Professional Documents
Culture Documents
Business Plan Complete
Business Plan Complete
To provide one of a kind experience of bringing 80‟s and 90‟s memories back to
customers by giving them a quality and satisfying nostalgic ambiance inside our restaurant.
Vision
To be the best restaurant that provides delicious food and a fun retro atmosphere that will
bring customers back again and again as a unique restaurant in Laguna within the next 3 years.
Objectives
The result that the company aims to achieve. It also includes strategies that people will use
To be the best restaurant that provides quality and delicious food in Laguna.
For the owners to develop more of their growth in the field of entrepreneurship.
To satisfy customers with the restaurant‟s nostalgic ambiance that brings their
memories back.
To make employees feel comfortable and happy at work at Old Chic Diner.
1
STI College San Pablo
In Partial Fulfilment
Entrepreneurship
Pitargue, Lyneth
Villanueva, Marjorie
Entrepreneurship Instructress
March 2020
2
Table of Contents
Title Page 2
Table of Contents 3
Business Name 5
Business Logo 5
Business Slogan 6
Business Location 7
Location Map 8
Target Market 8
S.W.O.T Analysis 9
Strengths 10
Weaknesses 10
Opportunities 11
Threats 12
Business Type 13
Business Organization 14
Product/Service Line 17
Entertainment 24
Estimated Capital/Investment 25
Sources of Capital 36
3
Chapter 3: Business Operation 37
Operating Hours 37
Monthly Expense 39
Material Expense 42
Utility Expense 43
Summary 45
Conclusion 53
Appendices 56
Curriculum Vitae 59
4
Chapter 1
Nature of Business
Business Name
The Entrepreneurs named the business as “Old Chic Diner” because the term “Old Chic”
represents those Chic on their 80‟s and 90‟s who want to experience partying again, and the term
“Diner” represents our business as a restaurant that offers food and beverages.
The entrepreneurs came up with this kind of name to show that retro style is still in trend.
With this kind of theme, which shows the uniqueness of a restaurant that will catch the
consumer‟s attention? The business name also represents the business itself, and introduces what
kind of products, experiences and services that the business will offer to its consumers.
Business Logo
The business logo highlighted the word “Diner” to emphasize that the business offers quality
and satisfying food especially to catch the attention of potential customers. Inside the letter D
in ‟diner‟ word we inserted a picture of an old fashion woman to represent the word “Chic” in
The arrow sign represent throwback memories of their old gold times in retro age, as the
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business theme goal to bring back the retro times for the target market.
The font symbolizes the boldness of the people behind the business and its goal to impart it
Business Slogan
The entrepreneurs came up with the slogan, “Life is a dance floor, rock along!”, because
they wanted to make it sound classy yet attracts consumers and to emphasize the essence and
Through the business slogan, the entrepreneurs want to bring the memories as a remarkable
experience to remember when people think of a good place to party with their family and friends.
It also embellishes the traits and qualities of the entrepreneurs plan to implement and practice
throughout the business. The entrepreneurs aim to make impact and leave a good experience and
fun to the customers who will visit the restaurant by applying the objectives through the product
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Business Location
The business location is where the entrepreneurs envision the business to be located. It is
the place where the target market is present. Old Chic Diner should be located on a
commercialized place so that the business is easy to locate and catch the attention of as many
customers as possible.
The business will be located at Brgy. Calihan, Maharlika Highway, San Pablo City.
There are several advantages in the chosen location. One of those is that the business is in
the area where many people are passing by. Thus, it can lead to numerous possible customers.
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Location Map
Target Market
The target market of the business mainly consists of persons who are the golden ager that
love to again, experience the ambiance of existing in retro age again. The business selected them
as its primary customers since most of them need some relaxation as being a golden ager, and
giving the best of their lives with no regret in parties. This business is built to create and give
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S.W.O.T. Analysis
Strengths Weaknesses
Great Ambiance and comfortable facilities New in the business industry
Innovative and High Quality Product Offers a product which is already
available on the market.
