Main Body of The Research Paper

Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon
Chapter I
THE PROBLEM AND ITS SETTING
Introduction
Electronic shopping was created by English inventor Michael Aldrich. In
1979, he created the first e-commerce platform, enabling both business-to-business and
customer-to-business online transactions (Donszem, 2020). Online shopping has become
a common occurrence, drawing more clients to the internet thanks to wider acceptance
of technology and faster networking speeds. In essence, online shopping is a virtual
marketplace that offers customers deep discounts on a variety of products and services
and delivers them directly to their homes. This study focuses on identifying consumer
preferences for online shopping as well as the reasons behind using social media
platforms and shopping apps to purchase online. Receiving positive customer feedback
can have a big impact on a company's reputation and profitability of the company.
Because no organization or business can succeed without customers, it is crucial to
understand consumer preferences because they are timely or easily modify for study.
This makes them a valuable source of information that can help businesses identify their
strengths and weaknesses and enhance the market.
The Electronic Commerce Act (ECA), also known as Republic Act No. 8792,
was approved by President Joseph Ejercito Estrada on June 14, 2000. Electronic data
transmissions, documents, signatures, transactions, and information storage were all

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made legal by the law. It imposed sanctions for infractions such as hacking, piracy, and
unauthorized data access. Article 29 of the R.A. DTI authority 8792 provisions gave the
DTI the ability to work with relevant government entities to coordinate and oversee the
promotion and growth e-commerce in the nation. This industry of commerce is rapidly
growing in the Philippines (Department of Trade and Industry Philippines). Shopee is
the most widely used e-commerce platform in the Philippines as of the first quarter of
2022, with almost 77 million users. Lazada, meanwhile, has about 39 million user visits
once a month, came in second (Statista Research Department,2022).
Due to the Convenient it offers clients, such as simple payment, incredible
discounts at a low price, free delivery, and a huge number of different marketing to
tempt online shoppers, online shopping is now incredibly popular. When purchasing
online, prospective buyers are enticed to the product information offered by merchants,
which occasionally satisfies these buyers' perceived demands. Customers will now start
perusing the products, evaluating them, and later selecting the option that best suits their
needs. This marks the beginning of the transaction between the online shopper and the
online vendor. Their requirements, pushing them to buy the product to satisfy their
perceived need. Online purchasing makes life better and easier for people
Background of the study
The globe is today witnessing a much faster and more innovative economy, and
all firms must be prepared to deal with these changes. E-commerce expansion has had a
huge impact on the growth of numerous enterprises in the country. This means that it is
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critical to comprehend the elements that cause customers to favor internet buying over
traditional retailers. As a result of these changes, people today rely on the internet on a
daily basis. Specifically, social media sites or gadget apps since they are significantly
more convenient and rewarding than physically purchasing at local stores. Many
research on "customer perceptions towards internet shopping" have been undertaken in
recent years.
The introduction of the internet has provided businesses with the opportunity to
remain competitive by providing clients with a convenient, faster, and less expensive
way to do transactions. According to research, over 627 million people used the internet
to buy books, airline tickets, clothing and shoes, video games, and other technology
items. The purpose of this essay is to look into the elements that influence consumers to
make online purchase The primary data of 200 respondents was collected using a
structured questionnaire and the random sampling technique. The component analysis
results suggest that the key elements impacting consumers' impressions of making
online purchases are Product Information, Online Payment, Convenience and Variety,
Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness, and Online
Shopping Challenges (Singh,2019).
According to Shanthi &Kannaiah (2015,as cited in lubis,2018) despite the fact
that many consumers have begun to convert to online businesses, the majority of
consumers still prefer to shop directly at traditional marketplaces with a visible physical
presence. A person's preference for purchasing a product, both online and offline, is
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determined by the personality component the person possesses. As a result, consumer
buying preferences are defined as customer tastes as determined by perceptions of the
usability and benefits of the products offered (Guleria et al., 2015, as cited in lubis,2018).
Shopping preferences are related to how someone loves or hates shopping methods and
are unaffected by the spending capacity of consumers. This has a broad impact on
purchase decisions. Understanding consumers is critical to retaining them and making
them loyal to the seller.
Theoretical framework
Revealed Preference Hypothesis, in economics, a theory proposed by American
economist Paul Samuelson in 1938 that asserts that what consumers buy under diverse
circumstances, particularly variable income and pricing circumstances, reveals their
preferences. According to the idea, if a customer purchases a specific bundle of products,
that bundle is "revealed preferred" to any other bundle that the consumer might afford,
given constant income and prices. An observer can deduce a representative model of the
consumer's preferences by altering income or pricing, or both. As revealed preference
theory evolved, three fundamental axioms were identified: the revealed preference weak,
strong, and generalized axioms. The weak axiom states that if one good is purchased
rather than two at given prices and incomes, If one good is purchased over another, the
consumer will always make the same decision. Less abstractly, the weak axiom asserts
that once a buyer purchases one sort of good, the consumer will never acquire a different
brand or good unless it delivers more benefit by being less priced, of higher quality, or
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of greater convenience. Even more simply, the weak premise implies that consumers
will buy what they want and will make consistent decisions. The strong axiom extends
the weak axiom to embrace numerous commodities and eliminates certain inconsistent
chains of choices. The weak and strong axioms can be proved to be identical in a
two-dimensional world (a world with only two goods from which buyers can pick).
While the strong axiom outlines the implications of utility maximization (see expected
utility), It does not address all of them; there may not be a single maximum. The
generalized axiom applies when more than one consumption bundle provides the same
amount of benefit for a given price level and income. In terms of utility, the generalized
axiom allows for situations in which there is no unique bundle that maximizes utility.
Conceptual framework
INPUT PROCESS
 The demographic profile of  Crafting of research

