Bba Syllabus

BHAGWANT GLOBAL UNIVERSITY
KOTDWAR
Evaluation Scheme & Syllabus
For
Bachelor of Business Administration
(Effective from the session 2017-2018)

Three year fulltime
Under Choice Based Credit System (CBCS)
BBA (BACHELOR OF BUSINESS ADMINISTRATION) SYLLABUS
FIRST SEMESTER
S. Course No. Subject Evaluation–Scheme Credit

No Periods
L T P Mid Asses Ext Total
Term Test
Theory
1. 01BBA101 Management& 5 1 0 15 25 60 100 6
Organization Behavior
2. 01BBA102 Business Statistics 5 1 0 15 25 60 100 6
3. 01BBA103 Entrepreneurship 5 1 0 15 25 60 100 6
Development
4. 01BBA104 Environmental Science 4 0 0 15 25 60 100 4
5 01BBA301 General Proficiency 0 0 0 15 25 60 100 1
TOTAL 500 23
Second Semester
Course No. Subject Evaluation–Scheme Credit

S.N. Periods
Ter Test
Theory m
1. 02BBA101 Human Resource 5 1 0 15 25 60 100 6
Management
2. 02BBA102 Business Accounting 5 1 0 15 25 60 100 6
3. 02BBA103 Production and 5 1 0 15 25 60 100 6
Operations Management
4. 02BBA104 English/Modern Indian 4 0 15 25 60 100 4
Language(MIL)
TOTAL 500 23
THIRD SEMESTER

No Periods
Ter Test
m
Theory
1. 03BBA101 Econometrics 5 1 0 15 25 60 100 6
2. 03BBA102 Principles of Marketing 5 1 0 15 25 60 100 6
3. 03BBA103 Management Accounting 5 1 0 15 25 60 100 6
4. 03BBA101 Econometrics/ India’s 5 1 0 15 25 60 100 6

03BBA104 Diversity and Business
5. 03BBA105.1 IT Tools for Business/ 4 0 0 15 25 60 100 4
03BBA105.2 Personality Development
03BBA105.3
03BBA105.4 and Communication
Skills/E-Commerce/
Statistical Software
Package(s)
6 03BBA301 General Proficiency 100 1
600 29
TOTAL
FOURTH SEMESTER

No Periods
Term Test
Theory
1. 04BBA101 Business & Marketing 5 1 0 15 25 60 100 6
Research
2. 04BBA102 Macroeconomics 5 1 0 15 25 60 100 6
3. 04BBA103 Financial Management 5 1 0 15 25 60 100 6
4. 04BBA104.1 Ethics and Corporate Social 5 1 0 15 25 60 100 6

04BBA104.2 Responsibility/Tax Planning
5. 04BBA105 Summer Internship & Viva- 4 0 0 15 25 60 100 4

Voce
TOTAL 600 29
FIFTH SEMESTER

No Periods
Term Test
Theory
1. 05BBA101 Quantitative Techniques for 5 1 0 15 25 60 100 6
Management
2. 05BBA102 Legal Aspects of 5 1 0 15 25 60 100 6
Business
Students are required to choose one group and selected two papers from this group specified
here under Discipline Specific Elective (DSE). The groups comprise of Finance(F), Marketing(M),
Human Resource(HR), Global Business Management(GB )
3 05BBA103.1 (1) International Finance 5 1 0 15 25 60 100 6

(Or)
05BBA103.2 Finance Modeling and
Derivatives
05BBA103.3 (2) Consumer Behaviour
(Or)
05BBA103.4 Retail Management
05BBA103.5 (3) Training and

Development
05BBA103.6 (Or) Performance and
Compensation Management
05BBA103.7
(4)Global Business
Environment
05BBA103.8 (Or) Multinational Business Finance
4 05BBA104.1 (1) Investment Banking and

05BBA104.2 Financial Services
(Or) 5 1 15 25 60 100 6
05BBA104.3
Investment Analysis and
05BBA104.4 Portfolio Management
05BBA104.5
(2) Marketing of Services
(Or)
International Marketing
(3) Management of
Industrial Relations
5 05BBA301 General Proficiency 100 1
500 25
TOTAL
SIXTH SEMESTER
No Periods
Term Test
Theory
1. 06BBA101 Business Policy 5 1 0 15 25 60 100 6
and strategy
2. 06BBA102 Financial Institutions and 5 1 0 15 25 60 100 6

Markets
3. 06BBA103.1 (1) Project Appraisal (Or) 5 1 0 15 25 60 100 6

06BBA103.2 Business Analysis and
06BBA103.3 Valuation
06BBA103.4 (Or)
06BBA103.5 Strategic Corporate
06BBA103.6 Finance.
06BBA103.7 (2) Personal selling and Sales
06BBA103.8
Force Management
06BBA103.9
06BBA103.10
06BBA103.11(Or) Advertising and Brand
06BBA103.12Management
(Or) Distribution and Supply Chain

Management
(3) HRD; System and

Strategies
(Or)
Counseling and Negotiating
Skills for Managers
(Or)
Cross Cultural HRM
(4) International Distribution
and Supply Chain
Management
(Or)
International Accounting and
Reporting System
(Or)
4. 03BBA104 InternationalJointVentures,
Research Project & Viva 5 1 0 15 25 60 100 6
Voce
MergersandAcquisitions.
5. 03BBA301 General Proficiency 0 0 0 15 25 60 100 1
TOTAL 500 25
First Semester
Title: Management & Organization Behavior
Subject Code: 01BBA101 Contact Hours:
Work Load: 8 Hours per week Credit Points:
Course Contents:
Course Objective: To acquaint the students with the fundamentals of managing business and to understand
individual and group behavior at work place so as to improve the effectiveness of an organization. The course
will use and focus on Indian experiences, approaches and cases
Unit I
Basic forms of Business Ownership; Special forms of ownership: Franchising, Licensing, Leasing; Choosing a
form of Business ownership; Corporate Expansion: mergers and acquisitions, diversification, forward and
backward integration, joint ventures, Strategic alliance.
Evolution of Management Theory. Managerial functions and Roles. Insights from Indian practices and ethos.
Unit II
Overview of Planning: Types of Plans & The planning process; Decision making: Process, Types and
Techniques. Control: Function, Process and types of Control; Principles of organizing: Common
organizational structures; Delegation & Decentralization: Factors affecting the extent of decentralization,
Process and Principles of delegation.
Unit III
Importance of organizational Behaviour. Perception and Attribution: Concept, Nature, Process,
Personality: Personality: Learning: Concept and Theories of Learning, reinforcement,
Motivation: Concepts and their application, Need, Content &Process theories, Contemporary
Leadership issues: Charismatic, Transformational Leadership. Emotional Intelligence
Unit IV
Groups and Teams: Definition, Difference between Groups and teams; Stages of Group Development, Group
Cohesiveness, Types of teams. Analysis of Interpersonal Relationship: Transactional Analysis, Johari
Window Organizational Power and Politics: Nature of organizational politics. Conflict: Concept, Sources,
Types, Stages of conflict, Management of conflict, Organisational Change: Concept, Resistance to change,
Managing resistance to change, Implementing Change, Kurt Lewin Theory of Change. Managing Stress:
Insights from Indian ethos.
Readings:
1. Gilbert: Principles of Management, Mc Graw Hill.
2. Greenberg Jerald andBaron RobertA.: Behaviourin Organisations: Understanding and Managing
The Human Side of Work, Prentice Hall of India.
3. Kaul Vijay Kumar, Business Organisation & Management - Text and Cases, Pearson.
4. Kaul,VijayKumar, Management-Text & Cases,Vikas Publication.
5. Kavita Singh: Organisationa lBehaviour,Vikas Publication.
6. Koontz & Heinz Weihrich: Essential of Management, McGrawHill.
7. Luthans Fred: Organisational Behaviour, Tata McGrawHill.
8. McShaneL. Steven, Glinow MaryAnnVon & Sharma RadhaR.- Organisational
Behaviour; Tata McGrawHill.
9. Newstrom JohnW.: Organisational Behaviour, TataMcGrawHill.
10.RichardL. Daft: Principles of Management, Cengage Learning India.
11.RobbinsStephenP:Organisational Behaviour, Pearson.
12.StephenP. Robbins & Mary Coulter: Management, Pearson.
13.Stoner &Wankel:Management, Prentice Hall of India.
14.Y.K.Bhushan: Fundamentals of Business Organisation & Management, Sultan
Chand & Sons.
15.Navin Mathur, Management Gurus, National Publishing House, New Delhi
Title: Business Statistics

Work Load:7 Hours per week Credit Points:
Objective: To familiarize the students with various Statistical Data Analysis tools that can
be used for effective decision making. Emphasis will be on the application of the concepts
learnt.
Unit I:
Measures of Central Value: Characteristics of an ideal measure; Measures of Central
Tendency -mean, median, mode, harmonic mean and geometric mean. Merits, Limitations
and Suitability of averages. Relationship between averages. Measures of Dispersion:
Meaning and Significance. Absolute and Relative measures of dispersion- Range, Quartile
Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation, Moments,
Skewness, Kurtosis.
Unit II:
Correlation Analysis: Meaningand significance. Correlation and Causation,
Types of correlation. Methods of studying simple correlation-Scatter diagram, Karl
Pearson’s coefficient of correlation, Spearman’s Rank correlation coefficient, Regression
Analysis: Meaning and significance, Regression vs. Correlation. Linear Regression,
Regression lines (XonY,YonX) and Standard error of estimate.
Unit III:
Analysis of Time Series: Meaning and significance. Utility, Components of time series,
Models (Additive and Multiplicative), Measurement of trend: Method of least squares,
Parabolic trend and logarithmic trend; Index Numbers: Meaning and significance,
problems in construction of index numbers, methods of constructing index numbers-
weighted and unweighted, Test of adequacy of index numbers, chain index numbers, base
shifting, splicing and deflating index number.
Unit IV:
Probability: Meaning and need. The orems of addition and multiplication. Conditional
probability. Bayes’ theorem, Random Variable-discrete and continuous. Probability
Distribution: Meaning, characteristics (Expectation and variance) of Binomial, Poisson,
and Normal distribution. Central limit theorem.
UnitV:
Hypothesis testing: Concept; Level of Significance; Process of testing; Test of hypothesis
concerning Mean; Test of hypothesis Normal Z test & t test for single mean. Using Non-
parametric statistics for hypothesis testing.
Readings:
1.S.P.Gupta(S.P.): Statistical Methods, Sultan Chand &Sons, 34thEdition.
2.Richard Levin & David Rubin :Statistics for management, Prentice Hall.
3.Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.
Title:EntrepreneurshipDevelopment
SubjectCode:01BBA103 ContactHours:90
WorkLoad:4Hoursperweek CreditPoints:
Objective:Thiscourse providesstudentswithasolidintroductiontotheentrepreneurial
processofcreatingnewbusinesses,roleofCreativityandinnovationinEntrepreneurial start-
ups,managefamily-ownedcompanies ,contextofsocialinnovation andsocial
entrepreneurshipand issuesand practicesoffinancingentrepreneurialbusinesses.
UNIT-1ENTREPRENEURIALMANAGEMENT
Theevolutionoftheconcept ofentrepreneurship, JohnKao’sModelonEntrepreneurship, Idea
Generation,IdentifyingopportunitiesandEvaluation;BuildingtheTeam /
Leadership;Strategicplanningforbusiness;Stepsinstrategicplanning,Forms of ownership–
Soleproprietorship;partnership;limited liabilitypartnershipandcorporation
formofownership;advantages/disadvantages,Franchising;advantages/disadvantages of
franchising; typesoffranchisearrangements;franchise contracts;franchiseevaluation
checklist,Financingentrepreneurial ventures;Managinggrowth;Valuationofanew
company;Harvestingand ExitStrategies;CorporateEntrepreneurship
UNIT-2ENTREPRENEURSHIP,CREATIVITYANDINNOVATION
StimulatingCreativity;Organisationalactionsthatenhance/hindercreativity,Managerial
responsibilities, Creative Teams; Sources of Innovation in Business; Managing
Organizations forInnovationand PositiveCreativity.
UNIT-3SOCIALENTREPRENEURSHIP
Introduction to Social Entrepreneurship; Characteristics and Role of Social Entrepreneurs;
Innovation andEntrepreneurshipinaSocialContext;Start-UpandEarly StageVenture
IssuesincreatingandSustainingaNon-profitsOrganization;Financing and
Risks;BusinessStrategiesand Scalingup.
UNIT-4FAMILYBUSINESSANDENTREPRENEURSHIP
TheEntrepreneur;Roleandpersonality;FamilyBusiness: Concept,structureandkinds of
familyfirms; Cultureandevolution offamilyfirm;ManagingBusiness,family and
shareholderrelationships; Conflictandconflictresolutioninfamilyfirms;Managing
Leadership ,succession and continuity ; women's issues in the family business
;Encouragingchange inthefamilybusinesssystem.
UNIT-5FINANCINGTHEENTREPRENEURIALBUSINESS
Arrangementoffunds;Traditionalsourcesoffinancing,Loansyndication,Consortium
finance,roleplayedbycommercialbanks,appraisalofloanapplicationsbyfinancial
institutions,Venturecapital.
Readings
1. Burns,P.(2001).Entrepreneurshipand smallbusiness.NewJersey:Palgrave.
2. Drucker,P.F.(2006).Innovationandentrepreneurship:Practiceandprinciples.
USA:Elsevier.
3. Gersick,K.E.,Davis,J.A.,Hampton, M.M.,&Lansberg,I.(1997).Generationto
generation:Lifecyclesofthefamilybusiness.Boston:HarvardBusiness School Press.
4. Hisrich,R.,&Peters,M.(2002).Entrepreneurship.NewDelhi:TataMcGraw
Hill.
5. Holt,D.H.(2004).Entrepreneurshipnewventurecreation.NewDelhi:Prentice
HallofIndia.
6. Kaplan,J.(2004).Patternsofentrepreneurship.Wiley.
7. Khandwalla,P.(2003).Corporatecreativity.NewDelhi:TataMc.GrawHill.
8. Mullins,J.(2004).Newbusinessroadtest.NewDelhi:PrenticeHall.
9. Nicholls,A.(Ed.).(2006).Socialentrepreneurshipnewmodelsofsustainable
socialchange.OxfordUniversityPress.
10.Prahalad,C.K.(2006).Fortuneatthebottomofthepyramid,eradicatingpoverty
throughprofits.WhartonschoolPublishing.
11.Scarborough&Zimmerer,EffectiveSmallBusinessManagement
12.Stevenson,H.(Ed.).(2007).Perspectiveonentrepreneurship.Boston:Harvard
BusinessPress
Title: Environmental Sciences

Work Load: 04Hours per week Credit Points:
As per the syllabus fromed by the University.

