Lawn Landscaping Business Plan

MPU 3223
Basic Entrepreneurship
Business Plan
Exam ID NAME MATRIC PROG

NAVEEN A/L VELAYUTHAM 193021444 FBE305
DUE DATE 25 / 05 / 2020
LECTURER: Roslan bin Mohamed

Cover Page
WE DESIGN HEAVEN
MOTHERLAND DESIGN SDN.BHD
BUSINESS PLAN
ADDRESS: Urban 360, lot 1240, Jalan Makmur Off Sri Gombak, Gombak, Selangor.
WEB ADDRESS: WWW.MOTHERLANDDESIGN.COM
PHONE NUMBER: 03-5892 5934
DATE: MAY/2020
This document contains confidential and proprietary information created by Motherland Design
Sdn.Bhd This document is issued exclusively for informational purposes, and may not be reproduced
without the consent of Motherland Design Sdn.Bhd.
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Naveen A/L Velayutham in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of Motherland Design Sdn.Bhd.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and
that any disclosure or use of same by reader, may cause serious harm or damage to Motherland Design
Sdn.Bhd.
Upon request, this document is to be immediately returned to Naveen A/L Velayutham.
NAVEEN
___________________
Signature
NAVEEN A/L VELAYUTHAM

___________________
Name (typed or printed)
20 MAY 2020
___________________
Date
This is a business plan. It does not imply an offering of securities.

Table of Contents
Contents
1.0 Executive Summary...............................................................................................................................1
1.1 Objectives..........................................................................................................................................1
1.2 Mission..............................................................................................................................................1
2.0 Company Summary...............................................................................................................................2
2.1 Company Ownership.........................................................................................................................2
2.2 Start-up Summary..............................................................................................................................2
Table: Start-up.....................................................................................................................................2
3.0 Services..................................................................................................................................................5
4.0 Market Analysis Summary....................................................................................................................6
4.1 Service Business Analysis.................................................................................................................6
4.1.1 Competition and Buying Patterns...............................................................................................6
4.2 Target Market Segment Strategy.......................................................................................................7
4.3 Market Segmentation.........................................................................................................................7
Table: Market Analysis................................................................................................................7
.....................................................................................................................................................................7
5.1 Competitive Edge............................................................................................................................10
5.2 Sales Strategy...................................................................................................................................10
5.2.1 Sales Forecast...........................................................................................................................10
5.3 Milestones........................................................................................................................................11
6.0 Management Summary........................................................................................................................12
6.1 Personnel Plan.................................................................................................................................13
Table: Personnel................................................................................................................................13
7.0 Financial Plan......................................................................................................................................15
7.1 Important Assumptions....................................................................................................................15
Table: General Assumptions..............................................................................................................15
7.2 Break-even Analysis........................................................................................................................16
7.3 Projected Profit and Loss.................................................................................................................17
Table: Profit and Loss........................................................................................................................17
7.4 Projected Cash Flow........................................................................................................................18
Chart: Cash........................................................................................................................................18
Table: Cash Flow...............................................................................................................................19
7.5 Projected Balance Sheet..................................................................................................................20
Table: Balance Sheet.........................................................................................................................20
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: General Assumptions.............................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow.........................................................................................................................................4
Table: Balance Sheet...................................................................................................................................5
Page 1
Motherland Design Sdn.Bhd
1.0 Executive Summary
Motherland Design Sdn.Bhd is a seasonal residential lawn care service targeting suburban middle-
class homes with larger yards. A large grouping of this demographic is located in klang valley
neighborhood. Motherland Design will leverage his connection to the neighborhood to sign up
customers.
For year one Mr.Naveen will have one employee in addition to himself. By year two Mr.Naveen will
purchase a second vehicle, additional equipment, and hire two new employees to form a second
work crew.
Motherland Design Sdn.Bhd is projected to reach profitability by month seven and will have profits
of RM 40,000 by the end of the third year. Revenue activity will occur year 2
1.1 Objectives
The objectives for the first three years of operation include:
 To create a service-based company whose primary goal is to exceed customer's expectations.