the respondents Questionnaire
 types of goods commonly  Validation of research
purchase through online Questionnaire
shopping
 The reason of shopping  Dissemination of online
online research Questionnaire
 How satisfied are you in
shopping online (Google Form)
 The most preferred online  Facebook messaging
shopping site used
 The common preferred  Statistical treatment of data
payment method. method
 Is there a significant  Interpretation and analysis
difference in reason in OUTPUT
preferences in online
shopping when grouped in to  Preference index of BSBA
profile. Students at MSEUF-Catanauan
in online shopping.
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Figure 1. Conceptual Framework. The Consumers Preference Towards
Online Shopping in BSBA Students in the Manuel S. Enverga University
Foundation- Catanauan in SY.2022-2023.
As shown in figure 1, the Input, Process, Output (IPO) of the Consumer
Preferences toward online shopping of the BSBA Students in Manuel S. Enverga
University Foundation- Catanauan. It includes the Input consists of (a) the demographic
profile of the respondents (b) types of goods commonly purchases through online
shopping (c) The reason of shopping online (d) how satisfied are the consumers (e) the
most preferred online shopping site used and (f) the most common payment method (g)
is there a significant difference in reason in preferences in online shopping when
grouped in to profile. In connection, the process consists of data gathering tools for
crafting the research questionnaire, validation of research questionnaire, dissemination
of online research Questionnaire (Google Form) through Facebook messaging, statistical
treatment of data, and the Interpretation and analysis of the gathered data.Lastly, Under
the output is to create a Preference index of BSBA Students at MSEUF-Catanauan in
online shopping.
Hypothesis
H1: There are no significant differences between gender groups on the reason for
preference towards online shopping.
H2: There are no significant differences between age groups on the reason for
preference towards online shopping.

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Statement of the Problem / Purpose of the research
This research study aims to find out why consumers prefer to shop online
instead of going to physical store, it attempts to answer the following:
1. What is the demographic profile of the respondents in terms of:
1.1 Age?
1.2 Sex?
1.3 Civil status?
1.4 Year level?
1.5 Source of Income?
2. What products are commonly purchased by the respondents in online shopping?
3. What are the reason that the respondents preferred online shopping?
3.1 Convenience
3.2 Quality of E-commerce Website Features
3.3 Presentation of product
3.4 Safety
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3.5 Satisfaction
4. What are the most preferred online shopping site used by the respondents?
5. What is the common preferred payment method used by the respondents?
6. Is there a significant difference on the reasons that influence online shopping when
group according to profile of the respondents?
Significance of the Study
This study will open each and every one mind to know the true reasons behind the
growing population of online shoppers by identifying the consumers preference in online
shopping and the reasons affecting their purchase decisions using social media platforms
and other applications. Conducting this research was deemed to be beneficial and
valuable to the following sectors and group of persons.
To the online marketers - this study will provide information to the online
marketers on how they are dominating nowadays when it comes to selling and what is
their effect to the traditional way of selling and online marketers should know the
services that they can offer to meet the satisfaction of a buyer. Marketers also should
know what are the factors or the things they need to make people pursue their products.
To the entrepreneurs - who are planning to start online business. It will be
very beneficial for online marketers to use this study in order for them to have better
knowledge regarding the behavior of their potential customers.

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To the traditional seller – this study will provide awareness and knowledge
to the traditional sellers on what is the impact of online selling to their business and their
income so that they can think of way to maintain their sale and revenue.
To the customers- this study will provide information about purchasing
online product that is more convenient and to know if they really need to buy products
online, if they really have no time to buy products in traditional way.
To the Researchers- this enables them to look for strong evidence and
responses from the respondents. Kit improves their research skills little by little.
To the future researcher – this is a big help to the future researcher because it
serves their guide in making their first research.
Scope and limitation
This study only covered the Consumer Preference in online shopping of the
BSBA Students in MSEUF-Catanauan, Quezon during SY: 202-2023. Fifty (50) BSBA
Students were the respondent in this research. This research used the purposive Quota
sampling design. Its essence is to primarily determine the consumer preferences in
online shopping in the aforementioned locality.
Definition of terms
For better understanding of the study, the following terms are defined
conceptually.
Alibaba - is a Chinese multinational technology company specializing in e- commerce,
retail, Internet, and technology.

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Alibaba Group - Launched in 2010, it is made up of small businesses in China and other
locations, such as Singapore, that offer products to international online
buyers.
AliExpress -is an online retail service based in China
Amazon.com, Inc. -is an American multinational technology company that focuses on
e-commerce, cloud computing, digital streaming, and artificial intelligence.
It has been referred to as "one of the most influential economic and cultural
forces in the world", and is one of the world's most valuable brands.
Attributes- refers to the characteristics of online shopping such as the quality of the
products, shipping fee and price.
Axiom - is a statement that everyone believes is true, such as "the only constant is
change." Mathematicians use the word axiom to refer to an established
proof. The word axiom comes from a Greek word meaning “worthy.” An
axiom is a worthy, established fact.
Businessperson/Businessman -is an individual who has ownership or shareholdings over
a private sector and undertakes activities for the purpose of generating cash
flow, sales, and revenue by using a combination of human, financial,
intellectual and physical capital with a view to ing economic development
and growth.
Consumer -Refers to the users of products on online shopping.

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Consumer preferences-are defined as the subjective (individual) tastes, as measured by
utility, of various bundles of goods. They permit the consumer to rank these
bundles of goods according to the levels of utility they give the consumer.
Note that preferences are independent of income and price.
Convenience -service or substance which make a task easier or more efficient than a
traditional method.
Cronbach's alpha- also known as tau-equivalent reliability or coefficient alpha, is a
reliability coefficient that provides a method of measuring internal
consistency of tests. Numerous studies warn against using it
unconditionally.
EBay Inc. - is an American multinational e-commerce company based in San Jose,
California, that facilitates consumer-to-consumer and business-to-consumer
sales through its website. eBay was founded by Pierre Omidyar in 1995 and
became a notable success story of the dot-com bubble.
Ecommerce- also known as electronic commerce or internet commerce, refers to the
buying and selling of goods or services using the internet, and the transfer
of money and data to execute these transactions.

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Gcash -is mobile money or “e-money” that allows you to pay bills, send or receive
money, buy mobile load, shop online, book movie tickets, and more with
the use of your smartphone.
Generation Y -Also known as Gen Y or millennials, is the generational cohort born
between 1981 and 1996. They come after Generation X and before
Generation Z, which is the reason they are named Gen Y. For more
information, please see our definition of “millennials”.
Income -refers to the money that is derived from the normal business activity of an
individual categorized as 5,000 and below, 5.001-10,000, and 10,000 above.
Kolmogorov–Smirnov test -is a nonparametric test of the equality of continuous,
one-dimensional probability distributions that can be used to compare a
sample with a reference probability distribution, or to compare two samples
Kruskal–Wallis test -by ranks, Kruskal–Wallis H test, or one-way ANOVA on ranks- is a
non-parametric method for testing whether samples originate from the same
distribution. It is used for comparing two or more independent samples of
equal or different sample sizes
Lazada -is a company developing an online shopping and selling marketplace. The
Company offers products from a number of categories, including consumer
electronics, household goods, toys, fashion, sports equipment and groceries.
linear regression- is a linear approach for modelling the relationship between a scalar
response and one or more explanatory variables. The case of one

