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Gujarat Bottling v. Coca Cola Company (1995) Conduct and Unbdertaking
Gujarat Bottling v. Coca Cola Company (1995) Conduct and Unbdertaking
Gujarat Bottling v. Coca Cola Company (1995) Conduct and Unbdertaking
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its operations in India. After the departure of Coca Cola the products of the
domestic manufacturers filled the vacuum. A substantial share of the marke1
a came to be controlled by the Parle group of companies owned and controllec
by Mr Ramesh Chauhan and Mr Prakash Chauhan, Respondents 3 and 4
The said group was manufacturing under trade marks bearing the name�
"Gold Spot", "Thums Up", "Limca", "Maaza", "Rim Zim" and "Citra" m
well as "Bisleri" club soda. They had arrangements with bottlers in differeni
parts of the country whereunder the bottlers prepared beverages from the
b essence/syrup supplied by the Parle group and after bottling the same the
beverages were sold under the names for which trade marks were held by the
Parle group. In late 1 980s Pepsi started operations in India and introduced
beverages under their trade marks. Coca Cola followed suit thereafter. Unde1
the Deed of Assignment dated 1 2- 1 1 - 1 993, the Parle group assigned thei1
trade marks in the beverages bearing the names "Gold Spot", "Thums Up",
c "Limca", "Maaza", "Rim Zim" and "Citra" to Coca Cola. On 6- 1 - 1 994,
Coca Cola applied to the Registrar of Trade Marks for being recorded a5
subsequent proprietor of the trade marks which had been assigned to it by
the various Parle entities.
4. Gujarat Bottling Company Ltd . , Appellant l , (hereinafter referred tc
as 'GBC' ) is a company incorporated under the Companies Act, 1 956. 2 1 %
d of its shares are held by Ahmedabad Advertising and Marketing Consultant5
Ltd ., Respondent 7 . The remaining 79% of shares were held by Mr Pinakin
K. S hah , Respondent 2 and his family members and business associates and
Respondents 3 and 4 and their family members and associates in the ratio of
78% and 22% respectively. The shares of Respondent 7 were also held by
Respondent 2 and his family members and associates and Respondents 3 and
e 4 and their family members and associates in the same ratio of 78% and 22%
respectively. GBC has bottling plants at Ahmedabad and Rajkot in Gujarat.
GBC was having an arrangement with Respondents 3 and 4 whereunder
licence had been given to GBC to prepare, bottle, sell and distribute
beverages under the trade marks ''Thums Up", "Limca", "Gold Spot",
"Maaza", "Citra", "Rim Zim", and "Bisleri" club soda. In anticipation of the
f assignment of the rights in trade marks by Parle group in its favour, Coca
Cola, on 20-9- 1 993, entered into an agreement (hereinafter referred to as the
" 1 993 Agreement") with GBC whereby Coca Co la permitted and authorised
GBC, u pon the terms contained in the said agreement, to bottle, sell and
distribute the beverages known and sold under the trade marks "Gold Spot",
"Thums Up", "Limca", "Maaza" and "Rim Zim". The trade mark "Citra"
g was excluded from this agreement for the reason that a suit for "passing off'
was pending against the Parle entity concerned in the Delhi High Court and
there was uncertainty of the outcome of this litigation. The 1 993 Agreement
was to come into effect on the date Coca Cola indicated in writing to GBC
that all trade marks relating to the said agreement have been assigned and
transferred to Coca Cola. The 1 993 Agreement is to operate till 1 7- 1 1 - 1 998
h unless earlier terminated as provided in the said agreement. Under
paragraphs 4(a), 6, 1 8, 1 9, 20 and 23 Coca Cola is empowered to terminate
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GUJARAT BOTTLING CO. LTD. V. COCA COLA CO. (Agrawal, J.) 563
Section 49 of the Act. In other words, 1 994 Agreement is a statutory
agreement which i s required to be executed under Section 49 of the Act read
a with Rule 83 of the Rule s for registration of GBC as a registered user of the
trade marks held by Coca Cola. It is true that provisions similar to these
contained in 1 994 Agreement are also contained in the 1 993 Agreement. But
that is so because a licence to use a trade mark in common law can only be
granted subject to certain l imitations which are akin to the requirements for
an agreement for registered user under the Act. But, at the same time, the
b 1 993 Agreement i s much wider in its amplitude than the 1 994 Agreement in
the sense that the 1 993 Agreement includes various terms regu lating the
exercise of the right of franchise that has been granted by Coca Cola to GBC
10 the matter of manufacturing, bottl ing and sell ing of the beverages which
provisions are not found in the 1 994 Agreement. The 1 994 Agreement
cannot be construed as wiping out the said terms an d conditions regarding
c exercise of franchise granted by Coca Cola to GBC as contained in the 1 993
Agreement. In thi s contex t, reference may al so be made to paragraph 25 of
the 1 993 Agree ment which contains an express provision for superseding al l
prior contracts/agreements o r commitments either written or oral. N o similar
prov ision regarding the supersession of the 1 993 Agreement i s contained in
the 1 994 Agreement. We are, therefore, of the opinion that the 1 994
d Agree ment cannot be construed as superseding the 1 993 Agreement and the
learned S ingle Judge and the Division Bench of the High Court have rightly
rejected the contention urged on behalf of GBC that 1 993 Agreement was
superseded by the 1 994 Agreement.