 The utilization of Motherland Design Sdn.Bhd in at least 20 different residential homes.
 To increase our number of clients served by 20% per year through superior service.
 To develop a sustainable home business, surviving off its own cash flow.
1.2 Mission
Motherland Design Sdn.Bhd's mission is to provide the customer with professional lawn care. We
exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into
place. Our services will exceed the expectations of our customers.
Page 1
2.0 Company Summary
Motherland Design Sdn.Bhd, located in Setapak Kuala Lumpur, OR, will offer residential lawn care
service. The service will include lawn cutting, trimming, edging, and removal of the clippings. The
service is typically a once a week service, but is offered at different frequencies as per the customer's
wishes.
2.1 Company Ownership
Motherland Design Sdn.Bhd is a sole proprietorship owned by Naveen Velayutham.
2.2 Start-up Summary
Greens Manicure Service's start-up costs include:
 Home office equipment including: desk, chair, file cabinet, computer system (including printer,

scanner, and fax software).
 Vehicle: a 2018 Ford Ranger pickup truck.
 Two self-propelled commercial mowers.
 Trimmer: used to reach grass around trees and other hard to reach areas.
 Edger: cuts grass that overgrows the border of the lawn and driveway.
 Blowers: blasts stray clippings that litter the sidewalk and driveway.
 Hedge trimming equipment.
 Two rakes.
 Safety equipment including steel toed shoes, goggles, gloves.
 Standard tool box with tools for simple repairs.
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal RM400
Stationery etc. RM200
Brochures RM600
Consultants RM0
Insurance RM0
Rent RM0
Research and development RM0
Expensed equipment RM0
Other RM0
Total Start-up Expenses RM1200
Start-up Assets
Cash Required RM40,000
Other Current Assets RM0
Long-term Assets RM19,000
Total Assets RM59,000
Total Requirements RM59,000
Page 2
Table: Start-up Funding

Start-up Funding
Start-up Expenses to Fund $1,200
Start-up Assets to Fund $76,000
Total Funding Required $19,450
Assets
Non-cash Assets from Start-up $4,750
Cash Requirements from Start-up $14,400
Additional Cash Raised $0
Cash Balance on Starting Date $14,400
Total Assets $19,150
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $19,450
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $19,450
Capital
Planned Investment
Investor 1 $0
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $0
Loss at Start-up (Start-up Expenses) ($300)

Total Capital ($300)
Total Capital and Liabilities $19,150
Total Funding $19,450
Page 3
2.3 Company Description Worksheet
MOTHERLAND DESIGN SDN.BHD

Business
Name
Motherland Design Sdn.Bhd's mission is to provide the customer with
Company professional lawn care. We exist to attract and maintain customers. When
Mission we adhere to this maxim, everything else will fall into place. Our services
Statement will exceed the expectations of our customers.
We treat your lawn as if it was our own and we will never recommend a
Company service your lawn does not require. The difference is in our services,
Philosophy/ appearance, and customer service, which are all second to none. We enjoy
getting to know our customers likes and dislikes to ensure that we are
Values always exceeding expectations.
To create and maintain thriving landscapes using ecological garden designs

and management techniques. To creatively approach every landscape
Company challenge with solutions that maximizes the effectiveness of the client’s
Vision investment.To fulfill the client’s functional needs with creative approaches
that address problems with practical and dramatic solutions.
1.Business plan completion. This will be done as a roadmap for the

organization. While we do not need a business plan to raise capital, it
Goals & will be an indispensable tool for the ongoing performance and
Milestones improvement of the company.
2. Set up a systematic office with professional designing equipment.
Motherland Design Sdn.Bhd will be targeting one specific segment of the

population, suburban middle-class families and larger lawns. This group of
Target Market people are the most likely to use a lawn care service.
Industry/ 1. Landscaping is a large industry in our country. Especially

maintenance service is highly in demand. This market is strong in
Competitors neighborhood based on my primary research.
2. Competitors are other landscaping companies that providing same
services such as Motherland Design.
Motherland Design Sdn.Bhd is a sole proprietorship company. This

Legal company is responsible for all the debts in business. This business
Structure/ considered as entrepreneur ownership
Ownership
Page 4
3.0 Services
Motherland Design Sdn.Bhd will provide residential lawn care service which includes lawn cutting,
edging and trimming. Optional services will include hedge trimming. There will be other
environmental design service provided to customers such as designing gardens in yards and build
water features such as fountains.
3.1 Product & Service Description Worksheet
Business MOTHERLAND DESIGN SDN.BHD

