BMSH2009

GROUP MEMBERS: SECTION: STEM402

DATE: April 25, 2023

SCORE:

“The Outside Appearance”

Marketing Mix and Product Definition

Directions: Read the questions/items carefully and give what is asked. Write your answer in the space provided.
(3 items x 10 points)
1. Create a product brand based on your assigned commodity. Brand
name: “Accessifire”

2. Design a packaging for the product.

04 Activity 1 *Property of STI

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3. Enumerate at least five (5) characteristics of the product.
Rubric for Scoring:
POINTS Brand Name (item # 1)
10 Differentiates product from
other products; avoids
commodity image; fills a
space in consumer’s mind.
Additional purposes are
observed.
7-9 Differentiates product from
other products; avoids
commodity image; fills a
space in consumer’s mind.
4-6 At least two (2) are
observed: differentiates a
product from other
products, avoids
commodity image, fills a
space in the consumer’s
mind.
1-3 At least one (1) is observed:
differentiates a product
from other products, avoids
commodity image, fills a
space in the consumer’s
mind.
04 Activity 1
BMSH2009
Design (item # 2) Characteristics (item # 3)
Designed creatively; Describes compliance in
provides easy brand government rules; explains
identification; describes how it lengthens product’s
features and benefits. lifespan; explains how it
Additional features are relates to the environment.
observed. Additional characteristics
are enumerated.
Designed creatively; Describes compliance in
provides easy brand government rules; explains
identification; describes how it lengthens product’s
features and benefits. lifespan; explains how it
relates to the environment.
At least two (2) are At least two (2) are
observed: designed observed: described
creatively; provides easy compliance in government
brand identification; rules; explains how it
describes features and lengthens product’s lifespan;
benefits. explains how it
relates to the environment.
At least one (1) is At least one (1) is observed:
observed: designed described compliance in
creatively; provides easy government rules; explains
brand identification; how it lengthens product’s
describes features and lifespan; explains how it
benefits. relates to the environment.
*Property of STI
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