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  • Licensing & Franchising - Tina

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    Qistina
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    Licensing involves brands allowing others to use their intellectual property in exchange for royalties, such as Disney characters in toys and clothing. Franchising involves brands selling the rights to operate independently owned but standardized businesses, such as Subway sandwich shops. The key differences are that licensing only provides use of a brand while franchising provides ongoing support to franchisees running their own business under the parent brand.

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    Licensing & Franchising - tina

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    Licensing involves brands allowing others to use their intellectual property in exchange for royalties, such as Disney characters in toys and clothing. Franchising involves brands selling the rights to operate independently owned but standardized businesses, such as Subway sandwich shops. The key differences are that licensing only provides use of a brand while franchising provides ongoing support to franchisees running their own business under the parent brand.

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    © All Rights Reserved
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    29 views1 page

    Licensing & Franchising - Tina

    Uploaded by

    Qistina
    Licensing involves brands allowing others to use their intellectual property in exchange for royalties, such as Disney characters in toys and clothing. Franchising involves brands selling the rights to operate independently owned but standardized businesses, such as Subway sandwich shops. The key differences are that licensing only provides use of a brand while franchising provides ongoing support to franchisees running their own business under the parent brand.

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    © All Rights Reserved
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    of 1

    Licensing &

    Franchising
    LICENSING
    5 examples of brand that involve in licensing
    Sanrio
    Walt Disney Nike
    -Yamanashi,
    -California, US -Beaverton, Oregon
    Japan
    -Cartoon -Apparel, shoes,
    -Character like
    characters like and other sporting
    Hello Kitty
    Mickey Mouse) Hasbro goods. Petronas
    -Providence, -Malaysia
    Rhode Island, US -Oil, Gas and
    -Toys and games. Energy

    FRANCHISING
    5 examples of brand that involve in franchising

    Domino Burger King Subway Kumon Dunkin’ Donuts


    -Ypsilanti, -Jacksonville, -Bridgeport, -Osaka, Japan -Quincy,
    Michigan, US Florida Connecticut, US -Education Massachusetts
    -Pizza, pasta -Burger -Submarine programmes. -Coffee, donuts,
    and chicken. sandwiches, wrap, bagels
    wraps, salads

    DIFFERENCES BETWEEN LICENSING AND FRANCHISING

    LICENSING FRANCHISING

    They only buys the right to use They purchase the right to run
    the licensor’s certain patented the same company on behalf
    / original product for a royalty. of the franchisor for fees.

    Licensee receives access to the


    The franchisee gets
    market by relying on a strong
    continual support from
    brand and eliminating
    the franchisor.
    competition.

    tina

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