Professional Documents
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MARKETING-INTERACTIVE Media Kit - SEA
MARKETING-INTERACTIVE Media Kit - SEA
02 ABOUT
03 OUR AUDIENCE
05 WHITEPAPER
06 RE-PURPOSED ARTICLES
07 CUSTOM RESEARCH
08 CONTENT HUB
09 BRANDED ONLINE CONTENT
10 PODCAST
11 SOCIAL POST
12 CUSTOM PROJECTS INVESTMENT
13 WEBINAR
14 VIRTUAL ROUNDTABLE
15 PHYSICAL ROUNDTABLE
16 LIST RENTAL
17 DISPLAY ADS - WEBSITE
TABLE OF
18 DISPLAY ADS - DAILY NEWSLETTER
19 MEDIA - INVESTMENT
21 CONFERENCES
CONTENTS
22 AWARDS
02
ABOUT
MEDIA KIT 2021
• With a reputation for insightful analysis and opinion • MARKETING-INTERACTIVE’s content is both thought
on every aspect of Asia’s advertising and marketing -provoking and informative, offering valuable
communications landscape, MARKETING-INTERACTIVE analysis accompanied by weighty reports, agenda-
is by far the most widely recognised and well-read setting research, big name interviews and industry
advertising, media and marketing publication in Asia. commentary with MARKETING-INTERACTIVE’s
considered analysis of the stories and trends that
• Launched in early 2002, MARKETING- truly matter to marketers and their agency partners.
INTERACTIVE, along with its digital properties and
www.marketinginteractive.com and MARKETING- • MARKETING-INTERACTIVE’s newsroom is run by a
INTERACTIVE Daily Newsletter has served senior competent team of journalists and writers, with neutral
advertising and marketing decision makers in Asia and objective reporting backed with solid analysis,
with news and information, interviews and podcasts, unbiased opinion pieces on every aspect of advertising
awards, conferences and Masterclasses as a market and marketing.
leader for over 19 years.
03
MEDIA KIT 2021
OUR AUDIENCE
M A R K E T I N G - I N T E R A C T I V E ’s
audiences are marketers, media
owners, adtech-martech and 4.49% Business Services
11.10% 7.45%
agency professionals. They’re Fast Moving Consumer Goods
out-of-the-box thinkers, a mix of IT & Telecoms
creative and strategic minds, to Banking & Finance Services
whom MARKETING-INTERACTIVE
5.46% 5.68% Government
offers the opportunity to fuel their
Retail/F&B
own thinking, challenge their
HR Services
opinions and satisfy their curiosity
Marketing Agencies
around Asia’s business and brand
7.96% Marketing Media
environment. 10.85%
Hotel & Travel
Our readers hear from us every day Industrial, Energy & Logistics
2.88%
through our daily newsletter, eDMs,
Daily e-Newsletter Subscribers
website, print, social and events (for the period of January 2020 – January 2021)
4.54%
(conferences, awards, webinars,
Singapore – 54,290
roundtables, etc) ensuring top of Malaysia – 35,230
mind recall position. MARKETING- Indonesia – 12,520
INTERACTIVE is connected
with more than 200,000 brand 22.55%
marketers, agency professionals, 17.05%
media owners in APAC.
MARKETING-INTERACTIVE
Audience Breakdown
04
OUR AUDIENCE
MEDIA KIT 2021
~900,000
WHITEPAPER
• Topic to be jointly developed by
MARKETING-INTERACTIVE and our
client partners
• Asset development:
- MARKETING-INTERACTIVE to design
and host the landing page.
- MARKETING-INTERACTIVE to design
and create: eDMs and Banner ads.
RE-PURPOSED
MEDIA KIT 2021
ARTICLES
• Articles to be re-purposed into
1-2 articles from the main report
by MARKETING-INTERACTIVE’s
editorial team
CUSTOM
RESEARCH
• Reach out to 200,000 marketers
in the region through MARKETING-
INTERACTIVE’s custom survey
CONTENT HUB
MEDIA KIT 2021
• Content development
- Repurposed articles: 5
- Editorially developed articles: 5
(Article topics to be co-developed)
- Content hub to also host client produced articles
(whitepapers, reports, video, articles, etc.)
