Client

Brand
Budget (-VAT)
Budget (+VAT)

Channel

Disrupt customer & grab attention by big, impactful format

Zing News - Masthead Top PC

Soha FULL HOMEPAGE PLUS

CafeF FULL HOMEPAGE PLUS

Kenh14.vn FULL HOMEPAGE PLUS

Inspire customers through key hero film & KVs

YouTube TrueView - Promote brand

film (50% Mobile - 30% Smart TV -
20% Tablet & PC)

Facebook Reach & Frequency

- Reach buying

Ad Network - Ad Micro - Mobile In

Page

Ad Network - Ad Tima - Mobile In

Page
Wifi - Shopping Mall/ Highlands
Coffee/ Airports

E-Commerce stoe support

Facebook Conversion

GDN Banner

TO
 Session/ Placement Objective

ntion by big, impactful format

Home Page
Awareness
(Share 3)

Home Page
Awareness
(Share 3)

Home Page
Awareness
(Share 3)

Home Page
Awareness
(Share 3)
y hero film & KVs

Prime pack inventory to ensrue brand

Awareness
safety

Facebook/ Instagram: News Feed/ Story Awareness

Top websites - Ad Micro Inventory

Content tag: Health - Entertaintement - Consideration
Travel - Lifestyle

Top websites - Adtima Inventory

Content tag: Health - Entertaintement - Consideration
Travel - Lifestyle
List of Shopping Mall/ Highlands/ Coffee/
Consideration
Airports

Facebook/ Instagram: News Feed/ Story Conversion

Retarget people click on the wesite Conversion

TOTAL
Creative Assets/ Format Targeting

Banner + TVC Home page

Banner + TVC Home page

Banner + TVC Home page

Banner + TVC Home page

 18-45
Hero Film - TVC
Nation wide

Hero Film - TVC - 18-45

Content Post Nation wide

18-45
Mobile In Page
Nation wide

18-45
Mobile In Page
Nation wide
 18-45
Display Banner
Nation wide

18-45
Banner
Nation wide

18-45
Banner
Nation wide

L
 Target
Impression Frequency Reach CTR Audience
Size on
platform

100,000

100,000

100,000

350,000
10,000,000 2 2,000,000 N/A 10,200,000

31,200,000 4 7,800,000 13,000,000

4,000,000 4 1,000,000 0.5% N/A

8,000,000 4 2,000,000 0.5% N/A

 200,000 50.0%

Impression CTR Click CR Lead

16,000,000 1% 160,000 14.0% 22,400

40,000,000 0.50% 200,000 10.0% 20,000

 Key KPI

% Reach Click VTR View Quantity

1
20% n/a 40% 4,000,000 4,000,000

60% 1

N/A 20,000 4,000,000

N/A 40,000 8,000,000

 100,000 100,000

CR Qualified Lead CPL CPQL

10% 2,240 20,000 200,000 160,000

8% 1,600 17,500 218,750 200,000

Key KPI

Buying
Unit Unit Cost Quantity % Disount
method

Day CPD 42,000,000 1 10%

Day CPD 40,000,000 1 10%

Day CPD 85,000,000 1 10%

Day CPD 110,000,000 1 10%

 View CPV 200 4,000,000 0%

Reversation
Package 717,600,000 1 0%
R&F

Impression CPM 70,000 4,000 15%

Impression CPM 52,500 8,000 15%

Click CPC 4,000 100,000 30%

Click CPC 4,000 160,000 30%

Click CPC 2,500 200,000 30%

 Total Net
WHT Agency Fee
Media

5.26% 10%

37,800,000 3,780,000

36,000,000 3,600,000

76,500,000 7,650,000

99,000,000 9,900,000
 5.26% 10%

800,000,000 42,080,000 80,000,000

717,600,000 37,745,760 71,760,000

238,000,000 23,800,000

357,000,000 35,700,000
280,000,000 28,000,000

5.26% 10%

448,000,000 23,564,800 44,800,000

350,000,000 18,410,000 35,000,000

3,439,900,000 121,800,560 343,990,000

 Grand total
Total Amount 10% VAT
(+10% VAT)

41,580,000 4,158,000 45,738,000

39,600,000 3,960,000 43,560,000

84,150,000 8,415,000 92,565,000

108,900,000 10,890,000 119,790,000

922,080,000 92,208,000 1,014,288,000

827,105,760 82,710,576 909,816,336

261,800,000 26,180,000 287,980,000

392,700,000 39,270,000 431,970,000

308,000,000 30,800,000 338,800,000

516,364,800 51,636,480 568,001,280

403,410,000 40,341,000 443,751,000

3,905,690,560 390,569,056 4,296,259,616

 Wave 1 - Launching Wave 2 - Su

August September October November

1 Day on launching
week

1 Day on launching
week

1 Day on launching
week

1 Day on launching
week
 2,000,000 2,000,000
Views Views

60% TA Reach

1,000,0000 1,000,000
Impression Impression

2,000,0000 2,000,000
Impression Impression
 1,000 1,000
Clicks Clicks

20,000 20,000 20,000 20,000

Clicks Clicks Clicks Clicks

25,000 25,000 25,000 25,000

Clicks Clicks Clicks Clicks
Wave 2 - Sustain Wave 3 - Sustain

February
December January
(Tet holiday)
1,000,000
Impression

2,000,000
Impression
1,000
Click

20,000 20,000
Clicks Clicks

25,000 25,000
Clicks Clicks
Wave 3 - Sustain

March April
 1,000,000
Impression

2,000,000
Impression
1,000
Clicks

20,000 20,000
Clicks Clicks

25,000 25,000
Clicks Clicks