Ensured good service through employees‟
training
Poor technological presence within the
business
Unique
Opportunities Threats
Experience Trend Modern Competitive Restaurants
Retro Trend Inflation of Ingredients Price
The business‟ place is in the busy area Changing Market Tastes
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Strengths
Strengths describe what an organization excels at and what separates it from the competition.
1. Great Ambiance and comfortable facilities - the business provide a complete package of
good ambiance and comfortable facilities by having a high quality of furniture and
appliances that satisfy their experience inside. The ambience of a business is important
because it will be the basis of the customers when they visit our business.
2. Innovative and High Quality Product– The business will offer some great and satisfying
food and beverages that are different from the other restaurant. In through this way, the
3. Ensured good service through employee’s training – The business will be taking care and
have the responsibility of our consumer regarding to their concerns. The positive reviews
have the ability to reach consumers just as quickly as negative one, so the quality of our
4. Unique - The business will have unique offers to the consumers, despite of being and old
st
themed restaurant in 21 Century. This idea, is something that the business potential energy
Weaknesses
1. New in the business industry – As a beginner in the food industry, the business will be less
popular at its starting point. The entrepreneurs are willing to learn more on how the business will
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2. Offers a product which is already available on the market – The consumers that should
go to the restaurant will be divided. The entrepreneurs will not stop on innovating their products
3. Poor technological presence within the business – The entrepreneurs are not that good in
terms of technology that could make some innovative touch of technology for the restaurant. But
the entrepreneurs can hire someone who can do that for the business for its future innovation.
Opportunities
Refer to favorable external factors that can give an organization a competitive advantage.
1. Experience trend - The concept of the business is retro style that provides one of a kind
experience to its consumer, consumers experience doesn‟t want to buy something they want and
they want a great experience that complements the product or services. According to Toma
Kulbyte, consumer‟s experience becomes a top priority for businesses. In fact 86% of buyers are
willing to pay more for a great customer experience.
st
2. Retro Trend – The retro theme might be old for today at 21 century, but having that old
theme could be a unique and new for the eyes of the consumers. According to Cavanagh (2009),
3. The business place is in the busy area – The customers who work nearby the business
could be the business loyal customers, because they don‟t need to find a comfortable place to eat
and chill. According to Chron (2007), that the advantages to opening a restaurant store in a busy
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retro style serve to make people feel socially connected and recall times hen 80‟s to 90‟s that
bring back to mind some positive memory from the past. There are theories that fashion and pub
culture operates on a nostalgia pendulum where in what‟s old is new again every 20 to 30 years.
Threats
especially if they are well known restaurants, and they have the touch of being a modern one.
According to Susan Auty (2011), a model of restaurant choice is derived from a survey of
consumers which supports restaurant‟s competitive strategies whereas consumers says that food
type and food quality are the primary variables of restaurants choice. Once a choice set
appropriate to the occasion and a restaurant‟s style and atmosphere become the deciding factors.
affect the business progress. According Federal Bank of San Francisco (2002), to Inflation is
defined as a rise in the general price level. In other words, prices of many goods and services
such as housing, apparel, food, transportation, and fuel must be increasing in order for inflation
3. Changing Market Taste – The business is in a retro theme/style, and it cannot control its
Economics (2009), Companies are constantly working on more effective medicines, such as
painkillers that work faster; household products that make chores easier, such as laundry
powders that combine detergent with additives; and personal products that give better result.
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Chapter 2
Form of Business
Business Type
and/or services. Medium is one of the types in business capitalization. It has the largest amount
The business named „Old Chic Diner” belongs in Medium type of capitalization because
their capital is about P20, 000,000.00 pesos and it falls under this type.