Title: HumanResourceManagement
SubjectCode:02BBA101 ContactHours:
WorkLoad:-- CreditPoints
Objective: The objective of this course is to help the students to develop an understanding
of theconcept&techniques ofessentialfunctionsofhuman resource
management.Thecoursewilluse andfocusonIndianexperiences,approachesand cases
CourseContents
UnitI
HumanResourceManagement:Concept,Functions,roles,skills&competencies,HRD-
definition,goals andchallenges.ThechangingenvironmentofHRM–globalization,
culturalenvironment,technologicaladvances,workforce diversity,corporatedownsizing,
changingskill requirement, HRMsupportforimprovementprogramsWorklifebalance,
HRroleinstrategyformulation&gainingcompetitiveadvantage. HRMissuesinIndian
Organisations
UnitII
HumanResourcePlanning:Process,Forecastingdemand &supply, Skill inventories
HumanResourceInformationSystem (HRIS)succession planning,Jobanalysis–Uses,
methods,Jobdescription&Job specifications.HRaccountingandHumanResource
Development(HRD)auditconcept.Recruitment, Selection&Orientation:internal&
externalsources,e-recruitment,selectionprocess,orientationprocess.
UnitIII
Training: Concept,Needs,Systematicapproachto training, ethodsof training.
Managementdevelopment: Concept &Methods. Performance managementsystem:
concept,usesofperformanceappraisal,performancemanagementmethods,factorsthat
distortappraisal,appraisalinterview.Careerplanning:careeranchors,careerlifestages.
Compensation:Stepsofdeterminingcompensation,jobevaluation,componentsofpay
structure,factorsinfluencingcompensation levels,wagedifferentials&incentives,profit
sharing,gainsharing,employees’stockoptionplans.Briefintroductionofsocialsecurity,
health,retirement&otherbenefits.
UnitIV
Industrial Relations:IntroductiontoIndustrialRelations,Tradeunionsrole,types, functions,
problems,industrialdispute-concept,causes&machineryforsettlementof disputes- grievance,
concepts, causes &grievance redressalmachinery, discipline-
concept,aspectofdiscipline&disciplinaryprocedure,Collectivebargaining-concept,
types,process,problems,essentialsofeffectivecollectivebargaining.
Readings:
1. DeCenzo,D.A.&Robbins:FundamentalsofHumanResourceManagement,
NewYork:JohnWiley&Sons.
2. Dessler,G:HumanResourceManagement,Pearson.
3. Monappa&Saiyaddin:PersonnelManagement,TataMcGrawHill.
4. Rao,V.S.P.:HumanResourceManagement-Textand Cases,ExcelBooks.
5. R.Wayne Mondy&RoberM. Noe:HumanResourceManagement,Pearson.
Title: BusinessAccounting
WorkLoad: CreditPoints:
Objective: To familiarize students with the mechanics of preparation of

financial statements,understandingcorporatefinancialstatements, theiranalysisand
interpretation.
CourseContents
UnitI
IntroductiontoFinancialAccounting.AccountingasanInformationSystem.Importance,
Scope, and Limitations. Users of Accounting Information.Generally Accepted
AccountingPrinciples.TheAccountingEquation.NatureofAccountsandRulesofDebit
andCredit.RecordingTransactionsinGeneral Journal.RecordingTransactionsinthree-
columnCashBook.An overviewofSubsidiarybooks–PurchaseBook,PurchaseReturns
Book,SalesBook,andSalesReturnsBook.OpeningandClosingEntries.Preparation of
LedgerAccounts.
UnitII
Introductionto InternationalFinancial Reporting Standards (IFRS). Understanding
AccountingStandardsissuedbytheICAIrelatedtoDisclosureofAccountingPolicies,
DepreciationAccounting,andRevenueRecognition.MethodsofchargingDepreciation–
Straight-lineMethod,andWritten-down-valueMethod.Preparationof
TrialBalance.AdjustmentEntries.Post-adjustedTrialBalance.BankReconciliationStatement.
UnitIII
Preparation ofFinancialStatements:PreparingTradingAccount,Profit&LossAccount
andBalanceSheetforaSoleProprietor.UnderstandingcontentsofFinancialStatements
ofaJointStockCompanyasperCompanies Act2013.Understandingthecontentsofa
CorporateAnnualReport.PreparationofCashFlowStatementasperAS-3(revised).
UnitIV
AnalyzingFinancialStatements:ObjectivesofFinancialStatementAnalysis;Sourcesof
Information; StandardsofComparison; TechniquesofFinancialStatementAnalysis-
HorizontalAnalysis,VerticalAnalysis,andRatioAnalysis.MeaningandUsefulnessof
FinancialRatios; AnalysisofFinancialRatiosfromtheperspectiveofdifferent
StakeholderslikeInvestors,Lenders,andShort-term Creditors;ProfitabilityRatios,
SolvencyRatios,LiquidityRatios,andTurnoverRatios;LimitationsofRatioAnalysis.
Readings:
1. S.N. Maheshwari, SuneelK. Maheshwari, andSharadK. Maheshwari: An
IntroductiontoAccountancy,VikasPublishingHousePvt.Ltd.
2. R. Narayanaswamy, FinancialAccounting: A Managerial Perspective, PHI
LearningPvt.Ltd.
3. CharlesT.Horngren,GartL.Sundem,JohnA.Elliott,andDonnaR.Philbrick,
IntroductiontoFinancialAccounting,Pearson.
4. J.R. Monga, Financial Accounting: Concepts and Applications, Mayur
Paperbacks.
5. T.P.Ghosh,FinancialAccountingforManagers:TaxmannAlliedServicesPvt.
Ltd.
Title: ProductionandOperationsManagement
Objectives:Tounderstandtheproductionandoperationfunctionandfamiliarize students
withthetechniqueforplanningand control.
Coursecontents:
UnitI
Introduction toProduction&OperationsManagement:Definition,need,responsibilities,
keydecisions ofOM,goodsvs.services.Operationsasakeyfunctional areainan organisation.
OperationStrategies-Definition,relevance,strategyformulationprocess,orderqualifying
andorderwinningattribute
MaintenanceManagement: Need ofmaintenance management, equipment life cycle
(Bathtub curve), measures for maintenance performance (MTBF, MTTR and
availability).
Leanproduction: Definition oflean production, lean Demand Pull logic, waste in
operations,elementsthataddresseliminationofwaste,2cardkanbanProductionControl
system.
UnitII
Forecasting-Definition, types, qualitative (grass roots, market research and
delphimethod)and quantitativeapproach(simplemovingaveragemethod,weightedmoving
averageand singleexponentialsmoothingmethod),forecast error, MAD.
Scheduling:Operationscheduling,goals ofshorttermscheduling,jobsequencing(FCFS,
SPT,EDD,LPT,CR)&Johnson’sruleontwomachines,Ganttcharts. UnitIII
ProcessSelection: Definition, Characteristicsthat influence the choice of alternative
processes (volumeandvariety),typeofprocesses-jobshop,batch,massandcontinuous, product-
process designMatrixandServicesdesignmatrix,technologyissuesinprocess design, flexible
manufacturing systems (FMS), computer integrated manufacturing (CIM).
LayoutDecision:Layoutplanning–Benefitsofgoodlayout,importance,differenttypes
oflayouts(Process,Product,GrouptechnologyandFixedpositionlayout).Assemblyline
balancing by using LOT rule; Location Decisions &Models: Facility Location –
Objective,factorsthatinfluencelocation decision,locationevaluationmethods-factor
ratingmethod.
CapacityPlanning: Definition, measuresofcapacity(inputandoutput),typesofplanning
overtimehorizon.Decisiontreesanalysis
UnitIV
AggregatePlanning:Definition,nature,strategiesofaggregateplanning,methodsof
aggregateplanning(levelplan,chaseplanandmixedplan,keepinginminddemand, workforce
and average inventory), Statistical Quality control: Variations in process
(common&assignablecauses), Controlcharts:Variable measures(meanand range
chart),Attributemeasures(proportionofdefectsand no.ofdefects)usingcontroltables.
ElementaryQueuingTheory:Poisson-ExponentialSingleServerModelwithInfinite
Population.(questionbasedonM/M/1.
Readings:
1. MahadevanB,OperationsManagementTheory&Practice,PearsonEducation
2. HeizerJay and Render Barry , Production &Operations Management, Pearson
Education
3. ChaseRB,AquilanoNJ,JacobsFRandAgarwalN,Production&Operations
ManagementManufacturingand Services,TataMcGrawHill
4. S.P.Gupta,Statisticalmethods,SultanChand&Sons.
5. Adam,E.EandEbert,Production&operationsManagement,PrenticeHallof India,
NewDelhi
6. S.N.Chary, Production&operationsmanagement–TataMcGraw Hill, NewDelhi
7. BuffaES,&SarinRK,ModernProduction/OperationsManagement(8thedition)
JohnWiley, 1994
8. GaitherandFrazier,OperationsManagement,ThomsonSouth-Western
9. OperationsResearch,P.K.Gupta,ManMohan,KantiSwarup,SultanChand
10.OperationsResearch,V.K.Kapoor.SultanChand&Sons
Title: English/ModernIndianLanguage(MIL)
Asperthe syllabusframedbythe University.

Title: Econometrics
SubjectCode:03BBA101ContactHours:
WorkLoadCreditPoints:06
Objective:Thiscoursewillenablethestudentstoanalysequantitativelytheeconomic
information foritsreallifeapplication.
CourseContents:
UnitI
Introductionto Econometrics; Basics of Probability; Classical Two Variable Linear
RegressionModel:TypesofData:TimeSeries,CrossSectionandPanelData.Concept
ofPopulationRegressionFunction(PRF)andSampleRegressionFunction (SRF).
EstimationoftheSRFusingOrdinaryLeastSquare(OLS).AnalysisofvarianceandR
squared.Understandingtheresiduals/errorterm.Assumptionsofthemodel.Expectation
andstandarderrors oftheregressioncoefficientsandtheerrorterm.GaussMarkov
Theorem.Confidenceintervalsandtestsonpopulationregressioncoefficients,varianceof
populationdisturbanceterm,andforecasts.Testingthesignificanceofthemodelasa
whole.Testingthenormalityassumption.
UnitII
Multiple Regression Model: The three variable case. Derivation of the
coefficients.Correlation.Additionalassumptions.AdjustedRsquare.Confidenceintervals
andtestingoftheregressioncoefficients.Fandttestsforstructural stability,contribution
andjustificationofanexplanatoryvariable.
UnitIII
OtherFunctionalForms:Regressionsindeviationformandthroughtheorigin.Thelog-
log,log-lin,lin-log,reciprocal, log-reciprocalmodelswithapplication.
Dummy variables &Introductiontopaneldata: Interceptdummyvariables,slopedummy

variables, Interactive dummy variables.Dummiesfor testing thepresenceofseasonal
trends.Useofdummies infixedand randomeffects.
UnitIV
RelaxingtheAssumptionsoftheClassicalLinearModel:Multicollinearity:Theproblem.
Detection.Solution.Heteroscedasticity: Theproblem.Detection.Solution.GLS.
Autocorrelation:Problem.Testsfordetection.Solutions.SpecificationErrors:Omission
ofavariable,Inclusionofirrelevantvariable,testsfordetectingerrors,errors in explanatoryand
dependentvariable.
Readings
1.ChristopherDougherty(2007).IntroductoryEconometrics(3rded.).OxfordUniversity
Press.
2.Gujarati,Damodarand Sangeetha(1995).BasicEconometrics(4thed.).:McGrawHill.
3.JackJohnstonand JohnDiNardo,EconometricMethods
4. Pindyck, RobertS. and DanielL. Rubinfeld(1997) Econometric Models and
EconomicForecasts.(3rded.).Singapore:McGrawHill.
5.Ramanathan,Ramu(2002).IntroductoryEconometricswithApplications(5thed.).
ThomsonSouthWestern
Note:TheuseofEviews(software)isencouragedforthemakingprojectsbasedupon
sectionsfromthispape
Title: India’sDiversityandBusiness
WorkLoad:CreditPoints:
Objective:TheobjectiveofthepaperistounderstandthebasesofIndia’sdiversity and itslinkages

withthepeople,livelihood,occupational diversityandsocio-economic
challenges.Further,itaimsatunderstanding thediversityanditsimplicationsforthe business.
UnitIRecognizing,Accommodatingand valuingdiversity
• Challengesanddilemmasposed by diversity and drive for homogenization;
Sourcesofdilemmaand tension—immigration,competition forlimitedresources;
• Regionalbasesof India’sdiversity:regionalapproachtounderstanding diversity
intermsof India’stopography,drainage,soil,climate,naturalvegetation,rural and
urbansettlements
• SocialdiversityinIndia:Peopling,demography, languages,castes, ethnicity,
religions,sects, family,kinshipand socialinstitutions;socio-culturalregions
Unit2People,Livelihoodand OccupationalDiversity
• Traditionallivelihoodsand theirnature-agriculture,crafts,industryand services;
• Region,occupationand employment
Unit3 Linkages betweenDiversityand India’sSocio-economicchallenges
• Regionalvariationsin terms ofgeographicandsocio-economicfactors-trendsand
emergingoptions;
• Foodinsecurity,economicinequalit iesandpoverty,environmentaldegradation
andsustainabledevelopment;
Unit4Diversityand Business
IndianConsumersandmarketing;Ruraland Urbancontext
Diversity,manufacturing,industryand services;
Diversityand Innovation;
Workforcediversityandmanagement
References:
1. Bhatt,B.L(1980)-“IndiaandIndianRegions:A CriticalOverview”inDavidE.
Sopher‘An Explorationof India- GeographicalPerspectiveson Society and
Culture’.Cornell.Pages-35-61forSocioculturalregions.
2. BillAitken,Sevensacredrivers,PenguinBooks,1992
3. Bose NK (1969) Unity in Indian Diversity in Desai AR (1969 ) Rural
Sociology inIndia, reprinted 2009, Popular Prakashan, (for diversity as
strengthPartIIchap3pp 134-136)
4. ChakravartiAK(2004)RegionalPreferencesforFood:SomeAspectsofFood
Habit Patterns In India in Grover N and KN Singh (eds) 2004,Cultural
Geography:Form andProcess , Concept Publishers, Delhi ( for regional
specificityoffood-Chap23pp355to375)
5. Fernando Martın-Alcazar• Pedro M. Romero-Fernandez• Gonzalo Sanchez-
Gardey,Transforming HumanResourceManagementSystemstoCopewith
Diversity,JournalofBusinessEthics,2012,107:511-531
6. Gadgiland GuhaEcology and Equity: The use and abuse of nature in
contemporaryIndia.Penguin1995
7.GailRobinson andKathleenDechant,Buildingabusinesscasefordiversity,
AcademyofManagementExecutive1997,Vol11,No.3
Title: ITToolsforBusiness
SubjectCode:03BBA105.1 ContactHours:
Objective:Toequipstudentswiththe basicsofcomputers
Coursecontents:
(i) UnitI:ConceptofComputers-BriefHistoryofComputers,GenerationandIts
Evolution,CharacteristicsofComputers,(Hardware,Software,)CriteriaforUsing
theComputers,Organizations andFunctions ofComputers,Advantages,
DisadvantagesofComputers,MainAreasofComputersandtheirApplications.
(ii)Unit II:TypesofComputers– Analog, Digital,Hybrid, GeneralPurposeand
Special PurposeComputers, Micro Computers, Mini-Computers, Main-frame
Computers,and SuperComputers.
(iii)UnitIII:OperatingSystemandOfficeAutomation:BootingConcept,MSDOS,
MSWindows,MSOffice,andIntroductiontoSystemManagement.Overviewof
Languages, Compliers, Interpreters, Assemblers, LAN, MAN, WAN,
CommunicationChannels.
(iv)UnitIV:InformationTechnology:Fundamentals,Perspectives,Applicationsand
Scope,IntroductiontoInternet,Browsers,Applicationsand scope.
(v)Unit V:ComputerApplicationindifferent fields-BasicInformation,DataBase
ManagementSystem:Creating,Modification ofDatabasefiles,CommandsStudy,
Expressionand Functions,SetCommands,Sorting,Indexing.
SuggestedReadings
(1)ComputerFundamentals,P.K.Sinha
(2)IntroductiontoComputerScience,Rajaraman.V
(3)MISToolsand Design,BocchinoWilliam.A
(4)PrinciplesofMIS,Scot,George.M
(5)ManagementInformationand ControlSystem,Kanter
Title: PersonalityDevelopmentandCommunicationSkills
Objective:The objectiveofthe course is bringabout personalitydevelopmentwith

regardtothedifferentbehaviouraldimensionsthathavefarreachingsignificanceinthe
directionoforganisationaleffectiveness.
CourseContent:
UnitI
TechniquesinPersonalitydevelopment a)Self confidenceb)Mnemonicsc)Goal setting
d)TimeManagementand effectiveplanning
UnitII
Writtencommunication,:BasicsofLetterwriting,memorandum,notice, email, and
reportwriting.Resumewriting.
UnitIII
CommunicationskillsandPersonalityDevelopmenta)Intrapersonalcommunicationand
BodyLanguageb)InterpersonalCommunicationandRelationshipsc)LeadershipSkills
d)TeamBuildingand publicspeaking
Title: E-Commerce
Objective:Togive aorientationtostudentsaboutthe basic conceptsofE-Commerce

