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BUSINESS RESEARCH METHODS - Unit Guide
BUSINESS RESEARCH METHODS - Unit Guide
METHODS
Unit Guide
UNIT OVERVIEW
CONTACTS
Ho Trong Nghia
Unit Instructor
nghia.ho@isb.edu.vn
- Ms. An Nguyễn
- 279 Nguyen Tri Phuong, Ward 5, District 10, HCMC
Program Administrator
- Phone: (028) 3920 9999 - Ext: 305 (Ms. An)
- Email: bbusprogram@isb.edu.vn
This unit aims to help students understand the fundamental function of business research that is to
meet information needs in decision making process. With a hands-on approach, students will be
equipped with both theoretical understandings and practical experiences in conducting a research
project to collect relevant information needed for solving business/marketing problems.
Assessment Information
Gain sufficient knowledge, skills and experience in designing and implementing a research
4.
project
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
Solid understanding and competency of appropriate application of business discipline-
specific knowledge.
Communication
2. Competency in professional written and oral communication suited to multiple audiences
and contexts.
Teamwork
3.
Effective collaboration in teamwork or other tasks in organizational settings.
Critical thinking
4.
Critical thinking through appropriate observing, analysing and reasoning, etc.
Problem solving
5.
Effective and constructive problem solving.
Ethics
6. An ethical perspective, including an understanding of the ethical responsibilities of
organizations.
Cultural Diversity
A global mindset, including an understanding of the different business settings, the ability to
7.
identify foreign market potentials, to diagnose cross-cultural communication problems and
propose appropriate solutions.
ASSESSMENT SUMMARY
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MAR311-BUSINESS RESEARCH METHODS
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NOTE:
- Final marks and grades are subject to confirmation by the School Assessment Committees
which may scale, modify or otherwise amend the marks and grades for the unit, as may be
required by University policies.
- To successfully complete this unit, students must:
Achieve a minimum of 50 marks;
Complete all assessment items; and
Attend 80 per cent of class time. See attendance requirements in the section of class
policies and rules below.
- For more details, please check the materials posted in the E-learning course of Business
Research methods and/or contact the facilitator.
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
Teaching Activities
SCHEDULE OF ACTIVITIES
LEARNING RESOURCES
Textbook Malhotra NK. Marketing research: An applied orientation. 6th ed. New Jersey:
Prentice-Hall Publishing; 2010.
Reference Cooper D, Schindler PS. Business Research Methods. 12th ed. New York:
books McGraw-Hill; 2014.
Assignment
Session Topic Required preparation
Due
Reading:
Introduction: The importance of business
1 - Unit materials
research
- Chapter 1 – Malhotra (2010)
Topic 1: Business research process Reading: Relevant chapters of Malhotra (2010)
2 1&2
Group project: Confirm research topic Group project: Identify potential topics
3 Topic 2: Exploratory research design Reading: Relevant chapters of Malhotra (2010) 1&2
Group project:
- Review literature
Coaching session 1: Preparation for
4 - Prepare discussion guide
focus group discussion
- Participant invitation
- Task allocations
5 Topic 3: Conclusive research design Reading: Relevant chapters of Malhotra (2010) 1&2
6 Conduct focus group discussion Group project: Finalize the preparations 1&2
7 Topic 4: Measurement & Scaling Reading: Relevant chapters of Malhotra (2010) 1&2
8 Topic 5: Questionnaire design & sampling Reading: Relevant chapters of Malhotra (2010) 1&2
Group project:
Coaching session 3: Survey
9 - Finalize findings from FGD
questionnaire finalization
- Prepare survey questionnaire
Topic 6:
- Frequency Distribution, Cross- Reading: Relevant chapters of Malhotra (2010)
10 1&2
Tabulation, T-Test Analyzing: Sample data
- ANOVA & ANCOVA
Topic 7:
Reading: Relevant chapters of Malhotra (2010)
11 - Discriminant Analysis 1&2
Analyzing: Sample data
- Cluster Analysis
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
Assignment
Session Topic Required preparation
Due
Topic 8:
Reading: Relevant chapters of Malhotra (2010)
12 - Correlation 1&2
Analyzing: Sample data
- Regression
Topic 9: 1&2
Reading: Relevant chapters of Malhotra (2010)
13 - MDS
Analyzing: Sample data
- Conjoint Analysis
Group project:
Coaching session 4: Finalizing data
14 - Analyze survey data & interpret results
analysis & interpretation
- Write research report
15 Group project sharing and evaluation Group project: Finalize written report 3
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
is begun. It is also important that the required submission format be followed in compiling the final
paper or assignment.
Submission
Assignment cover sheet
All assignments are required to be submitted with an Assignment Cover Sheet.
Group assignments are to be submitted with a Group Assignment Cover Sheet as well as a Peer
Evaluation Form depending on the request of unit instructor.
Non-contributing team members can sometimes be an issue with group-work structured
assessment. Individual student group work scores may be adjusted as a result of peer dissatisfaction
with a particular student’s contribution to group work assignments, as reflected in submissions of
the evaluation form.
Note:
Assignment cover sheets and the evaluation form can be located on MyISB system
Students are advised to keep a copy of all assignments submitted for marking.
Submission style
Assignments are expected to achieve a professional standard:
Be typed, one and a half spaced, on A4 paper
Use a simple clear format, suitable for a report to senior management in a commercial
organisation.
Submission method
Soft copy: submitted electronically via E-learning system by 11:55 AM on the due date (Suggested
title: Student name_Unitname_Name of Assignment).
Hard copy: submitted to ISB Submission Box at the Reception Area (17 Pham Ngoc Thach) by the due
date.
Attendance
Students are required to attend a minimum of 80% of all classes (which normally 16/20 sessions).
Other cases equating to an absence:
Arriving to class late by 15 minutes at the beginning,
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
Arriving late by 5 minutes after the break
Leaving prior to the scheduled end time without the permission of the lecturer
If you are unable to attend any session, please let your lecturer know AND submit a request for
absence form to program administrator prior to the session.
IMPORTANT: Students will not be allowed to sit in the final examination if violating the above
absence rule.
IMPORTANT: If you are in violation of these policies you will be excused from class and an
absence will be assessed.
Email etiquette
Your lecturers receive many emails each day. In order to enable them to respond to your emails
appropriately and in a timely fashion, students are asked to follow basic requirements of professional
communication.
Your emails should:
Have a concise and descriptive title, including the class and name of the unit you are
enquiring about
Be clear about the intention of their emails
Use appropriate tone and language, proof-read what is written in the email before sending
it.
Students should also allow 3-4 working days for a response before following up. If the matter is
legitimately urgent, you may indicate “URGENT” in the email subject header.
Make an appointment: If your email request is complex and requires a lengthy response it may be
probably best to make an appointment with your lecturer/instructor to meet in person.
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MAR311-BUSINESS RESEARCH METHODS
TRIMESTER 3 2022-2023
Cheating on an exam
Collaborating with others on work to be presented, if contrary to the stated rules of the
course
Submitting, if contrary to the rules of the course, work previously submitted in another
course
Knowingly and intentionally assisting another student in any of the above actions, including
assistance in an arrangement whereby work, classroom performance, examination, or other
activity is submitted or performed by a person other than the student under whose name
the work is submitted or performed
Plagiarising
IMPORTANT:
First violation will result in a grade ZERO (0%) for that assignment.
Second violation will result in a failing course grade.
Additional information
This unit guide may be revised at the discretion of the Academic Department with approval from
Program Academic Director and School Academic Committee where appropriate.
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