Assignment 1

CASE STUDY ON RUPALI CAFE

Mr. SUDHAKAR P CHOUGULE (EMBA 17B-58)

PROBLEM
The main problem in the case is Vinita and Vilas have to prepare a market feasibility report which
includes the study of market behavior, determination of the market size, test marketing, advertising
etc. THE CASE Vanita is presently pursuing MBA. Her family runs the very old and famous RUPALI
cafe in front of Wadia group of colleges campus. Timings-> 7-10 am in morning & 12-5pm noon
Clients-> Mostly caters to the students and staff of adjoining colleges. Vanita along with classmates
Vilas and Victor intend joining the RUPALI Cafe business as they are brimming with new ideas to give
boost to the business. Vinitas father is ready to go with the new concept provided the plan that is
proposed should give the rationale behind each step, the cost and time required for implementing the
steps, anticipated income from the activity before the proposal is considered
BOUNDARY LIMIT
Students usually have limited disposable money. Rupali Cafe has been popular for Clean
atmosphere and pure vegetarian menu. Cafe located on campus area.
ASSUMPTIONS
Assuming that the college is located in city There is no religious provocation associated with serving
of non-vegetarian items. There is no ban on alcoholic drinks. Students in majority are from urban
cities and are comfortable with concept of social drinking. Parents and faculty members do not
consider alcohol as a social evil or taboo. Rupali caf is popular among the clg students
POSSIBLE SOLUTION and THEIR EVALUATION
Continue with present state of affairs i.e serving vegetarian items only. Introduction of only non-veg
snacks but no beer bar. If they go for non-vegetarian items +ve thing they mite increase their
consumer base -ve thingy >> they mite loose a certain segment who are pure vegetarians and dislike
non vegetarian food Introduction of both non-veg snacks and beer bar but bar opens only after 5 pm
in the evening and non-veg snacks would not be served in morning. Need of procuring license for
serving alcohol. Similarly, this mite increases their clientele > inc the consumer base and thus
earnings
CONCLUSION
Carrying out an extensive market feasibility research before introducing any change in the cafe is of
utmost importance to get insight into the customers attitudes and preferences.
Assignment 2
CASE STUDY ON KHADI INDUSTRY
Mr. SUDHAKAR P CHOUGULE (EMBA 17B-58)