Business Organization
The Old Chic Diner is a partnership type of organization in which it is owned by two or
This business has five owners who has the ability to obtain a capital and can share talents
and assets to make the business grow. The Old Chic Diner choose this kind of business
Partnership has advantages and disadvantages that can affect in the business firm. The owners
can pool resources so that each of them can contribute what‟s best for the business. It has also
limited regulation and taxation, so it can easily create. They can also maintain their capital, so that
their business will continue to grow. However, there is unlimited liability--solitarily liable and
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termination can also happen. There will be also a problem when it comes to sharing of
liquidation because there is two or more person who will equally share the profit.
The Old Chic Diner business organization type belongs to Partnership. The capital is parted
among its four owners namely; Shaina Mae Marie, Lyneth Pitargue, Marjorie Villanueva, and
The four owners have their own roles in helping the business improve and grow. They work
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The General Manager has the responsibility of running the business in its overall aspects.
The Finance will be the one responsible for the financial health of the business. She/he will
also be the one to provide financial reports, and develop strategies and plan for the long-term
The Sales and Marketing is concerned with meeting the sales targets of the business, and
developing, implementing and executing strategic marketing plans for the restaurant in order to
Customer Service makes sure that the customer satisfaction is consistently met. Their role
is to provide superb customer service by leading and motivating the customer service team,
The Operations is responsible for the day-to-day operations of the business. Its main job is
to make sure that the business is running as smoothly as possible, with consistent and efficient
goods and services that provides satisfaction and meets the expectation of the customers.
Assistant Operation fills in for the Operations Manager when needed and responsible for
maintaining business operations in the absence of the operation manager. She/he oversees the
Under the operations manager are the subordinates who are the: two (2) cook. They will be
the ones to carry out functions for the daily operations of the business.
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The two crews are also the subordinates of operations manager who will be assign to
customers transaction and sanitation jobs. They may also work on expediting food orders and
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Product/Service Line
The Old Chic Diner is line in the food industry. It offers variety of products and services in
special categories.
The innovative lines of products that will be included in the menu are:
This is the main product of Old Chic Diner because it has flavours of sweet taste of meat, it
is different from other typical burger because it has the different kind of taste that the customers
can choose from and also it has it‟s different appealing appearance. A rice burger is a variation
on the traditional hamburger with compressed rice cakes substituted for the hamburger buns.
17
This is also one of the main product of Chic Diner and one of the business‟ innovative
products. It is inspired from those typical calamares but still different when it comes to its
unique flavours.
Figure 2. Calamares
A Fish Shanghai is a Filipino-style spring roll made of fish filling wrapped in thin crepes
called lumpia wrappers. The fish-stuffed lumpia is rolled into a thin cylindrical shape, cut into
bite-size lengths and deep-fried to golden perfection. But innovation takes place with this
product of the business. Instead of meat, we will be using fish, potato, carrots, and cassava.
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A pizza is a savoury dish of Italian origin, consisting of a usually round, flattened base of
leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients.
Figure 4. Pizza
Deviled eggs (American English) or devilled eggs (British English), also known as stuffed
eggs, Russian eggs, or dressed eggs, are hard-boiled chicken eggs that have been shelled, cut in
half, and filled with a paste made from the egg yolks mixed with other ingredients such as
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A colorful version of a pasta salad favorite, Tri-Color Rotini means ”colorful twists” and is
two-inch lengths of thick screw-like pasta from Northern Italy. The shape was inspired by
children, since they are fun to eat and pair well with a wide variety of sauces.
sugar-butter mixture, and when it gets flipped over after baking (it's easier than you think!), the
sweet syrup infuses the pineapple upside down cake with extra flavor.
20
A potato fries are strips of potato typically cooked by being fried in deep fat. Potato
fries are soft pillows on the inside, crunchy on the outside with a good kick of garlic and
21
This Citrusy Paloma Cocktail is naturally sweetened (refined sugar free) with fresh orange,
lemon, and grapefruit sparkling water or light natural soda, then topped with orange peel. No
refined sugar added. A perfect light cocktail for holiday brunch or parties.
There's no alcohol in our recipe for a cucumber drink flavored with mashed mint leaves and
lime, but this lightly sweet beverage is more refreshing than any beverages.
