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  • 2023 J2DW Visual Identity Guidelines

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    Journey to Diversity Workplaces
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    Visual Identity Guidelines for our organization and our branding.

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    Visual Identity Guidelines for our organization and our branding.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    53 views15 pages

    2023 J2DW Visual Identity Guidelines

    Uploaded by

    Journey to Diversity Workplaces
    Visual Identity Guidelines for our organization and our branding.

    Copyright:

    Attribution Non-Commercial ShareAlike (BY-NC-SA)
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    Download as pdf
    of 15
    www.j2dw.ngo » #J2DW ve WORKPLACES VISUAL IDENTITY GUIDELINES JOURNEY TO DIVERSITY WORKPLACES Prepared by: Visual Identity Guidelines Peter V. Tretter Original release: October, 2018 President & CEO First revision: June 2021 Second revision: June 2023 Developed by: © 2018 - 2023 Journey to Diversity Workplaces — Andrea Wray @LS2 Graphic Designer This work is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 4.0 International License. www.j2dw.ngo + #]2DW The J2DW Brand To bring our brand to life, we need to understand what it is like and why supporters identify with it. What is the most important thing to b d? our eran What do our A respect for people and supporters have in respect for life. common? A respect for each other anda desire to cooperate for working better together. Na 10,191 The Wordmark Wordmark The Wordmark should be used whenever possible to ensure the best possible brand recognition. Ve Ae Colours JOURNEY TO DIVERSITY The dark red and dark purple are WORKPLACES the primary visual and branding colours with the remainder used. as accents. Accent colours may become primary as necessary. 8472 The logo is usually displayed with the wordmark but was designed to be separated based on need. The logo should always be displayed in the official colours or in white as presented. BOOM name -ler-]e11 LV the J2DW Logo should be placed on a solid (or solid part) of the background. Pelee cel mela cara 4M ANY (oe though usually white when on a photograph, containing a colour Logo is desirable instead. The coloured logo base may use, to a Coffee e101 ON eA ao) Xe I NagoeleL1e) (oe Farben A. Red - #EF4136 Pay a0 ee (OM UIs ol ee acer akc D. Dark purple - #540052 E. Yellow - #FEBF40 F. Dark Yellow - #A27C26 Doo] toe G. Grey: #7A7A7A H. Midnight Blue: #191970 |. Cream: #D3C498 v <4 Doen Display the white logo on any colour background. Make a colour background transparent so long as the logo is easily readable. Use the full colour version whenever possible. Moenie xX x xX Display the logo in other colours. Stretch or disproportionately display the logo. Add outline, shadow, and/or glow. 451 2SLGBIOQ Integr (ae we Wo Abc123 ia Abc123 ey io} Abc123 [orto] ior; Skirnarfontur Open Sans Open Sans is the primary font for web articles and print Trl cUal Download - j2dw.co/2NUW5m3 Arial is an accent and backup font for web articles and reg Tea oe Download - j2dw.co/43ARVA4 Helvetica Neue LT Std 55 Roman LaCie) IO RS Ce RoR OMAR MCL SLAB UAL} wordmark of the logo. Download - j2dw.co/2QcEc31 cats) N li 1 I Cl x Occasionally, other fonts besides the primary 3 will be used to accent web graphics or other various media and mediums. These are a few examples of the more used accent fonts. . Aileron oo eo

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