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explanatory variable is called simple linear regression; for more than one,
the process is called multiple linear regression.
Mann Whitney U test - Sometimes called the Mann Whitney Wilcoxon Test or the
Wilcoxon Rank Sum Test, is used to test whether two samples are likely to
derive from the same population (i.e., that the two populations have the
same shape).
Marketing- a person or company that advertises or promotes something.
Mastercard -is a payment network processor. Mastercard partners with financial
institutions that issue Mastercard payment cards processed exclusively on
the Mastercard network. Mastercard's primary source of revenue comes
from the fees that it charges issuers based on each card's gross dollar
volume.
Online Retailers -An organization that sells its products and services via a website on
the Internet. Also called an "e-commerce market" or "virtual market," an
Internet retailer provides the website, shopping cart, return labels and
related services.
Online Seller - they photograph and write descriptions of the items they will sell and put
the information online. They calculate total purchase amounts, taxes, and
shipping costs; process payments; and send orders. And they interact with
customers to answer questions or resolve problems.
Online Shopping -refers to the internet marketing used under this study.
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Online shopping application -is a form of electronic commerce which allows consumers
to directly buy goods or services from a seller over the Internet using a web
browser or a mobile app.
Payment method -a way that customers pay for a product or service. In a
brick-and-mortar store, accepted payment methods may include cash, a gift
card, credit cards, prepaid cards, debit cards, or mobile payments.
Personalized framework -Personalized learning is an educational approach that aims to
customize learning for each student's strengths, needs, skills, and interests.
Each student gets a learning plan that's based on what they know and how
they learn best.
Post-purchase behavior - is defined as: The way a person thinks, feels, and acts after
they make a purchase. We're focusing on influencing the action of repeat
purchases, but that doesn't mean we can ignore thoughts & feelings.
Preference -refers to the choice of the consumers on what they want the online shopping
to be.
Price sensitivity -is the degree to which the price of a product affects consumers'
purchasing behaviors. Generally speaking, it's how demand changes with
the change in the cost of products.
Product Feed back-is any information shared by your users about their experience and
satisfaction with the product.

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Product risk - is the set of things that could go wrong with the service, software or
whatever is being produced by the project. In the same way that project and
business risks are quantified (using likelihood and impact) product risks
should also be categorized and measured.
Profitability- a measure of an organization's profit relative to its expenses.
Propaganda- is the dissemination of information-facts, arguments, rumors, half-truths,
or lies to influence public opinion. Deliberateness and a relatively heavy
emphasis on manipulation distinguish propaganda from casual conversation
or the free and easy exchange of ideas.
Quality-refers to the standard of the products categorized as beyond expectation,
satisfactory, good and fair.
Reputation - a public perception of the company and how it operates.
Scalability - is an attribute that describes the ability of a process, network, software or
organization to grow and manage increased demand. A system, business or
software that is described as scalable has an advantage because it is more
adaptable to the changing needs or demands of its users or clients.
Security risk - someone who could damage an organization by giving information to an
enemy or competitor.
Shipping fee- refers to the payment of delivery categorized as very expensive, expensive,
moderate, and economical.

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Shopee- is the leading e-commerce platform in Southeast Asia and Taiwan. Launched in
2015, it is a platform tailored for the region, providing customers with an
easy, secure and fast online shopping experience through strong payment
and fulfillment support.
Social media -are interactive technologies that facilitate the creation and sharing of
information, ideas, interests, and other forms of expression through virtual
communities and networks.
Shapiro-Wilk test -is a way to tell if a random sample comes from a normal distribution.
The test gives you a W value; small values indicate your sample is not
normally distributed (you can reject the null hypothesis that your population
is normally distributed if your values are under a certain threshold).
Spearman's Rho - is used to understand the strength of the relationship between two
variables. Your variables of interest can be continuous or ordinal and should
have a monotonic relationship.
Transactions- an instance of buying or selling something; a business deal.
Zalora -is an online fashion retailer that sells apparel, accessories, shoes and beauty
products for women and men.

