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  • 1) Build-A-Bear

    Uploaded by

    Vlad Steliuta
    5 views1 page
    Build-A-Bear Workshop allows customers to customize their own teddy bears by selecting from a wide range of bears, outfits, accessories, and sound chips. The business aims to meet customer demands and desires in order to foster a sense of community and social responsibility. Customers exchange money for a personalized teddy bear that they have designed themselves, receiving a distinctive experience that they can share with friends and family.

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    Build-A-Bear Workshop allows customers to customize their own teddy bears by selecting from a wide range of bears, outfits, accessories, and sound chips. The business aims to meet customer demands and desires in order to foster a sense of community and social responsibility. Customers exchange money for a personalized teddy bear that they have designed themselves, receiving a distinctive experience that they can share with friends and family.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    5 views1 page

    1) Build-A-Bear

    Uploaded by

    Vlad Steliuta
    Build-A-Bear Workshop allows customers to customize their own teddy bears by selecting from a wide range of bears, outfits, accessories, and sound chips. The business aims to meet customer demands and desires in order to foster a sense of community and social responsibility. Customers exchange money for a personalized teddy bear that they have designed themselves, receiving a distinctive experience that they can share with friends and family.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    1)Buil

    d-A-
    BearWor kshopcustomerscanbel ookingforafri
    endorsecurit
    y.Ontheot herhand,
    wantsareaspir
    ati
    onst hatgobeyondnecessiti
    esandar enotv i
    talf
    orsurv
    ival
    .Forinstance,
    a
    buyermightr
    equestapar ti
    cul
    arstyl
    eofclothesoraccessoryf ort
    heirt
    eddybear.Demandsar e
    thedesi
    ressupport
    edbypur chasi
    ngpower .Forinstance,
    aclientcanaskforateddybearwi th
    aspecif
    icsetofaccoutrements.

    Theseideashaveimportantef
    fect
    sonhowBui ld-
    A-Bearbehaves.Thebusinesscan
    concentr
    ateonmaki ngt
    eddybearsthatpr
    ovideasenseofcamar ader
    ieandcomf or
    tinor
    dert
    o
    catert
    oclient
    s'demands.Thebusinessmayprovidealargesel
    ect i
    onofapparel
    and
    accessori
    esthatal
    lowthem tomeetcli
    ent
    s'needs.

    2)Thepr oductoffer
    edbyBui l
    d-A-Bearisacust omizableteddybeart hatbuy er
    smaydesi gnand
    customizethemsel ves.Thebusinessof f
    ersahugesel ectionoft eddybear sinvar
    ioussizes,
    hues,anddesigns.Then, cust
    omer scansel ectfr
    om awi der angeofout fi
    tsandadd-onsfor
    thei
    rteddybear,suchasshi rt
    s,skir
    ts,shoes,hats,spectacles, andmor e.Customersmayal so
    purchaseav ari
    etyofsoundchi psfrom thebusinesstoputi nsidet heirteddybear
    stoenabl e
    them tosing,t
    alk,orcreateot
    hernoi ses.

    3)Customer
    satBui
    ld-
    A-Bearexchangemoneyf
    oraper
    sonal
    i
    zedt
    eddybeart
    hatt
    heyhav
    e
    designedt
    hemsel
    ves.

    Build-A-BearWorkshopisbestdescr
    ibedbythesocietalmarket i
    ngnot i
    on,accordi
    ngt o
    mar ketingmanagementt heor
    y.Themaingoal ofthi
    sideaist oprov i
    degoodst hatsati
    sfy
    consumerdemandswhi l
    esimult
    aneouslyenhancingsociet
    y.Bui l
    d-A-BearWorkshopembodi esz
    thisideabypr ov
    idingper
    sonali
    zedteddybearsthatmakepeopl ehappyandcompani onable.It
    alsof oster
    sasenseofcommuni t
    yandsocialresponsibi
    l
    itythroughi t
    sv ar
    iouschari
    table
    endeav ors.

    4)Build-
    A-Bearaddsv aluefori
    tsconsumer sbypr ovi
    dingt hem withaspeci alandpersonali
    zed
    productthatenablesthem toshowcaset heircreat
    ivi
    tyandor igi
    nali
    ty.Thebusi nessoff
    ersa
    dist
    incti
    veandt ouchi
    ngex peri
    encethatconsumer scanshar ewiththeirfr
    iendsandf amilyby
    all
    owingcust omerstodesigntheirownt eddybear.Also,thecompany '
    semphasi sonsocial
    responsibi
    li
    tyandchar i
    tyendeavorshel
    pst omai ntai
    ncust omers'favorabl
    eopi nionsofthe
    brandandmot i
    vatesthem tostayinv
    olvedwi ththebusinessi nthefuture.

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