People

Bento Bonanza wants to be a young and authentic brand. It will be easy to communicate with people of
our age, but the main objective remains customer loyalty. Therefore, special attention to customer
service is important. However due to certain restrictions, customers will be the ones to claim their order
because of the limited transactions. Each employee must be able to answer all questions about the
cakes especially concerning the ingredients and then offer them a customised style and pattern for the
cake depending on customer needs. The experience will tend to make the customer more satisfied in
the short-term. It also makes them more likely to become long-term customers. Furthermore, they are
more likely to tell their friends, family and colleagues about their great experience of taste in our
product.

Package

Bento Bonanza offers a variety of cake flavors to meet the tastes and expectations of our prospective
customers. These are Matcha Green, Chocolate and Strawberry.

Positioning Statement

Tagline: "Taste the Magic of Cake Extravaganza at Bento Bonanza"