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CHAPTER - II
REVIEW OF RELATED LITERATURE
Foreign literature
According to Aberlo (2022), Amazon's shopping app topped the list of the most
downloaded iPhone apps from the iOS app store. The next is SHEIN, a fashion
shopping app that offers reasonably priced, stylish clothing items. Third on the list of
the top shopping apps is Fetch Prizes, an app that lets users earn rewards while they
shop. The top five shopping apps include Bath & Body Works, a company known for
its home and body fragrances, and Nike, a well-known sporting goods company. The
remaining iOS shopping applications are: ((a) Walmart (b) Etsy (c) Shop (d)
GOAT(e)Targe. The top shopping apps for the Android operating system are listed in a
slightly different way. The top few players are largely the same, but the order they are
in makes the biggest difference. Similar to the iOS ranking, Amazon is at the top of the
Google Play list of the best shopping applications. Walmart comes next, discontinuing
its grocery app in 2020 and combining it with its primary retail app. SHEIN and Fetch
Rewards are ranked third and fourth, respectively, on the list. The following are the five
of tenth most downloaded mobile shopping apps from Google Play: Bath & Body
Works, The Home Depot, eBay, AliExpress, and Offer Up.
There are several types of online payment methods, which are classified as
follows: : Bank cards which include credit cards, debit cards, and even prepaid cards,
are used to access financial accounts with the associated bank account. Customers can
Manuel S. Enverga University Foundation Inc. 18
Catanauan, Quezon
use bank cards to transact with top electronic payment processors such as Visa,
Mastercard, and American Express. A digital wallet is a system that stores a person's
payment information for a variety of payment solutions. Customers can pay for
purchases using their mobile devices when using digital wallets in conjunction with
mobile payment systems, ensuring a seamless checkout process. Apple Pay, Amazon
Pay, and Google Pay are a few examples. Peer-to-peer (P2P) payments: P2P payments
(or transactions) are electronic money transfers between two people. people from their
credit cards or bank accounts through a middleman website or app. Zelle, Venmo, and
PayPal are a few examples. It's significant to remember that various e-commerce
payment methods overlap. PayPal, for instance, supports P2P transactions and takes
bank cards. PayPal, Stripe, Square, Apple Pay, Google Pay, Amazon Pay, bank
transfers, and cryptocurrency are all accepted payment methods for online purchases
(Osman, 2022).
More and more customers are choosing to use various services on the Internet.
They frequently purchase a variety of items. E-commerce is growing in acceptance and
sophistication. Unfortunately, customers claim that there are issues with online shopping.
Customers worry that their ordered goods won't arrive, won't live up to their expectations,
or will be damaged in transit. For this kind of shopping, the payment method is also a
crucial factor. In order to avoid losing money if their requested items are not delivered,
customers frequently prefer to pay more to employ the payment-on-delivery option. The
paper's objective is to assess the security of online services. The competition for selling
your products online has been tougher and tougher in today's saturated eCommerce
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economy, up in the design and the way you manage your eCommerce business online.
The comparison for this may be that stepping into a real business with bad products,
aesthetics, organization, and presentation would cause the customer to leave. The same
principle can be applied to an online eCommerce firm. Consider the customer and how
your eCommerce website will affect them. (1) Ease of Navigation If the navigation is
difficult to use, your customers will be unable to browse through your store and find the
products they are looking for. (2) Fast Load TimesHaving fast load times is essential for
achieving a high ranking in Google (3) Clear Policies are essential for running a
successful business, whether it is a physical store or an internet store. Policies safeguard
not only the shopper but also the merchant. (4) Seamless Checkout Experience If your
checkout system fails, Google Analytics will be unable to determine your conversion
rates. (5) Design Doesn't Distract from Shopping Websites that are simply designed score
higher than websites that are cluttered and difficult to navigate. (6) Branded (7) Promotes
Related Products (8) Accurate Product Descriptions (9) Effective Search (10) Quality
Photos and Videos (Magar,2022).
Incredibly, fashion is the top selling business in practically every country on the
globe.Yes, despite the industry complexities and the fact that products differ in size from
store to store, fashion remains the top of sales online.The improvement in return policies
is primarily responsible for the surge in demand in the fashion business in the online
world.Previously, it was difficult to risk purchasing a shirt, pants, or jacket without
knowing for certain if it would fit well. Returns are now free at practically all stores, and
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you may try something on at home without having to wait in line, knowing that you can
return it at any moment(Smith,n.d.).
Locale Literature
With over 72 million monthly online visitors as of the second quarter of 2022,
Shopee was the most popular B2C e-commerce site in the Philippines. Lazada came in
second, with over 37 million monthly visitors (Most popular B2C e-commerce sites in
the Philippines,2022)
According to (Husain,2021). When it comes to starting and growing an
ecommerce business in the Philippines, there are many moving parts. Shipping can be
costly and unreliable, especially given the size of the country. Customer satisfaction is
critical. It is also difficult to persuade new users to trust your brand. The most
complicated part of getting started is identifying in-demand products to sell. The 12
trending products in the Philippines in 2021 that are attracting a lot of search interest
and are staying on top of people's minds. We will also provide personalized marketing
tips for each product that you can incorporate into your go-to-market strategy.
Best-Selling and Most Popular Products in the Philippines (a)Dumbbells (b)Appliances
(c)Skincare (d) Shoes (e) Video Games (f) Fitness Apparels(g) Kids Toys (h) Home
Improvement (i) Home Office (j)Selfie Ring Lights (k) Coffee (l) Jewelry.
Here in the Philippines, online shopping is quickly gaining popularity among
both young and old consumers. It has simplified and made shopping more convenient.
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With this new shopping option, anyone may purchase products or services directly
online and have them delivered to their door. Time, money, and effort are all saved.
You are not required to join the mass of shoppers outside. Basically, all you need to
execute a purchase is a legitimate form of payment, a shipping address, and of course,
an internet connection. On the internet, it is simple to access a wide variety of stores,
both large and small. Large online retailers like Alibaba, AliExpress, Amazon, and
eBay are among them. In our area, we have the Shopee, Zalora, and Lazada. Despite
how convenient online shopping is, there is always a chance that you could become a
victim of a fraudulent transaction. Being watchful and using reputable shopping sites
can help to reduce or even eliminate the danger of being a victim. It is perhaps because
of the danger involved that it is unfavorable to other customers. We can't hold them
responsible because we constantly hear about and observe similar events. I have an
average income, so I can't afford to spend my hard-earned money that way (The Pros
and Cons of Online Shopping in The Philippines, 2022).
According to Accounting learning, (2022). The Advantages and Disadvantages
of Online Shopping Due to rapid growth of technology, business organizations have
switched over from the traditional method of selling goods to electronic method of
selling goods. Business organizations use internet as a main vehicle to conduct
commercial transactions. Online stores do not have space constraints and a wide variety
of products can be displayed on websites. It helps the analytical buyers to purchase a
product after a good search. (1) Convenience of online shopping. The following table
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depicts the factors which motivate the online shoppers to buy products online. (a) Saves
time and efforts. (b)Convenience of Shopping at home. (c)Wide variety / range of
products are available. (d) Good discounts / lower prices. (e)Get detailed information of
the product. (f)We can compare various models / brands. (2) No pressure shopping (3.)
Online shopping saves time (4.) Comparisons (5.) Availability of online shop (6).
Online tracking (7) Online shopping saves money and ease of use is the prime reason
that drives the success of e-commerce. Though internet provides a quick and easy way
to purchase a product, some people prefer to use this technology only in a limited way.
They regard internet as a means for gathering more information about a product before
buying it in a shop. Some people also fear that they might get addicted to online
shopping. The major disadvantages of online shopping are as follows.
The leading eCommerce sites in the Philippines include Shopee, Lazada, Zalora,
and BeautyMNL. These platforms sell goods from Asia-Pacific nations that have free
trade agreements with the Philippines, and the most popular product categories inside are
household care, electronics, fashion, and beauty products. The working population (ages
25 to 44) actively uses their desktop and mobile devices to access these platforms.
Smartphone household penetration increased by 2% from 2020 to 2021, reaching 74.1%.
Digital marketing and social media: social media are widely used by Filipinos, who
utilize them actively for an astounding 10 hours per day, seven days a week. Facebook
(67 million active users), YouTube (58.5 million active users), Instagram (14 million
active users), Twitter (9.3 million users), and LinkedIn are the greatest channels for
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reaching Filipino customers (9.2 million users). It is estimated that Filipino social media
users will reach 78.5 million in 2022 (International Trade Administration (ITA), 2022).
Not everyone in the Philippines has a bank card, making online payments
difficult, according to (Pros and Cons of Online Shopping, 2022). There are numerous
payment alternatives available to everyone. Even though they may have bank cards, the
majority of local consumers, in my opinion, still favor COD (Cash on Delivery) as a
form of payment. Select "Cash on Delivery" when checking out for your purchases.
The payment is paid when the requested things are received. This is a brilliant idea for
Filipinos to prevent online scammers, but using Cash on Delivery as a payment method
when shopping abroad is not an option. Online transactions need a bank.
Foreign Studies
Some argue that convenience is one of online shopping's main benefits.
Convenience covers things like how simple it is to find a product overall, how long it
takes to shop, and how little work is required. Online shopping enables customers to do
their shopping at home in the comfort of their own space and to avoid having to visit
physical stores. People may quickly browse a website, identify the thing they want, and
make a purchase without changing out of their pajamas, saving them from having to get
dressed and drive to the store. Additionally, since internet retailers are available
around-the-clock, customers may shop whenever they want. Online shopping allowed
some people to purchase clothing while still caring for their children at home and
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online shopping made it possible for them to purchase clothing while doing so
(Shiuan,2022).
In the present day, technology has transformed how human beings live and the
processes they use to fulfill day-today activities. Buying and selling has been among
man's key activities and over the years, these activities have become more sophisticated
to enhance the ease and comfort of the experience. The shopping experience, buying
and selling has further transformed over the past decade with the inception of the
internet. Online shopping, and e-commerce in general, have gained popularity and
provide more convenient and less stressful options transacting online. Consumers can
now enjoy accessing products from distant stores according to their preference, a factor
that gives consumers the ability to choose without considering distance and long queues.
While online shopping promises to be a better option to the consumer, the channel is
susceptible to threats, referring to elements that have the potential to inflict serious
harm on a user's privacy leading to data breaches and a compromise of data security. As
a consequence, consumers are uncertain on whether to trust online shopping. This paper
includes information on the threats of online shopping and highlights consumer
perceptions, including negative consumer perceptions. The paper provides awareness
on cyber security issues, including ways online shoppers and merchants can protect
themselves from data breaches and attacks through methods such as phishing and
adware (Aseri,2021).
In order to reduce the level of perceived danger, make up for the lack of
sensory qualities, and provide enjoyable online purchasing experiences, effective visual
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product presentation provides consumers with a sense of appropriateness and
supplemental perceptible experience. Consumers now consider lifestyle purchases to be
matters of happiness that are indubitably influenced by their mood. The purchasing
behavior of customers is heavily influenced by mood, a key sign of one's subjective
well-being. This chapter uses data from 356 Indian internet buyers to investigate the
effects of product presentation on lifestyle product purchase intentions and the
moderating function of mood. The impact of product display on purchase intention in
the context of online buying was found to be moderated by mood. The study suggests
that marketers should provide engaging virtual products (Kala & Chaubey,2018).
Local Studies
Millions of Filipinos are now purchasing a lot of goods online via apps like Shopee,
OLX, and Lazada. According to Grit PH (2022). These consumers took a few minutes
to check what was available, compare prices, read reviews (always check the ones with
photos), and add potential purchases to their shopping carts. The following statistics are
taken from an article by E-Shop World and show trends in Philippine eCommerce: (a)
Number of Filipino Online Shoppers: 37.75 million (2018) (b) Total E-commerce
Revenue: USD 1.49 billion (2018) (c) Top Product Being Bought Online: Electronics
and Media (USD $618.6) (d) Top Payment Method: Cash on Delivery (47%) (e)
Second Most Preferred Payment Method: Bank Transfer (42%) (f) Top Importing
Country: China (USD $29.8 On the other hand, the items that people order online the
most are (1) Fashion & Beauty: $207.2 Million (+32%) (2) Electronics & Physical
Media: $543 Million (+15%) (3) Food & Personal Care: $94.8 Million (+38%) (4)
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Furniture & Appliances: $119.6 Million (+22%) (5) Toys, DIY & Hobbies: $272.1
Million (+27%) (6) Travel & Accommodation: $642.6 Million (+30%) (7) Digital
Music: $12.9 Million (+17%) (8) Video Games: $270.2 Million (+12%).
People are increasingly preferring online shopping due to the numerous
benefits such as convenience, time savings, and product variety. The behavior of
Filipino consumers toward online shopping and the factors that influence them to shop
online influence marketers, entrepreneurs, and businessmen online marketing strategies.
As a way of life, Filipino consumers have a distinct purchasing routine. Personal, social,
cultural, and psychological factors can all have a significant impact on a consumer's
behavior. These factors that strongly influence consumers to buy online can lead to the
development of consumer product preferences, which can assist marketers,
entrepreneurs, and business owners in achieving an unavoidable increase in market
share and profitability. As a result, understanding the consumers' needs is essential. As
a result, understanding consumer behavior and the factors that influence it is beneficial
to marketers, entrepreneurs, and business owners in the online shopping world (So,
2019).
The purpose of the study was to ascertain the customer loyalty and happiness of
online store users in Angeles City, Pampanga. In addition, it assessed the 377
respondents' levels of customer loyalty and satisfaction based on information about
their age, gender, occupation, marital status, and preferred online retailer. Residents of
Angeles City, Pampanga, who participated in the survey were identified using a
convenience sample technique and other statistical procedures. The tested hypotheses
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were measured using Cronbach's Alpha, Frequency and Percentage Distribution,
Weighted Mean and Standard Deviation, Kolmogorov-Smirnov and Shapiro-Wilk,
Kruskal-Wallis, Mann Whitney U, Spearman's rho, and Linear Regression. According
to research findings, online consumer loyalty and customer happiness are associated.
The findings have ramifications for keeping happy clients in an online service
environment. This report also includes potential future research directions (Trinidad &
Lacap, 2021).
Lazada was the most popular online retailer out of all of them, with a category
mean rating of 3.96, while Ayos Dito came in last with a rating of 3.28. Student
respondents typically purchase clothing and footwear together with purses and wallets
when buying online. Students that responded are more interested in fashion, according
to the results. Cash on delivery is favored over online payment as a method of payment.
The findings of this study show how important it is for both online platforms and online
shoppers to take online shopping seriously, so it is advised that platforms for online
shopping come up with a way to constantly educate customers about their rights and
obligations in order to boost their trust in online shopping. (Delelis,2018).