Contents:
(i) UnitI:IntroductiontoE-Commerce:The Scope ofElectronic Commerce,DefinitionofElectronic
commerce, Electronic Commerce and the Trade Cycle, Electronic Markets, electronic Data
Interchange, Internet Commerce, E-commerce inPerspective
(ii) UnitII:BusinessStrategyinanelectronicAge:Supplychains,Porter’sValueChainModel,Inter
Organizational ValueChains,CompetitiveStrategy,Porter’sModel,FirstMoverAdvantage,
SustainableCompetitiveAdvantage,CompetitiveAdvantageusing e-Commerce,Businessstrategy,
Introductionto BusinessStrategy,StrategicImplicationsof IT, Technology,BusinessEnvironment,
BusinessCapability,ExistingBusinessStrategy,StrategyFormulation&Implementationplanning, e-
commerce Implementation,e-Commerce Evaluation
(iii)UnitIII:Business-to-BusinessElectronicCommerce:ProcurementRevolutionatGeneral Electric,
CharacteristicsofB2BEC,ModelsofB2BEC,Procurement Management Usingthe Buyer’sInternal
Marketplace,Supplier-OrientedMarketplace:Cisco Connectiononlinecase,Intermediary-Oriented
Marketplace:Boeing’sPARTCase,Just-In-TimeDelivery:FedExInternetShopCase,OtherB2B
Models,Auctions,andServices,fromTraditionalto Internet-BasedEDI,IntegrationwithBack-End
InformationSystems,The RoleofSoftwareAgentsforB2BEC,Electronic MarketinginB2B,
SolutionsofB2BEC,ManagerialIssues, Electronic DataInterchange(EDI),EDI:theNutsandBolts,
EDI&Business
(iv)Unit IV: Intranet and Extranet: Automotive Network Exchange-The Largest Extranet,
ArchitectureoftheInternet,Intranet,and Extranet,IntranetSoftware,ApplicationsofIntranets,
IntranetApplicationCaseStudies,ConsiderationsinIntranetDeployment,The Extranets,The Structureof
Extranets, Extranetproducts&Services,Applicationsof Extranets,BusinessModelsof
ExtranetApplications, Managerial Issues
(v) UnitV:ElectronicPaymentSystems:IsSETaFailure,ElectronicPayments&Protocols,Security
SchemesinElectronicpaymentSystems,ElectronicCredit CardSystemontheInternet,Electronic
FundTransferandDebitCardsontheInternet,stored-ValueCardsAndE-Cash,ElectronicCheck
Systems,ProspectofElectronic payment Systems,Managerial issues.
(vi)EC Strategy and Implementation: IBM’s E-Business’s Strategy, Strategic Planning for EC,
ElectronicCommerceStrategy inAction,CompetitiveIntelligenceontheInternet,Implementation:
Plans&Execution, Project&StrategyAssessment, Managerial issues.
SuggestedReadings
1. E-commerce,DavidWbiteley,TataMcGrawHill.
2. ElectronicCommerce,EframiTurban,Jae Lee,DavidKing, H.MichaleChung,PearsonEducation.
Title: StatisticalSoftware Package(s)
WorkLoad: CreditPoints
Objective:familiarisestudentswithastatistical packagefordataanalysisrelatedtothe
StatisticsandMarketResearch papersandwhichwillalsohelpintheResearchProject.
Anyuserfriendlystatistical packagedependingonresources availableateachinstitution
canbeused.ForexampleSPSS,PSPP (opensource)/oranyotherequivalent.Someofthe
statisticalanalysisfunctionsarealsoavailableinadd intools inExcel.
Coursecontents:
1.Introduction-DataEntry, Storingand RetrievingFiles, StatisticsMenus,Generating
NewVariables
2.RunningStatisticalProcedures–dataentryand interpretationoftheoutput
DescriptiveStatistics
T-tests
ChiSquaretest
OnewayAnova
Correlation
Linearregressionincludingmultipleregression
Clusteranalysis
DiscriminantAnalysis
Factoranalysis/PrincipalComponentsAnalysis
Title: Business&MarketingResearch
Objective: Toprovideanexposure tothestudents pertaining tothenatureandextentof research

orientation,whichtheyareexpectedtopossesswhentheyentertheindustryas
practitioners.Togivethemanunderstandingofthebasictechniques andtools ofbusiness
marketingresearch.
CourseContent:
UnitI:Nature and Scopeof Marketing Research– Role of Marketing Research in decision

making. Applicationsof Marketing Research–marketing research; The Research
process–Steps in theresearchprocess;theresearchproposal;Problem
Formulation:ManagementdecisionproblemVs.MarketingResearchproblem.
UnitII:ResearchDesign:Exploratory,Descriptive,Causal.SecondaryDataResearch:
Advantages &Disadvantages of Secondary Data, Criteria for evaluating secondary
sources,secondarysourcesofdatainIndianContext,SyndicatedResearch(inIndia)
UnitIII: PrimaryData Collection: SurveyVs. Observations.Comparison ofself-
administered, telephone,mail,emailstechniques.QualitativeResearchTools:Depth
Interviewsfocusgroupsandprojectivetechniques;Measurement &Scaling: Primary scales of
Measurement-Nominal, Ordinal, Interval &Ratio. Scalingtechniques- paired
comparison, rank order, constant sum, semantic differential, itemized ratings,
LikertScale;Questionnaire-form &design.
UnitIV:Sampling:Sampling techniques,determinationofsamplesize;Data Analysis:
Ztest(mean,diff.ofmean,diff.ofproportion)ttest(mean),pairedttest,Chisquare test,
Introduction totheoretical concept of ANOVA, Factor Analysis and Discriminant Analysis.
Readings:
1.Zikmund,Babin&Carr: BusinessResearchMethods,South-Western.
2.Cooper&Schindler:BusinessResearchMethodsMcGraw-HillEducation,
3.Churchill:MarketingResearch:MethodologicalFoundations,CengageLearning.
4.Aaker,Kumar,Day-MarketingResearch.Wiley.
5.NareshMalhotra–MarketingResearch,Pearson.
Title: Macroeconomics
WorkLoadCreditPoints:
Objective:ThiscoursedealswiththeprinciplesofMacroeconomics. Thecoverage includes

determinationofandlinkagesbetweenmajoreconomicvariables;levelof
outputandprices,inflation,interestratesandexchangerates.Thecourseisdesignedto
studytheimpactofmonetaryandfiscalpolicyontheaggregatebehaviorofindividuals.
CourseContent
UnitI:Measurement ofmacroeconomicvariables:National Income Accounts,Gross

DomesticProduct,National Income,Personal andPersonal disposableincome;Classical
theoryofincomeand employment:QuantityTheoryofMoney–Cambridgeversion,
Classicalaggregatedemandcurve, Classicaltheoryofinterestrate,effectoffiscaland
monetarypolicy.
Unit II:KeynesiantheoryofIncomeandemployment:simpleKeynesianmodel,
componentsofaggregatedemand,equilibriumincome,changesinequilibrium,multiplier
(investment,Governmentexpenditure,lumpsumtax,foreigntrade),effectoffiscal and
monetarypolicy,crowdingout, compositionofoutputandpolicymix,policymixin
action;ISLMmodel:properties ofISLMcurves,factorsaffectingtheposition andslope of ISLM
curves, determination of equilibrium income and interest rates, effect of
monetaryandfiscalpolicy, relativeeffectivenessofmonetaryandfiscalpolicy.
UnitIII:Money:functionsofmoney,quantity theoryofmoney,determinationofmoney
supply and demand, H theory of money multiplier, indicators and instruments of
monetarycontrol;
Inflation: meaning,demandandsupplysidefactors,consequencesofinflation,anti- inflationary
policies,naturalratetheory,monetarypolicy-outputandinflation,Phillips
curve(shortrunandlongrun)
UnitIV:Open Economy:briefintroductiontoBoPaccount,marketforforeign exchange
andexchangerate,monetaryandfiscalpolicyinopeneconomy,MundellFlemingmodel
(perfectcapitalmobilityandimperfectcapitalmobility underfixedandflexible exchange rate)
Readings:
1.Froyen,R.P.(2011):Macroeconomics-theoriesand policies(8thed.).Pearson:
2.DornbuschandFischer(2010).Macroeconomics(9thed.).TataMcGrawHill
3.N GregoryMankiw(2010).Macroeconomics(7thed.).WorthPublishers
4.OlivierBlanchard,Macroeconomics(2009).(5thed.)Pearson
Title: FinancialManagement
SubjectCode: 04BBA103 ContactHours:

Objective:Toacquaintstudentswiththetechniquesoffinancialmanagementandtheir
applicationsforbusinessdecisionmaking.
CourseContents:
UnitI
NatureofFinancialManagement:Financeandrelateddisciplines;ScopeofFinancial
Management; Profit Maximization, Wealth Maximization - Traditional and Modern
Approach;Functions of finance – Finance Decision, Investment Decision, Dividend
Decision; Objectives of Financial Management; Organisationof finance function;
ConceptofTimeValueofMoney,presentvalue,futurevalue,andannuity;Risk& Return:
Historical return, expected return, absolute return, holding period return,
annualizedreturn,arithmetic&geometricreturn;Risk-Systematic &unsystematicrisk– their
sourcesandmeasures.
UnitII
Long-terminvestmentdecisions:CapitalBudgeting-PrinciplesandTechniques;Nature
andmeaningofcapitalbudgeting;Estimationof relevantcashflowsandterminalvalue;
Evaluationtechniques-AccountingRateofReturn,NetPresentValue,InternalRateof
Return&MIRR,Net TerminalValue,ProfitablyIndexMethod.
ConceptandMeasurementofCostofCapital:ExplicitandImplicitcosts;Measurement
ofcostof capital;Costofdebt;Costofperpetualdebt;CostofEquityShare;Costof
PreferenceShare;CostofRetainedEarning;Computationofover-allcostofcapitalbased
onHistoricaland Market weights.
UnitIII
CapitalStructures:ApproachestoCapital Structure Theories-NetIncomeapproach,Net
Operating Incomeapproach,Modigliani-Miller(MM)approach,Traditional approach,
CapitalStructureand FinancialDistress,Trade-OffTheory.
DividendPolicyDecision-DividendandCapital;Theirrelevance ofdividends:General,
MMhypothesis;Relevanceofdividends:Walter'smodel,Gordon'smodel;
LeverageAnalysis:OperatingandFinancialLeverage;EBIT-EPSanalysis;Combined
leverage.
UnitIV
Working CapitalManagement:ManagementofCash- PreparationofCashBudgets
(Receiptsand PaymentMethodonly);Cashmanagementtechnique,
Receivables Management– Objectives; Credit Policy, Cash Discount, Debtors
OutstandingandAgeingAnalysis;Costs-CollectionCost,CapitalCost,DefaultCost,
Delinquency Cost, InventoryManagement(VeryBriefly)-ABCAnalysis;Minimum
Level;MaximumLevel;ReorderLevel;SafetyStock;EOQ,Determination ofWorking Capital.
Reading
1. M.Y.Khan&P.K.Jain:FinancialManagementTextProblemandCases,Tata
McGrawHillPubilshlngCo.Ltd.
2. R.P.Rustogi:FinancialManagement:TheoryConceptsandPractices,Taxmann
Publication.
3. I.M. Pandey: FinancialManagement:Theoryand Practices,Vikas Publishing
House
4. R.A. Brealey,S.C. Myers,F.Allen&P.Mohanty:PrinciplesofCorporateFinance,
McGrawHillHigherEducation
5. J.V.Horne&J.M.Wachowicz:FundamentalsofFinancialManagementPrenticeHall
Title: EthicsandCorporateSocialResponsibility
SubjectCode 04BBA104.1 ContacHours:

Objective:Theobjectiveof thispaperistomake thestudentsmoreclearaboutthe

importanceofethicsinbusinessandpracticesofgoodcorporategovernance.Italsotalks
aboutthecorporatesocialresponsibility.
Coursecontents:
UnitI
Business ethics:Meaningofethics,whyethical problems occurinbusiness.Ethical principles
in business: Utilitarianism: weighing socialcost and benefits, Rights and
duties,Justiceandfairness,ethicsofcare,Integratingutility,rights,justice andcaring,An
alternativetomoral principles:virtue ethics, Moralissuesinbusiness:Worker’s and
employee’srightsand responsibilities,Profitmaximizationvs.socialresponsibility.
UnitII
Corporate governance: concept, Need to improve corporate governance standards, Features
of good governance, Role played by regulators to improve corporate governance,
accountingstandards andcorporategovernance, corporatedisclosure,insider trading.
TheBoard–Quality,CompositionandroleofBoard,OutsideDirectors ontheboard
(independent, nominee), Executive and Non-Executive directors, SEBI clause 49,
directorsandfinancialinstitutionsinenhancingcorporategovernance,criticalissuesin
governanceofboarddirectors,CEODuality.
UnitIII
Role of auditors in enhancing corporate governance, duties and responsibilities of
auditors,corporategovernanceandinternalauditors,Whistleblowing:Kindsofwhistle
blowing,precludingtheneedforwhistleblowing.Discrimination, affirmative action,and
reversediscrimination:Equal employmentopportunity,Affirmativeaction,Preferential
hiring,Corporatesocialresponsibility:Meaning,Evolutionofcorporate social
responsibility,commonindicatorsformeasuringbusinesssocialperformance,reporting
socialresponsibilitymeasuresinannualreport.
Readings:
1. ManuelGVelasquez:Businessethics-conceptsand casesPearson.
2. LuthansHodgettsandThompson:Socialissuesinbusiness,MacmillanUSA
3. A.C.Fernando:BusinessEthicsPearsonEducation.
4. A.C.Fernando:CorporateGovernancePearsonEducation.
5. AdrianDavies:StrategicapproachtocorporategovernanceGowerPubCo.
6. N.Gopalswamy:CorporategovernanceanewparadigmAHWheelerPublishing
Co Ltd.
7. MarianneMJennings:CasesinBusinessEthicsIndianSouth-WesternCollege
Publishing
8. KevinGibson:EthicsandBusiness,AnIntroduction,CambridgeAppliedEthics
CambridgeUniversityPress
9. BhanumurthyKV: Ethics and Social Responsibility of Business, Pearson
EducationIndia.
Title:TaxPlanning
Objective:Theobjectiveofthiscourse istoacquaint thestudentswiththetaxstructure

forindividualsand corporatesand alsoitsimplicationsforplanning.
CourseContents:
UnitI
Income taxconcepts: Previous Year, Assessment Year, Person, Assessee, Income
(includingagriculturalincome),ResidentialStatusandtheirincidenceoftax,GrossTotal
Income,Total Income;Incomewhichdonotformpartoftotalincome,TaxEvasion,Tax
Avoidance.
UnitII
ComputationofIncomeundertheheadSalary
UnitIII
Computation ofIncomeundertheHead:HouseProperty andProfitsandgainsfrom Business
orProfession. Computationof Incomeunder the Head: Capitalgains and
Incomefromothersources.
UnitIV
ClubbingofIncome,Set-offandcarry-forwardoflosses,Deductionsfromgrosstotal
incomeasapplicabletoanindividualandBusinessUnits;Computationoftotalincome
andtaxliabilityofanindividualandBusinessUnits,Procedureforassessment:E-filing
ofreturn,Introduction totheconceptofGoodsandServices Tax(GST)andDirectTax
Code(DTC).
UnitV
MeaningofTaxPlanningand Management;Nature,scopeand justificationofcorporate
taxplanning;Computationoftaxableincomeand taxliabilityofcompanies:Minimum
AlternativeTax,Introductiontotaxplanningwithreferencetofinancialdecisions;tax
planningwithreferencetoamalgamationorde-mergerofcompanies(onlytheory)
TextBooks:
1.Singhania,V.K. StudentGuidetoIncomeTax.TaxmannPublicationsPvt.Ltd.(Latest
ed.)
2.Ahuja&Gupta.SimplifiedApproachtoCorporateTax.FlairPublicationsPvt.Ltd
(Latested.)
References:
1.Ahuja&Gupta.SimplifiedApproachtoIncomeTaxFlair, PublicationsPvt.Ltd.
2.MaheshChandra&Shukla,D.C.IncomeTaxLaw&PracticePragatiPublications.
3.Goyal, S.P.TaxPlanningand Management.SahityaBhawanPublications.
4.Singhania,V.K.Student GuidetoIncome Tax.(Universityed.).TaxmannPublicationsPvt.Ltd.
OnlineReadings/SupportingMaterial:
1.FinanceActfortherelevant assessmentyear.
2.CBDTCirculations.
10.3.LatestCourtJudgementsfortherelevantAssessmentyear.
Title:SummerInternship&Viva-Voce
SubjectCode 04BBA105ContactHours:
Eachstudentshallundergo practicaltrainingofeightweeksduringthevacationafter
fourthsemesterin anapprovedbusiness/industrial/serviceorganization andsubmittwo
copiesofsummertrainingreporttotheDirector/PrincipaloftheInstitutionbeforethe Viva-voce.On
thebasisoftrainingreport,Viva–Voceshallbeconductedwithinaweekof the commencement of the
session. Marks shallbe awarded by internal and external examinerand marks
awardedbythemshallbeaveragedtodeterminethemarksofthe students.
SemesterFive
Title:QuantitativeTechniquesforManagement
SubjectCode 05BBA101 ContactHours:

