The NDRRMC's Text Message Alert: Its Influence to the Level of Danger Awareness of the

Grade 11 GAS Students at Bongabon Senior High School.

Local

As stated by Agna (2019), different individuals have their own unique ways of perceiving and
processing information. The interpretation, action, and reaction to persuasive messages vary
based on factors such as exposure, attention, comprehension, acceptance, and retention. If an
individual retains the information from an alert message, it can lead to action and behavioral
changes. The effectiveness of an alert message can be determined by the positive response
and achievement of its intended goal. However, if the desired action is not achieved, it indicates
that the persuasive message was unsuccessful. Many recipients only reach the level of
exposure and awareness, with only a few relating to and taking action in response to the alert
messages. This failure to achieve the goal of informing the public and prompting action is
evident in several cases where the messages were not taken seriously or turned into
entertainment. Understanding how individuals process these messages using the information
processing model helps explain the various reactions. Being aware of an alert message due to
its noticeable sound does not necessarily result in understanding or accepting its content. This
is particularly critical when the message is meant for evacuation or urgent action. Despite
consistent warnings, acceptance, retention, and action still depend on each recipient's
response.

Every time a typhoon or heavy rainfall is anticipated in the Philippines, the NDRRMC sends
weather updates to mobile phone users as part of their early rainfall warning system. These
alerts aim to ensure public safety and preparedness, particularly in flood-prone areas. Along
with the official SMS alerts, social media platforms become flooded with various reactions from
amused and grateful to annoyed. The NDRRMC works closely with PAGASA to translate rainfall
warnings into simple Filipino messages, which are then forwarded to telecom providers for
dissemination. These warnings are crucial for saving lives and protecting properties during
natural disasters, as heavy rainfall can occur even in the absence of severe weather conditions
(Zoleta, 2022).

Agna, K. S. B. (2019). Proactive Filipinos: Pinoys response to the Emergency Alert Messages.
ResearchGate. https://doi.org/10.13140/RG.2.2.24021.27369

Zoleta, V. (2022, August 24). Be Alert, Be Safe: What the NDRRMC Rainfall Warnings Mean.
Moneymax. https://www.moneymax.ph/government-services/articles/ndrrmc-rainfall-warning

Foreign

A disaster is a significant interruption to a community’s ability to function that goes beyond what
it can manage with its own resources. Risk communication in catastrophes seeks to avoid and
reduce damage from disasters, to prepare the populace before a disaster, to convey information
while a disaster is occurring, and to assist with the recovery that follows. Bradley et al. (2014)
conducted this systematic review with the intention of identifying, evaluating, and synthesizing
the results of research on the efficacy of risk communication interventions during the four stages
of the catastrophe cycle.The suddenness of many calamities that necessitate evacuation makes
it challenging to design and carry out future investigations. However, some catastrophe risk
communication strategies are suitable to research using more trustworthy techniques, such as
individual or cluster randomized trials. It might be conceivable to organize future comparisons of
purportedly equally effective communication techniques in areas where disasters happen
frequently. This study’s key result for future research is that there aren’t enough high-quality,
reliable trials of catastrophe communication, which has to be fixed (Bradley et al., 2014).

This study conducted by Cozzi (2023) examines the perception of risk and the approach to
disaster management in public policies, with a specific focus on communication strategies for
prevention, information dissemination, and intervention during such events. The study
acknowledges the significance of preventing, evaluating, and managing risks, as well as
effectively communicating them to all stakeholders and encouraging their involvement. These
actions are crucial in today's highly media-driven societies, where governmental organizations
play a central role in risk management. The press, in particular, plays a vital role in emergency
situations by serving as a primary channel to relay truthful information to the population,
promoting community safety and well-being. Moreover, timely and appropriate handling of
information contributes to minimizing risks and mitigating the impact of emergencies. The press
should be recognized as the primary source of information shaping public perception of risks,
and each news report should inspire organized action among the public.

Bradley, D., McFarland, M., & Clarke, M. (2014). The Effectiveness of Disaster Risk
Communication: A Systematic Review of Intervention Studies. PLOS Currents.
https://doi.org/10.1371/currents.dis.349062e0db1048bb9fc3a3fa67d8a4f8

Cozzi, J. M. (2023) Relevance of Communication to Risk in Disaster Management. American

Journal of Business, 23(1). https://doi.org/10.33423/ajm.v23i1.5983