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CHAPTER - III
RESEARCH DESIGN AND METHODOLOGY
Research Design
This study is conducted in order to determine the preference of the Manuel S.
Enverga University Foundation-Catanauan, Quezon students toward online shopping
and to be able to gather data the researcher utilized in descriptive research design.
Descriptive design is used to describe the characteristics of a population or
phenomena being studied. It is also a fact-finding study that involves adequate and
accurate data interpretation and findings. Herein, the chosen respondents were purposely
selected from various year levels 1st year to 4th year college student. The survey method
or the self-administered questionnaire in Google form were the instrument used in
gathering data. The survey is appropriate in this study because it enables the researcher
to formulate and generalization specifically, the survey is a reliable source of firsthand
information because the researchers directly interact with the respondents.
Research Locale
The study was conducted through google form and will be sent via Facebook
messenger to the selected BSBA-students of Manuel S. Enverga University
Foundation-Catanauan,Quezon. The researcher has chosen this study to find out the
consumer preference towards online shopping in this first semester of S.Y
2022-2023.
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Samples and sampling techniques
The researcher used a non-probability Quota sampling technique to get the data
in an easy way. Questionnaires in Google form will be sent in their messenger to
selected BSBA students. In this technique the researchers chose those who were
conveniently available and who could be reached online.
Non -probability sampling is defined as a sampling technique in which the
researcher selected a sample based on the subjective judgement of the researcher rather
than randomly selected.
Research Instruments
In this study, the researcher will be using the survey questionnaire in (google
form). The questionnaire is a set of orderly arranged questions carefully prepared to
answer by a group of people designed to collect facts and information. The Part-I will ask
for the demographic profile of the respondents. The tool for profile was made by the
researcher; it will determine the age, and sex of the respondents. Part- II is the products
that are commonly purchased by the respondents in online shopping. Part -III is what are
the reasons of the respondents preferring shopping online in terms of its (a)Convenience
(b) Quality of Ecommerce Website Features (c) Presentation of product (d) Safety (e)
Satisfaction. Part-IV is the most preferred online shopping site used by the respondents
and lastly, Part-V the common preferred payment method used by the respondents.
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Data Gathering Procedures
The study will have respondents directly from the chosen school Manuel S.
Enverga University Foundation this includes from first year to fourth year College
students from Bachelor of Science in business administration department all their
participants were selected through non- probability sampling method in which not all
members of the population have an equal chance of participating in the study. In order to
conduct this sampling strategy, the researcher listed down all the members of the
population, and then selected members to make the sample. For this purpose, a
self-administered survey questionnaire in Likert format was given to the respondent to
answer.
Hereby, there were 50 participants for the questionnaire survey that comprised
students each year level. Next-to the distribution of the questionnaire the respondents
were given seven days to complete the survey questionnaire upon request. After
collecting the data, the responses will be organized, tabulated, analyzed and treated
statistically using percentage (%), and weighted mean, Likert scale, and ANOVA for our
hypothesis then the paper were checked, interpreted and analyzed.

