SEO Action plan

Introducing an Effective SEO Action Plan

To achieve outstanding SEO results, the action plan consists of four

concurrent phases:

Phase 1: Comprehensive Website Assessment

Conducting a thorough audit of content and usability to identify areas
for improvement.

Phase 2: Content Enhancement and Creation

Optimizing existing content and creating engaging material to attract
organic traffic.

Phase 3: Addressing Advanced Website Issues

Resolving technical aspects such as speed, responsiveness, and URL
structure for improved performance.

Phase 4: Off-Page SEO Strategies

Implementing various off-page SEO techniques to enhance website
authority, visibility, and backlink profile, ultimately driving targeted
traffic and higher search rankings.

By seamlessly integrating these four phases, a comprehensive and

effective SEO strategy is developed, resulting in exceptional outcomes
for your online presence.

sawalha.asem@gmail.com LinkedIn
Phase 1: A general view of the situation of the website that includes auditing
content and usability:
By auditing both the content and usability of a website, we can gain a comprehensive view of its
overall performance and identify areas for improvement. This helps to ensure that the website is
meeting the needs of its users, providing a positive user experience, and ultimately achieving its
goals, whether that be to inform, sell products, or promote a brand.

Category Strategy Description Tools

Check the ranking of target

Check keywords to ensure they match SEMrush,
On-page Keywords user intent and are properly Ahrefs, Google
ranking aligned, identifying any gaps that Search Console
need to be addressed.

Check headers (h1, h2, h3, etc.)

to ensure they are properly
Ensure correct aligned, providing a better user
On-page header experience and making it easier Screaming frog
alignment for search engines to
understand the structure of the
page.

sawalha.asem@gmail.com LinkedIn
 Check that the website includes
Check for essential pages, such as About,
About, Contact, Privacy Policy, and
On-page Contact, Terms of Service, providing a Manually
Privacy better user experience and
Policy... ensuring compliance with legal
requirements.

Ensure that meta tags and meta

titles are properly optimized, Yoast SEO,
Check and fix
providing a better user SEMrush,
On-page meta tags and
experience and helping search Ahrefs, Google
meta titles
engines understand the content Search Console
of the page.

Check links to ensure they are

readable and easy to
Screaming
understand, providing a better
On-page Check links Frog, SEMrush,
user experience and helping
Ahrefs
search engines understand the
content of the page.

Identify and address any Copyscape,

Check for
duplicated content, as it can Siteliner,
On-page duplicated
negatively impact search engine SEMrush,
content
rankings and user experience. Ahrefs

sawalha.asem@gmail.com LinkedIn
 Check internal links to ensure
they are properly structured and
Check
provide a good user experience,
On-page situation of Screaming frog
making it easier for visitors to
internal links
navigate the site and find
relevant content.

Check content length and

Hemingway
Check content readability, ensuring that content
Editor, Yoast
On-page length and is high-quality and engaging,
SEO, Readable,
readability and that users can easily read
Grammarly
and understand it.

Check that image alt

descriptions are properly Yoast SEO,
Check image optimized, providing a better SEMrush,
On-page
alt descriptions user experience and helping Ahrefs, Google
search engines understand the Search Console
content of the page.

Set up keyword rank tracking to

monitor changes in search
Set up engine rankings over time, SEMrush,
On-page keyword rank identifying areas for Ahrefs, Google
tracking improvement and ensuring Search Console
ongoing optimization efforts are
effective.

sawalha.asem@gmail.com LinkedIn
 Identify the number and quality
of external links to the site,
Check the ensuring that they are relevant SEMrush,
Off-page situation of and not spammy, and Ahrefs, Google
links determining if any links need to Search Console
be disavowed to improve search
engine rankings.