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Pomegranate Sunrise is a great non-alcoholic drink to make for a summer dinner party or
23
Entertainment
There is some entertainment that the business offers too. As the entrepreneurs really want to
bring back the life of retro theme style on a restaurant, they came up of different dance styles each
day the business opens. There will be only one contest a week. Here are the following days:
Boogie Monday- A contest every Monday to our customers that allows them to dance and
share their skills on dancing boogie steps. The prize will be a coupon card which offers
discount. (Solo)
Twist Tuesday- Also a contest to customers for their amazing twist dancing. The prize will be
Have Fun Wednesday- Not a contest, but still open for the customers who only want to
have fun.
Go Go Thursday- A day in a week for a group of dancers (consisting of 3-5) that can do one
Macarena Friday- A day wherein they can dance retro music but the rhythm and beat will
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have a touch of 21 kind of music.
Final Countdown Saturday- Last day for a week that the business will be open, so the
business will offer 50% of the business‟ main product for a customer who will dance as if it is
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Estimated Capital/Investment
The estimation of the capital that will be used by the business includes all the expenses that
are expected to be made during its start-up. It includes expenses for the facilities, renovation,
equipment, materials, ingredients, promotion and advertisement, and permits and licenses.
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Disco Lights 5,000 4 pcs. 20,000
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Materials Unit Price Quantity Amount(PHP)
Colander 55 5 pcs. 275.00
Knife Set 258 2 pcs. 516.00
Chopping Board 129 2 pcs. 228.00
Spatula 75 5 pcs. 375.00
Measuring Cups 46 2sets. 92.00
Tongs 120 3 pcs. 360.00
Plain White Plate 60 48 pcs. 2,880.00
Spoon 12 72 pcs. 864.00
Fork 12 72 pcs. 864.00
Glassware 98 48 pcs. 4,704.00
Serving Trays 105 10 pcs. 1,050.00
Sauce Pan 350 5 pcs. 1,750.00
Sauté Pan 412 5 pcs. 2,060.00
Cake Container 179 8 pcs. 1,432.00
Teaspoon 79 12 pcs. 948.00
Cake Cutter 58 5 pcs. 290.00
Tissue 42 12 pcs. 504.00
Total 19,192
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Rice Burger
Ingredients Amount (Per Unit) Quantity Amount(PHP)
Ground pork 200 /kl. 200 40,000.00
Potato 90 /kl. 10 900.00
Carrots 120 /kl. 10 1,200.00
Black pepper 122/jar 1 122.00
Iodized salt 10/sachet 3 30.00
Cornstarch 60 /kl. 2 120.00
Flour 50 /kl. 3 150.00
Oyster sauce 5.65/sachet 10 56.50
Tomato 130 /kl. 5 650.00
Cucumber 80 /kl. 5 400.00
Mayonnaise 565/tub 2 1,130.00
Liverspread 42/cans 30 1,260.00
Cabbage 180 /kl. 3 540.00
Rice 45 /kl. 90 4,050.00
Spring Onion 10/roll 30 300.00
Oil 70/liters 30 2,100.00
TOTAL 43,018.50
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Calamares
Ingredients Amount(Per Unit) Quantity Amount(PHP)
Squid 250 150 37,500.00
Flour 50 8 400.00
Iodized salt 10 7 70.00
Pepper 122 4 488.00
Cheese powder 150 20 3,000.00
Egg 6.25 60 375.00
Oil 70 50 3,500.00
Spicy powder 150 20 3,000.00
Sour and Cream powder 150 20 3,000.00
Barbeque powder 150 20 3,000.00
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Fish Shanghai
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Pizza
TOTAL 64,011.41
Devil Egg
mayonnaise 45 15 675.00
TOTAL 4,364.00
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Tri-Color Rotini/Pasta
TOTAL 14,748.40
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Potato Fries
Tomato Juice
33
Cucumber Cooler
Pomegranate Sunrise
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Permit and Licenses Amount(PHP)
