FEB 2023

RESEP ASIK COLLINS

ACTIVITY DETAIL
The Idea:
Resep Asik
Tiktoker Collabs

Using KOL from tiktok we will create

chain content to make Collins' Es Krim
Asik
Note: This will be Tik Tok content chain which all
KOL will create creation content (thru their own
style) on their own asset
 The Objective :
Trigger trial & sales thru food creation
utilize our product
How it works?

The Starter The Sparker The Spreader

1 KOL 5 KOL 15 KOL

(TikTok) (TikTok) (TikTok)

It will be our man to starting the They will create sparks to others to be They will spread the recipe and make
recipe chain content interested to try our recipe a bigger hype
Tik Toker characteristic
1. Often make food creation content on their tik tok content
2. Lifestyle interest with a playful and fun content
3. Exudes happy and cheerful persona
4. Has urban gen Z & millennials audience

Mandatory on the content

1. Showing how to get collins butternut product at alfamart (by visual, text or voice over)
2. Showing the the process to create ice cream creation with big portion of collin’s butternut presence on the
content (do not show other ice cream brand)
3. Showing the enjoyment when taste the final dish and describe how it taste
4. Invite audience to try the recipe (by text or voice over)
How it works?

Sparker KOL will follow the

starter and try the es krim Asik
resep with Butternut Collins as
one of important ingredients Amplify by media
on their account and also invite
B audience to try D 25 feb

(sparker KOL : 5 KOL) We expect the organic

18 - 19 feb will follows

Starter KOL will start making es krim The spreader will join the
A Asik resep with Butternut Collins as C hype and make the food
one of important ingredients
(Starter KOL : 1 KOL)
receipt going bigger

17 feb (spreader KOL : 15 KOL)

20 - 24 feb
3 content each day
A. Starter KOL

Starter KOL will be a familiar face tiktoker with big follower on

tiktok who will create content on their asset to create ice cream
creation utilize collins butternut as the main ingredient

Qty: 1 Tiktoker macro influencer with huge followers (200k-1m)

Sow:
- create ice cream creation content
- The content also will be repost to collins butternet IG
account (SOW Repost)

Qty content: 1 content creation

B. Sparker KOL

Sparker KOL will be mid level tiktoker who have raising in tiktok.
They will be triggered by the starter and try the recipe with collin’s
butternut and challenge audience in different way based on their
persona

Qty: 5 Tiktoker micro influencer with big followers (10k-99k)

Sow:
- create ice cream creation content
- The content also will be repost to collins butternet IG
account (SOW Repost)

Qty content: 1 content creation

C. Spreader KOL

Sparker KOL will be nano level tiktoker who have raising in tiktok.
They will be triggered by this activity and try to join the
excitement

Qty: 15 Tiktoker nano influencer with big followers (1k-9k)

Sow:
- create ice cream creation content
- The content also will be repost to collins butternet IG
account (SOW Repost)

Qty content: 1 content creation

Amplification

We can amplify this in the media on IG to expand

its reach by mentioning our account in the caption

Sow:
Amplify content to show how hype and worth to try the
#ResepAsikCollins of Collin’s Butternut is

Qty content: 1 content amplification IG post

Amplify

We can make it even bigger

by amplify to IG media

who has tried this delicious butternut

collins ice cream Asik?
Diutamakan media-media yang biasa mereview makanan,
boleh disuggest opsinya
THANK YOU