Strategy: Check and set up Google

Check & Set Search Console to monitor
Google Search
Techniqal Up Google website performance, identify
Console
Search issues, and optimize for search
Console(GSC) engines

Strategy:
Install and set up an SEO
Check & Install
solution, such as Yoast SEO or
an SEO SEO solution
Techniqal All in One SEO Pack, to
Solution for tool
optimize website content and
WebsiteWebsit
improve search engine rankings
e

Check the Site Ensure website is Google

Techniqal is Mobile mobile-friendly and responsive Mobile-Friendly
Friendly to various screen sizes Test

sawalha.asem@gmail.com LinkedIn
 Set Up Set up a system to track
Keyword rank
On-page Keyword Rank keyword rankings and monitor
tracking tool
Tracking changes over time

Check and
Ensure 404 error pages are
Optimize
Techniqal user-friendly and provide helpful Website CMS
Website404
information and links
Page

Use Heatmaps Utilize heatmaps to analyze user

to See What behavior and identify areas of
Techniqal Heatmap tool
Users Actually the website that may need
See improvement

Check and
setup useful Install and set up site tags, such
site tag as Google Tag Manager and
Techniqal Site tag tool
(Google Tag Hotjar, to track website analytics
Manager, and user behavior
Hotjar)

Finally we need to create a full SEO audit report and discuss it to achieve the following:
- Discussing the use and purchasing any paid tools suggested.
- Aligned tasks and duties on the teams and departments of the companies.
- See where we are now and where we want to go.

sawalha.asem@gmail.com LinkedIn
Phase 2 Content creation:
In Phase 2, the primary objective is to create compelling and high-quality content that resonates
with both users and search engines. The aim is to develop content that stands out from
competitors and captures the attention of the target audience.

Overall, Phase 2 focuses on creating high-quality, user-centric content that satisfies search
engine requirements, surpasses competitors, and brings valuable traffic to the website. By
delivering exceptional content and optimizing it for both users and search engines, the website
establishes itself as a reliable source of information, driving organic growth and gaining a
competitive advantage.

Category Strategy Description Tools

Use relevant and

descriptive titles and
Use meta descriptions
Yoast SEO,
keyword-rich that include targeted
Google Search
On-page titles and keywords. This helps
Console,
meta search engines and
SEMrush, Ahrefs
descriptions users understand
what website page is
about.

sawalha.asem@gmail.com LinkedIn
 Create high-quality,
relevant content that
matches the search
intent of
Optimize
Websitetarget
content for Google Keyword
audience. Use
relevant Planner,
On-page targeted keywords
keywords SEMrush, Ahrefs,
throughout
and user Moz, BuzzSumo
Websitecontent to
intent
make it easier for
search engines to
understand its
relevance.

Use header tags to

structure
Websitecontent and
Use header make it easier to
tags (H1, read and Yoast SEO,
On-page H2, H3) to understand. This Google Search
organize also helps search Console
content engines understand
the hierarchy and
importance of
Websitecontent.

sawalha.asem@gmail.com LinkedIn
 Link to other relevant
pages on
Include Websitewebsite to
internal links provide additional
SEMrush, Ahrefs,
On-page to relevant context and help
Moz
pages on search engines
Websitesite understand the
structure of
Websitewebsite.

Phase 3 Website advanced issues:

by this method we aim to achieve the following:-

- Better Crawling and Indexing: Technical ensures that search engines can crawl and
index Websitewebsite's pages effectively. This helps search engines understand
Websitewebsite's content, which in turn can lead to improved rankings.

- Improved User Experience: Technical involves optimizing website speed,

mobile-friendliness, and website architecture, which all contribute to a better user
experience. Users are more likely to stay on a website that loads quickly and is easy to
navigate, which can also contribute to better search engine rankings.

- Improved Accessibility: Technical also involves ensuring that Websitewebsite is

accessible to all users, including those with disabilities. This not only improves
Websitewebsite's overall usability, but it can also lead to better search engine rankings.

Competitive Advantage: Technical is a key aspect of modern SEO strategies. Websites that
invest in Technical are more likely to rank higher in search engine results pages (SERPs) than
those that don't, which can provide a significant competitive advantage.

sawalha.asem@gmail.com LinkedIn
Category Strategy Description Tools

Optimize website
assets (e.g. images,
Improve website
code) and leverage GTmetrix,
Technical speed and
caching to improve Pingdom
performance
website speed and
performance

Use structured
Implement data/schema markup to
structured help search engines Google Structured
Technical
data/schema better understand and Data Testing Tool
markup interpret
Websitecontent

Monitor server
response codes (e.g.
Check and Google Search
404, 500 errors) and
Technical improve server Console,
address any issues to
response codes Screaming Frog
ensure a smooth user
experience