DTI 1,250.00
BIR Taxes 1,000.00
Mayor‟s Permit 1,000.00
Barangay Permit 500.00
Total 12,750.00
Description Amount(PHP)
Facilities 5220,600
Renovation 455,580
Equipment 65,176
Materials 19,192
Ingredients 304,642.71
Advertisement 70,110
Permits 12,750
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Sources of Capital
OWNERS SHARES
Marie, Shaina Mae C. 2,500,000
Ilagan, Jhune Lucille 2,500,000
Villanueva, Marjorie 2,500,000
Pitargue, Lyneth 2,500,000
Old Chic Diner is owned by four (4) people who are interested of bringing back the
old fashioned style, which is retro. The business is about to start in the market industry and the
This shows the amount shares of each owners of the Old Chic Diner to start the
business. This capital will be used to purchase and pay the start-up expenses. The total amount
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Chapter 3
Business Operation
Operating Hours
Days Time
Monday to Saturday 9:00 am – 9:00 pm
Sunday Day-off
Table 11: Schedule of Operations in Old Chic Diner
Since Old Chic Diner offers food products, the business opens six (6) days
operations, Monday to Saturday, with the same opening and closing hours. Every employee
has a maximum of twelve (12) hours of duty daily and will be giving shifting schedule. The
business has six (4) full time employees so that the three (2) of them will be scheduled eight
(8) hours in the morning to afternoon, also three (2) employees for the afternoon, having also
eight (8) hours of work. The business is twelve (12) hours open. The business decides that all
Time
9 10 11 12 1 2 3 4 5 6 7 8 9
2
Employee
Legend:
Cook 1 Cook 2
Crew 1 Crew 2
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Product Price List
The product price list is the list of the cost of the product added with the mark up
The price list of the Old Chic Dinner was based on the capital plus a markup rate
of 500% and 200% for the drinks, pastries and other side dishes. As what is shown in the
table, the cost of each product differs from each other due to a variety of ingredients.
The products of the business have its mark-up rate of 100% to 500%, so that the
business would be able to cover the capital that was use as start-up for the business, as
well as the amount used to sustain its operations. The selling price of the products is quite
effective since it‟s not only would cover the capital and expenses but would also increase
38
Monthly Expense
Products
39
Black pepper 122/ jar 1 122
Wrapper 7 /roll 500 3,500
Pickles 100/ kl 5 500
Salt 10/ sachet 5 50
Rice 45 /kl. 90 4,050.00
Ice Tea Powder 30/grams 30 60
Pizza Cheese 76.39 60pcs 4,615.80
Flour 64.26 111kg 7,132.86
Pepperoni 32.1 75 2,407.50
tomato sauce 80.75 75 pack 6,431.25
mozzarella 860 36pcs 30,960.00
olive oil 25 5 bottle 125.00
yeast 20 15kg 300.00
ground pork 200 60kg/month 12,000.00
pepper 8 3kg 24.00
salt. 5 3kg 15.00
Deviled Eggs Mustard 240 5 bottles 1,200.00
egg 7 350pcs 2,450.00
mayonnaise 45 15 675.00
pepper 8 3kg 24.00
salt 5 3kg 15.00
rice 45 /kl. 90 4,050.00
ice tea powder 30/grams 30 60
Tri-Color salad dressing 105 15 bottles 1,575.00
Rotini Pasta cheese 76. 39 60 packs 4,583.40
pasta 103 30kg 3,090.00
broccoli 550 10kg 5,500.00
Pineapple sugar 14 12kg 168.00
Upside-Down butter 40 30pcs 1,200.00
Cake pineapple 161 21pcs 3,381.00
cherry 300 6kg 1,800.00
baking powder 25 15kg 375.00
baking soda 66 9kg 549.00
flour 65.26 15kg 978.90
salt 5 3kg 15.00
brown sugar 50 12kg 600.00
egg 7 350pcs 2,450.00
yogurt 125 15bottles 1,875.00
milk 306.9 15bottles 4,603.50
pineapple juice 319 15bottles 4,785.00
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vanilla extract 30 15bottles 450.00
