Job profile of the Branch Sales Manager – Institutional Business.

Business:

 Responsible for delivering Quarter based and Annual business plans for the region.
 Managing organizational sales at BG level by developing a business plan that covers sales,
revenue, and expense controls.
 Proactively pursue new business and sales opportunities with Government customers and
NGOs by acquiring new Customers.
 Manage and ensure credit period and timely payments as per agreed timelines with the
Customers.
 Explore the business opportunities of new avenues of existing customers of CSD and CPC
that includes direct dispatches from Factories to the Customers.

Execution:

 Plan and promote the right product mix to optimise the gross margin.
 Coordinate with internal stakeholders like finance, logistic, DP team for smooth running of
business.
 Coordinate with category management team for ensuring timely activation.
 Plan BTL activities for the end customers through renovation, shopper activation, sampling
of new launch products etc

Leadership:

 Manage a team of Territory Sales Incharge, Sales Executives, Sales Promoters & Sales Boys.
 Motivate, Guide & Mentor team to deliver desired business outputs.
 Ensure clear career path for team members.
 Hiring and training sales teams across region to keep up with sales goals.

Skills:

 Data interpretation and analysis to unearth meaningful insights.

 High-level proficiency with MS Office programs especially Powerpoint and Excel.
 Interpersonal skills.
 Extremely strong verbal and written communication skills
 Possess deep knowledge of business product offering and value proposition.

Customer Management:

 Handle complex business situations and manage customers of Govt organization, Indian
army, State police etc.
 Proper documentation with Customers considering the nature of Customers.
 Build strong relationship with Customers.