CHAPTER FIVE

5.0 APPLE INC.’S STRATEGIC OBJECTIVES AND STRATEGIES

5.2.1. Strategic priorities:
Priority 1: Innovation
Priority 2: Environmental Sustainability
Priority 3: Customer centrism
5.2.2. Strategic Objectives:
a) Strategic Priority 1: Innovation
Strategic Objective 1: To promote increased and in-depth research by the research
team at Apple.
Strategic Objective 2: To build a stronger research team with increased qualified
persons.

Strategic Objective 3: Implement a reward system for the best creative idea presented
by a team member

b) Strategic Priority 2: Environmental Sustainability

Strategic Objective 1: To develop products that have little carbon emission and
pollution of the environment.
Strategic Objective 2: To carry out Corporate Social Responsibility (CSR) activities.
c) Strategic Priority 3: Customer centrism
Strategic Objective 1: To expand nationwide chain of Apple stores globally and make
products available.
Strategic Objective 2: To implement a compensation program for their loyal
customers.
5.3 STRATEGIES

b) Strategic Priority 2: Environmental Sustainability

Strategic Objective 1: To develop products that have little carbon emission and pollution of the
environment.

Strategies

i. To ensure that all the business aspects at Apple such as product life cycle management,
operations, Information and technology are effective enough to preserve the environment.
ii. To develop and implement a climate change action plan which recognizes adaptation,
risk management, innovation and alternative energy sources.
iii. To implement staff education and behavior change programs that improve understanding
of climate change, especially the impacts and opportunities relating to their role.

Strategic Objective 2: Carry out Corporate Social Responsibility (CSR) activities.

Strategies

i. To promote a healthy and inclusive workplace culture at Apple Inc.

ii. To align the business practices at Apple Inc. with the community impact goals.
iii. To solicit feedback and engagement from the community to maximize stakeholder value.
6.1

6.2 STRATEGIC OBJECTIVES AND FINANCIAL ESTIMATES

Specific strategic objectives Budget estimates (USD)

1 To ensure that all the business aspects at Apple such as 250,000

product life cycle management, operations, Information
and technology are effective enough to preserve the
environment.

2 To develop and implement a climate change action plan 1,350,000

which recognizes adaptation, risk management, innovation
and alternative energy sources.

3 To implement staff education and behavior change 1,246,000

programs that improve understanding of climate change,
especially the impacts and opportunities relating to their
role.

4 To promote a healthy and inclusive workplace culture at 130,000

Apple Inc.

5 To align the business practices at Apple Inc. with the 800,000

community impact goals.

6 To solicit feedback and engagement from the community 590,000

to maximize stakeholder value.

Totals 3,776,000
 6.3 STRATEGIC OBJECTIVE TWO ACTION PLAN

Strategic Objective 1: To develop products that have little carbon emission and pollution of the
environment.

Strategic Objective 2: Carry out Corporate Social Responsibility (CSR) activities.

Strategies Assumptions Performance indicators Responsibility Duration Budget

(USD)

To ensure that all the  Willingness to  Reports on  CEO Starts 250,000

business aspects at Apple enhance policy effectiveness of the  HOD’s January
such as product life cycle framework business aspects in  Managers 2022 - 2026
management, operations, preservation of the
Information and  Commitment of environment
technology are effective employees to
enough to preserve the policy issues  Employee assessment
environment. feedback

To develop and  Commitment of  Reduced cost of  Head of Risk Starts 1,350,000

implement a Climate Employees to operation department January
Change Action Plan implement a 2022 - 2026
which recognizes change action plan  Increased demand for  Head of
adaptation, risk the new model Product
management, innovation  Willingness of the products development
and alternative energy employees to department
sources. participate in the
development of
the action plan

To implement staff  The employees are  Increased dialogue  CEO Starts 1,246,000
education and behavior willing to learn and resolution of  HOD’s January
change programs that problems with the i 2022 - 2026
 Human
improve understanding of  Establishment of products
climate change, resource
valid programs
especially the impacts that improve  Increased Number of department
and opportunities relating understanding of seminars/workshops
to their role. climate change successfully
conducted

To promote a healthy and  Willingness to  Level of satisfaction  HODs Starts 130,000

inclusive workplace enhance policy from the employees January
culture at Apple Inc. framework  Marketing 2022 - 2026
 Employee department
 Commitment of assessment feedback
employees
inclusive work
culture

To align the business  Employee  Increased CSR  Head of Starts 800,000

practices at Apple Inc. willingness to activities for the Legal January
with the community align to the goals community department 2022 - 2026
impact goals. established  Increased sales in the
products  Head of
 Willingness of the Marketing
community to be
involved with the
company

To solicit feedback and  The community is  Level of satisfaction  Head of Starts 590,000
engagement from the willing to engage among the customers Marketing January
community to maximize department 2022 - 2026
stakeholder value  Establishment of  Reduction in
valid tools of complainants from
engagement the stakeholders