Objective: Toacquaintstudentswiththeconstructionofmathematicalmodelsfor
managerialdecisionsituationsandtousecomputer softwarepackagestoobtainasolution
whereverapplicable.The emphasisisonunderstandingtheconcepts,formulationand
interpretation.
Coursecontents:
UnitI:LinearProgramming:FormulationofL.P.Problems,GraphicalSolutions(Special
cases:Multiple optimalsolution,infeasibility, unboundedsolution); SimplexMethods
(Specialcases:Multipleoptimalsolution,infeasibility,degeneracy,unboundedsolution) Big-
Mmethod andTwo-phase method; DualityandSensitivity(emphasisonformulation
&economic interpretation); Formulation of Integer programming, Zero-one
programming,GoalProgramming.
UnitII: Elementary Transportation: Formulationof Transport Problem, Solution by
N.W.Corner Rule, LeastCost method, Vogel’s Approximation Method (VAM),
ModifiedDistributionMethod. (Specialcases:MultipleSolutions,Maximizationcase,
Unbalancedcase,prohibitedroutes)
Elementary Assignment: Hungarian Method, (Special cases: Multiple Solutions,
Maximizationcase,Unbalancedcase,Restrictionsonassignment.)
UnitIII:NetworkAnalysis:ConstructionoftheNetworkdiagram,CriticalPath-float
and slack analysis (Total float, free float, independent float), PERT, Project Time
Crashing
UnitIV:DecisionTheory:PayoffTable,OpportunityLossTable,ExpectedMonetary
Value,Expected OpportunityLoss,ExpectedValueofPerfectInformationandSample
Information
MarkovChains: Predicting FutureMarket Shares, EquilibriumConditions(Questions
basedonMarkovanalysis)Limit ingprobabilities,ChapmanKolmogrovequation.
IntroductiontoGameTheory:PayoffMatrix-TwopersonZero-Sumgame,Pure strategy,
Saddlepoint;DominanceRule,Mixedstrategy, Reductionofmxngameandsolutionof
2x2,2 x s, and r x 2 cases by GraphicalandAlgebraic methods; Introductionto
Simulation:MonteCarloSimulation
Readings:
1.N.D.Vohra:QuantitativeManagement,TataMcGrawHill .
2.P.K.Gupta,ManMohan,KantiSwarup:OperationsResearch,SultanChand.
3.V.K.Kapoor:OperationsResearch,SultanChand&Sons.
4.J.K.Sharma:OperationsResearchTheory&Applications,MacmillanIndia
Limited.
Title:LegalAspectsofBusiness
SubjectCode05BBA102ContactHours:
Objective: To gain knowledge of the branches of law which relate to business

transactions,certaincorporatebodiesandrelatedmatters.Also,tounderstand the
applicationsoftheselawstopracticalcommercialsituations.
Coursecontents:UnitI:
TheIndianContractAct1872:MeaningandEssentialsofcontract;Kindsofcontract-
Basedon:validity,formation&performance, lawrelatingtoofferandacceptance,
consideration,competency to contract,freeconsent,Voidagreements,performanceof
contracts, discharge of contracts, breach of contracts and quasi contract, Special contracts:
contractofindemnityand guarantee,bailment and pledge,and agency.
UnitII:
SaleofGoodsAct1930:Saleandagreementtosell,impliedconditionsandwarranties,
salebynon-owners,rightsofunpaidseller.
NegotiableInstrumentsAct1881:
Meaningofnegotiableinstruments,typeofnegotiableinstruments,promissory
note,billofexchange,cheque.
UnitIII:
TheCompaniesAct2013:
Meaning and types, Incorporation, Memorandum & Articles of association,
Prospectus,Issueofsharesand bonusshares, rights issue, sweat equity, role of
directors,sharequalification,companymeetings.
TheLimitedLiabilityPartnershipAct2008:
Meaningandnatureoflimited partnership,formation, partners&theirrelations,extent
andlimitationofliability.
UnitIV:
ConsumerProtectionAct1986:
Objectivesandmachineryforconsumerprotection,defectsand deficiencyremoval,rights
ofconsumers.
TheRighttoInformationAct2005:
Salientfeaturesandcoverageoftheact,definitionoftermsinformation,right,record, public
authority;obligationsofpublic authorities,requestinginformationandfunctionsof PIO.
Readings:
1.M.C.Kucchal:BusinessLaw/MercantileLaw,VikasPublishing.House(P) Ltd.
2.M.C.Kucchal,&VivekKucchal: Business Legislation for Management, Vikas
PublishingHouse(P) Ltd.
3.Dr.G.K.Kapoor&SanjayDhamija:CompanyLawandPractice-Acomprehensive
textbookonCompaniesAct2013, latestedition,Taxmann.
4.AvtarSingh:PrincipleofMercantileLaw, EasternBookCompany
5.GulshanKapoor:BusinessLaw, NewAgeInternationalPvtLtdPublishers.
6.Maheshwari&Maheshwari:PrincipleofMercantileLaw, NationalPublishingTrust
7.RohiniAggarwal:Mercantile&CommercialLaw,Taxmann.
DisciplineSpecificElectiveCourses
Studentsarerequiredtochooseonegroupandselecttwopapersfromthisgroupasspecified
hereunderDisciplineSpecificElective(DSE).The groupscompriseof Finance(F),
Marketing(M),HumanResource(HR),GlobalBusinessManagement(GB).
Title: InternationalFinance
SubjectCode: 05BBA103.1ContactHours:
Objective:Theobjectiveofthispaperistoequipthestudentswiththetechniquesthatcan
helptheminmanagingthefinancialissuesininternational environment.Thiscoursewill
helpthemtomanageMNCsinmoreeffectivemanner.
CourseContent
UnitI:Introduction:conceptofInternationaltrade,InternationalBusiness,International
Financeanddifferencesamongthem.TheoriesofInternationaltrade,International trade
financinginIndia,Balanceofpayments(ofIndia)
InternationalMonetarySystem:DifferenttypesofExchangeratemechanisms-thegold
standard,the goldexchangestandard,TheBrettonWoodsSystem,Currentmonetary
system,EuropeanMonetaryUnion.IMFandWorldBank.
UnitII:Foreign Exchange Management: Forexmarket – Wholesale and Domestic
market,Quotations- direct,indirectandcrosscurrency;variouskindsoftransactions
andtheirsettlement dates, forward rates, Swaps, Quotes for various kinds of
Merchanttransactions;Earlydelivery,extensionorcancellationofForwardcontracts
ExchangeRatedeterminationandForecasting:PurchasingpowerparityandInterestrate parity,
relationship betweenPPPand IRP, reasons for deviation from PPPandIRP;
modelsofexchange rateforecasting-forwardrateasan unbiasedpredictor,theDemand-
Supplyapproach, the monetaryapproach, theAsset approach, the portfolio balance
approach,othermodels
UnitIII:ForeignExchangeExposures:FinancialAccountingand ForeignExchange-
Alternative Currency Translation Methods, Statement of Financial Accounting,
Standards No.8, StatementofFinancial AccountingStandardsNo.-52,Transaction
Exposure,Managing Accounting Exposure- Managing Transaction and Translation
Exposure, Designing a Hedging Strategy, Measuring and managing Economic
Exposure-ForeignExchangeRiskand Economic Exposure, Identifying Economic
ExposureCalculating Economic Exposure, Operational Measure of Exchange Risk.
Multinational FinancialSystem- Value of the Multinational Financial System, Inter-
companyFund- FlowMechanisms:CostandBenefits,DesigningaGlobalRemittance
Policy,TransferPricingandTax Evasion.IssueofGDR,ADREurobondsandForeignbonds.
UnitIV:International Investment Management: International Portfolio Investment- Issues

inForeign Investment Analysis, International Bond Investing, Strategies for Direct
Investment, Bond Investment &Portfolio Investment, Optional International
AssetAllocation.Internationalproject appraisal-IRRandAPVmethods;
ManagingPoliticalRisk-MeasuringPoliticalRisk,CountryRisk Analysis,Managing
PoliticalRisk,Post-expropriationPolicies.
Multinational WorkingCapital Management: Current Asset Management for the
Multinational- International CashManagement, Accounts Receivables Management,
InventoryManagement.
Text
Books:
1. PGApte:InternationalFinance,TataMcgrawHill.
2. AlanC.Shapiro:MultinationalFinancialManagement-PrenticeHall
References:
3. MauriceD.Levi:InternationalFinance-TheMarketsandFinancialManagementof
MultinationalBusiness,McgrawHill.
Title: FinanceModellingandDerivatives
SubjectCode 05BBA103.2 Contact Hours:
Objective:Toequipstudentswithprinciplesandtechniques ofFinancialmodeling
alongwithvariousFinancialDerivativesincludingGreeks&ExoticOptions.
CourseContent
UnitI:Introduction: Financial TimeSeries andTheir
Characteristics: Asset Returns; Distributional Properties of
Returns; Reviewof Statistical Distributions and TheirMoments,Distributionsof
Returns,MultivariateReturns,LikelihoodFunctionofReturnsandEmpiricalProperties
ofReturns
UnitII:Linear Time Series Analysis and Its Applications: Stationarity;
Correlation andAutocorrelation Function;WhiteNoiseand LinearTimeSeries; Simple
Autoregressive Models, Properties of AR , MA, ARMA and ARIMA
Models,GoodnessofFit;ThebasicConceptsofStochasticProcess.
Unit III:FinancialDerivatives:Introduction,variousunderlyingsandstrategies:
Forwardsand Futures,Interestratefuturesandcurrencyfutures;Determination of
forwardandfuturesprices; Options and related terminology, Calculating the pay- off from
options and diagrammaticrepresentation.
UnitIV:Pricing of Options- Binomial model and Black-Scholes model; trading strategies

involving options; Exotic Options; Introduction to Swaps, Interest rate swaps, currency
swaps, cross currency swaps; Forward rate agreements (FRA).
Interestratecaps,floors,collars.ThebasicconceptsofGreek Letters:Delta,Theta&
Gammaandrelationshipsamongthem.
Text
Books:
1.RueyS.Tsay(2005).AnalysisofFinancialTimeSeries(2nded.).John
Wiley.
2. John C. Hull. Options, Futuresand Other Derivatives (7th ed.). Pearson
Education.
References
1.JurgenFranke, WolfgangHardleand Christian Hafner. Introduction toStatistics of
FinancialMarkets.
2.R.Madhumathi,M. Ranganatham.Derivativesandriskmanagement(1sted.)
Redhead, K.FinancialDerivatives-An introductiontofutures,forwards,options,
swaps.PrenticeHallofIndia
Title:ConsumerBehaviour
Objective:ThecourseofConsumerbehaviourequipsstudentswiththebasicknowledge
abouttheissues anddimensions ofconsumerbehaviourandwiththeskill andabilityto
analyseconsumerinformation anddevelopconsumerbehaviourorientedmarketing strategies.
Coursecontents:
UnitI
ConsumerBehaviour:Nature,scope&application: Importanceofconsumerbehaviourin
marketing decisions,characteristicsofconsumerbehaviour,roleofconsumerresearch,
consumerbehaviour-interdisciplinaryapproach.
Introductionto‘IndustrialBuyingBehaviour’
MarketSegmentation:VALS2segmentationprofile.
UnitII
Consumer Needs &Motivation: Characteristics of motivation, arousal of motives,
theoriesofneeds&motivation:Maslow’shierarchy ofneeds,McLelland’sAPAtheory,
Murray’slistofpsychogenicneeds,Bayton’sclassificationofmotives,self-concept&its
importance,typesofinvolvement.
Personality&ConsumerBehaviour:Importanceofpersonality,theoriesofpersonality-
Freudiantheory, Jungiantheory, Neo-Freudiantheory, Trait theory: Theoryof self-
images;Roleofself-consciousness.
ConsumerPerception:Conceptofabsolutethresholdlimit,differentialthresholdlimit&
subliminalperception:PerceptualProcess:selection,organisation&interpretation.
Learning&ConsumerInvolvement:Importanceoflearningonconsumerbehaviour,
learningtheories:classicalconditioning,instrumentalconditioning,cognitivelearning&involv
ementtheory.
ConsumerAttitudes:Formationofattitudes,functionsperformedbyattitudes,modelsof
attitudes: Tri-componentmodel,multi-attributemodel,attitudetowardsadvertisement
model:attributiontheory.
UnitIII
GroupDynamics&consumerreferencegroups:Differenttypesofreferencegroups,
factorsaffectingreferencegroupinfluence,referencegroupinfluenceonproducts&
brands,applicationofreferencegroups.
Family&ConsumerBehaviour:Consumersocialisationprocess,consumerroles withina
family,purchaseinfluencesand roleplayedbychildren, familylifecycle.
SocialClass &Consumer behaviour: Determinants of social class, measuring &
characteristicsofsocialclass.
Culture&ConsumerBehaviour:Characteristicsofculture,corevaluesheldbysociety&theirinflu
enceonconsumerbehaviour,introductiontosub-cultural &cross-cultural influences.
OpinionLeadership Process: Characteristics &needs of opinion leaders &opinion
receivers,interpersonalflowofcommunication.
Unit IVDiffusion of Innovation: Definition of innovation, product characteristics

influencingdiffusion,resistancetoinnovation,adoptionprocess.
ConsumerDecisionmakingprocess:Process-problem recognition,pre-purchasesearch
influences, informationevaluation,purchasedecision(compensatory decisionrule,
conjunctivedecision,rule, Lexicographic rule,affectreferral,disjunctiverule),post-
purchaseevaluation;SituationalInfluences
ModelsofConsumerDecisionmaking:NicosiaModel,Howard-ShethModel,Howard-
ShethFamilyDecisionMakingModel,Engel,Kollat&BlackwellModel,ShethNewman
GrossModelofConsumerValues.
NOTE:Cases&applicationtomarketingwill be taughtwithrespecttoeachtopic.
Readings
1. Leon G.Schiffman&Leslie L.Kanuk: Consumer Behaviour, Prentice Hall
Publication,latestEdition
2. Solomon, M.R.: ConsumerBehaviour–Buying, Having, and Being,
PearsonPrenticeHall.
3. Blackwell,R.D., Miniard,P.W.,&Engel, J. F.: ConsumerBehaviour, Cengage

Learning.
4. Hawkins,D.I.,Best,R.J.,Coney,K.A., &Mookerjee,A:ConsumerBehaviour–
BuildingMarketingStrategy,TataMcGrawHill.
5. Kotler,P.&Keller,K.L.: MarketingManagement(GlobalEdition)Pearson.
Title:RetailManagement
Objective:Theprimaryobjectiveofthecourseistohavestudentsdevelopmarketing
competenciesinretailingandretailconsulting.Thecourseisdesignedtopreparestudents for
positions in the retail sector or positions in the retail divisions of consulting
companies.Besideslearningmoreabout retailingandretail consulting,thecourseis
designedtofosterthedevelopmentofthestudent’scriticaland creativethinkingskills.
CourseContents
UnitI:
Introductionto Retailing,Definition,Characteristics,EvolutionofRetailing inIndia,
Retailingin India,EmergingTrendsinRetailing,FactorsBehindthechangeofIndian
RetailIndustry.
UnitII:
RetailFormats:RetailSalesbyownership,OnthebasisofMerchandiseoffered,non-
storeBasedretailmix&Nontraditionalselling.
UnitIII:
StorePlanning:Design&Layout,LocationPlanninganditsimportance,retailing image
mix,EffectiveRetailSpaceManagement,FloorSpaceManagement.
UnitIV:
RetailMarketing:Advertising&SalesPromotion,StorePositioning,RetailMarketing.
Mix, CRM,AdvertisinginRetailing.
UnitV:
Retail Merchandising: Buying function, Markups &Markdown in merchandise
management,shrinkageinRetailmerchandisemanagement.
UnitVI:
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies,PricingObjectives,TypesofPricing.
UnitVII:
RetailOperation:Elements/ComponentsofRetailStoreOperation,StoreAdministration,
StoreManager–Responsibilities,Inventory Management,ManagementofReceipts, Customer
Service, Management of Retail Outlet/Store, Store Maintenance, Store Security.
Readings
1. Cullen&Newman:Retailing– Environment&Operations,CengageLearning
EMEA
2. Berman&Evarv:RetailManagement,PernticeHall.
3. Bajaj,Tuli&Srivastava:RetailManagement-OxfordUniversityPublications
4. GibsonGVedamani:RetailManagement:Functionalprinciples&practices,Jaico
PublishingHouse.
5. HarjitSingh:RetailManagement,S.ChandPublication.
Title:TrainingandDevelopment
WorkLoad CreditPoints:
Objective:Tofamiliarizethestudentswiththeconcept and practiceoftrainingand