Name
The services provided are lawn cutting, edging, trimming, lawn designing, planting,
Turfing and any landscape management activities for middleclass lawn. Weed
Service Idea control service. Yard clean up service.
Discounts will be given for regular customers. Great quality work will be provided
for customers. Fast response will be given for customers. Affordable price will be
Special given for services. Will check the lawn regularly.
Benefits
Able to build custom gardens for customers. Free consultation for new customers.
Able to provide free design for new customers.
Unique
Features
The money that the company owes to creditors could be registered on the following
accounts:
Bank loans – money borrowed from a financial institution

Limits and
Liabilities Suppliers – goods received but not paid for
Sales tax – tax owed to the government
Staff tax – tax owed to the government
Page 5
4.0 Market Analysis Summary
Motherland Design Sdn.Bhd will be targeting one specific segment of the population, suburban
middle-class families and larger lawns. This group of people are the most likely to use a lawn care
service. We will provide affordable price for the service and quality work also will be provided to
customers.
Mr. Naveen will be canvassing his parent neighborhood, developing a client list. For the second
year, Mr. Naveen will expand service beyond his general neighborhood, utilizing advertisements in
the local newspapers and online platforms such as social media and online service providers to
develop visibility for Motherland Design Sdn.Bhd.
4.1 Service Business Analysis
Motherland Design Sdn.Bhd will be working in the lawn care industry. The industry is both
residential business (individual home) and commercial businesses (apartment complexes, business
parks, schools, etc). The commercial side is generally serviced by larger landscaping services. The
residential side is serviced by both landscaping companies and basic lawn care service companies.
The lawn care business is made up of many small companies. This occurs because of the high labor
intensity, low start-up costs, nature of the industry. The industry is also vulnerable to recessions as
lawn care is a luxury. Lastly, lawn care has it’s own demand in city center since people have no time
to take care of the lawns.
4.1.1 Competition and Buying Patterns
The lawn care business can be divided into two types, residential and commercial. As a smaller
company or start up business, it is much easier to enter into the residential market compared with the
commercial market. The commercial market is dominated by larger, established companies.
Within the residential market, there are two competitors: full-scale landscaping companies and basic
lawn care services. The full-scale landscaping companies will generally be handling jobs outside of
Green's range. They are servicing even larger homes that require other landscaping activities that
need more equipment and higher-skilled employees. The margins are therefore larger for the full-
scale companies because they can charge more for the higher-skilled work. The other competitor is
the basic lawn care services, not unlike Motherland Design Sdn.Bhd. Most markets, including
Greens, the competition is not overwhelming and often lacks basic quality and professionalism.
More often than not, residential customers make purchasing decisions based on referrals and
perceived professionalism and quality. Importantly, price factor plays role during purchasing
process.
4.2 Target Market Segment Strategy
Page 6
Motherland Design Sdn.Bhd's segment will be initially targeted by canvassing the neighborhood and
offering a free estimate and cut. Mr. Naveen will be basing the business out of his parents, home,
right in the middle of a target neighborhood. Mr. Naveen will walk the neighborhood and leverage
his relationship in this community to gain a foothold. Although some people are put off by solicitors,
Steve is their neighbor so he will generally be able to make his spiel.
Once Mr. Naveen has built up a list of customers, he will begin to run advertisements in the local
paper to gain a foothold in different neighborhoods and use online platforms to spread info about his
business. This will take place during the second year as Mr. Naveen will have sufficient business for
year one in his neighborhood.
4.3 Market Segmentation
Motherland Design Sdn.Bhd will be targeting one specific group of customers, the suburban middle
class. Greens is targeting middle-aged homemakers as they are more likely to rely on a lawn service.
Younger homemakers are more likely to do their lawn themselves. Motherland design will also be
targeting homes that do not have teenage children, as the youngsters are likely to help out with the
lawn. The median income is RM60-RM120K, just enough to have disposable income for the care of
their lawn. Motherland Design Sdn.Bhd will be targeting larger size lawns, from 4,000-7,000 square
feet. This is done because the margins are higher with larger lawns once you factor in transportation
time and costs. Lastly, white collar families will be targeted instead of blue collar families as the
blue collar families are more likely to do the lawn themselves.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Suburban middle class 12% 325 364 408 457 512 12.03%
Other 0% 0 0 0 0 0 0.00%
Total 12.03% 325 364 408 457 512 12.03%
4.4 Threats and opportunities
Page 7
The threats and opportunities faced by Motherland Design Sdn.Bhd are changes in government
regulations in landscape industry can affect the business it is also known as a threat in business.
Moreover, changes in technology is known as an opportunity in business. Besides that, changes in
economy can become as threat in certain situation and can become an opportunity in certain situation, it
totally depends on the inflation in economy and specific industry. Lastly, the changes in industry can
affect the business and the increasement in price of materials or number of competitors increase. \
4.5 Barriers to entry
The barriers faced by Motherland Design Sdn.Bhd are the high start up cost. Moreover, high marketing
cost during marketing about the company. Besides that, brand recognition challenges faced by
Motherland Design. Finding qualified employees is also faced by Motherland Design. Need for
specialized technology or patents to give more service to customers in landscaping field. Unionization in
your landscape industry is a complicated barrier faced by Motherland Design to enter the market
SWOT Analysis Chart
Strengths Weaknesses Opportunities Threats