This case was developed based on the planning and implementation mechanisms and linkages
between production, sales and employment generation of Khadi Village Industry and these problems
are not addressed properly for the sustainable Khadi industry. As a result there was a huge
accumulation of stocks, low return on investment, Non-performing asset build-up, low production and
reduction in employment opportunities lowering the opportunities in this sector. There is a need to
scale-up this industry to encourage and motivate small and upcoming entrepreneurs to choose as
their profession which definitely leads to strengthen the economic status of the rural poor.
KVI Boards: Khadi and Village Industry Boards are statutory Boards constituted by respective State
Governments. KVI boards implement 90% of Village Industries programs of KVIC, whereas KVIC
looks after mainly the khadi implementation programs and the rest of Village Industries programs.
There are altogether 26 State KVI Boards and 4 U.T. KVI boards in the country. The organizational
structure of KVIB is more or less similar to KVIC headquarters in various States. KVIB's are headed
by Chief Executive Officer and supported by Financial Adviser, Executive officers, Registrar,
Development Officers, Accounts officers, technical officers, and administrative staff. There are
variations between the selected States for the number and designation of staff at various levels. In
the case of KVI Boards of the selected States, it was found that except in the States of Bihar, Madhya
Pradesh, Orissa, Rajasthan, Tamil Nadu, and Uttar Pradesh and West Bengal, necessary Technical
Officers were in position against the sanctioned posts for the implementation of KVI program.
Role of Government of INDIA: The Government of India has taken the initiative to develop this
sector as it is a very essential industry contributing to provide employment opportunities. Therefore,
the Government of India took the responsibility of bringing the development of Khadi and Village
Industries within the overall framework of the Five Year Plans. Consequently, the Government of
India set up Khadi and Village Industries Commission (KVIC), which is a statutory organization by an
Act of Parliament. This organization came up in 1956 and it plays a pivotal role in the strengthening of
rural economy by promoting and developing Khadi and Village Industries. KVIC started its activities in
the year 1957 since then it is entrusted with the planning, promotion, organization, and
implementation of khadi and village industries program. The Khadi and Village Industries program
plays a predominant role in providing employment opportunities to rural artisans more specifically the
socio-economic weaker strata of the society. The KVIC is established to provide employment.
Planning, Implementation, and Monitoring : KVIC is entrusted with planning, promotion,
organization, and implementation of programs for the development of khadi and village industries in
the rural areas in coordination with other agencies. Its functions consist of providing financial
assistance, building up of resource raw materials and implements for supply to units/entrepreneurs,
creation of common service facilities of processing semi-finished goods, marketing of KVI products,
and organization of training for artisans/entrepreneurs, promotion of research in the production
techniques and equipment’s and to ensure quality control. But there are some gaps in providing
existing infrastructure facilities of KVIC in terms of administration, its functions of planning,
implementation, coordination, marketing, and quality control and it is very important to find out the
factors contributing to the implementation of KVIC programs successfully.
Prime Minister’s Employment Generation Programme (PMEGP): A new scheme titled ‘Prime
Minister’s Employment Generation Programmed (PMEGP)’ has been launched in 2008-09. The
Scheme will be implemented by Khadi and Village Industries Commission (KVIC), a statutory
organization under the administrative control of the Ministry of MSME as the single nodal agency at
the National level. Since inception, the total number of employment opportunities provided through
this scheme is 25, 51.
Khadi Karigar Janashree Bima Yojana: To provide insurance cover to khadi artisans, a group
insurance scheme namely Khadi Karigar Janashree Bima Yojana (JBY) was launched on August 15,
2003. The Scheme was formulated by KVIC in association with the Life Insurance Corporation of
India (LIC) with an annual premium of Rs. 200/- per beneficiary. The Commission has prevailed upon
LIC to reduce the premium to Rs. 100/- from 2005-06 which is shared as Rs.50/- by the Central
Government from Social Security Fund, Rs. 25/- by Khadi Institution and Rs. 12.50/- each by Khadi
Artisan and KVIC.
Challenges facing by KVIC:
High Cost of production: High cost of production is one major problem facing by KVIC. The rural
artisans had to compete with their urban counterparts who were using technology and superior quality
raw materials, which were easily available to them through government subsidies.
Low literacy rate: The informal nature of the handicraft sector and the low literacy rate amongst the
artisans created issues of unprofessional infrastructure like workshops, storage of products and
packing and shipping problems. Most of the times these crafts needed the entire household to
contribute in some capacity. So during the season, children would miss schooling which leads to low
literacy among the artisan community. This, in turn, had a cascading effect on management skills
The problem of Raw Materials: In any manufacturing units raw material place a very important
aspect in the prime cost of the production and timely availability of raw material plays a vital role in
production management. It is estimated that the raw material alone accounts for nearly 70 percent of
the ex-factory price of the product in the case of small-scale units. Most of the Village Industries have
to depend heavily on the open market for the supply of scarce raw material, where the prices are
more than double the rate of controlled prices. Inadequacy or non-availability of inputs of proper
quality at a reasonable price is an important problem faced by several units. It is pointed out that the
allotment of raw materials by State Supply Corporations has been very inadequate. The
entrepreneurs have to find their solutions.
Conclusion: As per the present scenario of the khadi industry, there were some bottlenecks in the
operational and institutional aspects of this industry and Government of India required take steps to
strengthen this industry as it has a high potential for the future growth. Majority of the institutions were
suffering from a shortage of working capital. The major problems in this industry are too much of
reliance on budgetary sources, Lack of adopting new market techniques, unable to reduce the cost of
production, Lack of product innovation and could not market the brand image utilizing the Indians'
national heritage. Institutions also require financial help for improvement of retail outlets, for quality
testing labs, and development of work sheds for spinning and weaving. Most of the artisans were not
satisfied with the performance of the existing types of equipment like charkhas and looms. Khadi
institutions require financial support to upgrade/improve charkhas and looms, which will enhance
labor productivity and quality substantially to meet export standards. Grants are required to
build/improvement of Khadi Bhandari and Bhavans in big cities and tourist spots. There is a need to
renovate and improve khadi outlets, facilities for dyeing, printing, stitching, and cleaning.
Assignment 3
CASE GYM BUSINESS PLAN
Mr. SUDHAKAR P CHOUGULE (EMBA 17B-58)

Business plan will be a roadmap to your success, to keep you informed when you’re making big
decisions, and to persuade potential partners or investors to join you on your journey.
Step 1: Executive Summary
Your executive summary needs to shout:

The what – your goals

The why – your mission

The how – what’s going to make you a success story

The bigger picture – your vision

It has to be attention-grabbing, to the point and clarifying. Which is why you need to keep it short. But
that doesn’t mean you should rush this part of your business plan. It is your business pitch after all, as
the Telegraph explains:

“The fact of the matter is that decision makers can only read so much in the course of a day. So if
authors want their work to be paid attention, they must first sell it with a convincing pitch. To this end,
executive summaries are a necessary and essential part of running a business, from start to finish.”

If you’re itching to say more on your goals and vision, don’t panic. You can flesh out these points in
your company overview

Step 2: Company Overview

This is where you put passion onto paper.
In your executive summary, you briefly outlined your vision and mission statement. In your company
overview, you can elaborate on these points for further insight. Think of your vision statement as if it
were a tagline on your future website. Cover:

 The purpose of your gym

 Who it’s going to be for
 How you’re going to accomplish your business aims

Step 3: Management
Consider the positions you’ll need to fill and how these people are going to help your gym
succeed.
Step 4: Market Research and Marketing
Marketing can be a playground for the creative. It’s exploring all the different customers you could
target, coming up with ideas that will make your business irresistible, and conceiving ways to drive
sales.
If marketing isn’t your thing, motivate yourself with the knowledge that solid research and marketing
strategies will help you map out a plan for growth.