development inthemodernorganizationalsetting.
CourseContents
UnitIOrganization vision&plans,assessmentoftrainingneeds,settingtraining
objectives,designingtrainingprogrammes,Spiralmodeloftraining.
Unit IITasksofthetrainingfunction:Buildingsupport,overalltrainingcapacity,
developingmaterials,strategicplanning,networking,designingtrainingprogrammes.
UnitIIITrainingmethods:Onthejobtraining,jobinstructiontraining,apprenticeship, coaching,
job rotation, syndicate method, knowledge based methods, lecture,
conferences, programmedlearning,simulation methods,casestudy,vestibule training,
laboratorytraining,in-basketexercise,experientialmethods,sensitivitytraining, e- training.
UnitIVManagementDevelopmentProgrammeMethods:-Understudy,Coaching,Action
Learning,Role Play,ManagementGames,Seminars,University relatedprogrammes,
specialprojects, behaviouralmodelling,jobrotation,casestudy,multiplemanagement,
sensitivitytraining.Posttraining: Training evaluation,Trainingimpact onindividualsand
organizations,EvaluatingProgrammes,Participants,Objectives.
UnitVOrganisationalDevelopment(OD):DefinitionFoundationsofOD,Managingthe
ODProcess,Action ResearchandOD.ODInterventions: OverviewofODInterventions, Team
Interventions Inter-groupandThird-PartyPeacemakingInterventions.
ComprehensiveODInterventions,Structural InterventionsandtheApplicabilityofOD,
TrainingExperiences.IssuesinConsultant–ClientRelationships,System Ramifications,
Power,Politicsand OD
Readings:
1.Blanchard P.Nick&Thacker James: Effective Training, Systems, Strategies and
Practices,Pearson.
2.FrenchWendell,BellCecilandVohraVeena:Organisation Development,Behavioral
ScienceInterventions forOrganisationImprovement,PrenticeHall.
3.LyntonRolf&PareekUdai:Training&Development,PrenticeHall.
4.BhatiaS.K.: Training&Development,Deep&DeepPublishers.
Title: PerformanceandCompensationManagement
SubjectCode:05BBA103.6 ContactHours
WorkLoad: CreditPoints
Objective:Tofamiliarizestudentsaboutconceptsofperformanceand compensation
managementandhowtousethemtofacethechallengesofattracting, retainingand
motivatingemployeestohighperformance.
CourseContents
UnitI
Introduction-Concept,Philosophy,Historyfromperformanceappraisaltoperformance
development.Objectivesofperformancemanagementsystem;Performancemanagement
andperformanceappraisal; Performance Managementprocess:Performance planning,
ProcessandDocumentationofPerformanceappraisal,AppraisalInterview,Performance
Feedbackand Counselling.
UnitII
Performancemanagementand rewardsystems.PerformanceCoaching,Mentoringand
Counselling,Competencydevelopment,Useoftechnologyande-PMS,International
AspectsofPMS.Performancesystemstrends,EthicalPerspectivesinperformance
appraisal.
UnitIII
IntroductiontoJob Evaluation.Methodsof Job Evaluation.CompanyWagePolicy:Wage
Determination,PayGrades,WageSurveys,WageComponents.Modern trendsin
compensation-fromwageandsalarytocosttocompanyconcept,Comparableworth,
broadbanding,competencybasedpay.
UnitIV
Incentives plansforproductionemployeesandforotherprofessionals.Developing
effectiveincentiveplans,payforperformance,.Supplementarypaybenefits,insurance
benefits, retirementbenefits,employee services benefits.Benefits&Incentivepractices
inindianindustry.
UnitV
WagesinIndia:Minimumwage,fairwageandlivingwage.Methodsofstateregulation
ofwages.Wage differentials&nationalwagepolicyRegulatingpaymentofwages,wage
boards,Paycommissions,dearnessallowances,linkingwageswithproductivity,.
Specialcompensationsituations:Internationalcompensation-managingvariations.
ExpatriatePay.
Readings:
1. Milkovich&Newman,Compensation,McGrawHill.
2. T.J.Bergman,CompensationDecisionMaking,Harcourt,FortWorth,TX
3. RichardHenderson:Compensationmanagementinaknowledgebasedworld,
PrenticeHall.
4. T.N.Chhabra & Savitha Rastogi Compensation management, Sun India
Publications.
5. GaryDessler,HumanResourceManagement,PrenticeHall.
6. Armstrong'sHandbookofPerformanceManagement:AnEvidence-BasedGuide
toDeliveringHighPerformance:BookbyMichael Armstrong
7. HermanAguinis:PerformanceManagement,PrenticeHill.
8. Armstrong,M.&Baron,A:Performancemanagementanddevelopment,Jaico
PublishingHouse
9. Armstrong, M., Performance management: Key strategies and practical
guidelines, KoganPage, London.
10.Bagchi,S.N.:Performancemanagement,CengageLearningIndia.
11.Bhattacharyya,D.K.:Performancemanagementsystemsandstrategies,Pearson
Education.
12.RobertB.:Performancemanagement,McGraw-HillEducationIndia.
Title:GlobalBusinessEnvironment
SubjectCode:05BBA103.7 ContactHours
Objective:Togetthestudentsacquaintedwiththepresenteconomicenvironmentin
Indiaand abroad.Toenable thestudentsunderstandthevariousissuesinvolvedinthe
macromanagementoftheeconomy
UnitI:
Introduction.ConceptofEconomicEnvironment;Natureand scope. Macro variables:
Income,Employment,Money Supply,PriceLevel,Interestrates,SavingandInvestment.
MovementandInterrelationshipbetweendifferentvariables.TrendsinMacrovariables inIndia
UnitII:
InstitutionalFrameworkofEconomicEnvironment:Roleofstate;StateVsMarkets.
Fiscal Policy; Concept &Implications.Monetary Policy; Concept
&Implications.CommercialPolicy;Concept&Implications
UnitIII:
StructureofIndianEconomy:GrowthStrategyin plans.IndustrialPolicy.Publicsector&Private
sectorMonetary Policy. Fiscal Policy.InfrastructureDevelopment. Issues inIndian
Economy: Poverty, Unemployment, Regional Dimensions, Productivity
&Modernisation, Environment&Sustainable Development, Human Resource
Development
UnitIV:
Open EconomyManagement.Balanceofpayments.RoleofForeign
Trade&Policy.RoleofForeign
Capital&Policy.ExchangeRatePolicyandExchangeControls.External Debt;International
Linkages:Globalisation:Concept,Implications,Policy.Regional
Integration:EU,etc.WorldTradeOrganization.WorldBank,IMF,etc.OtherEmerging
Economies:China,Brazil,Russia.GlobalOrientation ofIndianEconomy:Growthand
evolutionofIndianMNC’s,CurrentcrisesinUS/Europe/Asiaanditsimpactoneconomic
growthofIndia.SAARC,ASEANand India.
TextBooks:
1.TheIndianEconomy;Problemsand Prospects.EditedbyBimalJalan,Penguin
2.V.K.Puri:IndianEconomy,HimalyaPublishingHouse
Title:MultinationalBusinessFinance
Objective:ThecoursehasbeendesignedtofamiliarizethestudentswithInternational Monetary
Systemand Financial Institutions. Functioning of the Foreign Exchange Markets and
Financial Management of a multinational firm will be the essential
componentofthiscourse.
CourseContents:
UNITI
MultinationalBusinessFinance–MNCs(MultinationalCorporations)andtransnational
corporations,DifferencebetweendomesticandInternational financialmanagement,
MotivationsforInternationalfinance.
InternationalMonetarySystem-TheGoldstandard,TheBrettonWoodssystem,the
flexibleexchange,alternativeexchangeratesystem,theEuropeanmonetarysystem,Euro and
itsimplicationsforIndianbanking,InternationalFinancialInstitutions– International Monetary
Fund(IMF),AsianDevelopmentBank(ADB),InternationalBankfor Reconstruction
andDevelopment(IBRD),BankforInternationalSettlement(BIS)and
OrganizationforEconomicCooperationand Development(OECD).
UNITII
TheForeignExchangeMarkets:Introduction,types:GlobalandDomesticmarket,spot market
and forward market; rates: direct and indirect quotations, bid-ask spread;
FunctionsoftheForeign ExchangeMarkets;determination offorwardpremiumsand
discounts,interestarbitrage–coveredinterestarbitrageandinterestparitytheory –
forecastingofforeignexchangerates.
UNITIII
FinancialmanagementoftheMultinationalFirm–CostofCapitalandCapitalStructure
ofaMultinationalFirm–determiningcapitalstructurecomponents,Costofcapitalfor
MNCs(MultinationalCorporations)and DomesticFirms,Multinationalcapitalbudgeting
–Problemsandissuesinforeign investmentanalysis.
UNITIV
PaymentSystems:Paymenttermsandfinancinginternational trade,international flowof funds
and portfolio investment in India, FDI (Foreign Direct Investment) vs. FIIs
(ForeignInstitutionalInvestors),investmentstrategiesofFIIsinIndia,FIIsandvolatility,
impactofFIIsinvestment onstockmarketsandpublicpolicy.Netting(withnumericals),
pooling,leadingandlaggingasinternationalpaymentsettlement.
Readings:
1.Shapiro,AllenC. (1995).MultinationalFinancialManagement,PrenticeHallIndia.
2.Eiteman,DavidK.Stonehill,ArthurI.,andMoffett,Michael H.(2001).Multinational
BusinessFinance(9thed.).AddisonWesley,NewYork.
3.Buckley,A.(2004).MultinationalFinance(5thed.).PearsonEducation.
4.Vij,Madhu(2010).InternationalFinancialManagement(3rded.).ExcelBooks,N3.
5.Levi,Maurice(1996),InternationalFinance,McGrawHillInc.,(4thed.).NewYork, NewDelhi.
6.Madura,J.(2009).InternationalFinancialManagement(10thed.).NewDelhi,Cengage
Learning.
Title: InvestmentBankingandFinancialServices
Objective:TheobjectiveofthispaperistoknowthedifferentaspectsofInvestment
banking,mergersand acquisitionand thedetailedSEBIguidelinesonissuemanagement.
UnitI:Introduction:AnOverviewofIndianFinancialSystem,InvestmentBanking
inIndia,Recent Developments and Challenges ahead, Institutional structureand Functions
of Investment / Merchant Banking; SEBI guidelines for Merchant
Bankers,Registration,obligationsandresponsibilit iesofLeadManagers,Regulations
regardingContinuanceofassociationofleadmanagerwithanissue
Unit II: Issue Management: Public Issue: classification of companies, eligibility,
issue pricing, promoter’s contribution, minimum public offer, prospectus,
allotment, preferentialallotment,privateplacement,BookBuildingprocess,designing
andpricing,GreenShoeOption; Right Issue: promoter’s contribution, minimum
subscription, advertisements,contentsof offer document, Bought out Deals, Post
issuework&obligations,Investorprotection,Broker, sub brokerand underwriters
UnitIII:LeasingandHirePurchase:Conceptsofleasing,typesofleasing–financial
&operatinglease,directleaseandsales&leaseback,advantagesandlimitationsof leasing,
Leaserental determination; Finance lease evaluation problems (only Lessee’s angle),
Hire Purchase interest &Installment, difference between Hire
Purchase&Leasing,ChoicecriteriabetweenLeasingandHirePurchasemathematics
ofHP,Factoring,forfaitinganditsarrangement,HousingFinance:Meaningandrise
ofhousingfinanceinIndia,Fixingtheamountofloan,repricingofaloan,floating
vs.fixedrate,Practicalproblemsonhousingfinance.
Unit IV: Venture Capital: Concept, history and evolution of VC, the venture
investmentprocess,varioussteps inventurefinancing, incubationfinancing.
Insurance: concept, classification, principles of insurance, IRDA anddifferent
regulatorynorms,operationofGeneralInsurance,HealthInsurance,LifeInsurance.
Credit Ratings: Introduction, types of credit rating, advantages and disadvantages
ofcreditratings, Creditratingagenciesandtheirmethodology,Internationalcredit
ratingpractices.Securitization: concept, securitization as a funding mechanism,
Traditionaland non-traditional mortgages, Graduated-payment mortgages
(GPMs), Pledged-Account Mortgages (PAMs), Centralized Mortgage
obligations(CMOs),Securitizationofnonmortgageassets,SecuritizationinIndia.
References
1.M.Y.Khan:FinancialServices,TataMcGraw–
Hill.
2. Machiraju: Indian FinancialSystem, VikasPublishing
House.
3. J.C.Verma: A Manualof Merchant Banking, BharathPublishing
House.
4. K.Sriram: Hand Bookof Leasing, Hire Purchase &Factoring, ICFAI,
Hyderabad.
5. Ennew.C.TrevorWatkins&Mike Wright: Marketing of Financial Services,
HeinemannProfessional
Title: InvestmentAnalysisandPortfolioManagement
SubjectCode:05BBA104.2 Contact Hours:

Objective: Theaimofthiscourseistoprovideaconceptualframeworkforanalysisfrom
aninvestor’sperspectiveofmaximizingreturnoninvestment–asoundtheoreticalbase
withexamplesand referencesrelatedtotheIndianfinancialsystem.
CourseContents:
UnitI
Basicsof riskandreturn:conceptofreturns,applicationofstandarddeviation,coefficient
ofvariation,beta,alpha.Bonds:presentvalueofabond,yieldtomaturity,yieldtocall,
yieldtoput,systematicrisk, pricerisk,interest rate risk,defaultrisk.Yieldcurveand theories
regardingshape of yield curve. Unsystematic riskand non-risk factors that
influenceyields.Durationandmodifiedduration,immunizationofabondportfolio. Fundamental
analysis:EICframework;Economicanalysis:Leadinglagging&coincident macro-
economicindicators,Expecteddirection ofmovementofstockprices with
macroeconomicvariablesintheIndiancontext; Industryanalysis:stagesoflifecycle,
Porter’sfiveforcesmodel,SWOTanalysis,financialanalysisofanindustry;Company analysis.
UnitII
Sharevaluation: Dividend discount models- no growth, constant growth, two stage
growthmodel,multiplestages;RelativevaluationmodelsusingP/Eratio,bookvalueto market
value. Technical analysis:meaning,assumptions,differencebetweentechnical and
fundamentalanalysis;Price indicators- Dowtheory,advancesanddeclines,new highsandlows-
circuitfilters.Volumeindicators-DowTheory,smallinvestorvolumes. Otherindicators-
futures,institutionalactivity,Trends:resistance,support,consolidation, momentum-Charts:
linechart, barchart,candlechart,point&figurechart. Patterns: head
&shoulders,triangle,rectangle,flag,cup&saucer,doubletopped,doublebottomed,
Indicators: moving averages. Efficient markethypothesis; Concept of efficiency: Random
walk,ThreeformsofEMHandimplications forinvestmentdecisions.(No numericalsinEMHand
technicalanalysis)
UnitIII
Portfolioanalysis:portfolioriskandreturn,Markowitzportfoliomodel:riskandreturn
for2and3assetportfolios,conceptofefficientfrontier&optimumportfolio.Market
Model:concept ofbeta systematic and unsystematic risk. Investor riskand return preferences:
Indifference curves and the efficient frontier, Traditional portfolio
managementforindividuals: Objectives,constraints,timehorizon,currentwealth,tax
considerations,liquidityrequirements,and anticipatedinflation,Assetallocation:Asset
allocationpyramid,investorlifecycleapproach,Portfoliomanagementservices:Passive
–Indexfunds,systematicinvestmentplans.Active –markettiming, styleinvesting.
UnitIV
Capitalassetpricingmodel(CAPM):Efficientfrontierwithacombinationofriskyand
riskfreeassets.Assumptions ofsingleperiodclassicalCAPMmodel.Characteristicline,
CapitalMarketLine,SecuritymarketLine. Expectedreturn,requiredreturn,overvalued
andundervalued assets.MutualFunds:Introduction,calculationofNetAssetValue
(NAV)ofaFund,classificationofmutualfundschemesbystructureand objective,
advantagesanddisadvantages ofinvestingthroughmutualfunds.PerformanceEvaluation
usingSharpe’sTreynor’sand Jensen’smeasures.
References:
1.Fischer,D.E.&Jordan,R.J.:SecurityAnalysis&PortfolioManagement,Pearson
Education.
2.Sharpe,W.F.,Alexander,G.J.&Bailey,J.:Investments,PrenticeHallofIndia.
3.Singh,R:SecurityAnalysis&PortfolioManagement.ExcelBooks.
4.FrankKReilly&KeithCBrown:InvestmentAnalysisandPortfolioManagement,
CenageIndiaPvt.Ltd.
Title:MarketingofServices
SubjectCode:05BBA104.3ContactHours:
Objective:Thecourseisdesignedtoequipstudentswiththeknowledge ofmarketingof
alltypesofservices.
CourseContents:
UnitI:Theemergenceofserviceeconomy:contributoryfactors,consumptionpattern
analysis,economictransformation uniqueaspectsofservices:goods,services,products,
managerialchallenges
UnitII:Marketingmix:conceptofvalueandvaluedrivers,extendedframeworkService
marketingsystem:production,marketing, humanresources,sequentialanalysis.
UnitIII:Servicesystempositioning:servicedeliveryprocess,blueprintingService
buyingbehaviour;difference inperspective,riskanalysis,decisionprocess.
UnitIV:Servicemarketingstrategy; segmentation,targetingandpositioning,market
innovationCompetitivedifferentiation;competitiveadvantageandvaluechainanalysis
UnitV:Servicequality;concept,technical andfunctionalquality,Servicequalitymodels
andmeasurement Demandandsupplyimbalancesmanagement;challengesandstrategies;
Serviceculture;managingbyvalues,recoveryandempowerment;Relationshipbuilding:
relationshipmarketing, bondingandlifetimevalueServiceindustries:insurance,banking,
airtransportation,courier,educationetc.
TextBooks:
1.Fisk, R. P., Grove, S. J., &John, J.: Interactiveservices marketing. NewYork.
HoughtonMifflin.
2.Glynn,W. J.,&Barnes,J.G.:Understanding servicesmanagement-Integrating
marketing, organizational behaviour, operations and human resources management,
PrenticeHall.
References:
1. Gronroos, C.: Service Management and Marketing - A customer relationship
managementapproach,NewYork:JohnWiley.
2.Hoffman,K.D.,&John,E.G.B.:Marketingofservices:Conceptsstrategiesand
cases,Thomson-SouthWestern.
3.Shanker,R. (2002).ServicesMarketing:TheIndianperspective,ExcelBooks.
Title: InternationalMarketing
Objective:ToprovideanunderstandingofconceptsandissuesofInternationalMarketing
tothestudents.
Contents:
UnitI.Frameworkofinternationalmarketing.Intrafirm&environmentalfactors,social
cultural,economic,political&legalaspects,Difference between domestic marketing,
Internationalmarketing,Definition&concept.
UnitII.Policyframework,IndianTradePolicy, RecenttrendsinIndianforeigntrade, Basicstepsin
startinganexportbusiness –Anoverviewoflicencingregulations& Procedures.
UnitIII.InternationalMarketingDecisions- Productplanningforexportmanufacturing
firms&exporthouses.Identifyingforeignmarkets,marketresearchoverseas.Market
entry.Exportpricing-Internationalterms,paymentterms.Distributionlogisticsforexport,
foreignsalesagentselection &appointment.Promotionofproducts/servicesabroad- overview,
merchandising,Tradefairs/exhibition
Unit IV.Institutionalinfrastructure for export in India, Export
Assistance.
UnitV.IntroductiontoExportdocumentationandprocedures,framework, preshipment
&postshipmentdocuments,RoleofITPOinexportpromotion,qualitycontrol &preshipment
inspection, Labelling/packing, Marking of consignments, Marine/cargo insuranceetc.
Readings:
1. Varshney&Bhattacharya:International marketingmanagement,SultanChand&Sons
2. W.J.Keegan:MultinationalMarketingManagement,PrenticeHall.
3. V.Terpestra&RaviSaratnag:Internationalmarketing,NaperPublishingGroup.
4. P.Cateora&Graham:Internationalmarketing,McGrawHill.
5. HansMuhlbache:Internationalmarketing-Aglobalperspective,CengageLearning
EMEA
Title:Managementof IndustrialRelations
SubjectCode: 05BBA104.5ContactHours:
Objective:ToacquaintstudentswithconceptsofIndustrialRelationsandvarious
legislationsrelatedtoLabourWelfareand IndustrialRelations.
CourseContents:
UnitIConcept ofindustrial relations,aspects ofindustrial relations,conflictand

