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COMMUsdvbs NICATION
COMMUsdvbs NICATION
COMMUNICATION, in its general sense, is a chain of events in which the significant link is a message.
It is the production, perception, and understanding of messages that bear mans notion of what is
important, what is right and what is related to something else.
Messages are events that signify other events. How they accomplish this is a subject of philosophical and
psychological controversy, but it is generally agreed that the significance of messages stems from form,
pattern or structure rather than from other causally or naturally determined connections with other events.
Where there is smoke there may be fire; but the smoke is casually determined event and not a message
unless it is a smoke signal coded to convey significance. Similarly, dark clouds may portend, but they are
not messages for rain in the same sense as the word “rain" or pictures of rains are. Messages may
represent events, a pictures do they encode meaning associated with events as smoke signals, words, or
member do, and they may symbolize other things in the way that verbal and visual languages or graphics
patterns do.
Messages are formally coded, symbolic, or representational patters of some significance in culture.
Culture itself may be broadly conceived as any system in which messages cultivates and regulate
relationships. In human culture, and in the conduct of man's life in society, communication plays its most
complex and distinctive part.