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ALL4PET Business Plan
ALL4PET Business Plan
ALL4PET Business Plan
ALL4PET
Use of Proceeds:
35% Application Development
20% Vet clinic Partnership
30% Advertising and Marketing
10% Operations
5% Other
ImplementationRoadmap:
Product & Technology:
Startup Foundation
We have developed an android application that will connect vet
clinics and pet owners. This will serve as a platform for fur
parents to looks for nearest vet clinics in an area, check their
services and prices and book an appointment. They can as well
purchase stuffs, foods and treats for their pet in our in-app
store. Give ratings and feedbacks to the vet clinics to share
their satisfaction on the services.
Competition:
Our competition has some components of our total
offering, but only ALL4PET addresses all of the key issues
in the marketplace.
Our
Feature Company 1 Company 2
Company
Booking Feature
Team:
Louie Jay Layderos (CEO) founded ALL4PET after learning and
identifying the field of business technology and serves as the
Project Manager of the team. Rom Jordan Resurreccion as the
App Developer, Justine Angela Cristobal as the App Designer.
And Ameenah Guro for App Operations that handles the
marketing as well.
Implementation roadmap:
ALL4PET was already on 80% of finishing the application. Our
application will definitely provide a good platform to connect
both veterinary clinics and pet owners. Upon building the app
we will launch it immediately and advertise it.
II. Problem definition
Pet emergencies require immediate attention, and delays in finding the nearest
vet clinic or securing an appointment can have serious consequences for the pet's
health. The existing challenges exacerbate the time sensitivity of the situation and
may result in prolonged suffering or inadequate care for the pet. Our product or
service aims to address the pet care industry, specifically the challenges faced by pet
owners in finding the nearest vet clinics, particularly during pet emergencies.
Additionally, it aims to resolve the difficulties in booking appointments due to outdated
websites and social media platforms.
Initially, our focus will be on pet owners who require immediate assistance
during pet emergencies, as they encounter significant difficulties in locating and
accessing vet clinics promptly. During pet emergencies, time is of the essence, and
pet owners need to locate and connect with the nearest vet clinics as quickly as
possible. However, the lack of a streamlined and reliable method to find nearby clinics
often leads to delays and potentially worsens the pet's condition. Furthermore,
outdated websites and social media platforms contribute to the challenge by providing
inaccurate or incomplete information, making it cumbersome to book appointments
promptly and efficiently. Our service will be priced competitively based on thorough
market research and analysis. We aim to offer pricing plans that are affordable for pet
owners, ensuring accessibility and encouraging widespread adoption of our platform.
Our potential customers are pet owners who prioritize the well-being and health of
their pets. They encompass individuals or families who own pets of various species,
including dogs, cats, birds, and more. Our target customers may reside in urban or
suburban areas where accessible veterinary care is essential. Furthermore, by
eliminating the obstacles posed by outdated websites and social media platforms, we
will provide a reliable and user-friendly solution that revolutionizes the pet care
industry. Our aim is to establish market power by becoming the trusted go-to platform
for all pet-related needs, promoting the health and well-being of pets worldwide.
A. Market Overview:
ALL4PET will help the pet care industry is a rapidly growing market, driven
by the increasing number of pet owners worldwide and their rising expectations
for quality care and services. Within this industry, the need for easily accessible
and efficient veterinary services, especially during pet emergencies, presents a
significant market opportunity.
B. Market Background:
Market Size and Growth: The global pet care industry has been experiencing
substantial growth over the years. According to industry reports, the market was
valued at approximately $232 billion in 2020 and is projected to reach $358 billion
by 2027, with a compound annual growth rate (CAGR) of around 6% during the
forecast period. This growth is fueled by factors such as the growing pet population,
increased pet humanization, and rising disposable income among pet owners.
Emerging Trends: Within the pet care industry, several emerging trends are
shaping the market. One such trend is the increasing demand for convenient and
accessible veterinary services. Pet owners are seeking solutions that enable them
to quickly find the nearest vet clinics, particularly during emergencies, and easily
book appointments. There is also a growing preference for digital solutions that
offer additional features like online purchasing of pet supplies and the ability to
provide feedback on veterinary services.
Competitive Landscape: Currently, the market for finding the nearest vet clinics
and booking appointments is fragmented, with a mix of traditional methods and
online platforms. However, there is a lack of comprehensive and user-friendly
solutions that effectively address the challenges faced by pet owners. Many existing
websites and social media platforms suffer from outdated information and limited
functionality, resulting in a suboptimal user experience.
C. Market Challenges:
Outdated Websites and Social Media Platforms: Existing websites and social
media platforms related to vet clinics often suffer from outdated information. This
includes incorrect contact details, outdated operating hours, and insufficient
information about emergency services. Such outdated platforms create confusion and
frustration for pet owners trying to find accurate information and book appointments.