cooperation,partiesinindustrialrelations,workersemployersandgovernment,trade
unions,objectivescollectivebargaining.
UnitIIWorkersparticipationinmanagement,levelsofparticipation,modeof
participationWorksCommittee,JointManagementcouncils,WorkerDirector,Grievance
Procedure,QualityCircles.
UnitIIITradeUnionAct1926,Immunity grantedtoRegisteredTradeUnions, Recognitionof
Trade Unions.TheIndustrialEmployment(StandingOrders)Act1946,
scope,coverage,certificationprocess,modification,interpretation,andenforcement.TheInd
ustrialDisputesAct1947,forumforsettlementofdisputes,instrumentsof
economiccoercion,strikes,lockoutsand closure.
UnitIVSalientfeatures,coverageofemployeesandemployers,rulesandbenefits
relatingtoThePaymentofWagesAct1936,ThePaymentofGratuityAct1972,The
MinimumWagesAct1948,andThePaymentofBonusAct1965.
UnitV TheFactoriesAct1948, definition, approval,licensingandregistration,healthand
welfaremeasures ,employmentofwomen andyoungpersons ,leave withwagesand
weeklyholidays.
UnitVIThesalientfeatures,coverageofemployeesand employers,andbenefitsunder
TheProvidentFundandMiscellaneousProvisionsAct1952andEmployeesPension
Schemeand EmployeesStateInsuranceAct1948.
References:
1. SCSrivastava:IndustrialRelationsand LabourLaws,VikasPublishingHouse.
2. TNChhabra:IndustrialRelationsandLabourLaws,DhanpatRaiPublishing
House.
Title:TalentandKnowledgeManagement
SubjectCode: ContactHours:
Objective- To prepare students for talent and knowledge management efforts in

organisations.Itaimsatenablingstudentstogaininsightsinconceptsandapplicationof talentand
knowledgemanagementinorganizations.Thecourseaimsatunderstanding
basicelements,processes, approachesandstrategiesofmanagingtalentandknowledge in
organisations.
CourseContents
Unit1
Meaningandimportanceoftalentmanagement,TalentmanagementGrid,Creatingtalent
managementsystem,Strategiesoftalentmanagement.
Unit2
Competencymodel,Competencymapping,Roleofleadersintalentmanagement, Talent
managementand competitiveadvantage.
Unit3
Elementsof knowledge management,Advantages of knowledge management, Knowledge
management in learning organisations. Types ofKnowledge: Tacit and Explicit
.Managingknowledgeworkers.
Unit4
Knowledgemanagementprocess,Approaches toknowledgemanagement:Knowledge
managementsolutions,Knowledgecreation,Knowledge sharing,Knowledge
dissemination,Knowledgemanagementlifecycle,Nonaka’smodel of knowledge.
Knowledgecapturingtechniques: Brainstorming,Protocol analysis,Consensusdecision
making,Repertorygrid,Conceptmapping.
Unit5
Knowledge managementstrategies:Aligningindividualneeds withorganisation,Reward
systemsfor knowledgemanagement,Knowledgeaudit,Benchmarking,Balancescore card,
Gapanalysis.
Readings
1.Lance A.Berger,DorothyBerger:Talentmanagementhandbook,McGrawHillNew
York.
2.CappeliPeter:TalentonDemand–ManagingTalentinanageofuncertainty,Harvard
Businesspress.
3.Awad.E.Mand Ghaziri.H.M:Knowledgemanagement,Pearsoneducation
International.
4.StuartBarnes:Knowledgemanagementsystemtheoryand practice,Thomsonlearning.
5.DonaldHislop:Knowledgemanagement inorganisations,OxfordUniversitypress.
6.SudhirWarier:Knowledgemanagement,Vikaspublishinghouse.
7.T.Raman:Knowledgemanagement–a resourcebook, Excelbooks.
Title: InternationalTradePolicyandStrategy
SubjectCode: ContactHours:
Objective:Thepaperaimstoprovideathoroughunderstanding ofthebasisfor
internationaltradeandstrategies.The roleoftheglobalinstitutionalstructureandtrade
strategiesofdevelopingcountriesand tradepartnersofIndiawillbe studied.
CourseContents:
UnitI: Reviewof EconomicTheoryonInternationalTrade:Basisforinternationaltrade;

gainsfromtrade;distributional issues,policyinstrumentsandtheirimpact,political economy.
Trends in Global Trade and Balance of Payments with special reference to India:
Historicalroots oftoday’sinternational trade,Composition,originanddestinationof
globalexportsandimports,Tradeininvisibles,Balanceofpayments:currentaccountand
capitalaccount,Capitalflowsandforeignexchangerevenues,ExternalDebt
UnitII:TheGlobalInstitutionalStructure:GATT(GeneralAgreementonTradeand
Tariffs), WTO (World Trade Organisation), Regional Trade Blocks and Trade
Agreements.
UnitIII: India’sIndustrializationStrategyandInternationalTrade:ReviewofEconomic
planning strategiesandissues:earlyphase;the1970sand1980,Policiessince1991,
Eximpolicy,structureoftariffsandrestrictions,currency depreciation andconvertibility,
ExportPromotionZones
UnitIV: ExperienceofSelectDevelopingCountries:Analysisofthetradestrategyand
thepolicyframeworkintwoselectlargecountriesandcomparison withIndia,Impactof
tradeongrowth,agriculture,inequality,poverty,andotherdevelopmentalindicatorsCase
StudiesonTradeStrategies ofEmergingEconomies-ChinaandASEAN(Association of
SouthEastAsianNations).
TextBooks:
1.Tendulkarand Srinivasan:ReintegratingIndiawiththeWorldEconomy,Pearson.
2.Connor, DavidE. O’(2006).Encyclopedia ofthe Global Economy:Aguide for studentsand
researchers.NewDelhi:Academic Foundation
References:
1.The TradeGame:Negotiationtrendsat WTOand concernsofdevelopingcountries,
2006.NewDelhi:Academic Foundation
2.Krugman,Obstfeldand Melitz:InternationalEconomics.(8thed.).PearsonEducation
3.www.wto.org
Title:TransactionalandCrossCulturalMarketing
SubjectCode:ContactHours:
Objective:Thepurposeofthispaperistoprovideanunderstandingoftheimpactthe cultural
differenceshaveonglobalmarketing.Themethodsofpricedecisionsin
internationalmarketsshallalsobe taught.
UnitI:GlobalMarketing,thescopeandchallengeofinternationalmarketing, theGlobal
Manager,importanceofGlobalMarkets,developmentofGlobalMarketing.
Cultural andsocialforces,definitionofculture,culturalvalues,languageand
communication.Culturaldifferences. impact ofsocial and cultural environment on
marketingindustrialand consumerproducts.
UnitII: Developingaglobalvisionthroughmarketingresearch.Scopeofinternational
marketing research.Problems:Collectingprimarydata,Use&non-availability of
secondarydata.Multiculturalresearch-Researchoninternet.Estimatingmarketdemand, problems
in analyzing and interpreting research information.Responsibilityfor
conductingmarketingresearch,communicatingwithdecisionmakers.
UnitIII Outsourcing Research,developingaGlobalInformationSystem,GlobalProduct
Strategies,ProductDesign,PackagingandLabeling,WarrantyandServicePolicies,New
ProductDevelopment, Global StrategiesforServices&Brands,MarketingServices
includingSocialMarketing.
UnitIV Pricingdecisions:GlobalPricingFramework,PricingBasics,MarginalCost
Pricinganditsimportance,TransferPricing,Countertrade,SystemsPricing,Pricingand
Positioning, pricequotation – preparation of quotations. Promotion Decisions: Promotions–
international advertising–salespromotionininternational markets– international advertising–
directmailing–personalselling–exhibition–generic promotionsininternationalmarketing
Readings
1.Cateora,PhilipR.&Graham,JohnL.: InternationalMarketing,TataMcGrawHill.
2.Cherunillam,Francis:InternationalMarketing,HimalayaPublishingHouse
3.JJShaw&SakOnkvisit:InternationalMarketing-AnalysisandStrategies,Prentice
HallIndia.
4.WarrenJ.Keega:GlobalMarketingManagement,PrenticeHallIndia
SemesterSix
Title:BusinessPolicyandStrategy
SubjectCode: 06BBA101ContactHours:90
Objective:Toequipstudents withthenecessaryinsideintodesigningstrategiesforan
organisationandlinkingtheorganisationsstrategieswiththechangingenvironment.The
coursewillfocusonIndiancases, approachesand experiences.
Coursecontents:
UnitI:Nature&importanceofbusinesspolicy&strategy:Introductiontothestrategic
management process and related concepts; Characteristics of corporate, business &
functionallevelstrategicmanagementdecisions.
Company’s visionandmission:needforamissionstatement,criteriaforevaluatinga
missionstatement-Goal,Process&Inputformulation ofthemissionstatement-Drucker’s
PerformanceArea,Bennis’sCoreProblem;formulationofmissionstatement.
Unit II: Environmental Analysis&Diagnosis: Analysis of company’s external
environment Environmental impactonorganisationspolicyandstrategy,organisations
dependence onthe environment,analysis ofremoteenvironment,analysisofspecific
environment-MichaelE.Porter’s5Forcesmodel; Internalanalysis:Importance of
organisation’scapabilities, competitive advantage and core competence, Michael E.
Porter’sValueChainAnalysis.
UnitIII:Formulation ofcompetitivestrategies:Michael E.Porter’sgenericcompetitive
strategies,implementingcompetitivestrategies-offensive&defensivemoves.Formulating
CorporateStrategies: Introductionto strategiesof growth, stability and renewal,
Types ofgrowth strategies – concentrated growth, product development,
integration, diversification, international expansion (multi domestic approach,
franchising,licensingandjointventures),Types ofrenewalstrategies–retrenchment and
turnaround.Strategicfundamentalsofmerger&acquisitions.
UnitIV: Strategic Framework: Strategic analysis &choice, Strategic gap analyses, portfolio
analyses – BCG, GE, product market evolution matrix, experience curve,
directionalpolicymatrix,lifecycleportfoliomatrix,grandstrategyselectionmatrix; Behavioural
considerations affecting choice of strategy; Culture and Strategic
Leadership: Implementing &operationalizing strategic choice, Impact of structure,
culture&leadership,functionalstrategies&their linkwithbusinesslevelstrategies, Balanced
Score Card; Introduction to Strategic control & evaluation, Strategic
surveillance.
Readings:
1. J.A.Pearce&R.B. Robinson:StrategicManagementformulationimplementationand
control,TMH
2. ArthurA.ThompsonJr.&A.JStricklandIII:Craftingandexecutingstrategy,TMH
SupplementaryReadings
1. GerryJohnson&KevanScholes,Exploringcorporate strategies,PHI
2. UpendraKachru:StrategicManagement,Excelbooks
3. ArthurA.ThompsonJr.andA.J.Strickland:StrategicManagement–Concepts and
Cases,McGraw-HillCompanies
Title: FinancialInstitutionsandMarkets
SubjectCode: 06BBA102ContactHours:
Objective:The objective of thispaperistointroducestudents tothedifferentaspectsand

componentsoffinancialInstitutionsandfinancialmarkets.Thiswillenablethemtotake
therationaldecisioninfinancialenvironment.
CourseContent:
UnitI:StructureofIndianFinancialSystem:AnoverviewoftheIndianfinancial system,
financialsectorreforms:context,needandobjectives;majorreformsinthelastdecade;
competition;deregulation;capital requirements; issuesinfinancial reformsand
restructuring;futureagendaofreforms; Regulation ofBanks,NBFCs&FIs:Salient
provisionsofbankingregulationactandRBI Act;Role ofRBIasacentralbanker; Products
offeredbyBanksandFIs:Retailbankingandcorporate banking products.
UniversalBanking:need,importance,trendsandRBIguidelines,Corebankingsolution
(CBS);RTGSandinternetbanking,NBFCsanditstypes;comparisonbetweenBanks and NBFCs
UnitII:IntroductiontoFinancialMarketsinIndia:RoleandImportanceofFinancial
Markets,FinancialMarkets:MoneyMarket;CapitalMarket;FactorsaffectingFinancial
Markets,LinkagesBetweenEconomy andFinancialMarkets,IntegrationofIndian
FinancialMarketswithGlobalFinancialMarkets,Primary&secondarymarket,Currency
Market,DebtMarket-roleandfunctionsofthesemarkets.Primary MarketforCorporate
SecuritiesinIndia:IssueofCorporate Securities:PublicIssuethroughProspectus,Green
shoeoption,Offerforsale,PrivatePlacement,RightsIssue,On-LineIPO,BookBuilding
ofShares,DisinvestmentofPSU,EmployeesStockOptions,Preferential IssueofShares, Venture
Capital, Private Equity, Performance of Primary Market in India, Corporate Listings:
Listingand DelistingofCorporateStocks.
UnitIII: Secondary Marketin India: Introduction to Stock Markets, Regional and
ModernStockExchanges,International StockExchanges,Demutualization ofexchanges,
ComparisonbetweenNSEand BSE,RaisingoffundsinInternationalMarkets:ADRs
andGDRs,FCCBandEuro Issues;IndianStock Indicesandtheirconstruction,
maintenance,adjustmentforcorporateactions(rights,bonusand stocksplit;)onindex
withnumerical,freefloatvs.fullfloatmethodology,ClassificationofSecuritiesto be included in
the Index, Bulls and Bears in Stock Markets, Factors influencing the
movementofstockmarkets,indicatorsofmaturityofstockmarkets,MajorInstruments
tradedinstockmarkets:Equity Shares,Debentures,MythsattachedtoInvestinginStock
Markets.Tradingofsecuritiesonastock exchange;Selectionofbroker,capitaland
marginrequirementsofabroker,MTMandVARMargins,kindsofbrokers,openingof
anaccounttotradeinsecurities,DEMATSystem,placinganorderforpurchase/saleof
shares,margintradingandmarginadjustment,contractnoteandsettlementofcontracts,
Algorithmictrading,SettlementmechanismatBSE&NSE
UnitIV:MoneyMarkets&DebtMarketsinIndia:MoneyMarket:Meaning,roleand
participantsinmoneymarkets,Segments ofmoneymarkets,CallMoneyMarkets,Repos
andreverseRepoconcepts,Treasury BillMarkets,MarketforCommercial Paper, Commercial
BillsandCertificateofDeposit.RoleofSTCIandDFHIinmoneymarket,
DebtMarket:Introductionandmeaning,Market forGovernment/DebtSecurities inIndia,
Secondary marketforgovernment/debtsecurities,Oversubscriptionanddevolvementof
GovernmentSecurities,GovernmentsecuritiesissuedbyStateGovernments,Municipal
Bonds,CorporateBonds vs.GovernmentBonds
Readings:
1. Saunders, Anthony&Cornett, Marcia Millon(2007). Financial Marketsand
Institutions(3rded.).TataMcGrawHill
2.Khan,MY.(2010).FinancialServices(5thed.).McGrawHillHigherEducation
3.Shahani,Rakesh(2011).FinancialMarketsinIndia:AResearchInitiative.Anamica
Publications
4.Goel, Sandeep.(2012).Financialservices.PHI.
5.Gurusamy,S.(2010).FinancialServices.TMH.
DisciplineSpecificElectiveCourses
Studentsarerequiredtochooseonegroupandselecttwopapersfromthisgroupasspecified
hereunderDisciplineSpecificElective(DSE).The groupscompriseof Finance(F),
Marketing(M),HumanResource(HR),GlobalBusinessManagement(GB)
Title:ProjectAppraisal
Objectives:Toexplainidentificationofaproject,feasibilityanalysisincludingmarket,
technicaland financialappraisalofaproject.Understandtherelevanceofalternative
projectappraisal techniques,financialstructuringandfinancingalternatives. Thiscourse
intendstoinvolvestudentstoapplyappraisaltechniquesforevaluatingliveprojects
CourseContents:
Unit I: Appraisal: an introduction,Project appraisaland evaluation, Project cycle,