Product/ Service New designs and fast No high-tech Less competitors Expensive price of
Offering service and experience equipment in neighborhood. materials and
in this field. equipment.
Brand/ More service provided. Still new in More online Marketing cost
Marketing market. platforms to do
marketing.
Staff/HR Skillful staffs High salary Un employers Staff’s character
demand from around the changes.
employees business area
Finance Loan from bank and High interest High number of Economic crisis
investors. during to be paid customers in and changes in
for loans and neighborhood. government
utilities bills. regulations.
Operations/ Skillful staffs in Insufficient Demand for the Changes in
Management managing team. number of staffs. service. government
regulations.
Market High demand for Price difference in Less number of New strategy used
service in market. providing service competitors in by competitors and
in the market or field. technology
price decision. improvisation.
SOLUTION
Can any of your strengths help with improving your weaknesses or combating your threats?
If so, please describe how below.
Page 8
Experience in this field, the new designs that can be produced and skillful staffs from Motherland Design
Sdn.Bhd can overcome the weakness and threats. Besides that the quality of material and service acan
satisfy the customers.
Based on the information above, what are your immediate goals/next steps?
Create more designs for customers and increase usage of high-tech equipment in landscaping activity.
Moreover, increase the area range to provide service.
Based on the information above, what are your long-term goals/next steps?
Hire skillful staffs to design more beautiful design and increase business from Sole Proprietorship to
corporate business.
5.0 Strategy and Implementation Summary
Motherland Design Sdn.Bhd will be aggressively targeting Mr. Naveen's neighborhood community
by emphasizing its competitive edges of quality and professionalism. For year one Mr. Naveen will
be personally canvassing the area signing up clients. He will be able to leverage his competitive
advantages as well as his status as a member of the community. For year two Mr. Naveen will begin
advertisements in the local paper to generate additional business.
Page 9
5.1 Competitive Edge
Motherland Design Sdn.Bhd's competitive edge will be based on quality and professionalism.
During the first year Mr. Naveen will be doing all of the lawns with only one other employee. This
provides him with direct supervision of the employee and direct involvement with the job. This will
ensure customers receive a quality job. Mr. Naveen knows what quality work is, based on previous
experiences to be detailed under the Management section.
Greens second competitive edge is professionalism. Mr. Naveen will ensure that all interactions
between the customer and his employee, as well as himself, ooze professionalism.
Mr. Naveen truly believes that professionalism and quality are the factors that attract and maintain
customers. Consequently, Mr. Naveen will be truly vigilant in ensuring that his competitive edges
are always apparent to the customer as his livelihood is depend on this.
5.2 Sales Strategy
Motherland Design Sdn.Bhd's sales strategy will be based on one-on-one communications with
prospective leads. Mr. Naveen will first be leveraging his relationships with his parents (pillars in the
neighborhood) and his connection with the neighborhood. The prospective will generally form a bit
of a bond with Mr. Naveen because of local familiarity and then Mr. Naveen will need to
communicate his experience in lawn care and his constant benchmarks of quality and
professionalism. Mr. Naveen is willing to offer a free estimate and cutting for those that are
interested in a possible contract. Although some of the free cuttings will not turn out to be long term
customers, he is confident that his competitive prices and superior service will turn most of the leads
into customers.
By year two, the business will be ready to expand outside of the neighborhood and Mr. Naveen will
be using advertisements in the local paper to generate business. When people call with questions,
Mr. Naveen will have already (the previous year) built up a loyal following of customers that will
serve as an effective referral system in which prospective people can call the current customers and
get a glowing testimonial of Motherland Design
5.2.1 Sales Forecast
The first month will be used to set up the office, purchase the necessary lawn care equipment, hire
and train an employee. Additionally, during the last two weeks of the month, Mr. Naveen will be
canvassing the neighborhood to build up a customer list.
Month two will see some business. The business will be growing as Mr. Naveen continues to
increase the number of jobs that he has. Month two through October will see a steady rise in
revenues. Business will pick up again in April of year two. From February through April Mr.
Naveen will be working hard on generating new customers and will bring on two additional
employees to service the new customers.
Page 10
5 Mon
4 Month 6
1 Month
MonthMonth 3 Month
2 Month
Chart: Sales Monthly
Sales Monthly
$7,000
$6,000
$5,000
$4,000 Suburban middle class
$3,000
Other
$2,000
$1,000
$0
Table: Sales Forecast
Sales Forecast
Year 1 Year 2 Year 3
Sales
Suburban middle class $41,748 $91,254 $97,854
Other $0 $0 $0
Total Sales $41,748 $91,254 $97,854
Direct Cost of Sales Year 1 Year 2 Year 3