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Statistical tools and treatment of Data
To analyze the data gathered, different treatments on the collected data applied.
This part presents the way the researchers analyzed the collected data in each question as
well as the different statistical tools that applied to the study.
For sub-problem no. 1-2, the demographic profile of the respondents in terms
of age and sex, the researchers used percentage distribution. It is used to determine the
percentage usually for data on profile using the formula:
Percentage Formula:
% = f / n x 100
Where:
% = Percent
f = Frequency
N= number of class
Frequency distribution: Mean
Formula: x=∑fx /∑fx 100
Where:
X= weighted arithmetic mean

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∑fx = sum of all the products of f and x where f is the frequency of each weight and x,
weight, i.e., 4, 3, 2, 1
∑f = sum of all respondents
4 Point Likert Scale
This scale would consist of 5 answer options which will contain polls and a
neutral option connected with intermediate answer options. These scales can be used in a
similar manner for measuring likelihood, importance, frequency, and many other factors.
4- Strongly Disagree
3- Agree
2- Disagree
POINT RANGE SCALE CODE DESCRIPTIVE ANALYSIS
4 3.26 – 4.00 SA Strongly Agree
3 2.51 – 3.21 A Agree
2 1.76 – 2.50 D Disagree
1 1.00 – 1.75 SD Strongly Disagree

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Analysis of variance, or ANOVA- is a statistical method that separates
observed variance data into different components to use for additional tests. A one-way
ANOVA is used for three or more groups of data, to gain information about the
relationship between the dependent and independent variables.

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Chapter IV
Data Analysis, Interpretation, Presentation and Discussion
This chapter deals with the analysis, interpretation, presentation of data to
determine the consumer preferences in online shopping of the BSBA students in Manuel
S. Enverga University Foundation- Catanauan.
PART I- DEMOGRAPHIC PROFILE
Figure 1. Profile of the Respondents in terms of Age.
Figure 1 Shows the profile of the respondents in terms of age. It shows the age range
of the respondents from 15 to 25 years old and above. The majority of the respondents
are 40 at age 19-21 with the percentage of 80% while the least number of respondents is
age 25 with the percentage of 2%. And the other 6 respondents are at age 15-18 with the
percentage of 12%. Lastly, 3 respondents are at age 22-24 with the percentage of 6%.
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Figure 2. Profile of the Respondents in terms of Sex.
Figure 2 shows the profile of the respondents in terms of sex. It shows that the male
respondents are 22 which is equivalent to 44% and the female respondents are 28 which
is equivalent to 56% with the total of 50 respondents totaling 100%.
PART - II PRODUCT THAT ARE MOST COMMONLY PURCHASED
Figure 3 shows the products that are most commonly purchase in online shopping the
majority of the respondents choose to buy in online shopping is fashion and beauty which
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is 30 equivalents to 33% next is food and personal care with total of 25 equivalent to 28%,
toys, DIY, and Hobbies with total of 14 equivalent to 15%, and the electronics and
physical media and video games has the same total of 6 equivalent to 7%. Furniture and
appliances have a total of 4 equivalent to 4% and lastly, both travel and accommodation
and digital music has the total of 3 equivalent to 3%.
E-Commerce marketplace competition can be fierce. However, women are Southeast
Asia's greatest internet shoppers if you want to take advantage of the region's expanding
spending power. They are responsible for almost 80% of household purchases, and
Southeast Asia's top online selling categories include fashion and beauty (Top Products
to Sell Online in Southeast Asia,2021).
PART III- REASONS FOR PREFERENCE IN ONLINE SHOPPING.
3.1 Convenience
Indicators Weighted Rank Descriptive
Mean Analysis
1. Online shopping saves time and efforts. 3.32 4 SA
2. Online shopping is hassle-free as it can be done
from the comfort of your home. 3.38 3 SA
3. Online shopping provides a wide variety and
range of available product. 3.40 2 SA
4. Online shopping gives good discounts and lower 3.24 5 A