Projectcycle management,PrivateandPublicsectorProjects/commercial /National probability;
Identification of investment opportunities – industry analysis review of projectprofiles, –
feasibilitystudy,Projectidentificationandformulation,Generation ofProject
ideas,BasicPrincipals ofProjectAnalysisEntrepreneurship–concept, Theory and perspective
UnitII:MarketAnalysis:Marketanalysis ofaproject,Needfor market
analysis,Demandandsupplyanalysis,Collectionanalysis, primary/secondary data,
Forecastingtechniques
Technicalappraisalofaproject,Business andTechnologyAcquisitionandmanagement
oftechnology
UnitIII:Investmentappraisal:Introduction andtechniques,DCFandnonDCFmethods,
SensitivityAnalysis,FinancialneedsofaProject, Investmentcriteria, ProjectAppraisal
parametersofselectFinancialInstitutions.
Socialcost benefitanalysis – valueadded concept,socialsurplus indirect impact of
projects, rationale of SCBA, Efficiency and Equity in Project Appraisal, UNIDO
approach,LittleMirleesApproach,ProjectAppraisalofIndianPlans
UnitIV:Projectriskassessment–RiskandSensitivityAnalysis,TaxonomyofRisks, probabilistic
cash flowapproaches–applicationofsimulationtechniques;Monitoring and Evaluation of a
Project - PERT/ CPM, Monitoring mechanism, Evaluation ad
Lessons,Preparationofprojectreport-CaseAnalysis
Readings:
1. Machiraju,H.R.:IntroductiontoProjectFinance,VikasPublishingHouse
2. PrasannaChandra:ProjectPreparationAppraisalBudgetingandImplementation,Tata
McGraw.
Title:Business AnalysisandValuation
WorkLoad CreditPoints:
Objective: This Paper will enable the students to analyze the healthofa company
throughtheirannual reportsandwillequipthemtounderstandwhatanassetisworthand
whatdeterminesthatvalue.
CourseContents:
UnitI
Analysisof CorporateFinancial Statements: Income statements and Balance sheets
throughratio analysisandanalyzingtheChairman’sstatement,Directors’ report,
managementdiscussion&analysis,reportoncorporategovernance,auditor’sreportto
evaluatethefinancialsoundnessofthecompany.
UnitII
Cash Flows:Firmcash flows, Earnings, Tax effect, Reinvestment needs; Equitycash
flows:Dividend, ForecastedCashflows,terminalvalueestimation approaches.Equity
discountedcashFlowModels-Dividenddiscountmodels,extensionsofDDM;freecash
flowtoequitymodel
UnitIII
Introduction toValuation:Approachesto valuation,DiscountedCashFlow,Relative
Valuation,Roleofvaluation; DiscountedCashflowValuation:Estimatingdiscountrates-
costofequity,costofequitytocostofcapital; Valuationofanassetwithguaranteedcash
flows,introducinguncertainty intovaluation(valuinganassetwithdefaultrisk&equity risk),
valuinganassetwithaninfinitelife.
UnitIV
FirmValuationModels:Costofcapitalapproach,adjustedpresentvalueapproach,EVA,
Capitalstructureandfirmvalue.Relativevaluation-popularity andpotentialpitfalls; reconciling
relativeand discounted cash flow valuation Equity Multiples; Value
Multiples;Valuationofdifferent kindsofcompanies.
ValueofSynergy;operatingandfinancialsynergy,Cashandtaxbenefits,debtcapacity,
Evidenceonsynergy,commonerrorsinvaluingsynergy;ValuingRealoptions
TextBooks:
1. Foster,GeorgeFinancialStatementAnalysis,2nded.,PearsonEducationPvtLtd
2. Damodaran,A.(2008).DamodaranonValuation,SecurityAnalysisforinvestment
andCorporateFinance(2nded.).WileyIndiaPvt.Ltd.
References:
1.Chandra,P.(2011).CorporateValuationandValueCreation,(1sted).TMH
2.Weston,Chung,Hoag,Mergers,RestructuringandCorporateControl,PrenticeHallof
India
Title:StrategicCorporateFinance
SubjectCode06BBA103.3ContactHours:
Objective:Theobjectiveofthispaperistoknowthedetailsofcorporatefinanceand
thestrategiesinvolvedinthecorporatedecisions.Itwillenablethestudentstosteerthe
corporateinbettermanner.
CourseContent:
UNIT-I
Introduction tostrategic corporate finance: Strategy Vs Planning, significance of strategy
in financial decisions, Different types of financial strategyfor ShareholdersWealth
Maximization, overall corporate value additionand EconomicValueAddition.
StrategicCostManagement: Traditionalcosting VsStrategicCosting,Relevantcosts Vs

Irrelevant costs, Different types of strategic costing and their relevance- Target
Costing,Activitybased Costing,LifeCycleCosting,Quality Costing,ZeroBased
Budgeting,Strategiccostreductiontechniquesandvaluechainanalysis.
Alternativesourcesoffinancing–alternativesourcesoffinancing,Differentapproachto
infrastructure projects financing- Public Private Partnership (PPP) and its
relevance.
UNIT-II
ManagementBuy-outs:Establishingfeasibilityofthebuy-out,Negotiatingthe main
termsofthetransactionwiththevendorincludingpriceandstructure,Developingthe business
plan and financial forecasts in conjunction with the buy-out team for submissio n
topotentialfunders,negotiationswithpotentialfunderssothatthemost
appropriatefundingoffersareselected.
Management Buy-ins: Management Buy-in/Buy-outs (“BIMBOs”), Vendor-
initiatedbuy-outs/buy-ins.
Valuing Real assets in the presence of risk: tracking portfolios and RealAsset valuation,
Different Approaches of Valuing Real Assets, Capital Budgeting and Strategicpolicy
Realoptions:Financial andreal optionscompared,varioustypesofreal options,the Black-
Scholesmodel,Decisiontreeanalysis,applicationofRealoptions,Drawbacksof Realoptions
UNIT-III
FinancialDistress andrestructuring: Meaning of Bankruptcy, Factors leading to
bankruptcy, symptoms and predictions of bankruptcy, reorganization of distressed firms,
liquidationoffirms.Companydisposals:retirementsaleorthesaleofanon-
coresubsidiary,plannedexit, forceful retirementandotherdisposals.Exitstrategy-
mostappropriate exitroute,valuation,timingofsaleandtaxplanningopportunities,
identificationofpotentialpurchasers, approachingthe potentialpurchaser, negotiate with
potential acquirers and selection of a preferred purchaser, calculation of the
varioustaximplications.
Fundraising:identificationofdifferentsourcesofdevelopmentcapital,determinationof
capitalstructureand factorsaffectingthe capitalstructure,cost ofcapitaland cost
saving strategy, productionof a business plan and financial forecaststo enable
potentialfunderstoassesstheproposition.DueDiligence:financialduediligenceforboth
purchasersandfinancialinstitutions,goodquality“addedvalue”duediligenceadvice.
UNIT-IV
Company Valuation: an overview of valuation, valuation principles and practices
more, the impact of“what if” scenarios, the key financialand commercialfactors affecting
the business. Value enhancementtools &techniques, the link between valuationand
corporatefinance
Other strategicissues: managing credit ratings, and setting dividend and share
repurchase policy, problem of too much cash.The issues of stock liquidity and
illiquidity,Strategicriskmanagement,thesubstitutability ofcapitalstructureandrisk
management choices, such as process control efforts, financial, physical, and
operationalhedging,value-basedmanagement.
TextBooks:
1.AswathDamodaran:Corporatefinancetheoryand practice;Johnwilley$sons, Inc
2.Jakhotia:StrategicFinancialManagement(VikasPublication)
Title: PersonalSellingandSalesForceManagement
Objectives:To familiarizethe studentswiththe conceptsofsales managementand to

equipthemwiththe varioustoolsrequiredto be asuccess inthe various techniquesessentialfor
salesstaffmanagement. To helpthemdifferentiatethe
nuancesofpersonal,organizationaland personalselling.
CourseContents
UnitIIntroductionto PersonalSelling;functionsofa salesperson,qualitiesofan

effectiveSalesPerson;PersonalSellingsituations.
UnitIITheoriesofSelling:AIDAS,RightSetofcircumstances,Buyingformulatheory.
UnitIIIThe SellingProcess:Preapproach–acquiringproductknowledge,acquiring
competitionandmarket knowledge,Identifyingand qualifyingprospects–sourcesof
prospecting,conditionsforqualification,Openinga sale – methodsofapproaching,
Salespresentation– presentationstrategiesand methods,Salesdemonstration–
planningeffectivedemonstration,useofsalestools, Handlingobjection–typesof
objections,determininghiddenobjections,strategiesforhandlingobjections,Closing
asale–trialclose,closingtechniques,Postsales followup.
UnitIVIntroductionto salesforcemanagement:ObjectivesofSalesmanagement, Roleofa
sales manager;Managing Sales force–Recruitment, Selection, Training, Compensation
and evaluationofsalesforce;SalesTerritoryCoverages:
SalesTerritoryConcept,Reasonsforestablishingsalesterritories,proceduresfor
sellingupsalesterritories.
Readings:
1.Still, Cundiff&Govani:SalesManagement,PrenticeHallofIndia
2.CharlesFutrell:FundamentalsofSelling,McGrawHill
Title:AdvertisingandBrandManagement
SubjectCode06BBA103.5 ContactHours
Objective:Toequipthestudentswiththenature,purpose&complex constructionsinthe
planningand executionofa successfuladvertisingprogram.The coursewillexpose
studenttoissuesinbrandmanagement, facedbyfirmsoperatingincompetitivemarkets.
CourseContents:
UnitI
Advertisingneed&importance:Definition&growth ofmodernadvertising,advertising
&themarketingmix,types&classificationofadvertisement,advertisingspiral;Social&
economicaspectsofadvertising;Marketingcommunicationmodels:AIDA,hierarchyof
effect,innovation adoption model,actionfirstmodel,quickdecisionmodel;Planning
frameworkofpromotionalstrategy
UnitII
Howadvertisingworks:Exposure,salience,familiarity,lowinvolvement,centralroute&
peripheralroute&cognitivelearning;Positioningstrategies;Associatingfeelingswitha brand;
Developingbrandpersonality;Creatingcopystrategies:Rational&emotional
approaches,selectionofanendorser,creativestrategy&style-brandimage,execution,
USP,commontouch&entertainment, messagedesignstrategy,format&formulaefor
presentationofappeals(sliceoflife,testimonials,etc.),
differenttypesofcopy;Art&layoutofanadvertisement:Principlesofdesign,layoutstages,differen
ceindesigningof television,audio&printadvertisement
UnitIII
Media planning &scheduling: Introduction to broadcast &non -broadcast media; Budgeting
decision rule: percentage of sales method, objective to task method,
competitiveparity,&allyoucanafford;Keyfactors influencingmediaplanning; Media
decisions:mediaclass,mediavehicle&mediaoption;Scheduling:flighting,pulsing,& continuous
UnitIV
Managementofsalespromotion:Importance&needforsalespromotion,planningfor
consumerschemes&contests,different typesofconsumerschemes.
UnitV
Introductionto brandsand brand management,Concept ofa brand, brand evolution,
brandingchallengesand opportunities,Strategicbrandmanagementprocess.
UnitVI
Identifying andestablishing brand positioning and values; Brand building, brand
positioningand valuesbrandrepositioning.
UnitVII
Designingandimplementingbrandstrategies;Brandextension.BrandhierarchyKapfrer.
Brandequity, brandpersonality, brandimage,managingbrandsovertime.
Integratingadvertisingand brandmanagement
Note:Appliedcaseswouldbe takenupinclass.
Readings:
1. Aaker,Myers&Batra:AdvertisingManagement,PrenticeHall.
2. Wells,Moriarity&Burnett:AdvertisingPrinciples&practices,PrenticeHall.
3. Kleppner’sAdvertisingProcedure:W.RonaldLane,kaneWhitehillkingandJ.
ThomasRussell,PearsonEducation.
4. GeorgeE.Belch&MichaelA.Balch:Advertisingand Promotion,TMH
5. S.H.HKazmiand SatishK.Batra:Advertisingand salespromotion,Excelbooks
6. Cowley.D:UnderstandingBrands,,KoganPageLtd
7. JeanNoelKampferer:StrategicBrandManagement,KapfererFreePress
8. DavidAaker:BrandLeadership,Simon&Schuster
9. Wright,Winter,Ziegler:Advertising,AtlanticPublishers&Dist.
10.Sandage,Fryburger,:AdvertisingTheory&Practice,RatrollLongmanGroup
Title:DistributionandSupplyChainManagement
Objective: Thiscoursewouldhelpstudentsdevelopanunderstandingabouttheroleof marketing

channels,distributionandsupplychain,keyissuesofsupplychainandthe
driversofsupplychainperformance.Thecourse wouldacquaintthestudentswithvarious
concepts.
CourseContents
UnitI:Thechannelsystem:Rationaleformarketingchannelstructures,Compositionof
marketingchannels,ChannelEnvironment.
Unit II: Distribution – Basic concept, Transportations, Inventory, Warehousing,
Managinglogistics.
UnitIII:ConceptsandimportanceofaSupplyChain(SC),KeyissuesofSupplyChain
Management,Competitiveand SCstrategies,Achievingstrategicfit.
UnitIV:Dynamicsofsupplychain:SupplyChainIntegration,Push-based,Pull-based
andPush-Pull basedsupplychain,DemandForecastinginaSupplyChain,Managing
inventoryinSCenvironment:TransportationinSCenvironment.
Unit V: StrategicAlliances,Thirdpartyand fourthpartylogistics,Retailer-Supplier partnerships
(RSP), Supplier evaluation and selection, Use of best practices and
InformationTechnology(IT) inSupplyChainManagement.
Readings
1.Ayers, J. B. (2006). Handbook ofsupply chain management (2nd ed.). Florida:
AuerbachPublication.
2.Ballou,R.H.,&Srivastava,S.K.(2008).Businesslogistics/supplychainmanagement
(5thed.).NewDelhi:PearsonEducation.
3.Chopra,S.,&Meindl,P.(2007).Supplychainmanagement:Strategy,planningand
operation(3rded.).NewDelhi:PearsonEducation.
4. Coyle,J.J.,Bardi,L.J.,&Langley,C.J.(2008).Themanagementofbusinesslogistics
(7thed.).USA:South-Western.
5.Dornier, P. P., Ernst, R., Fender, M., &Kouvelis, P. (1998). GlobalOperations
Managementand Logistics:Textand Cases.NewYork:JohnWiley&Sons.
6.Mentzer,J.T.(2001).Supplychainmanagement.NewDelhi:SagePublications.
7.Monczka, R. M., Handfield, R. B., Giunipero, L. C., &Petterson, J. L. (2009).
Purchasingand supplychainmanagement(4thed.).USA:CengageLearning.
8.Raghuram,G.,&Rangaraj,N.(2000).Logisticsandsupplychainmanagement:cases and
concepts.NewDelhi:Macmillan.
9.Shah, J. (2009).Supplychainmanagement:Text andcases. NewDelhi:Pearson
Education.
10.Simchi-Levi,D.,Kaminsky,P,Simchi-Levi,E.,&Shankar,R.(2008).Designingand
managingthesupplychain(3rded.).NewDelhi:TataMcGrawHill.
11.Coughlan,Anderson,Stern,MarketingChannels,PrenticeHall.
Title:HRD:SystemandStrategies
SubjectCode:06BBA103.7ContactHours:
ObjectiveThecoursegivesanoverview of theneedforHRDandHRDpracticeswhich
candevelopandimproveanOrganization’s systemsandstrategiesleadingtoanoptimal
HRDclimate.
CourseContents
UNITI:HumanResource Development (HRD) : Concept, Origin and Need,

