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  • SEO Task - CMLABS - Afifah Devani

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    Romi Fredyanto
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    The document summarizes the results of a website audit for Museumnusantara.com. The top 3 technical issues identified are: 1) 152 links on HTTPS pages lead to HTTP pages, 2) 67 external links are broken, and 3) 62 pages have a low text-to-HTML ratio. An optimization plan is proposed to replace HTTP links with HTTPS, fix broken links, and optimize page structure and code to text ratio. Content and technical improvements are also recommended, such as adding relevant keywords, images, and reducing pop-ups. Finally, traffic projections are provided based on keyword research for sample keywords.

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    SEO Task_CMLABS_Afifah Devani

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    The document summarizes the results of a website audit for Museumnusantara.com. The top 3 technical issues identified are: 1) 152 links on HTTPS pages lead to HTTP pages, 2) 67 external links are broken, and 3) 62 pages have a low text-to-HTML ratio. An optimization plan is proposed to replace HTTP links with HTTPS, fix broken links, and optimize page structure and code to text ratio. Content and technical improvements are also recommended, such as adding relevant keywords, images, and reducing pop-ups. Finally, traffic projections are provided based on keyword research for sample keywords.

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    9 views10 pages

    SEO Task - CMLABS - Afifah Devani

    Uploaded by

    Romi Fredyanto
    The document summarizes the results of a website audit for Museumnusantara.com. The top 3 technical issues identified are: 1) 152 links on HTTPS pages lead to HTTP pages, 2) 67 external links are broken, and 3) 62 pages have a low text-to-HTML ratio. An optimization plan is proposed to replace HTTP links with HTTPS, fix broken links, and optimize page structure and code to text ratio. Content and technical improvements are also recommended, such as adding relevant keywords, images, and reducing pop-ups. Finally, traffic projections are provided based on keyword research for sample keywords.

    Copyright:

    © All Rights Reserved
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    of 10

    WEBSITE AUDIT

    Afifah Devani Amanah

    Museumnusantara.com

    Performance Overview
    TABLE OF Indetify Issue and

    CONTENT

    Optimization


    Action Plan


    Traffic Projection
    WEBSITE AUDIT
    WEBSITE OVERVIEW
    SITE AUDIT
    0 pages returned 5XX status code
    0 pages returned 4XX status code
    0 pages don't have title tags
    0 issues with duplicate title tags
    0 pages have duplicate content
    issues
    0 internal links are broken
    0 pages couldn't be crawled

    152 links on HTTPS pages lead to


    HTTP pages
    67 External links are broken
    62 pages have low text-HTML ration
    15 pages have duplicate H1 and title
    tags
    5 pages dont have meta
    description

    Museumnusat
    ara Site Audit
    Using Semrush
    0 pages with eror issue Analyzing
    Tools
    MUSEUMNUSANTARA IS
    PROPERLY CRAWLED, INDEXED,
    AND RENDERED BY GOOGLE
    TOP 3 TECHNICAL ISSUES
    152 links on 67 External 62 pages
    HTTPS links are have low
    pages lead
    to HTTP broken text-HTML
    pages ration

    Reason for choosing the issues: because they are the most affecting factors that
    contribute to the user experience

    Optimization Plan

    Follow all links reported as broken. If a Split webpage's text content and code into
    Replace all HTTP links with the new target webpage returns an error, remove
    separate files and compare their size. If the size of
    the code file exceeds the size of the text file,
    HTTPS versions. the link leading to the error page or review your page's HTML code and consider
    optimizing its structure and removing embedded
    replace it with another resource. scripts and styles

    Back to Agenda Page


    CONTENT IMPROVEMENT
    (ON PAGE AND TECHNICAL)
    On-Page Content Technical

    Add relevant (long-tail) keywords Adding relevant keywords to meta


    Avoid plagiarism descriptions
    Double check before posting Add sub-keywords for the article
    Add relevant images and videos Add breadcrumbs
    Add title to Image Reduced pop-ups above articles
    TRAFFIC PROJECTION
    Keyword Volume Est.CTR Traffic Potensial Est. CvR CvR Potensial

    "batik parang kusumo" 5400 34.2% 1.846 2.4% 44

    "alat musik suling 34.2% 444


    berasal dari 1300 2.4% 10

    "gambar manuk dadali" 880 34.2% 300 2.4% 7.2

    "tarian gending 8100 34.2% 2.770 2.4%


    sriwijaya" 66

    Do keyword research using ubersugget


    Est.CTR based on SEO CTR benchmark 34.2% to achive highest position on SERP
    Est. CvR basen on SEO Conversion Rate benchmark 2.4% because it can be define as All-industries
    Volume x Est.CTR = Traffic Potensial
    Traffic Potensial x Est. CvR = CvR Potensial
    THANK YOU

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