School of Business and Management

Program: Postgraduate Diploma in Organizational Development (DOD)

Weekend
Module: Business Policy and Strategic Management

Student Name : AHABWE GODWIN

Student Number : 2201405083

Signature :

Date : 6th April 2023

Course work questions:

Give a detailed SWOT analysis of yourself and of an organization you are familiar
with and explain in both cases how such analysis is vital in the strategy making
process.
Strategy refers to a long-range plan for achieving something or reaching a goal, or the skill of
making such plans.

SWOT analysis (or SWOT matrix) is a strategic planning and strategic management technique

used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats
related to business competition or project planning. It is sometimes called situational assessment
or situational analysis.

SWOT is seen as an analytical framework which can help companies facing great challenges. It
helps to find the most promising new markets. The analysis was created by business gurus
Edmund P. Learned, Kenneth Andrews, C. Roland Christensen and William D. in the 1960s.
They wrote about it in their book “Business Policy, Text, and Cases.”

Four elements of SWOT analysis

Strengths: These are factors that distinguish an organization from its competitors. These are
special positive traits, such as a strong brand image, a loyal customer base, or a unique
technology that provides a clear advantage to the organization compared to rivals.

Weakness: Like strengths, weaknesses are internal factors in a business. Identifying these can
help identify areas of improvement. Doing this lets organizations design measures to rectify and
control their weak points, which in turn helps the company grow.

Like strengths, weaknesses such as low brand value, unused turnover, or lack of capital are
strong attributes that impact and influence future course of action.

Opportunities: These are external factors that are open and available to be used by the
organization for its benefit. Organizations must have a good eye to identify and analyze
prevailing opportunities in the market to be able to proactively exploit them. Such tactics can
provide an organization with an edge in the market, allowing it to realize its future growth
trajectory.

Threats: Like opportunities, these are external or outside factors that negatively impact business.
Threats can come in many forms — financial downturns, supply chain problems, stringent
government regulations or shifts in market requirements, etc. which are outside the control of an
organization.

This technique is designed for use in the preliminary stages of decision-making processes and
can be used as a tool for evaluation of the strategic position of organizations of many kinds (for-
profit enterprises, local and national governments, NGOs……….). It is intended to identify the
internal and external factors that are favorable and unfavorable to achieving the objectives of the
venture or project. Users of a SWOT analysis often ask and answer questions to generate
meaningful information for each category to make the tool useful and identify their competitive
advantage. SWOT has been described as a tried-and-true tool of strategic analysis, but has also
been criticized for its limitations, and alternatives have been developed.

1. The following below is a detail analysis of my SWOT analysis.

STRENGTH WEAKNESS
 I tend to move too quickly to complete
 Patient
task which often impacts the quality of
 God fearing
my work.
 Ability to be creative and innovative
 I often stress out when I have to juggle
 I often impress clients with my ideas multiple responsibilities.
for their brands.
 Presenting to a room full of people
 I have great communication skills really makes me nervous and causes me
 I relate well with my clients and great anxiety.
teammates.
 I have the ability to ask key questions
to find just the right marketing angle.
 I'm completely committed to the
success of a client's brand.
 Open minded person
 Powerful negotiation skills
 Good at networking
 A graduate in BCOM (bachelor of
 commerce)
 Critical Thinking
 Always paying attention to details
 Working experience in 3 NGOs
 Prayerful

OPPORTUNITIES THREATS
 Stepping into that leadership role has
 Attending industry conferences to
significantly increased my workload
expand my network and take advantage
and as a result my “regular” duties are
of training.
negatively impacted.
 Got a new job at Challenges world
 My new role requires me to relocate to
wide (Project Manager)
Nwoya District.
 Becoming an Organization
development expert

 Married to a teacher

There are many benefits and advantages of using SWOT Analysis for personal strategy
development. It is good for your success and betterment. Some of the most common benefits of
conducting a personal SWOT analysis have been mentioned below.

 Helps to develops strategies to attain your goals

 You can be better than your friends and colleagues
 Shows where you currently stand on the path of success
  Measures your scopes of reaching desired goals
 Boosts your career, life and personality
 Helps to better understand who you really are as a person
 Maximizes your strengths and diminishes your weaknesses
 Explores and also enhances your soft skills and hard skills
 It helps you understand your preferences and personality traits.
 Focuses on your attitudes, abilities, skills, capabilities and capacities

Personal SWOT is an important tool as I seek to continuously adjust to the changing

environment and develop and implement strategic plans for my life. By having a Personal
SWOT is a means of staying relevant and achieving my goals in this ever changing global
environment.

Personal SWOT help me understand internal (Strength and weakness) and external / PESTLE-
Global (Opportunities and threats) factors that are very vital in strategy formulation to become
more effective and relevant at my work place, community and the world at large. Below are the
external analysis for personal strategy.

P – Political – The current and potential influences ( threats or opportunities) from the political
environment e.g. increased taxes (threat) free education ( opportunity) – To be examined in this
area are impact  of Trade policies /issues, trade restrictions and reform, Government policies,
Elections/ government term and change, Political issues, Wars and conflict- effects of worsening
relations with other countries.

