GRAPHIC DESIGNER ASSESSMENT

Thank you for your interest in the Graphic Designer role at Onburd. After going
through your profile, we think you have what it takes to perform excellently in this
role. We would like to confirm this notion with an assessment. Among a couple of
others, this is only a test of your creativity and ability to provide excellent
graphics that represent the visual identity of our brand & products. To this end,
we have come up with a brief as detailed below.

Assessment

Your client is the leading travel company in Africa and has branches across the
continent. The travel agency intends to be a thought leader in the travel industry
and as such goes out of its way to work on new and innovative products to better
serve her customers. To achieve this, the company has launched a new product
called HOP which is supposed to help Nigerians save towards achieving their
travel and vacation plans. The product is supposed to have deductions monthly,
daily or annually from your account and then let you know when you can make a
trip to your destination. Once you ask that your money is locked into this fund,
you’re unable to get it even if there’s an emergency until the due date. This
campaign is part of the big online campaign which hopes to launch HOP into the
market.

At the end of the campaign,

● People should be able to understand what HOP is

● People should try out HOP
● HOP should be a product that people are talking about.

Audience
The target audience comprises business owners, male and female alike, and old
and
young as well. Basically, there’s not a specific demographic for this.

Deliverables

As the visual storyteller leading this project, design the following for the project

- A new brand identity for Hop

- A set of two social media posts to officially introduce the product.
- A visual with the following message: Head Copy- Your next destination
awaits Sub Copy - Start saving today to get there
- Adapt visuals two and three above as GIF animations for these
dimensions, 300x250, 320x50
- Other engagement ideas if any

For the purpose of this project, you’re able to work with any colour and design
stipulations, as well as other style guide elements. However, you should indicate
what you worked with.

Deadline

24 hours from receipt