- MARKETING-INTERACTIVE to develop gated
form for resource download (for lead generation)
BRANDED
ONLINE CONTENT
THIS IS BROUGHT TO YOU BY CHEVRON SINGAPORE
Case studies
CALTEX’S FUEL PAYMENT APP: CALTEXGO
Singapore’s first fuel Drivers need to launch the app with a registered payment card, enter
payment app offers their pump number and confirm their payment details after refuelling.
the fastest and easiest The integrated app’s digital ecosystem does away with wallet fumbles
solution for motorists and helps motorists easily locate a nearby Caltex service station, enjoy
to pay for fuel and earn automatic loyalty points collection, exclusive mobile offers, and view
loyalty points from the electronic receipts at their fingertips.
comfort of their car.
BACKGROUND
Chevron Singapore,
THIS IS BROUGHT TO YOU BY AXIS GROUP ASIA
way
which operates the retail
for car l
to pay
wide, is known for its
record-breaking Techron®
fuel. In a recent consumer comfort of your
in the
insight analysis done by CaltexGO app
t on the new
the team, it found that Mobile Paymen
refuelling was often seen
as a chore. Drivers cited
that having to wait for a pump, long payment queues, and the complexity
related to loyalty and payment systems were the top inconvenience
gripes drivers encountered at service stations. To help drivers enjoy the
journey, Caltex streamlined the entire refuelling process by adopting a
digital approach that was tailored specifically for motorists.
Axis Group Asia received a brief about a launch because December is a popular holiday period for everyone. Sourcing
campaign from Puma in December 2018. of the shooting locations had to be done in a day and the fact the
Find out more on caltexgo.com
shoot was during the rainy season did not help the situation.
The overview of the campaign was to launch the new shoes from Furthermore, the shoot had to be done outdoors to fit the California
With CaltexGO, the actual transaction time takes less than 90 Puma – Puma Cali. The objective was to have a social media presence vibe. Nonetheless, together with the client, the team managed to
seconds to complete, potentially saving a driver up to 10 minutes for the new shoes, as well as to host a big launch event in Kuala shoot all the content in time, but not without any hiccups. The content
compared with queuing up in the store to make a payment during Lumpur, Malaysia. The event would feature an international artist that that was gathered from the shoot was rewarding as the results of the
peak hours. had been signed to Puma for this launch, Hyolyn. photos and videos were good. However, the shoot was just the start.
SOLUTION Increased usage of payment through the app also helps the brand The direction of the campaign came from Puma Global, however
In a fast-paced city such as Singapore with a culture of early adoption of to drive operational efficiency, reduce congestion on the forecourt, thus it was up to the agency to localise the content to make it more relevant EXECUTION AND RESULTS
technology, Caltex needed to stay at the forefront of development. After improving throughput and productivity. Motorists now no longer need to the regional market. While the direction was clear, the steps to Following next was the big launch event. Planning for the big launch
months of development and testing, the energy company introduced to endure queues for payment and have the choice to fuel up, pay via achieve a California vibe in Asia was a big challenge. Upon receiving event was done concurrently. This included sourcing for an event
Singapore’s first fuel payment app that delivers a simplified refuelling the CaltexGO app and go, skipping the queues and saving precious the brief, the team had to then quickly assemble and brainstorm ways location in Kuala Lumpur; designing the layout and stage design;
experience when drivers pull into any Caltex service station. time for the important things in life. to move forward with this project. searching for the right props to suit the California vibe; engaging
suitable acts and performances for the event; conducting site recces
CHALLENGE with contractors and suppliers at the event location; and working out
The first main challenge was the tight timeline. Puma was looking at the logistics for the event.
rolling out the campaign in January 2019 as the big launch event had Every aspect of the event had its own challenges. Despite that, the
to happen in April. team managed to put everything together and watch a fruitful return on
This meant the team only had one month to shoot the content, the day of the event. The response of the event was gratifying as the
W W W . M A R K E T I N G -I N T E R A C T I V E . C O M S E PT E M B E R 2 0 1 9 M A R K E T I N G 4 9
source for the location and seed out the suitable influencers across turnout was great. The influencers that were involved with the shoot
the region. The next challenge that followed was bringing the shoot turned up for the event as well, and everyone was posting Instagram
together. The team had to first work out the logistics in the respective photos at the event. Puma also saw a steady increase in sales of the
countries and decide which country made the most sense to shoot Puma Cali shoes leading up to the event.
the campaign photos and videos. Influencers that were engaged were The team also managed to win two awards at Marketing Events
from Malaysia, Singapore and Indonesia. Axis, together with the client, Awards 2019. One bronze for Best Use of Multi-Channel Marketing,
then decided on shooting in Singapore, which meant that influencers and one gold for Best Use of Influencers.
who were not from Singapore had to be flown in for the shoot. It was not an easy feat in such a short time, but the results were
satisfactory. Axis Group Asia would like to thank Puma for giving us
OVERCOMING THE CHALLENGE the opportunity to work with it on this project and we look forward to
Arranging the schedule of these influencers was not an easy task many more in the future.
