TOPIC: Facebook Ads

COURSE: Digital Marketing

PPT SL.NO.: 01 of 28

VERSION: 01 LAST UPDATED ON: 01/05/2021

Presentation By: Nikhil Ranjan

Content

 Introduction
 Services

 Benefits

 Hand-on session
Introduction

 Facebook (stylized as facebook) is an

American online social media and social
networking service based in California,
and a flagship service of the namesake
company Facebook, Inc. It was founded
by Mark Zuckerberg, along with fellow
Harvard College students and
roommates.
Introduction

 Ads Manager is the starting point for

running ads on Facebook, Instagram,
Messenger or Audience Network. It's an
all-in-one tool for creating ads, managing
when and where they'll run and tracking
how well your campaigns are performing.
Ads Manager is a powerful ad
management tool, but it's designed for
advertisers of any experience level.
Introduction

Create brand new ad campaigns.

 In Ads Manager, you can select campaign
parameters such as your objective and
audience. You can also manage creative
work: upload your ad creative, write ad
copy and review how your ads look on
different devices.
Introduction

Review and adjust your campaigns.

 Ads Manager makes it easy to edit your
budget, audience, placement options and
creative – including editing multiple ads in
bulk. You can always pause, copy or
relaunch your ad campaigns at any time.
Introduction

Learn from real-time ad reporting.

 Ads Manager reporting tools help you
see if the ads are driving their intended
goal. By spotting trends over time, you
can identify areas to adjust – such as
your image, budget or audience – to
improve your campaign performance.
Introduction

Easily create ads using the best workflow

for you.
 It offer two methods for creating an ad:

 quickcreation
 guided creation
Once you've selected a method, you'll be
defaulted into that experience each time you
create a new campaign, ad set or ad. You
can change your preferences at any time.
Introduction

Guided creation
 Guided creation uses a step-by-step
wizard to walk you through the steps an
advertiser would take to launch a
common campaign. Choose this option if
you're less familiar with all of the
components of Facebook ad campaigns.
Introduction

Quick creation
 Quick creation gives you the freedom to
set up the campaign, ad set and ad
elements in any order. Quick creation is a
good choice for advanced advertisers.
When should you use Ads Manager?

Use Ads Manager if you want to:

 Quickly duplicate your ads, ad sets and
advertising campaigns.
 Edit all your ad settings, such as targeting

and budget, from one place.

When should you use Ads Manager?

 See all of the metrics that matter to you in

one consolidated view.
 Analyse results and make informed
changes to your ads and campaigns.
 Customise your graphs and tables to see
the metrics that are most important to
you.
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 Thank you!
If you have any query, please contact:

Nikhil Ranjan
Programme Coordinator
Contact no: +91-8273642140
email: niikhiil@gmail.com
Website: niikhiil.wordpress.com

www.nielit.gov.in/haridwar