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  • JNR Resume June2023 Update

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    Janelle Randazza
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    A commerce writer and editor with over a decade of experience, I’ve tackled and finessed everything from consumer-focused how-tos to in-depth product reviews to seasonal gift guides. My work deftly walks the line of having high journalistic integrity with an eye toward the consumer while maintaining a business-focused mission.

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    A commerce writer and editor with over a decade of experience, I’ve tackled and finessed everything from consumer-focused how-tos to in-depth product reviews to seasonal gift guides. My work deftly walks the line of having high journalistic integrity with an eye toward the consumer while maintaining a business-focused mission.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    50 views1 page

    JNR Resume June2023 Update

    Uploaded by

    Janelle Randazza
    A commerce writer and editor with over a decade of experience, I’ve tackled and finessed everything from consumer-focused how-tos to in-depth product reviews to seasonal gift guides. My work deftly walks the line of having high journalistic integrity with an eye toward the consumer while maintaining a business-focused mission.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Janelle Commerce Writer + Editor

    Randazza 978.590.0444 | janelle@janellerandazza.com |


    linkedin.com/in/janellerandazza | janellerandazza.com

    ㅡ
    A commerce writer and editor with over a decade of experience, I’ve tackled and
    finessed everything from consumer-focused how-tos to in-depth product reviews to
    SKILLS seasonal gift guides. My work deftly walks the line of having high journalistic integrity
    Copy Editing (AP Style)
    with an eye toward the consumer while maintaining a business-focused mission.
    Analytics (Parse.ly)
    SEO Optimization EXPERIENCE
    (SEMRush, Google Trends) REVIEWED, Part of the USA Today Network / Commerce Writer (5/19 – Present)
    ● Pitch, write, and source commerce-focused articles including product guides,
    eCommerce (Amazon lab-tested reviews, shoppable lists, and partner content roundups
    Affiliates, Skimlinks, Impact ● Fine-tune methodology for in-depth product reviews and comparative lists to grow
    Radius, Trackonomics) our parenting audience and improve reader trust
    Photo Editing (Canva, ● Write and edit reviews and buying guides for our fashion & style, home & kitchen,
    PhotoShop) and beauty verticals; update evergreen articles from top to bottom, ensuring all
    CMS (Presto, WordPress) content is relevant, current, and SEO optimized
    ● Conduct in-depth product testing using data analysis of products for family, home,
    MS Office (Word, Excel, style, beauty, and gear coverage
    Powerpoint) ● Conduct robust SEO research using Google Trends and SEMRush to identify trends
    Google Docs & G-Suite and seasonality for coverage
    Coding (Basic HTML) ● Worked cross-functionally with art, production, audience, and newsletter teams
    ● Significantly grew Reviewed’s Parenting vertical, increasing readership and overall
    Project Management traffic, delivering a 32% increase in page views and a 370% increase in revenue YoY
    (AirTable) ● Assist with newsletter creation
    ㅡ ● Train freelancers and new employees on affiliate best practices and on CMS
    functionality
    SOCIAL MEDIA ● Assist in editorial planning and management of editorial calendar using AirTable
    Twitter: @JanelleRandazza
    FB: @jandazzatron Various publications / Freelance Writer (2008 – 2019)
    IG: @jandazzatron ● Wrote on a variety of topics for a wide range of publications, including
    LinkedIn: @janellerandazza USAToday.com, SheKnows, Parents.com, Weightwatchers.com, and more
    ● Distilled complex research studies and expert insight into understandable and
    ㅡ readable articles in the tone and voice of the publication
    ● Conducted expert interviews and found and cited peer-reviewed studies to
    EDUCATION establish expertise and build reader trust
    Emerson College ● Developed a network of industry contacts and go-to experts in the fields of
    CERTIFICATE parenting, outdoor gear, fashion, beauty, health, and home
    Copy Editing & Publishing
    Metal Flowers Media, World of Wonder, Bunim-Murray / Casting Director (1/10 – 6/13)
    Salem State University ● Cast over 40 shows for major cable networks, including working on the
    BFA Emmy-nominated teams for Project Runway and Naked & Afraid
    Theater ● Known for in-depth interviews, clever pitch bios, and smart marketing copy
    ● Shot and produced casting reels with an eye toward character depth and story arc

    HCPro / Managing Editor (6/08 – 5/09)


    ● Story planning, assigning, researching, writing, and editing for a monthly journal on
    healthcare policy and regulations

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