• E – Economic – What opportunity or threat is posed by economic factors in the local, national
and world economy – to be examined in this area are impact of economic growth/ decline-
recession/ loss of jobs, interest rates, exchange rates, wage rates, minimum wage, working hours,
Inflation – rising prices, Government spending, credit availability, cost of living

• S – Sociological – Are any opportunities or threats resulting from this environment – how are
changes in society affecting me- to be examined in this area are impact of Cultural norms, Rising
Crime, Changing role of women, Changing consumer tastes, Education, health consciousness,
career attitudes, living standards, Demographics(age, gender, race, family size), Ethnic and
religious differences, population growth

• T – Technological – How are new and emerging technology affecting me be it in job

availability or otherwise. What opportunities or threats are posed by technology?- to be
examined in this area are impacts of what is happening with new technology which can impact
what you do. Increasing use of Internet, cell phones, new discoveries – New ways of doing
things- purchasing by way of the internet

• L – Legal – Do any existing or potential laws local, national and world legislation pose any
opportunity or threat to me? – to be examined in this area are impacts of what is happening with
changes to legislation i.e Laws that may impact on employment, access to materials, resources,
safety, health. taxation etc and regulations

• E – Environmental – do the local, national and world environmental issues and their laws offer
opportunities or threats to me?- to be examined in this area are impacts with respect to
environmental issues/regulations/Recycling considerations

2. Organisational SWOT Analysis of Teach A Man To Fish

Teach A Man To Fish works with educator and young people around the world to set up youth-
led enterprises which are both educational and profitable. Below is how SWOT can be used in
developing the organization strategy;

1. Strengths: Strengths refer to the internal factors that give Teach A Man To Fish
organization a competitive advantage. These can include factors such as strong brand
recognition, talented staff, and a loyal donor base. Identifying strengths is important because
it allows your organization to capitalize on these advantages and leverage them to achieve
your goals.
2. Weaknesses: Weaknesses are the internal factors that hinder your nonprofit’s ability to
achieve its goals. These can include factors such as limited funding, outdated technology,
and inefficient processes. Identifying weaknesses is important because it allows you to
address these areas and understand what needs to be improved to reach your goals.

3. Opportunities: Opportunities refer to external factors that offer a potential advantage to

your nonprofit organization. These can include factors such as changes in legislation or
demographics that create new demand for your services. Identifying opportunities is
important because it allows you to take advantage of these favorable conditions and expand
your impact.

4. Threats: Threats refer to external factors that could negatively impact your nonprofit. These
can include factors such as economic downturns, increased competition, or changes in
funding priorities. Identifying threats is important because it allows Teach A Man To Fish
to develop strategies to mitigate these risks and ensure long-term sustainability.

Teach A Man To Fish SWOT Analysis

STRENGTH WEAKNESS

 Large donor base located across the  Difficult mission to explain and
country. connect with events.

 Its an international NGO havng  Difficulty receiving beneficiary stories.

operations offices in over 8 countries.

 Has a global flagship program (School
Enterprise Challenge)

 Connections with potential major

donors and sponsors.

 Decent success with past events.

  Motivated employees

OPPORTUNITIES THREATS

 Diversifying to other sectors such as  Changing priorities of donors to invest

humanitarian programs, agriculture …. in other sectors.
 New major donors may be interested in
 Competition has a clearer mission and
sponsoring events.
objectives, connected well with their
 Recent technological advancements can
events and campaigns.
help volunteers raise funds online and
boost outreach.  The recent loss of key staff.

 Most event attendees don’t feel
connected with the nonprofit’s mission.

How is the SWOT vital in the Strategy making Process.

SWOT Analysis lets you look critically at your organization and how it is performing.
By breaking your nonprofit operations down strategically and honestly examining the various
parts, you can get a clearer picture of how you’re doing compared to others.

By conducting a SWOT analysis, the organization can gain a deeper understanding of its
competitive landscape, develop strategies that capitalize on its strengths, and address areas that
require improvement. This analysis provides a solid foundation for the development of its
strategic plan that is tailored to your organization’s unique needs and objectives.

Some other things that Organizational SWOT Analysis can help you with include:

 Postmortems – evaluate what has worked, what hasn’t, and why

 Goal setting and identifying the tactics and tools needed to reach those goals

 Annual strategic planning

 Aligning your team around a unified strategy

Before you get going on your analysis, it’s a good idea to make some decisions on timing. If
your organization typically plans annually, you may be able to conduct a SWOT Analysis as part
of your planning sessions.

However, you may find it more useful to analyze before and after new programs or campaigns,
or before making significant decisions, when information is fresh in your staff’s minds and ready
to be applied to enhance your next program.
Reference

Lawerence R Jauch, Rajiv Gupta, William F Glueck, “ Policy and Strategic Management”. Sixth
Edition 2003.

Nonprofit SWOT Analysis: A Strategic Management Tool (keela.co)

How to create your personal strategic plan and align your actions toward what is most important
to you - Your One Extraordinary Life