18. S hri S hanti Bhushan, learned Senior Counsel appearing for the
appel lants , however, laid emphasis on the alternative submission that the
e period of notice for terminating the agreement as contained in parag raph 2 1
of the 1 993 Agreement was reduced by mutual consent from one year to 90
days' by paragraph 7 of the 1 994 Agreement. We find it difficu lt to accept
thi s contention . It is no doubt true that paragraph 2 1 of the 1 993 Agreement
enables the termination period to be reduced by mutual con sent in writing
between Coca Cola and GBC. There is, however, no such agreement which
f expressly reduces the said termination period under paragrap h 2 1 of the 1 993
Agreement. What is suggested i s that paragraph 7 of the 1 994 Agreement is
such an agreement which , by implication, reduces the termination period
prescribed in paragraph 2 1 of the 1 993 Agreement. S ince we are of the view
that the nature and scope of the two agreements, i . e . , 1 993 Agreement and
1 994 Agreement, are not the same and that while the 1 993 Agreement is an
g agreement for grant of licence in common Jaw and the 1 994 Agreement is
executed as per the requirements of the Act and the Ru les for the pu rpose of
registration of user, GBC as registered user of the trade marks under the Act,
clause 7 of the 1 994 Agreement has to be confined in its application to that
agreement only and it cannot be construed as having modified the
termination period contained in paragraph 2 1 of the 1 993 A greement.
h Moreover, paragraph 2 1 of the 1 993 Agreement requires that reductio n of the
termination period has to be by mutual consent of both the parties, v iz . , Coca
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Agreement. What is stated in the notice is the contention of GBC that the
1 993 Agreement is replaced by the 1 994 Agreement and that in any event the
l imitation period had been reduced to 90 days. If it was mutually agreed by
Coca Cola and GBC that the termination period for notice under paragraph
2 1 of the 1 993 Agreement is being reduced from one year to 90 days by the
1 994 Agreement, there was no reason why GBC would not have mentioned a
about the said mutual understanding in the notice dated 25- 1 - 1 995. The fact
that there is no mention about such mutual understandi ng in the notice dated
25- 1 - 1 995 and what is stated in the said notice about reduction of the
termination period of the notice is by way of contention of GBC negatives
the case put forward by the appellants that the termination period for the
notice under paragraph 2 1 of the 1993 Agreement had been reduced from e
one year to 90 days. It must, therefore, be held that the 1 993 Agreement can
be terminated only by giving a notice of one year as required by paragraph
2 1 of the said agreement. The question whether the notice dated 25- 1 - 1 995
can be treated as a notice terminating the 1 993 Agreement on the expiry of a
f
period of one year from the date of the said notice has not been exami ned by
the High Court. We do not propose to go into the same and leave it to the
High Court to deal with it, if raised. For the present, we will proceed on the
basis that the 1 99 3 Agreement subsists and it does not stand terminated on
the expiry of 90 days from the date of notice dated 25- 1 - 1 995 .
20. We may now examine the submission of S hri S hanti B hushan that
the negative stipulation contained in paragraph 1 4 of the 1 993 Agreement,
be ing in restraint of trade, is void in view of the provisions of Section 27 of 9
the Indian Contract Act, 1 872. For that purpose, it is necessary to consider
whether and, if so, to what extent the law in India differs from the common
law in England.