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prices.
5. Online shopping gives multiple choices of
products to compare the models and brands that the
customers preferred. 3.52 1 SA
General Weighted Mean 3.37 SA
Table 3.1 shows the reason for preference in online shopping in terms of its
convenience. As illustrated, convenience gathered a general weighted mean of 3.37 while
shopping online gives multiple choices to compared product available online is the
majority with weighted mean of 3.52 which implicates that the respondents are strongly
agree that online shopping is convenient in connection, online shopping saves time and
efforts with the weighted mean of 3.32 suggest that the respondents are strongly agree.
Convenience covers things like how simple it is to find a product overall, how
long it takes to shop, and how little work is required. Online shopping enables customers
to do their shopping at home in the comfort of their own space and to avoid having to
visit physical stores. People may quickly browse a website, identify the thing they want,
and make a purchase without changing out of their pajamas, saving them from having to
get dressed and drive to the store. (Shiuan,2022).

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3.2 Quality of Ecommerce website Features
Mean Analysis
1. Websites should have a user-friendly design and
mobile friendly features 2.70 1 A
2. Quality ecommerce websites provides multiple
Payment Options. 2.58 3 A
3. Websites features include the customers or user
reviews as feedback. 2.56 4 A
4. Online shops should have 24/7 customer service. 2.50 5 D
5. Websites provides online tracking number on
shipping the products. 2.68 2 A
General Weighted Mean 2.60 A
Table 3.2 shows the reason for preference in online shopping in terms of its
Quality of E-commerce website Features. As illustrated, it gathered a general weighted
mean of 2.60 propose that the online shops have a quality of e-commerce website. As
illustrated, websites that has a user-friendly designs or feature rank 1 with the weighted
mean of 2.70 result that respondents Agree with its features and in rank 5 is that online
shopping should be 24/7 customer service that with the weighted mean of 2.50 this result
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disagree because online shops customer support are not always available to answer
customers concerns.
The characteristics of the website were conceived in the model and included
website design, product information, usability, personalization and customization,
security and privacy, payment system, order fulfillment, and customer service
responsiveness (Inandika,2019).
3.3 Presentation of Products
Mean Analysis
1.The product packaging is presented with colors
and images. 2.54 4 A
2.Materials of the packaging are thick and not
easily damage. 2.58 3 A
3.There are printed product description and
information on how to use the product in the
packaging. 2.68 1 A
4. Packaging has innovative design that align on
the current trends. 2.66 2 A
5. product that used eco-friendly materials and
content on their packaging. 2.50 5 D

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Table 3.3 shows the reason for preference in online shopping in terms of
Presentation of Products. As illustrated, it gathered a general weighted mean of 2.59
propose that the online shops presentation of products are favorable. As illustrated, rank 1
is the products should have product description and direction on how to use with the
weighted mean of 2.68 result that respondents are agree and in rank 5 is product used
eco-friendly materials with the weighted mean of 2.50 this result disagree implying that
customers preferred not eco-friendly products.
In order to reduce the level of perceived danger, make up for the lack of sensory
qualities, and provide enjoyable online purchasing experiences, effective visual product
presentation provides consumers with a sense of appropriateness and supplemental
perceptible experience. The impact of product display on purchase intention in the
context of online buying was found to be moderated by mood. The study suggests that
marketers should provide engaging virtual products (Kala &Chaubey,2018).
3.4 Safety
Mean Analysis
1. Being aware about the personal data insecurity in
online shopping. 2.56 5 A
2. Being aware in transaction insecurities; like
issues in payment, location and others with the
online stores. 2.70 1.5 A

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Being aware on choosing products because there is
low quality of ordered goods online due to
unavailability to physically see the product online. 2.64 4 A
4. Communication problems in contact with the
online- shops. 2.70 1.5 A
5. Delivery problems such as inaccurate addressed
parcel. 2.68 3 A
Table 3.2 shows the reason for preference in online shopping in terms Safety.
As illustrated, it gathered a general weighted mean of 2.66 propose that the online
shopping is safe for the respondents. In connection, the transaction insecurities and
communication problem got the same rank 1.5 resulting agree and personal data
insecurity is rank 5 that signifies agree with the weighted mean of 2.56. Therefore, online
shopping is guaranteed safe.3.5.
E-commerce is growing in acceptance and sophistication. Unfortunately,
customers claim that there are issues with online shopping. Customers worry that their
ordered goods won't arrive, won't live up to their expectations, or will be damaged in
transit. For this kind of shopping, the payment method is also a crucial factor. In order to
avoid losing money if their requested items are not delivered, customers frequently prefer
to pay more to employ the payment-on-delivery option (Igalde & brozova,2020).