Time Sensitivity: Pet emergencies require immediate attention, and any delays in
finding the nearest vet clinic or securing an appointment can have serious
consequences for the pet's health. The existing challenges in the market add to the
time sensitivity of the situation, potentially leading to prolonged suffering or
inadequate care for pets during emergencies.
D. Market Opportunity:
The difficulties faced by pet owners in finding the nearest vet clinics during
emergencies and booking appointments present a significant market opportunity. By
offering a mobile application platform that connects pet owners with vet clinics,
provides accurate and up-to-date information, and streamlines the appointment
booking process, there is immense potential to capture a substantial share of the
market. Furthermore, by integrating additional features such as online pet supplies
and feedback mechanisms, the platform can differentiate itself and gain a competitive
edge. By leveraging these market opportunities, the mobile application platform has
the potential to become the preferred and trusted solution for pet owners,
revolutionizing the way they access veterinary care and driving significant market
growth and profitability.
III. Solution
ALL4PET we want to ease the difficulty of finding the nearest suitable vet clinic in
the area that offers the services that you need. Get access to their list of services,
prices, and contact information to book for an appointment immediately. And the user
can base their choice on the feedback of other users who already availed the service
on particular vet clinics with the use of the in-app feedback feature.
A. Business model
Problem
When the team conducted a market validation we found out the following problems
that was faced by fur parents. 1st was they have limited options on suitable vet clinics
for their pet. 2nd 91% of the interviewed potential user mentioned that it’s hard for
them to know the nearest vet in their area. 3rd was the difficulty of viewing the list of
services and prices on vet’s social media platforms that was faced by 81% of the
interviewees. Lastly, it’s hard to book for an appointment mainly due to inactive websites
and social media of vets.
Solution
To address the following problems that was encountered by pet owners we proposed
these solutions, we need a platform that shows the services offered by a vet clinic, a
platform that will provide the user a distinct list of vet clinics based on its location, a
platform that will make it a lot easier for pet owners to book for a vet appointment.
Unfair Advantage
The unfair advantage of the device is that we provides a variety of vet clinic choices,
we categorized the vet clinics based on their locations, we have in-app booking, pet
store and feedback feature, at the same time ours was a mobile app based platform
unlike other competitive companies that have web based platforms.
Customer Segment
Target customers would be the adult Filipinos that has a smartphone and have access
to internet connection and it’s very important that they owns a pet. Also owners who
have exotic pets because there’s a very limited vet options for them. Most importantly
those owners who have an ill pet that needs an immediate services of a vet clinic.
High-Level Concept
Pet services in one click!
Key Metrics
The success of our mobile application can be determined based on:
Number of free users
Number of Premium users
Number of Vet clinic booking
Number of partnered Vet clinics
Feedback from users
Channels
The device can be introduced via social media especially in fur parents forums and pages
and be open to customers for early registration. We will be partnering with nearby
veterinary clinics who have outdated websites and social media platforms for them to
promote the use of our app as a way for clients to book an early appointment. We will
also maximize the strategy with print media advertising.
Cost Structure
It has additional costs such as operational expenses, development of the
mobile app,maintenance cost, marketing/advertising and partnership with different vet
clinics.
Revenue Streams
The mobile app will give us revenue by getting a percent commission on every successful
vet appointment using the app. Next would be the sales on pet supplies on the app’s
store. Lastly was from the vet clinic inclusion of new vet clinic who wants to get included
on the app’s list of choices.
B. Product and technology
C. Marketing and sales
We will market our mobile app through social media and marketing
communications to effectively convey our startup's message and value proposition. To
generate market demand, we will educate, identify pain points, engage with our
audience, and highlight the unique value of our product. Our unconventional approach
embraces risks and new experiences. We will adopt value-based pricing based on the
benefits our app provides to customers, ensuring its worth is justified. Overall, our
strategy aims to drive customer understanding, engagement, and market demand.
Video
Marketing
D. External environment and competition
Our
Feature Company Company 1 Company 2
Booking Feature
To secure the necessary capital for our business venture, we have identified crowdfunding
and venture capital as our primary funding sources. Leveraging these avenues will enable
us to raise the funds required for the development and growth of our project. Crowdfunding
will serve as an effective way to reach out to a wide audience and gather support from
various individuals, including friends, family, acquaintances, and even strangers who
recognize the potential of our business. Through a dedicated crowdfunding campaign on
platforms like Kickstarter, we will showcase detailed information about our product and
provide multiple channels for interested parties to get in touch. By disseminating
information through social media sites and other communication channels, we aim to
attract the attention of potential backers who resonate with our vision and are willing to
contribute funds towards our venture. To maintain transparency and accountability, we will
regularly update our funders on the progress of the project and how their contributions are
being utilized. Additionally, we will offer rewards and incentives to express our gratitude
and keep our supporters engaged in the development journey.
