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Advanced Video Marketing
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What Is Video Marketing All Popular Video Metrics You
About? Should Track
✓ Videos on social networks are one of ✓ Defining Your Goals and Analyzing
the best tools we can use to reach a Results
large mass of users.
✓ View Count
✓ Video marketing is a marketing
✓ View Rate
method where audiovisual support is
used to publicize and market a ✓ Social Sharing and Comments
service, a brand or a product.
✓ Video Completions
✓ According to studies, more than 50%
of consumers want to watch brand ✓ Completion Rate
videos, and prefer this method to
✓ Click-Through Rate
watch other content.
✓ Conversion Rate
✓ Apart from all this information, 90%
of customers also say that videos ✓ Bounce Rate and Time-On-Page
help them make decisions when
making a purchase. Advanced Video Marketing
Using the Flywheel Model in On Social Media
your Video Marketing ✓ Consider the Best Video Marketing
Social Platform
✓ The Inbound Methodology
✓ Develop Your Video Marketing
✓ Attract (Marketing) Strategies Thinking Social

✓ Convert (Marketing + Sales) ✓ Consider These Advanced Social

Video Marketing Strategies
✓ Close (Sales)
✓ Set Up a Call to action
✓ Delight (Service)
✓ Try Short Form Video
Outsourcing Your Video
✓ Try Long Form Video
Marketing The Right Way
✓ Staff Issues Won’t Affect the
Crazy Facebook Ad Strategies
Marketing Part To Apply In 2019
✓ You Can Have An Entire Team At ✓ Create Specific

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 Your Disposal
Do’s
✓ More Open Perspective
✓ Make An Unforgettable Introduction
✓ ROI
✓ Be Fun
✓ You Get Updated Brains
✓ Use A Catchy Title
✓ You Will be able to Focus on What
✓ Use Keywords To Tag Your Video
Matters Most
✓ Instruct Your Followers
✓ You can replace Them If Necessary
✓ Make Short Videos
Don’ts
✓ Use An Expert Voice
✓ Don’t Be Boring
✓ Study The Use Of Micro Video
✓ Don’t Be Preoccupied With Perfection Applications

✓ Don’t Forget Production Quality ✓ Ask Your Followers

✓ Don’t Focus Only On Sales ✓ Use Tutorial Videos

✓ Don’t Forget To Use Analytics

Video Marketing Tools And
✓ Don’t Stop Using All Platforms Services To Consider
✓ Don’t Expect Instant Results ✓ Oculu.com

✓ Don’t Exaggerate Your Sales Pitch ✓ SnapApp.com

✓ Don’t Fill Your Video With Messages ✓ MediaPlatform.com

✓ SproutVideo.com
✓ Don’t Make Very Long Videos
✓ Kaltura.com

✓ Vidyard.com

✓ uStudio.com

✓ Twentythree.net

✓ Looplogic.com

Video Marketing Success

Stories
✓ CHILI´S

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 ✓ Xfinity

✓ LVMH

✓ United

✓ Adidas

✓ Abreva

✓ Hershey's

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