Screaming Frog,
Ensure that URLs are
Google Search
organized and
Optimize URL Console,
structured in a clear
Technical structure and Yoast SEO,
and logical manner for
hierarchy Moz,
both users and search
SEMrush,
engines
Ahrefs

sawalha.asem@gmail.com LinkedIn
 Implement canonical
tags to avoid duplicate
Use canonical
content issues and Google Search
tags to prevent
Technical ensure that search Console,
duplicate content
engines understand Screaming Frog
issues
which version of the
page to index

Use hreflang tags to

Implement specify the language
Google Search
hreflang tags for and regional targeting
Technical Console,
multilingual/multi-r of web pages on
Screaming Frog
egional websites multilingual/multi-region
al websites

Ensure that website is

Check and using HTTPS, check for SSL Checker,
Technical optimize website security issues, and Google Search
security implement any Console
necessary fixes

Optimize website for

Google
mobile devices to
Ensure website is Mobile-Friendly
Technical improve user
mobile-friendly Test, Google
experience and search
Search Console
engine rankings

sawalha.asem@gmail.com LinkedIn
 Monitor and optimize
the number of pages
Monitor and Google crawls on Google Search
Technical optimize crawl Websitesite to ensure Console,
budget that Websitemost Screaming Frog
important pages are
being indexed properly

Use 301 redirects to

Implement and ensure that users and Google Search
Technical monitor 301 search engines are Console,
redirects properly directed to the Screaming Frog
correct page

Use descriptive file

names, alt tags, and
Optimize images
captions to optimize Screaming Frog,
Technical for search
images for search Yoast SEO
engines
engines and improve
website accessibility

Monitor and address

Monitor and crawl errors to ensure Google Search
Technical address crawl that search engines can Console,
errors crawl and index Screaming Frog
Websitesite properly

sawalha.asem@gmail.com LinkedIn
Phase 4 Off page:
After building stedy content and website now it time to cross outside and spread around the
internet to reach people around the world:

- Improves Search Engine Ranking: Off-page SEO helps to improve Websitewebsite's

search engine ranking by increasing the number of high-quality, relevant links pointing
back to Websitesite. Search engines view backlinks as a vote of confidence in
Websitesite, so the more authoritative and trustworthy the source of the link, the more
value it will add to Websitesite's ranking.

- Increases Website Traffic: Off-page SEO can help drive more traffic to Websitewebsite
by increasing Websitesite's visibility on search engines and social media platforms. This
can be achieved through effective link building, social media marketing, and content
marketing strategies that encourage users to visit Websitewebsite.

- Builds Brand Awareness: Off-page SEO can help build brand awareness and increase
Websitewebsite's visibility among Websitetarget audience. This can be achieved through
social media marketing, influencer outreach, and content marketing, which can help to
establish Websitebrand as a thought leader in Websiteindustry.

Enhances Online Reputation: Off-page SEO can help enhance Websiteonline reputation by
creating positive online buzz about Websitebrand. This can be achieved through reputation
management, social media marketing, and influencer outreach, which can help to build trust and
credibility with Websitetarget audience.

sawalha.asem@gmail.com LinkedIn
Category Strategy Description Tools

Acquire backlinks from

Build
high-quality, authoritative SEMrush, Ahrefs,
high-quality
websites. Backlinks from Moz, Majestic,
backlinks
Off-page reputable sources can BuzzSumo, HARO,
from
improve Websitewebsite's Pitchbox, Ninja
authoritative
authority and help improve Outreach
websites
search engine rankings.

Use social media and other

online platforms to promote
Engage in
Websitewebsite and build
social media Hootsuite, Buffer,
relationships with
Off-page marketing and Sprout Social,
Websitetarget audience.
online SEMrush, Ahrefs
This can improve brand
networking
visibility and drive traffic to
Websitewebsite.

sawalha.asem@gmail.com LinkedIn
 Monitor online reviews and
feedback about
Monitor and Websitebusiness to
manage maintain a positive Google Alerts,
Off-page
Websiteonline reputation. This can also SEMrush, Ahrefs
reputation help you identify areas for
improvement and address
negative feedback.

Engage with online

communities and forums
Participate in that are relevant to
relevant Websitebusiness or
SEMrush, Ahrefs,
Off-page forums and industry. This can help you
Moz, BuzzSumo
online build relationships with
communities potential customers and
improve Websiteonline
visibility.

sawalha.asem@gmail.com LinkedIn
The End

sawalha.asem@gmail.com LinkedIn