Potato Fries potato 175 30kg 5,250.00
salt 5 3kg 15.00
pepper 8 3kg 24.00
oil 70 15bottles 1,050.00
Ice tea powder 30/grams 30 60
Tomato Juice tomato 60 15kg 900.00
sugar 14 10kg 140.00
celery 240 6kg 1,440.00
onion 15 9kg 135.00
salt 5 3kg 15.00
pepper 8 3kg 24.00
Tabasco sauce 335 9 bottles 3,015.00
Light Citrus grapefruit juice 329 24 bottles 7,896.00
Paloma soda 30 60 bottles 1,800.00
syrup 30 15 bottles 450.00
tequila 265 15 bottles 3,975.00
lime juice 95 30 bottles 2,850.00
Cucumber lime juice 95 60 bottles 5,700.00
Cooler Cucumber 25 9kg 225.00
sugar 14 15kg 210.00
Pomegranate sprite 65 65 4,875.00
Sunrise orange juice 128 128 5,376.00
champagne 1790 1790 2,6850.00
Total 304,682.71
The table shows the estimated price of the ingredients that would be used to
make the products and the prices of the food for a monthly consumption. The total
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Material
Quantity
Item Price (PHP)
(Price/Unit)
Tissue 2 (150) 300
Toothpick 3 (20) 60
Greaseproof Paper 15 (30) 450
Dishwashing
3 (190) 570
Liquid
Sponge 3 (20) 60
Liquid Hand Soap 3 (50) 150
Steel Wool 5 (22) 110
Toilet Tissue 5 (90) 450
Receipt Paper 30 (23) 690
Ink 2 (980) 1,960
Note Pad 16 (80) 1,280
Bond Paper 2 (174) 348
Ball Pen 12 pcs (10) 120
Total 6,548
Table 12: Materials of Old Chic Diner
This table shows the estimated prices for the materials that essential for the Old
Chic Diner for one month. The estimated expense for the material is PHP 6, 548.00.
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Personnel Salary
13,500
Marketing
11,000.00
Cook
11,000.00
Cook
9,600
Crew 1
9,600
Crew 2
54,700.00
Total
The table shows the monthly salary of the employees amounting to PHP 54, 700.00.
The cook has the daily rate of PHP 396.64.While the crews have the daily rate of PHP
Utility Expense
This table shows the estimated prices for the utilities of the business. The utilities
are electricity, water, and internet for a month. The total estimated price for utilities is
PHP 17 499.
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Summary of Expenses
Total 6,207,645.71
Table shows the total estimation of the expenses of the Old Chic Diner for a
month such utilities, which costs PHP 17,499. It also includes cost of production and
materials expense. The cost of materials expense is PHP 6,548.00. The total estimation of
advertising expense is PHP 70,110.00. For the facilities expense is PHP 5,220,600.00, for
renovation expense is PHP 455,580.00, for the equipment expense is PHP 65,176.00, for
the ingredients expense is PHP 304 682.71, for the permit expense is PHP 12,750.00, and
for the salary expense is PHP 54,700.00. The total summary of expenses will be
PHP6,207,645.71
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Summary
This is the summary of the whole chapter 3, which contains the details and
information about the schedule of operations of the business, in order to determine the
time and days of availability of the restaurant and the working schedule of the employees.
The price list of the raw ingredients and the final product is also included in this part of
the business plan, the monthly cost and expenses that has to be paid monthly by the
business in order to operate and give quality products and service to the customers is also
implied.
Old Chic Diner is open and available six days a week excluding holidays, it opens
at 9:00 am and closes at 9:00 pm every working day. The entrepreneurs considered the
activities and the things most people do each day in choosing and planning the schedule
of the business. It opens early in lunch time since its products are mostly accurate for
lunch and to be an aid for those who do not have enough time to prepare lunch for them.