Video:
In Conversation With
PODCAST
MEDIA KIT 2021
• A series will contain anywhere from 3-5 episodes Listen from the player on homepage
Social post
Article
11
Custom Projects
MEDIA KIT 2021
SOCIAL POST
Plant tactical posts on MARKETING-
INTERACTIVE’s Twitter, Facebook,
Instagram and LinkedIn accounts
about top trends, best practices,
surveys, and others to drive traffic to
content and trigger user engagement.
CUSTOM PROJECTS
MEDIA KIT 2021
INVESTMENT
ITEMS COST (S$) REMARKS PUBLISH ON
Re-purposed Article (by Editorial) 6,500 800~900 words Website (Partner Insight), Daily Newsletter, Social
Online Sponsored Post 5,500 800~900 words Website (Partner Insight), Daily Newsletter, Social
Online Sponsored Post (by Editorial) 8,500 800~900 words Website (Partner Insight), Daily Newsletter, Social
In Conversation with (with Video) 12,500 1000~1200 words Website (Partner Insight), Daily Newsletter, Social
In Conversation with' (w/o Video) 8,500 1000~1200 words Website (Partner Insight), Daily Newsletter, Social
Online Case Study 5,500 800~900 words Website (Partner Insight), Daily Newsletter, Social
Podcast (with Article) 9,500 800~900 words Website (Partner Insight), Daily Newsletter, Social
Social Media Post 1,500 Per post Facebook, Linkedin , Instagram, Twitter
WEBINAR
CONTENT DEVELOPMENT
• Topic and agenda
• Landing page with registration form
• Speaker acquisition invitation mail
• Pre event promotional assets (display ads, eDM and social posts)
• Post event coverage article (containing speaker quotes) by Editorial
INVITATION
• Provide target list of organisation for client’s approval
• Send out personalised invites from key MARKETING-INTERACTIVE spokes people
• 180~200 Delegates (Manager to C-suite for Webinar)
• 2x Speaker (C-Suite for Webinar)
EVENT MANAGEMENT
• Provide Webinar platform that allows hosting from multiple destinations
• Period: 1hr 30mins
• Create and send ‘steps’ for attendees to download/sign-up for the webinar
• Create housekeeping rules to better optimise interaction between moderator and attendees
• Conduct a test run prior to the webinar to ensure that everything is order
• Recording the webinar
POST EVENT
• Promote the On-Demand service for 30 days
• Send ‘Thank You’ emails to registrants after the webinar
• Post event coverage in MARKETING-INTERACIVE’s website, daily newsletter and social media
Cost: S$34,500
14
VIRTUAL
MEDIA KIT 2021
ROUNDTABLE
CONTENT DEVELOPMENT
• Topic & Agenda
• Speaker acquisition invitation mail
INVITATION
• Provide target list of organizations for client’s approval
• Send out personalized invites in the name of the MARKETING-INTERACIVE’s Regional Editor
• 10~12 Delegates (director level and above for VRT)
EVENT MANAGEMENT
• Provide Webinar platform that allows hosting from multiple destinations
• Period: 1hr 30mins
• Create and send ‘steps’ for attendees to download/sign-up for the webinar
• Create housekeeping rules to better optimize interaction between moderator and attendees
• Conduct a test run prior to the webinar to ensure that everything is order
• Recording the webinar
POST EVENT
• Send ‘Thank You’ emails to registrants after the webinar
• Post event coverage in MARKETING-INTERACIVE’s website, daily newsletter and social media
Cost: S$18,500
15
05
MEDIA KIT 2021
PHYSICAL
ROUNDTABLE
CONTENT DEVELOPMENT
• Develop topic and agenda together with the client
INVITATION
• Provide target list of organisations for client’s approval
• Send out personalise invites in the name of MARKETING-INTERACTIVE’s
Regional Editor, or Regional Content Director
• Confirm 8-10 C-Suite Participants (excluding one client and one
MARKETING-INTERACTIVE representatives)
POST EVENT
• Share the attendee list with contact details
• Publish a digital write up covering the Roundtable in MARKETING-INTERACTIVE’s
website, and feature it in the Daily Newsletter, and social media channels
Cost: S$25,000
16
MEDIA KIT 2021
LIST RENTAL
Leverage on MARKETING-INTERACTIVE’s reach among
the Brand Marketers, Creative and Media Agency audience
with direct mailers for lead generation & surveys.