21. Under the common law in England a man is entitled to exercise any
lawful trade or calling as and where he wills . The law has always regarded
h
zealously any interference with trade, e ven at the risk of interference with
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h Mfg. Co. Ltd. 2 , (SCR at pp. 384-85 .) Instead of se g regatin g two questions,
Vol . 4 7 , paragraphs 9 to 26; Niranjan Shankar Golikari v. Century Spg. and
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h
3 l 968 AC 269 : ( l 967) 1 All ER 699 : ( 1 967) 2 WLR 87 1
4 ( 1 98 1 ) 2 sec 246 : ( 1 980) 3 scR 1 218
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GUJARAT BOTTLING CO. LTD. v. COCA COLA CO. (Agrawal, J.) 567
regarded as in restraint of trade. This involves the question, what i s meant by
a contract in restraint of trade?
a 25. In Attorney General of Commonwealth of A ustralia v. Adelaide
Steamship Co. Ltd. 5 , Lord Parker has said : (Al l ER p. 1 1 23)
"Monopolies and contracts in restraint of trade have this in common
- that they both, if enforced, involve a derogation from the common
law right in virtue of which any member of the community may exercise
any trade or business he pleases and in such manner as he thinks best in
b his own interests."
Referring to these observations Lord Reid in Esso Petroleum Co. Ltd. 3 has
said : (Al l ER p. 705 )
"That cannot have been intended, however, to be a definition: all
contracts in restraint of trade involve such a derogation but not all
contracts involving such a derogation are contracts i n restraint of trade .
C
Whenever a man agrees to do something over a period he thereby puts it
wholly or partly out of his power to 'exercise any trade or business he
pleases' during that period. He may enter into a contract of service or
may agree to give his exclusive services to another: then during the
period of the contract he is not entitled to engage in other bu siness
d
activities. No one has ever suggested, however, that such contracts are in
restraint of trade except in very unusual circumstances . . . . "
26. In McEllistrim v. Ballymacelligott Coop. Agricultural and Dairy
Society Ltd. 6 Lord Finlay after referring to the principle enumerated in
Herbert Morris Ltd. v. Sa.xelby1 , that public policy requ ires that every man
shall be at liberty to work for himself and shall not be at liberty to deprive
e hi mself or the State of his labour, skill or talent by every contract that he
enters into, had stated: "This is equally applicable to the right to sell his
goods .'' Doubting the correctness of this statement Lord Reid in Esso
Petroleum Co. Ltd. 3 has said : (Al l ER p. 706)
"It would seem to mean that every contract by which a man ( or a
company) agrees to sel l his whole output (or even half of it) for any
f future period to the other party to the contract is a contract in restraint of
trade, because it restricts his liberty to sell as he pleases, and is therefore
unenforceable unless his agreement can be justified as being reasonable.
There must have been many ordinary commercial contracts of that kind
in the past, but no one has ever suggested that they were i n restraint of
trade."
g 27. In Petrofina (Great Britain) Ltd. v. Martin8 Diplock, L.J. (as the
learned Law Lord then was) in the Court of Appeal, has said : (All ER
p. 1 3 8)
5 1 9 1 3 AC 7 8 1 : ( 1 9 1 1 - 1 3 ) All ER Rep 1 1 20
6 1 9 1 9 AC 548 : ( 1 9 1 8- 1 9) All ER Rep Ext 1294
h
7 ( 1 9 1 6) 1 AC 688 : ( 1 9 1 6- 1 7) All ER Rep 305
8 1 966 Ch 146 ( 1 966) 1 All ER 1 26 : ( 1 966) 2 WLR 3 1 8
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"These are helpful expositions, provided they are used rationally and
not too literally. Thus, if A made a contract under which he willingly
agreed to serve B on reasonable terms for a few years and to give h is
whole working time to B, it would be surprising indeed if it were sought
to describe the contract as being in restraint of trade . In fact such a d
contract would very l ikely be for the advancement of trade."
29. These observations indicate that a stipulation in a contract wh ich is
intended for advancement of trade shall not be regarded as being in restraint
of trade. In Esso Petroleum Co. Ltd. 3 the question whether the agreement
under consideration was a mere agreement for the promotion of trade and not
an agreement in restraint of it, was answered thus by Lord Pearce : (All ER e
pp. 726-27)
"Somewhere there must be a l ine between those contracts which are
in restraint of trade and whose reasonableness can, therefore, be
considered by the courts, and those contracts which merely regulate the
normal commercial relations between the parties and are, therefore, free
from doctrine. f
* * *
The doctrine does not apply to ordinary commercial contracts for the
regulation and promotion of trade during the existence of the contract,
provided that any prevention of work outside the contract viewed as a
whole is directed towards the absorption of the parties' services and not
their steril isation. Sole agencies are a normal and necessary incident of g
commerce, and those who desire the benefits of a sole agency must deny
themselves the opportunities of other agencies."