It closes a little late in evening since it is located in a public area which is surrounded by
The business and the entrepreneurs will hire four (4) people; two (2) cook, and
two (2) crews, since the managers who also happen to be the entrepreneurs and partners
in the business will be helping and active in operation the business. Even though the
business will be open six (6) days weekly, the employees and managers will take turns on
having their rest day or day off. Since there will be a lot of work to do to run a restaurant
such as
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Old Chic Diner, achieving a good attendance and efficiency is a must and a goal that will both
The Old Chic Diner will be offering affordable and budget friendly products as much as
possible. The prices of the products are just right and accurate to the quality of the products and
ingredients used and enough to regain the capital and earn a profit. For the entrepreneurs the
satisfaction of the customers always comes first because having happy and satisfied customers is
the real success of the profit and monetary rewards are just a bonus.
The entrepreneurs will be purchasing the lot and location of the business. The renovation
expenses will cover in the starting capital so there will be no rentals included in the monthly
expenses. The expenses that the business has to pay monthly will be the utilities, promotions, and
advertisements and the materials and supplies which are all important and needed to operate the
business.
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Chapter 4
Target Sales/ Services
Light Citrus
Paloma (1 50.00 88.00 15 1320.00 750.00 570.00
Pitchel)
Cucumber Cooler
40.00 80.00 15 1200.00 600.00 600.00
(1 Pitchel)
Pomegranate
40.00 70.00 10 700.00 400.00 300.00
Sunrise
TOTAL 29501.00 15,279.00 14,222.00
Table 24: Revenue/Profit per day of Old Chic Diner
This table shows the sales and profit the business aims to acquire from its daily
operations with assumed volume of products sold to costumer. The daily total sales/revenue is
derived by getting the product of the selling price of every product and the assumed volume of
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sales per day. Same process is done to get the daily return/profit.
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Target Daily Monthly
29,501.00 708,024.00
Sales/Revenue
15,279.00 366,696.00
Cost
14,222.00 341,328.00
Profit/Return
revenue. For the monthly profit, the number of days each month has is multiplied to the daily
revenue. Same process is done to get the yearly revenue, which is multiplying the number of
49
Monthly Real Profit 255,212.08
Less: Owners Monthly 15% Profit Share 17,014.13
Total Real Profit 238,197.94
Table 28: Total Real Profit of Old Chic Diner’s over Owner 15% Profit Share
This table shows the computed percentage of the owner‟s salary which is 15% monthly.
The monthly revenue is 708,024.00 and the 15% of the monthly revenue is 238,197.94 that will
be divided into four owners of Old Chic Diner which will be resulting to 17,014.14 per owners.
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Estimated Capital 10,000,000.00
Divide: Real Annual Profit 2,802,626.88
Payback Period 3.57
Flyer is a tool to promote and advertise the business. It includes important information
like the product that the business offers. It also includes the logo and slogan of the
business so customers will easy to recognize it. It shows the opening and closing hours to
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2. Tarpaulin
Tarpaulin is also used to promote the business. The tarpaulin of the business will easily
recognize by many people especially in national road, post and in the authorized
3. Social Media
With the use of technology, the social media like facebook can have a bigger contribution
to a business to speed their production in different places. Since people nowadays tend to
use social media to make their life easier, to access things, and to know more about
business. The entrepreneurs create a facebook page for Old Chic Diner to grab more
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4. Coupon Card
The ideal customer will return to purchase from you and will pay full price for your
product or service. When there are new capture customers with a coupon card, no one
knows if they're more interested in the product or the discount. This leads to an overall
In catching the attention of customers, Old Chic Diner will provide a retro
purchased.
Reward card for the first ever winners on contests that Old Chic Diner provides.