SELECTION CRITERIA
DISPLAY ADS -
MEDIA KIT 2021
WEBSITE
Hero Banner
Run display banner campaigns on Asia’s most popular marketing and
advertising website with a joint objective of branding and lead generation.
MPU 3
Spotlight 3
Bottom banner
18
05
MEDIA KIT 2021
DISPLAY ADS -
DAILY NEWSLETTER
MARKETING-INTERACTIVE Daily delivers
news, analysis and opinions affecting the Top banner
media, marketing and advertising industry.
MARKETING-INTERACTIVE e-newsletter is
sent to current and active marketing and P4
advertising decision makers who actively
choose to receive and read the email
bulletin.
19
MEDIA -
MEDIA KIT 2021
INVESTMENT
SINGAPORE MALAYSIA / INDONESIA
Banner Position Weekly (S$) Monthly (S$) Weekly (S$) Monthly (S$) Dimensions File
Top Banner 2,550 9,150 1,300 4,600 728(w) x 90 (h) gif or .jpg
Banner Position Weekly (S$) Monthly (S$) Weekly (S$) Monthly (S$) Dimensions File
Hero Banner 4,400 15,900 2,950 7,950 985 (w) x 300 (h) swf, .gif, Rich Media, 3rd party/HTML
Sticky Bottom Banner 4,000 14,400 2,000 7,200 1180 (w) x 90 (h) swf, .gif, Rich Media, 3rd party/HTML
MPU 1 2,600 9,400 1,300 4,700 300 (w) x 600 (h) swf, .gif, Rich Media, 3rd party/HTML
MPU 2 2,000 7,200 1,000 3,600 300 (w) x 600 (h) swf, .gif, Rich Media, 3rd party/HTML
MPU 3 1,800 6,480 800 2,900 300 (w) x 600 (h) swf, .gif, Rich Media, 3rd party/HTML
Spotlight 1 2,000 7,200 1,000 3,600 728 (w) x 90 (h) swf, .gif, Rich Media, 3rd party/HTML
Spotlight 2 1,800 6,480 800 2,900 728 (w) x 90 (h) swf, .gif, Rich Media, 3rd party/HTML
Spotlight 3 1,500 5,400 700 2,550 728 (w) x 90 (h) swf, .gif, Rich Media, 3rd party/HTML
Bottom Banner 1,000 3,600 500 1,800 728 (w) x 90 (h) swf, .gif, Rich Media, 3rd party/HTML
Mobile 2,100 8,300 1,200 4,500 300 (w) x 250 (h) swf, .gif, Rich Media, 3rd party/HTML
20
MEDIA KIT 2021
CONFERENCES
Content 360 Week is designed for content PR Asia PR Asia has been an annual flagship Since 2013, Digital Marketing Asia has
creators, senior management, marketers and PR and Communications focused conference been pivotal in uniting the digital marketing
communications leaders, from across Asia. in Singapore, organised by MARKETING- industry, from the most senior leaders to
We discuss major challenges and to gain INTERACTIVE since 2013. In 2019, we innovative thinkers, to celebrate, share and
insights on future content marketing trends. introduced PR Asia to Malaysia. The inaugural drive marketing innovation. We’ll take you on
Invited speakers, panelists and celebrity PR Asia Malaysia conference was a huge a journey of in-depth learning into the realm of
influencers shared their successful strategies success owing to the high participation by PR digital enablement. Explore ways in which you
that will benefit the community. The live Q&A agencies, PR consultants and in-house PR can unlock success in digital transformation,
sessions towards the end of every session, and communications professionals. convert numbers into insights and translate
enables marketers to get professional opinion these insights into actions across your digital
from thought leaders to help them get ahead platforms and channels.
of their challenges.
21
CONFERENCES
MEDIA KIT 2021
AWARDS
For those that prefer the glitz, the glamour, and the
exhilaration of awards, MARKETING-INTERACTIVE Regional awards
hosts several annual awards nights which celebrate
the best of the best.
AWARDS
MEDIA KIT 2021