In the same case, Lo rd Wilberforce has observed : (All ER p. 729)
"It is not to be supposed, or encouraged, that a bare allegation that a
contract li mits a trader's freedom of action exposes a party suing on it to
h
the burden of justification . There will always be certain general
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57 1
GUJARAT BOTTLING CO. LTD. v. COCA COLA CO. (Agrawal, J. )
35. S hri S hanti B hushan has urged that even if the negative stipulation
contained in paragraph 14 of the 1 993 Agreement is found to be valid it is
a confined in its application to the preceding part of paragraph 14 which reads
as under :
"The Bottler recognises that it i s imperative that the Bottler must
maintain with full vigion (sic vigour) the continuity of the supply of the
Company's products/beverages for safeguarding the interest of the
consuming public and thus maintaining the goodwill of the Company. "
b 36. Laying emphasis on the word s "as such" in the negative stipulation,
Shri S hanti B hushan has contended that the negative stipulation must be read
as relatable to this p art of paragraph 1 4 which means that the said stipulation
can be invoked only if GBC is not able to maintain the continued supply of
the products and beverages to Coca Cola. According to S hri S hanti B hushan
such an eventuality has not arisen in view of the fact that Coca Cola has
C refused to supply to GBC essence/syrups and/or other materials which are
requ ired for preparing the products and beverages. The submission of S hri
S hanti B hushan is that in these circumstances the negative stipulation
contained in paragraph 1 4 cannot be invoked by Coca Cola.
37. S hri T.R. Andhyaruj ina, learned Senior Counsel appearing for Coca
Cola, has, on the other hand, pointed out that in paragraph 1 4 the part
d commencing with he words "as such" i s independent of the preceding sub
t
paragraph and is not a part of the preceding sub-paragraph referred to above
and that the negative stipulation must be read with all the earlier sub
paragraphs contained in paragraph 1 4 and its application cannot be confined
to the sub-paragraph i mmediately preceding the words "as such" as
contended by S hri S hanti Bhushan. We are in agreement with the said
e submission of Shri Andhyaruj ina. In our opinion, the negative stipulation
contained at the end of paragraph 1 4 must be read as applicable to all the
sub-paragraphs of paragraph 1 4 preceding the said stipulation and, if it is
thus read, it is apparent that the purpose of the negative stipulation in
paragraph 1 4 is that GBC will work vigorou sly and diligently to promote
and solicit the sale of the products/beverages produced under the trade marks
f of Coca Cola as mentioned in the first sub-paragraph of paragraph 1 4. This
would not be possible if GBC were to manufacture, bottle, sell, deal or
otherwise be concerned with the products, beverages or any other brands or
trade marks/trade names.
38. We are, therefore, unable to agree with Shri Shanti Bhushan that the
negative stipulation contained in paragraph 1 4 of the 1 993 Agreement must
g be confined in its application to the i mmediately preceding sub-paragraph of
paragraph 1 4 of the 1 993 Agreement.
39. S hri S hanti Bhushan has next contended that clause (b) of paragraph
1 9 of the 1 993 Agreement which imposes a restraint in the matter of transfer
of the shares of GBC is void inasmuch as transfer of shares of a company
h registered under the Companies Act is governed by Section 82 of the said
Act and no restraint can be placed by contract on the said right to transfer the
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48. Analysing the conduct of the GBC in the light of the above
principles , it wil l be seen that GBC, who was a party to the 1 993 Agreement,
has not acted in conformity with the terms set out in the said agreement. It
was itself, prima facie, responsible for the breach of the agreement, as would
be evident from the facts set out earlier. Neither the consent of Coca Cola
was obtained for transfer of shares of GBC nor was Coca Cola informed of
the names of persons to whom the shares were proposed to be transferred.
Coca Col a, therefore, had the right to terminate the agreement but it did not g
do so. On the contrary, GBC itself issued the notice for terminating the
agreements by giving three months' notice.
49. It is contended by Shri Nariman and, in our opinion, rightly, that the
GBC, having itself acted in violation of the terms of agreement and having
breached the contract, cannot legally cl aim that the order of injunction be
vacated particu larly as the GB C itself is primarily responsible for having h
brought about the state of things complained of by it. Since GBC has acted
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