Suburban middle class $2,922 $6,388 $6,850
Other $0 $0 $0
Subtotal Direct Cost of Sales $2,922 $6,388 $6,850
5.3 Milestones
Motherland Design Sdn.Bhd will have several milestones early on:
1. Business plan completion. This will be done as a roadmap for the organization. While we do
not need a business plan to raise capital, it will be an indispensable tool for the ongoing
performance and improvement of the company.
2. Set up the office.
3. Signing up the 20th client.
Page 11
Milestones
Milestone Start Date End Date Budget Manager Department

Business plan completion 3/1/2001 4/1/2001 $0 ABC Marketing
Set up the office 3/1/2001 4/1/2001 $0 ABC Department
Signing up the 20th client 3/1/2001 5/1/2001 $0 ABC Department
Revenue exceeding $50,000 3/1/2001 5/1/2002 $0 ABC Department
Totals $0
6.0 Management Summary
Motherland Design Sdn.Bhd is owned and operated by Mr. Naveen. Mr. Naveen was first introduced
to lawn care while he was pursuing his bachelor's degree in landscape architecture from the
Infrastructure University Kuala Lumpur. Mr. Naveen worked for a large, well-respected landscaping
company. He started out his freshman summer year as a mower operator. During his four years at
school he eventually moved up to crew manager.
Mr. Naveen enjoyed taking care of lawns. He was always excited about working outside. He also
liked the management responsibilities that he had his last summer. The one thing he longed for is
operating his own company. He decided the only thing stopping him was money, he already had all
the experience and knowledge necessary. Mr. Naveen got a loan from his parents and started the
company.
Page 12
6.1 Personnel Plan
Motherland Design Sdn.Bhd will consist of Mr.Naveen working full time. Mr. Naveen will be the
manager for the business, signing up new customers, managing customer accounts, hiring, training,
supervising, and cutting grass.
Motherland Design Sdn.Bhd will use a total of two people during year one. For year two Mr. Naveen
will hire an additional two people to create a second work crew.
Table: Personnel
Personnel Plan
Manager $22,500 $22,500 $22,500
Employee 1 $12,800 $12,800 $12,800
Employee 2 $0 $12,800 $12,800
Employee 3 $0 $12,800 $12,800
Total People 0 4 4
Total Payroll $35,300 $60,900 $60,900
6.2 Organizational Chart
Page 13
NAVEEN A/L
VELAYUTHAM
MANAGER
FIRDAUS BIN SATHYAN A/L

DYI MEI FONG
JUNAIDI ARUMUGAM
ACCOUNTANT
CONTRACTOR DESIGNER
Page 14
7.0 Financial Plan
The following sections will outline important financial information.
7.1 Important Assumptions
The following table highlights some important financial assumptions of Greens.
Table: General Assumptions
General Assumptions
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0
Page 15
7.2 Break-even Analysis
The Break-even Analysis indicates approximately $3,900 is needed in monthly revenue to break
even
Chart: Break-even Analysis
Break-even Analysis
$4,000
$3,000
$2,000
$1,000
$0
($1,000)
($2,000)
($3,000)
$0 $1,400 $2,800 $4,200 $5,600 $7,000

