Needs

Chapter 1 Marketing Mind Mapping by tina

Food, Clothing, Safety
Wants
Moral principles & values that Exchange Shaped by culture &
need to be followed during any Obtaining objects by offering individual personality
something in return Demands
kind of marketing
Transaction Human wants that are
communication.
Core Marketing A trade between 2 peoples backed by buying power
-Customer loyalty Concepts Relationship marketing
Process of creating relationship Markets
-Long-term gains
with customer Set of all actual & actual
-Builds credibility
potential buyers
-Leadership
Meaning Marketing
of a products
Products
A social & managerial Anything capable of
Importance satisfying a need Customer's value
process whereby
The costs of obtaining the
Services
Marketing individuals & groups obtain
product
what they need and want Banking, Airline, Hotel
Ethics Satisfaction
through creating & Experiences
Product's performance
exchanging & products & matches buyer's expectation
Solution
value with others Marketing Quality
Title
"Freedom from defects"
Management
The Societal
Philosophies
Ethical Code Marketing Concept
-Organization Regulation & The Marketing Concept
-Must be done in a way
develop codes of Enforcement -Being more effective than
that enhances the
ethical rules for -Include The Production Concept competitors
consumer's & the
behavior to serve consumer law -Consumers will favor
society's well-being
as a guide in & antitrust product that are available & The Product Concept
decision making. law The Selling highly affordable -Consumer will favor those
Concept -The management should product that offer the most
Ethical Audit -The organization focus on ; quality.
-An investigation into how well a should make large
-The organization should
company conforms to the ethical scale selling and Distribution Improving
make continuous products
standards of its industry promotion efforts efficiency production
improvements.