Conclusion
Old Chic Diner is a business that aims to provide a good quality product in a reasonable
price and friendly services that will gain the customer‟s trust. The mark ups of the products are
just enough to regain the expenses used in production and facilities. It is not only a place to stay
in during free time or whatever situation but also a place where a customer will learn and find
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It is a business that provide innovative product to make an impact and establish
remarkable features to the public, well-built interior design to create a cute and artistic but
relaxing and comforting atmosphere for the customers to enjoy and special offers that will both
benefit the customers and the business. The entrepreneurs are looking forward to the progress of
the business which has high probability rate since it provides a product that is considered as a
part of a person‟s daily living. Old Chic Diner will be found at Brgy. Calihan, Maharlika
Highway San Pablo City, Laguna, it is very accessible place for everyone since it located along
the road and surround by public areas such as school, hospital and other establishments.
The return of will be within 3.57 years, which proves that the business is feasible. The
business has high potential of operating for a long time since it has a fast payback process.
Technology played a big pat also in terms of advertisement and publicity to the business since it
will make it easier for Old Chic Diner to be introduced to the public. In order to maintain the
smooth operation of the business in the future, the entrepreneur must come up with new and
The entrepreneurs recommend to other entrepreneur or to those who are planning to start
a business to create innovative product that is accessible to the location in order to gain
customers.
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Appendices
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This certificates that
OLD CHIC DINER
Brgy. Calihan, Maharlika Highway, San Pablo City, Laguna
is a business name registered in this office pursuant to the provisions of Act 3883, as amended
by Act 4147 and Republic Act No. 863 and in compliance with the applicable rules and
regulations prescribed by the Department of Trade and Industry.
In testimony whereof, I hereby sign this Certificate of Business Name Registration and issue
the same on this- 19 March 2020 San Pablo City, Laguna
PETER B. FAVILA
Secretary, Department of Trade and Industry
TRN 24478932
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REPUBLIC OF THE PHILIPPINES
SAN PABLO CITY, LAGUNA
BARANGAY CLEARANCE
This is to certify that OLD CHIC DINER owned and operated by SHAINA MAE MARIE,
RACHELLE LAMEYRA with business address located at Brgy. Calihan, Maharlika Highway,
San Pablo City, Laguna, after complying with the requirements prescribed by this Office, is
hereby issued a BARANGAY CLEARANCE for the purpose of securing a Mayor‟s permit in
order to operate a Café in accordance with the Barangay Revenue Ordinance of 2008. However,
the Barangay Clearance may be cancelled or revoke anytime if public safety and interest so
require.
This Barangay Clearance is hereby issued upon request of Old Chic Diner.
Punong Baranggay
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Cabrera, Dhexter Bryan G.
Address Barangay San Gabriel San Pablo City, Laguna, 4000
09078539494
Email address: cabreradhexter3@gmail.com
PERSONAL DATA/INFORMATION
EDUCATIONAL
ATTAINMENT
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Lameyra, Rachelle Anne M.
PERSONAL DATA/INFORMATION
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Marie, Shaina Mae C.
Address Mabini St. San Pablo City, Laguna
09105295632
Email address: marieshaina31@yahoo. com
PERSONAL DATA/INFORMATION
Gender: Female
Age: 17
Nationality: Filipino
Occupation: Beautician
Occupation: OFW
EDUCATIONAL ATTAINMENT
61
Ilagan, Jhune Lucile S.
Address Brgy. Soledad San Pablo City Laguna San Pablo City, Laguna
09362104680
Email address: lucilejhune@yahoo. com
PERSONAL DATA/INFORMATION
Gender: Female
Age: 18
Nationality: Filipino
Occupation: Housewife
EDUCATIONAL ATTAINMENT
62
Pitargue, Lyneth C.
Address D-058 Brgy.Bambang Nagcarlan,Laguna
09652219896
Email address: lynneetthh@gmail.com
PERSONAL DATA/INFORMATION
LYNETH C. PITARGUE
Signature over printed name
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Villanueva, Marjorie B.
Brgy. Sta. Lucia Dolores Quezon San Pablo City, Laguna
09285881789
Email address:marjorievillanueva415@gmail.com
PERSONAL DATA/INFORMATION
MARJORIE VILLANUEVA
Signature over printed name
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