Considering the substantial estimated cost structure of our business, which exceeds six
digits, we recognize the need for additional funding sources. Therefore, we will explore
opportunities for venture capital investment. Venture capitalists, especially those focused
on technology-based companies and high-growth potential businesses such as
biotechnology, will be targeted for investment. To secure their support, we will meticulously
prepare and deliver a compelling pitch that showcases the potential of our product. In
return for their investment, venture capitalists will acquire an equity position in our
company, aligning their interests with ours as we pursue a promising yet inherently higher-
risk project. By partnering with a venture capitalist, we can leverage their expertise,
network, and resources to accelerate the growth and success of our business. This
investment will not only benefit us but also the venture capitalist, as they stand to gain a
return on their investment once our business progresses to the stage of selling shares to
the public.
B. Cost Structure
ALL4PET startup target budget for 1 year will be Php 140, 000.00, Php 500,000.00 in 2
years and Php 3, 000, 000.00 in 5 years. The table below shows the expected expenses of
the ALL4PET.
Use of Proceeds Amount Additional Expense Total
Development of the
App Php 55,000.00 Php 55, 000.00
App Design
Php 15,000.00 Php 15,000.00
Backend
Development Php 10,000.00 Php 10,000.00
Registering
employees (SSS,
Php 10,500.00 Php 1,000.00 (gas) Php 11, 500.00
Philhealth, Pagibig)
App Store
Deployment Costs Php 15, 000.00 Php 15, 000.00
App Marketing /
Php 5,000.00 (food
Advertisement Php 18,000.00 Php 23, 000.00
and materials needed)
(online)
When considering the revenue generation potential of the mobile app, there are several
avenues that can contribute to the overall financial success of the venture.
The primary revenue stream for the app will be through a commission-based model on every
successful vet appointment booked through the platform. By partnering with veterinary clinics
and professionals, the app will facilitate seamless appointment scheduling and payment
processing. A percentage commission will be charged on each transaction, ensuring a steady
revenue stream from the veterinary services provided.
To further enhance revenue opportunities, the app will feature an integrated online store
offering a wide range of pet supplies. This e-commerce functionality will enable users to
conveniently purchase pet food, accessories, medications, and other related products directly
through the app. The revenue will be generated through product sales, with a portion allocated
to cover operational costs and generate profits.
Another revenue stream will come from vet clinics seeking inclusion in the app's
comprehensive list of choices. Vet clinics looking to expand their customer reach and leverage
the app's user base will have the opportunity to pay a listing fee or enter into a partnership
agreement. By joining the app's network, these clinics will gain increased visibility and access
to a larger pool of potential clients, contributing to their own growth while generating revenue
for the app.
As the app gains popularity and attracts a significant user base, it can explore additional
revenue opportunities through targeted advertising and sponsorships. Pet-related businesses,
such as pet food manufacturers, grooming salons, or pet insurance providers, may be
interested in advertising their products or services within the app. By leveraging user data
and analytics, the app can offer tailored advertising opportunities to these businesses,
generating revenue through advertising fees or sponsored content.
The app can explore strategic partnerships and collaborations with other pet-related platforms
or service providers. By joining forces with pet insurance companies, pet grooming services,
or pet training programs, the app can create mutually beneficial arrangements that provide
value to both parties while generating additional revenue through revenue-sharing
agreements or referral fees.
By diversifying revenue streams and capitalizing on the app's core functionalities, the
venture can create a sustainable and profitable business model. It is important to continuously
evaluate and adapt revenue strategies to align with market trends, user preferences, and
industry dynamics, ensuring long-term success and financial growth.
D. Sales and Income Projections
Here’s the estimated sales and income projection calculation to get the target profit.
Assuming an average commission rate of 10% per vet appointment and projecting a total of
5,000 successful appointments through the app in a year:
Estimated revenue from vet appointments: 5,000 x 10% = 500 appointments x 10% x
average transaction value
Considering an estimated average transaction value of 1,000 pesos for pet supplies and
projecting 2,000 transactions in a year:
Estimated revenue from pet supply sales: 2,000 x 1,000 pesos
Assuming a yearly target of 10 vet clinics paying a listing fee of 50,000 pesos per clinic:
Estimated revenue from new vet clinic inclusions: 10 x 50,000 pesos
E. Risk analysis
Type of Risk Risk Mitigating Strategy
VI. Appendices
F. Video Links :