$700 $2,100 $3,500 $4,900 $6,300 $7,700
Page 16
7.3 Projected Profit and Loss
The following table indicates the projected profit and loss.
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $41,748 $91,254 $97,854
Direct Cost of Sales $2,922 $6,388 $6,850
Other $0 $0 $0
Total Cost of Sales $2,922 $6,388 $6,850
Gross Margin $38,826 $84,866 $91,004

Gross Margin % 93.00% 93.00% 93.00%
Expenses
Payroll $35,300 $60,900 $60,900
Sales and Marketing and Other Expenses $0 $0 $0
Depreciation $1,152 $2,552 $2,552
Leased Equipment $0 $0 $0
Utilities $0 $0 $0
Insurance $1,200 $1,200 $1,200
Licenses + bonded fees $1,200 $1,200 $1,200
Payroll Taxes $5,295 $9,135 $9,135
Other $0 $0 $0
Total Operating Expenses $44,147 $74,987 $74,987
Profit Before Interest and Taxes ($5,321) $9,879 $16,017

EBITDA ($4,169) $12,431 $18,569
Interest Expense $1,847 $1,675 $1,495
Taxes Incurred $0 $2,051 $3,691
Net Profit ($7,169) $6,153 $10,831

Net Profit/Sales -17.17% 6.74% 11.07%
Page 17
7.4 Projected Cash Flow
The following chart and table will indicate projected cash flow.
Chart: Cash
Cash
$12,000
$10,000
$8,000
$6,000
Net Cash Flow
$4,000 Cash Balance
$2,000
$0
($2,000)
Month 1 Month 3 Month 5 Month 7 Month 9 Month 11

Month 2 Month 4 Month 6 Month 8 Month 10 Month 12
Page 18
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $31,311 $68,441 $73,391
Cash from Receivables $10,437 $22,814 $24,464
Subtotal Cash from Operations $41,748 $91,254 $97,854
Additional Cash Received

Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $41,748 $91,254 $97,854
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations

Cash Spending $35,300 $60,900 $60,900
Bill Payments $12,129 $20,205 $23,413
Subtotal Spent on Operations $47,429 $81,105 $84,313
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $1,800 $1,800 $1,800
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $7,000 $0
Dividends $0 $0 $0
Subtotal Cash Spent $49,229 $89,905 $86,113
Net Cash Flow ($7,481) $1,349 $11,741

Cash Balance $6,919 $8,268 $20,009
Page 19
7.5 Projected Balance Sheet
The following table indicates the projected balance sheet.
Table: Balance Sheet
Pro Forma Balance Sheet

Assets
Current Assets
Cash $6,919 $8,268 $20,009
Accounts Receivable $0 $0 $0
Other Current Assets $0 $0 $0
Total Current Assets $6,919 $8,268 $20,009
Long-term Assets
Long-term Assets $4,750 $11,750 $11,750
Accumulated Depreciation $1,152 $3,704 $6,256
Total Long-term Assets $3,598 $8,046 $5,494
Total Assets $10,517 $16,314 $25,503
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $336 $1,779 $1,937
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $336 $1,779 $1,937
Long-term Liabilities $17,650 $15,850 $14,050

Total Liabilities $17,986 $17,629 $15,987
Paid-in Capital $0 $0 $0
Retained Earnings ($300) ($7,469) ($1,316)
Earnings ($7,169) $6,153 $10,831
Total Capital ($7,469) ($1,316) $9,515
Total Liabilities and Capital $10,517 $16,314 $25,503
Net Worth ($7,469) ($1,316) $9,515
Page 20
Appendix
Table: Sales Forecast
Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Suburban middle class 0% $0 $3,254 $3,541 $4,785 $5,124 $5,478 $6,145 $6,547 $6,874 $0 $0 $0
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $0 $3,254 $3,541 $4,785 $5,124 $5,478 $6,145 $6,547 $6,874 $0 $0 $0
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Suburban middle class $0 $228 $248 $335 $359 $383 $430 $458 $481 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $0 $228 $248 $335 $359 $383 $430 $458 $481 $0 $0 $0
Page 1
Appendix
Table: Personnel
Personnel Plan
Steve 0% $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $0 $0 $0
Employee 1 0% $0 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $0 $0 $0
Employee 2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Employee 3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 1 2 2 2 2 2 2 2 2 0 0 0
Total Payroll $2,500 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $0 $0 $0
Table: General Assumptions
General Assumptions
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Page 2
Appendix
Table: Profit and Loss
Pro Forma Profit and Loss