Relationship betweenhumanresourcemanagementandhumanresourcedevelopment;
HRDasaTotalSystem;ActivityAreasof HRD:Training,EducationandDevelopment; Rolesand
competenciesofHRDprofessionals.
UNIT-II:HRDProcess:AssessingneedforHRD;Designinganddevelopingeffective
HRDprograms;ImplementingHRDprograms;EvaluatingHRDprograms.
UNIT- III: HRD Interventions: Integrated Human Resource Development Systems,
Staffing for HRD; Physical and Financial Resources for HRD. HRD anddiversity
management;HRDClimate;HRDAudit.
UNIT– IV: HRD Applications: Coaching and mentoring, Career management and
development;Employeecounselling;Competencymapping,HighPerformanceWork
Systems,BalancedScoreCard, Appreciativeinquiry.IntegratingHRDwithtechnology.
UNIT – V: Evaluating the HRD Effort; Data Gathering; Analysis and Feedback;
IndustrialrelationsandHRD.HRDExperienceinIndianOrganizations,International
HRDexperience,FutureofHRD.
Readings:
1.Nadler,Leonard:CorporatehumanResourceDevelopment,VanNostrandReinhold/
ASTD,NewYork.
2.RaoT.V.andPareek,Udai:DesigningandManagingHumanResourceSystems, Oxfordand
IBHPublicationLtd.
3.RaoT.V.:ReadinginhumanResourceDevelopment,OxfordIBHPublication.Ltd.
4.ViramaniB.R.andSeth,Pramila:EvaluatingManagement Training andDevelopment,
VisionBooks.
5.RaoT.V.:HumanResourceDevelopment,Sagepublication.
6.Kapur,Sashi:HumanresourceDevelopmentandTraining inPractice,BeaconBooks.
7.Lynton,RolfP.and Pareek,Udai:Training forDevelopment,Vistaarpublication.
8.WernerJ.M.,DeSimone,R.L.:Humanresourcedevelopment,SouthWestern.
9.Mankin,D.: Humanresourcedevelopment,OxfordUniversityPressIndia.
10.Haldar,U.K.: Humanresourcedevelopment,OxfordUniversityPressIndia.
11.Rao,T.V.:FutureofHRD,MacmillanPublishersIndia.
Title:CounsellingandNegotiatingSkillsforManagers
WorkLoad:CrediPoints:
Objective:Theobjectiveofthiscourse istoprovide insightsintohandling

behaviouralissuesatworkplacebydevelopingcounsellingskills.Itisalsointendedtofacilitatea
n understandingofthestructureand dynamicsofnegotiation.
CourseContents
UnitI
Counselling:Introduction,ApproachestoCounselling,Goalsand ProcessofCounselling;
CounsellingProceduresand Skills,OrganizationalApplicationofCounsellingSkills.
UnitII
ChangingBehavioursthrough Counselling; SpecificTechniquesofCounselling; Role
conflictsofManagersandCounselling.Application ofCounsellinginSpecific Organizational
Situations: Dealing withproblem Subordinates; Performance Management;Alcoholismand
OtherSubstanceAbuse.EthicsinCounselling.
UnitIII
Negotiation:Introduction,Natureandneedfornegotiation,negotiationprocess,Types
and styles of negotiation; strategies and tactics; barriers in effective negotiation,
CommunicationStyle, BreakingDeadlocks
UnitIV
Roleoftrustinnegotiations;negotiationandIT;ethicsinnegotiation;culturaldifferences
in negotiation styles; gender in negotiations; context of mediation; negotiation as
persuasion.
Readings
1.SinghKavita-CounsellingSkills forManagers(PHI)
2.Carroll,M.: Workplacecounseling,SagePublication.
3.Kottler,J.A.,&Shepard,D.S.:Introductiontocounselling:voicesfromthefield,
USA:CengageLearning.
4.Moursund,J.:TheProcessofcounsellingand therapy,NewJersey:PrenticeHall.
5. Patterson, L. E., &Welfel, E. R.: The counsellingprocess: A
multitheoreticalintegrativeapproach,NewYork:BrooksCole.
6.Kolb, D.,&Williams,J.:TheShadowNegotiation.UK:Simon&Schuster.
7.Korobkin,R.: Negotiationtheoryand strategy,AspenPublisher.
8.Lewicki,R.: Essentialsofnegotiation.AlexandriaV.A.: SocietyofHRM.
Title:CrossCulturalHRM
Objective:-Toexplore theconceptsandtechniques oftheessential elementsofcross cultural

HRMandtoenablethestudentstorecogniseitscriticalissues.Thecourseaims
tounderstandHRMconcerns inthecrossculturalscenario.
CourseContents
Unit1
Introduction toconceptsofcultureandnationality,Impactofcultureoninternational
businessenvironment,Hofsted’sapproach ,advantagesanddisadvantages
PCN,TCN,HCN,Expatriate adjustmentprocess,Impactofculturalissuesonflexibilityand
worklifebalance.Recruitmentand Selection, Approachestomultinationalstaffing.
Unit2
Managing diversity: diversity and organisationalculture, Approaches to managing
diversity,Diversitymanagementprogramme.Trainning:crossculturaltraining,Cultural
assimilators,Diversitytraining.Crossculturalteambuilding
Unit3
Performance appraisal: Criteria for performance appraisal, Variables that influence
expatriateperformanceappraisal.Compensation: Objectivesofexpatriatecompensation
plan.Approaches toexpatriatecompensation:Goingrateapproach,Balancesheet
approach.Culturalimpactoncompensationpolicy
Unit4
Repatriation:Process,Causesofexpatriatefailure,Problemsofrepatriation.Cross border
MergersandAcquisitions:HRMperspective
Unit5
Internationalindustrialrelations:LabourunionsandMNC,EmployeerelationsinMNC,
ResponseoflabourunionstoMNC.
Readings
1.DowlingP.Jand EngleSr.A.D:InternationalHRM,ThomsonLearning.
2.BrowaeysM.Jand PriceR: Understandingcrossculturalmanagement,PrenticeHall.
3.MausamiS.Bhattacharyaand NilanjanSengupta:InternationalHumanResource
Management,ExcelBooks.
4.Thomas.D.C:CrossculturalManagementessentialconcepts,SagePublication.
5.LucasRosemaryand LuptonBen:Humanresourcemanagement inInternational
Context,Jaicopublicationhouse.
6. Schuler.R.S, Briscoe.D.Rand Claus: International Human Resource
Management,RoutledgeNewYork
Title: InternationalDistributionandSupplyChainManagement
Objective:TofamiliarizethestudentswiththeessentialelementsoftheSupplyChain
Management. Strategic issues in the International Supply Chain Management and logistics
network configuration along with performance measurement and evaluation shallbe
studiedthoroughly.
CourseContents:
UnitIIntroduction toSupplyChainManagement-Concepts,Objectives andfunctionsof

SupplyChain Management,IssuesinSupplyChainManagement;Managingnetworks
andrelationships; Sourcing Internationally,SubcontractingwithinanInternational
Dimension,International Distribution Management:Typesof Intermediaries,Channel
Selectionand Management.
UnitIIStrategicissuesinSupplyChain–StrategicPartnership,LogisticsManagement:
Concept,Objectiveand Scope,Transportation, Warehousing,InventoryManagement,
Packing&Unitization,Control&Communication, RoleofInformationTechnologyin
Logistics,LogisticsServiceFirmsand ThirdParty Logistics,LogisticsinMaximizing
profitability andcashflow,3PL(ThirdPartyLogistics), 4PL(FourthPartyLogistics),
ReverseLogistics.
Unit IIILogisticsNetworkDesignforGlobalOperationsGlobalLogisticsNetwork
Configuration,OrientingInternationalFacilities:ConsiderationsandFramework,Trade-
offsAssociatedwitheachApproach,Mapping thedifferentApproaches,Capacity Expansion
Issues;InformationManagementforGlobalLogistics:Characteristics of
LogisticsInformationandTelecommunicationSystems,CapabilitiesandLimitations.
UnitIVPerformanceMeasurementandEvaluation inGlobal Logistics:Operationsand Logistics

Control:KeyActivities Performance Information,MeasuringPerformancein
FunctionalIntegration,MeasuringPerformanceinSectoralIntegration
Global SupplyChainsandtheirsocietal,business,andculturalcontextsandimpacts.
Perspectivesforbusiness,social science,engineering,andlegalenvironment, Driversfor
economicglobalization(laborcosts,resources,regulation,etc.),Influenceonworldand
nationaleconomies,DesignofSupplyChains.
Readings
1.Rushton,A.,Croucher,P.andPeterBaker):HandbookofLogisticsandDistribution
Management,KoganPagePub
2.ChristopherMartin:LogisticsandSupplyChainManagement,CreatingValue-adding
Networks,PearsonEducation
3.ChopraSuniland PeterMeindl:SupplyChainManagement,PearsonEducation
4.Ballou,R.H.: BusinessLogisticManagement,PrenticeHall.
5.Bowersox,D.J.,David,J&Cooper:SupplyChainLogisticsManagement.McGraw
Hill
6.AlanHarrison,RemkoVanHook:LogisticsManagementandStrategy-Competing
ThroughtheSupplyChain,PearsonEducation.
Title:InternationalAccountingandReportingSystem
Objective:-TodevelopskillandcompetenciesofvariouspracticesintheInternational Accounting
and Reporting Systems. A comparativeperspective of the accounting standardsand
practicesacrossthedifferent countriesisthefocusofthestudy.
CourseContents:
UnitI
Globalaccountingstandard:Meaning,needs,benefitsofaccountingstandards,typesof
accountingstandards,ArgumentforandagainstGlobalaccountingstandards,Conceptof
Harmonization and Convergence, Obstacles in Harmonization and Convergence,
Suggestionsforincreasedconvergenceand harmonization.
UnitII
International Accounting Standard Committee (IASC): Objectives, Working,
CompositionofIASC,ReasonsofFailure ofIASC, IAS-I (PresentationofFinancial
Statements),ProcessofdevelopingInternationalAccountingStandards.
InternationalAccounting StandardBoard (IASB): Creation of IASB, Organizational
Structure,StandardSettingProcedures,enforcementpowersofIASBandAchievements ofIASB.
UnitIII
InternationalFinancialReportingStandards(IFRS):Mainfeature,Usesandobjectivesof
IFRS, IFRSissued by IASB, Principle based vs. Rule basedstandards, Fair Value
Accounting(FVA),Publicsectorand IFRS.
UnitIV
AComparativePerspectiveofAccounting:AccountingStandards&PracticesinEurope,
USA, Asiaand UK, Reporting &Disclosure Practices across countries, Global
AccountingStandardsand InternationalConvergence.
Readings
1.Frederick,D.S.ChoiandG.Mueller:InternationalAccounting,EnglewoodCliffs.
PrenticeHall
2.Radebaugh,LeeH.,Gray,SidneyJ.&Black,ErvinL.:InternationalAccountingand
MultinationalEnterprises,WileyPublications
3.MillerPaulB.WandBahnson,PaulR.:QualityFinancialReporting,TataMcGraw-
Hill.
4.Evans,ThomasG.,Taylor,MartinE.and HolzmanOscar:InternationalAccountingand
Reporting.NewYork:MacmillanPublishingCompany.
5.Rathore,Shirin:InternationalAccounting,PrenticeHallofIndia
Title:InternationalJointVentures,MergersandAcquisitions
Objective:Thiscourseisdesignedtoprovideanunderstandingoftheessentialelements
ofJointVentures,MergersandAcquisitionswiththebasicmethods ofvaluation,post-
mergervaluation,methodsofpaymentandfinancingoptionsatgloballevel.
CourseContents:
UnitI
JointVentures:Concept&MeaningofJointVentures,Need&TypesofJointVentures,
Structures&ProblemsfacedinJointVentures,JointVenturesandStrategicAlliance. Somerelevant
case studyofsuccessfulandfailedjoinedventures.
UnitII
Mergersand Acquisitions: Introductiontomergers,typesofmergers,theoriesofmergers
&acquisitions;Cross-bordermergers andacquisitions,issues and challenges in cross
borderM&A.Handlingcross-cultureandtaxationsissuesincross-brderM&A.Analysis
ofPost-MergerPerformance.
Demerger, types of demerger, reverse merger, buyback of shares, leverage buy-out
strategy,merger strategy -growth,synergy,operatingsynergy,financialsynergy,
diversification.Takeoveranditstypes,takeoverstrategy,takeoverbids,legalframework
formergersand acquisitions,leveragesand buyouts.
UnitIII
DealValuationandEvaluation:Factorsaffectingvaluationbasics,methodsofvaluation,
cashflowapproaches,economicvalueadded(EVA),sensitivity analysis,valuationunder
takeover regulation,valuation forslumpsale,cost-benefitanalysisandswapratio determination
UnitIV
Post-Merger Evaluation:Financial EvaluationofMergers&Acquisitions,Impacton
shareholders’ Wealth; Methods of payment and financing options in mergers &
acquisitions,financingdecision, Merger,AcquisitionandCompetitionlaw2002,SEBI
(Securities&ExchangeBoardofIndia)TakeoverCode2011andcriteriafornegotiating
friendlytakeover.
Readings
1.Weston, Fred; Chung, KwangS. &Siu, Jon A.: Takeovers, Restructuring and
CorporateGovernance,(2nded.).PearsonEducation
2.Gupta,Manju(2010):ContemporaryIssuesinMergersandAcquisitions.Himalaya
Publishing
3.Sundarsanam(2006);CreatingValuefromMergersandAcquisitions,(1sted.)Pearson
Education
4.Ramanujan.S.(1999);Mergers:TheNewDimensions forCorporateRestructuring,
McGrawHill
5.Narayankar,Ravi,(2013):MergerandAcquisitionsCorporateRestructuring,Strategy and
Practices,(2nded.).InternationalBookHousePvt.Ltd.
Title: Research Project&VivaVoce
Eachstudent isrequiredtotake aresearchprojectrelatedtohis/her areaofspecializationoptedin theelective.The

topicshallbedulyapprovedby theHeadoftheDepartment/Principaltowritea dissertationreport.The
reportwouldtheoutcomeoffieldenquiryanddataanalysisaswellasthe reviewofexistingliteratureinthe
particularareaof study.Thisresearchworkwillbedone underthe supervision of one of the facultymembersof
the Department.The Viva-Voce will be conducted basedonthedissertationdoneby
thestudents.Marksshallbeawardedby internaland
externalexaminerandmarksawardedbythemshallbeaveragedtodeterminethemarksofthe students.

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BHAGWANT GLOBAL UNIVERSITY

Evaluation Scheme & Syllabus

Bachelor of Business Administration

(Effective from the session 2017-2018)

S. Course No. Subject Evaluation–Scheme Credit

5 01BBA301 General Proficiency 0 0 0 15 25 60 100 1

Course No. Subject Evaluation–Scheme Credit

S. Course No. Subject Evaluation–Scheme Credit

3. 03BBA103 Management Accounting 5 1 0 15 25 60 100 6

4. 03BBA101 Econometrics/ India’s 5 1 0 15 25 60 100 6

6 03BBA301 General Proficiency 100 1

S. Course No. Subject Evaluation–Scheme Credit

3. 04BBA103 Financial Management 5 1 0 15 25 60 100 6

4. 04BBA104.1 Ethics and Corporate Social 5 1 0 15 25 60 100 6

5. 04BBA105 Summer Internship & Viva- 4 0 0 15 25 60 100 4

S. Course No. Subject Evaluation–Scheme Credit

3 05BBA103.1 (1) International Finance 5 1 0 15 25 60 100 6

05BBA103.5 (3) Training and

4 05BBA104.1 (1) Investment Banking and

5 05BBA301 General Proficiency 100 1

2. 06BBA102 Financial Institutions and 5 1 0 15 25 60 100 6

3. 06BBA103.1 (1) Project Appraisal (Or) 5 1 0 15 25 60 100 6

(Or) Distribution and Supply Chain

(3) HRD; System and

5. 03BBA301 General Proficiency 0 0 0 15 25 60 100 1

Subject Code: 01BBA102 Contact Hours:

Title: Environmental Sciences

As per the syllabus fromed by the University.

Objective: To familiarize students with the mechanics of preparation of

Asperthe syllabusframedbythe University.

Dummy variables &Introductiontopaneldata: Interceptdummyvariables,slopedummy

Objective:TheobjectiveofthepaperistounderstandthebasesofIndia’sdiversity and itslinkages

Objective:The objectiveofthe course is bringabout personalitydevelopmentwith

Objective:Togive aorientationtostudentsaboutthe basic conceptsofE-Commerce

Objective: Toprovideanexposure tothestudents pertaining tothenatureandextentof research

UnitI:Nature and Scopeof Marketing Research– Role of Marketing Research in decision

Objective:ThiscoursedealswiththeprinciplesofMacroeconomics. Thecoverage includes

UnitI:Measurement ofmacroeconomicvariables:National Income Accounts,Gross

SubjectCode: 04BBA103 ContactHours:

SubjectCode 04BBA104.1 ContacHours:

Objective:Theobjectiveof thispaperistomake thestudentsmoreclearaboutthe

Objective:Theobjectiveofthiscourse istoacquaint thestudentswiththetaxstructure

SubjectCode 05BBA101 ContactHours:

Objective: To gain knowledge of the branches of law which relate to business

UnitIV:International Investment Management: International Portfolio Investment- Issues

UnitIV:Pricing of Options- Binomial model and Black-Scholes model; trading strategies

Unit IVDiffusion of Innovation: Definition of innovation, product characteristics

3. Blackwell,R.D., Miniard,P.W.,&Engel, J. F.: ConsumerBehaviour, Cengage

Objective:Tofamiliarizethestudentswiththeconcept and practiceoftrainingand

SubjectCode:05BBA104.2 Contact Hours:

UnitIConcept ofindustrial relations,aspects ofindustrial relations,conflictand

Objective- To prepare students for talent and knowledge management efforts in

UnitI: Reviewof EconomicTheoryonInternationalTrade:Basisforinternationaltrade;

Objective:The objective of thispaperistointroducestudents tothedifferentaspectsand

Unit I: Appraisal: an introduction,Project appraisaland evaluation, Project cycle,

StrategicCostManagement: Traditionalcosting VsStrategicCosting,Relevantcosts Vs

Objectives:To familiarizethe studentswiththe conceptsofsales managementand to

UnitIIntroductionto PersonalSelling;functionsofa salesperson,qualitiesofan

Objective: Thiscoursewouldhelpstudentsdevelopanunderstandingabouttheroleof marketing

UNITI:HumanResource Development (HRD) : Concept, Origin and Need,

Objective:Theobjectiveofthiscourse istoprovide insightsintohandling

Objective:-Toexplore theconceptsandtechniques oftheessential elementsofcross cultural