRI

33
2. Bank Statement

34
3. Online and Offline Meeting

35