When you are ready, use this space to define your target market. It might be:

 Students
 Schools
 Working professionals
 Senior executives

Or even a specific group, like cyclists. Then explore why this specific demographic would join a gym –
i.e. for cardio.

Having done your market research, you should have a better understanding of your target audience.
Now ask yourself:

 How will you gain their loyalty?

 What makes you special?
 What’s the best membership package you can offer?
 Is there a demand for special equipment?

Answer these in your plan and define your Unique Selling Point (USP). This should communicate
what makes your enterprise a valuable investment opportunity.

Identify your marketing strategies here and you’ll feel more secure about raising your business’s
income in the future.

Your marketing strategy might include niche services such as:

 Improving services
 Advertising
 Sponsorship
 Loyalty plans
 Website promotions
 Email marketing
 New equipment
 Promotions
 Prices

And any other ideas you have to build your customer base and increase your revenue.

Step 5: Services and Amenities

A description of your products and services will paint a picture of how big your gym is going to be.
Grab this opportunity to test your vision; do you have enough capital to cover these assets? If you
don’t, how will you get the funding you need? (More on that in a moment).

Here are some examples of products you might buy:

 Gym equipment (treadmills, rowing machines, etc.)

 Specialist equipment (have the best equipment available to draw in members like body-
builders, etc.)
 And services:

 Personal training
 Classes (yoga, spinning, body pump etc.)
 Lockers
 Spa
 Swimming pool
 Physiotherapy

For bonus points: describe the benefits of your products and services. Perhaps this is a gym and
spa business plan; look to demonstrate why this added facility would be a valuable asset to your
customers.

Step 6: Financial Projections

Create a menu for your gym. What do you need to spend your capital on? Leave no table unturned,
and make sure you put an estimate next to each purchase.

Here are some key areas to get the ball rolling:

 Legal expenses
 Hiring costs
 Building work
 Gym Equipment
 Operational costs for the first three months
 Account software
 CRM system

Step 7: Financial forecasting

“Your sales forecast is the backbone of your business plan. People measure a business and its
growth by sales, and your sales forecast sets the standard for expenses, profits and growth.”
Make an educated guess based on:

 Unit sales per month

 Any relevant past data that you have
 Breaking down your purchases (as you will have done in the financial projections)

Step 8: Financial Strategy

How will you use your fees to increase enrolment? Perhaps you discovered that all the gyms in your
area have higher prices than average. This would be a golden opportunity to add value to your
business by being financially sensitive (you could lower your membership fees or have better offers
than the competition).

Step 9: Payment Options

How a customer pays for their gym membership or other fees is important. Use clunky, out of date
and unregulated systems for processing payments and you’ll repel your customers.

If you do have a quick and painless booking system or banking platform in mind, make it known in
this section of your gym business plan. This will instill confidence in your potential investors: with a
seamless buyer experience in operation, your customers have an extra reason to be loyal to you.
Assignment 4

SWOT Analysis of Big Ltd.

Mr. SUDHAKAR P CHOUGULE (EMBA 17B-58)

SWOT Analysis of Big Ltd.

Big Ltd Strengths

The strengths of Big Ltd. Products looks at the key aspects of its business which gives it competitive
advantage in the market. Some important factors in a brand's strengths include its financial position,
experienced workforce, product uniqueness & intangible assets like brand value. Below are the
Strengths in the SWOT Analysis of Big Ltd.
1. One of most popular brand
2. High brand recall
3. Price advantage – products at affordable price
4. Strong supply chain network
5. Diverse product portfolio
Big Ltd Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase
its position further. Certain weaknesses can be defined as attributes which the company is lacking or
in which the competitors are better. Here are the weaknesses in the Big Ltd SWOT Analysis:
1.Similar products produced by many companies.
2. Dependence on brand for most of its revenue
Big Ltd Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's
opportunities can lie in geographic expansion, product improvements, better communication etc.
Following are the opportunities in Big Ltd SWOT Analysis:
1.Innovate by introducing products for people
2.Growth of the goods industry in India
3.Aggresive marketing and advertising
4.Rise in purchasing power of consumers
5.Product line extension
Big Ltd Threats
The threats for any business can be factors which can negatively impact its business. Some factors
like increased competitor activity, changing government policies, alternate products or services etc.
can be threats. The threats in the SWOT Analysis of Big Ltd are as mentioned:
1.Rise in the cost of raw materials
2.Competition from other brands

Big Ltd Competitors

There are several brands in the market which are competing for the same set of customers.