Sales $0 $3,254 $3,541 $4,785 $5,124 $5,478 $6,145 $6,547 $6,874 $0 $0 $0
Direct Cost of Sales $0 $228 $248 $335 $359 $383 $430 $458 $481 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $228 $248 $335 $359 $383 $430 $458 $481 $0 $0 $0
Gross Margin $0 $3,026 $3,293 $4,450 $4,765 $5,095 $5,715 $6,089 $6,393 $0 $0 $0
Gross Margin % 0.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 93.00% 0.00% 0.00% 0.00%
Expenses
Payroll $2,500 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $0 $0 $0
Sales and Marketing and Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Expenses
Depreciation $96 $96 $96 $96 $96 $96 $96 $96 $96 $96 $96 $96
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Licenses + bonded fees $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Payroll Taxes 15% $375 $615 $615 $615 $615 $615 $615 $615 $615 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,171 $5,011 $5,011 $5,011 $5,011 $5,011 $5,011 $5,011 $5,011 $296 $296 $296
Profit Before Interest and Taxes ($3,171) ($1,985) ($1,718) ($561) ($246) $84 $704 $1,078 $1,382 ($296) ($296) ($296)
EBITDA ($3,075) ($1,889) ($1,622) ($465) ($150) $180 $800 $1,174 $1,478 ($200) ($200) ($200)
Interest Expense $161 $160 $158 $157 $156 $155 $153 $152 $151 $150 $148 $147
Taxes Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Net Profit ($3,332) ($2,144) ($1,876) ($718) ($402) ($71) $551 $926 $1,231 ($446) ($444) ($443)
Net Profit/Sales 0.00% -65.90% -52.99% -15.01% -7.84% -1.30% 8.96% 14.14% 17.91% 0.00% 0.00% 0.00%
Page 3
Appendix
Table: Cash Flow
Pro Forma Cash Flow

Cash Received
Cash from Operations

Cash Sales $0 $2,441 $2,656 $3,589 $3,843 $4,109 $4,609 $4,910 $5,156 $0 $0 $0
Cash from Receivables $0 $0 $27 $816 $896 $1,199 $1,284 $1,375 $1,540 $1,639 $1,661 $0
Subtotal Cash from Operations $0 $2,441 $2,683 $4,405 $4,739 $5,308 $5,893 $6,285 $6,695 $1,639 $1,661 $0
Additional Cash Received

Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $2,441 $2,683 $4,405 $4,739 $5,308 $5,893 $6,285 $6,695 $1,639 $1,661 $0
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations

Cash Spending $2,500 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $4,100 $0 $0 $0
Bill Payments $25 $751 $1,203 $1,224 $1,308 $1,330 $1,355 $1,399 $1,426 $1,410 $350 $348
Subtotal Spent on Operations $2,525 $4,851 $5,303 $5,324 $5,408 $5,430 $5,455 $5,499 $5,526 $1,410 $350 $348
Additional Cash Spent

Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $2,675 $5,001 $5,453 $5,474 $5,558 $5,580 $5,605 $5,649 $5,676 $1,560 $500 $498
Net Cash Flow ($2,675) ($2,561) ($2,770) ($1,069) ($819) ($273) $288 $636 $1,019 $79 $1,162 ($498)
Page 4
Appendix
Cash Balance $11,725 $9,165 $6,394 $5,325 $4,506 $4,233 $4,521 $5,157 $6,176 $6,255 $7,417 $6,919
Page 5
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet

Assets Starting Balances
Current Assets
Cash $14,400 $11,725 $9,165 $6,394 $5,325 $4,506 $4,233 $4,521 $5,157 $6,176 $6,255 $7,417 $6,919
Accounts Receivable $0 $0 $814 $1,672 $2,052 $2,437 $2,608 $2,860 $3,122 $3,301 $1,661 $0 $0
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $14,400 $11,725 $9,978 $8,066 $7,377 $6,943 $6,841 $7,381 $8,279 $9,477 $7,916 $7,417 $6,919
Long-term Assets
Long-term Assets $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750 $4,750
Accumulated Depreciation $0 $96 $192 $288 $384 $480 $576 $672 $768 $864 $960 $1,056 $1,152
Total Long-term Assets $4,750 $4,654 $4,558 $4,462 $4,366 $4,270 $4,174 $4,078 $3,982 $3,886 $3,790 $3,694 $3,598
Total Assets $19,150 $16,379 $14,536 $12,528 $11,743 $11,213 $11,015 $11,459 $12,261 $13,363 $11,706 $11,111 $10,517
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $711 $1,162 $1,180 $1,263 $1,285 $1,308 $1,352 $1,378 $1,399 $338 $337 $336
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $711 $1,162 $1,180 $1,263 $1,285 $1,308 $1,352 $1,378 $1,399 $338 $337 $336
Long-term Liabilities $19,450 $19,300 $19,150 $19,000 $18,850 $18,700 $18,550 $18,400 $18,250 $18,100 $17,950 $17,800 $17,650
Total Liabilities $19,450 $20,011 $20,312 $20,180 $20,113 $19,985 $19,858 $19,752 $19,628 $19,499 $18,288 $18,137 $17,986
Paid-in Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300) ($300)
Earnings $0 ($3,332) ($5,476) ($7,352) ($8,070) ($8,472) ($8,543) ($7,992) ($7,067) ($5,836) ($6,281) ($6,726) ($7,169)
Total Capital ($300) ($3,632) ($5,776) ($7,652) ($8,370) ($8,772) ($8,843) ($8,292) ($7,367) ($6,136) ($6,581) ($7,026) ($7,469)
Total Liabilities and Capital $19,150 $16,379 $14,536 $12,528 $11,743 $11,213 $11,015 $11,459 $12,261 $13,363 $11,706 $11,111 $10,517
Net Worth ($300) ($3,632) ($5,776) ($7,652) ($8,370) ($8,772) ($8,843) ($8,292) ($7,367) ($6,136) ($6,581) ($7,026) ($7,469)
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Lawn Landscaping Business Plan

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MPU 3223

Exam ID NAME MATRIC PROG

DUE DATE 25 / 05 / 2020

LECTURER: Roslan bin Mohamed

MOTHERLAND DESIGN SDN.BHD

WEB ADDRESS: WWW.MOTHERLANDDESIGN.COM

PHONE NUMBER: 03-5892 5934

Upon request, this document is to be immediately returned to Naveen A/L Velayutham.

NAVEEN A/L VELAYUTHAM

This is a business plan. It does not imply an offering of securities.

1.0 Executive Summary

The objectives for the first three years of operation include:

 To create a service-based company whose primary goal is to exceed customer's expectations.

2.0 Company Summary

2.1 Company Ownership

Motherland Design Sdn.Bhd is a sole proprietorship owned by Naveen Velayutham.

2.2 Start-up Summary

Greens Manicure Service's start-up costs include:

 Home office equipment including: desk, chair, file cabinet, computer system (including printer,

Total Requirements RM59,000

Table: Start-up Funding

Liabilities and Capital

Loss at Start-up (Start-up Expenses) ($300)

Total Capital and Liabilities $19,150

Total Funding $19,450

2.3 Company Description Worksheet

MOTHERLAND DESIGN SDN.BHD

To create and maintain thriving landscapes using ecological garden designs

1.Business plan completion. This will be done as a roadmap for the

2. Set up a systematic office with professional designing equipment.

Motherland Design Sdn.Bhd will be targeting one specific segment of the

Industry/ 1. Landscaping is a large industry in our country. Especially

Motherland Design Sdn.Bhd is a sole proprietorship company. This

3.1 Product & Service Description Worksheet

Business MOTHERLAND DESIGN SDN.BHD

Bank loans – money borrowed from a financial institution

Sales tax – tax owed to the government

Staff tax – tax owed to the government

4.0 Market Analysis Summary

4.1 Service Business Analysis

4.1.1 Competition and Buying Patterns

4.2 Target Market Segment Strategy

4.3 Market Segmentation

Table: Market Analysis

Total 12.03% 325 364 408 457 512 12.03%

4.4 Threats and opportunities

4.5 Barriers to entry

Strengths Weaknesses Opportunities Threats

5.0 Strategy and Implementation Summary

5.1 Competitive Edge

5.2 Sales Strategy

5.2.1 Sales Forecast

$4,000 Suburban middle class

Table: Sales Forecast

Direct Cost of Sales Year 1 Year 2 Year 3

Motherland Design Sdn.Bhd will have several milestones early on:

Milestone Start Date End Date Budget Manager Department

6.0 Management Summary

6.1 Personnel Plan

Total Payroll $35,300 $60,900 $60,900

6.2 Organizational Chart

FIRDAUS BIN SATHYAN A/L

7.0 Financial Plan