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3.5 Satisfaction
Mean Analysis
Happy in the overall product delivery. 2.58 4 A
Receiving a good quality of the products. 2.64 2 A
Contentment with the perceived security. 2.50 5 D
Products have adequate products information. 2.60 3 A
Enjoyment with the variety product available
online. 2.74 1 A
Table 3.2 shows the reason for preference in online shopping in terms of
satisfaction. As illustrated, it gathered a general weighted mean of 2.61 propose that the
online shopping satisfy its customers excellently. As illustrated, rank 1 is enjoyment in
variety of available products online with the weighted mean of 2.78 result that
respondents are agree and in rank 5 is satisfaction in perceived security with the weighted
mean of 2.50 this result disagree implying that customers are less satisfied.
Online shopping customer happiness is directly influenced by a variety of
variables. The subject of what factors influence customer happiness in online buying is a
persistent conundrum in the business. For less developed economies where online
commerce is less prevalent, this issue is especially significant. It is vital to investigate and
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examine the relationship between customer satisfaction and many characteristics in order
to enhance the involvement in online commerce (Vasic et al., 2019).
PART- IV THE MOST PREFERED ONLINE SHOPPING SITES USED
Figure 4 shows the most preferred online shopping sites used in online shopping
the majority is shopee with the total of 43 (32%) followed by Lazada with 34(26%), tiktok
shop with 24 (18%), shein with 14(11%) , Zalora with 6(4%), Fb market place with 4(3%)
metrodeal with 2(1%) and other sites such as eBay, globe, beutyMNL, Instagram, and
bonchok book store have 1 (1%) this means shopee is the most popular online shop
application. Currently, Shopee is Southeast Asia's largest E-commerce marketplace,
surpassing Lazada. It largely succeeds because of its first-rate delivery and customer
support, which has led to a continuous increase in the number of new buyers and sellers.
The website was only created in 2015, and Tencent Holdings, one of China's biggest tech
businesses, controls nearly 40% of Sea, the company that operates Shopee. Despite just
having been released a short while ago, Shopee has already entered a number of markets,
Catanauan, Quezon
including Singapore, Taiwan ROC, the Philippines, Malaysia, Indonesia, Vietnam, Thailand,
and Korea. Additionally, there are intentions to enter the South American market (Top
e-commerce Websites in the Philippines,2021).
PART V - MOST PREFERRED MODES OF PAYMENT USED
Figure 5 shows the most preferred modes of payment used in online shopping
the majority is cash on delivery method with the total of 45 and percentage of 90% that
followed by digital mobile wallet: Grabpay, Bitpay, Paypal, Coins.ph, DragonPay,
Paymaya, Gcash with the total of 5 and (10%).payment method that is popular right now,
where consumers can pay in cash when the products are delivered to their hands, this
approach lessens the possibility of concerns concerning the thing they requested.
However, in its execution, The Cash On Delivery (COD) payment method results in
numerous customers who are not aware of the challenges in the market willing to make a
Catanauan, Quezon
payment when the promised items are delivered Several motives are used by them at their
address, including customers, like the products that don't arrive as expected, the items are
damaged, lacking in cash, among other things, so that it is Couriers frequently become
targets for Couriers are used by customers who do not wish to pay COD. frequently the
object of slurs, foul language, and even customers (Maisyura,2021)
Significant difference between Gender groups on the reasons for preference
towards online shopping.
Mean DF F-crit F Decision
Male 2.77
9 5.3176 0.0022 Accept Ho
Female 2.76
The table shows the summary of testing the significant difference between
Gender groups on the reasons for preference towards online shopping. This reveals the F
of 0.0022 which is less than the critical value of 5.3176 at 0.05 level of significance. The
results discloses that there is no significant difference between Gender groups on the
reason for preference towards online shopping.

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Significant difference between Age groups on the reasons for preference
Mean DF F-crit F Decision
15-18 2.72
19-21 2.78
19 3.2389 1.8872 Accept Ho
22-24 2.70
25 ABOVE 2.32
The table shows the summary of testing the significant difference between Age
groups on the reasons for preference towards online shopping. This reveals the F of
1.8872 which is less than the critical value of 3.2389 at 0.05 level of significance. The
results discloses that there is no significant difference between Age groups on the reason
for preference towards online shopping.

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Chapter 5
Summary of findings, Conclusions and Recommendations
This chapter presents the summary of the study conducted. This also presents the
findings derived from the analysis and interpretation of the result. Moreover, this shows
the conclusions framed and the recommendations thereafter.
Summary of findings
This study seeks to determine the consumers preferences in online shopping of the
BSBA students in MSEUF-Catanauan,Quezon. Specifically, the study sought to answer;
(1) demographic profile if the respondents in terms of age and sex. (2) the products that
are commonly purchased in online shopping (3) the reasons in preferring online
shopping (4) the most preferred online shopping site used. (5) the preferred payment
method used and (6) to find out if is there a significant difference on the reasons that
influence online shopping when group according to profile?
To obtain the data needed to fulfill the six research problems, the researchers employ
and constructed a research questionnaire (google form) which serves as the main source
of data and used statistical methods based on the analysis of the data gathered, the
following were the salient findings in the study.
SOP I What is the demographic profile of the respondents in terms of Age, Sex?
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1. Of the 50 respondents, 40 or 80% were in the age bracket of 19-21, 6 respondents or
12% were ages between 15-18, 3 or 6% were in the age range of 22-24 and 2% were age
25.
2. The male respondents were 22 which is equivalent to 44% and the female respondents
were 28 which is equivalent to 56% with the total of 50 respondents totaling 100%.
SOP 2 What products are commonly purchased by the respondents in online
shopping?
1. The products that are most commonly purchase in online shopping, 30 of the
respondents or 33% choose to buy fashion and beauty
2. 25 respondents or 28% preferred food and personal care
3. 14 equivalent to 15% preferred toys, DIY, and Hobbies,
4. The electronics and physical media and video games have a total of 6 respondents or
7%.
5. Furniture and appliances have 4 respondents equivalent to 4%
6. Lastly, both travel and accommodation and digital music have 3 respondents
equivalent to 3%.
SOP 3 What are the reason that the respondents preferred online shopping?
1. The reason for preference in online shopping in terms of its convenience had a general
weighted mean of 3.37, specifically, shopping online gives multiple choices to compare
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product available online is the majority with weighted mean of 3.52 which implicates
that the respondents are strongly agree that online shopping is convenient. In connection,
online shopping saves time and efforts with the weighted mean of 3.32 which suggest
that the respondents are strongly agree. Convenience covers things like how simple it is
to find a product overall, how long it takes to shop, and how little work is required.
Online shopping enables customers to do their shopping at home in the comfort of their
own space and to avoid having to visit physical stores. People may quickly browse a
website, identify the thing they want, and make a purchase without changing out of their
pajamas, saving them from having to get dressed and drive to the store. (Shiuan,2022).
2. In terms of its Quality of e-commerce website, it gathered a general weighted mean of
2.60 indicated that the online shops have a quality of e-commerce website, specifically,
websites that has a user-friendly designs or feature, provides online tracking and multiple
payment options ranked 1, 2 and 3 with weighted mean of 2.70, 2.68 and 2.58,
respectively. Respondents disagree on the presence of 24/7 customer service with the
weighted mean of 2.50 because online shops customer support are not always available
to answer customers concerns.
3. Product preference in online shopping in terms of Presentation of Products gathered a
general weighted mean of 2.59 implied that the online shops presentation of products are
favorable, specifically the products should have product description and direction on
how to use was ranked 1 with the weighted mean of 2.68. Packaging has innovative
design and not easily damaged ranked 2 and 3 with weighted mean of 2.66 and 2.58,
Catanauan, Quezon
respectively and in rank 5 is product used eco-friendly materials with the weighted mean
of 2.50 this result disagree implying that customers preferred eco-friendly products.
4. The reason for preference in online shopping in terms Safety. As illustrated, it
gathered a general weighted mean of 2.66 propose that the online shopping is safe for the
respondents. In connection, the transaction insecurities and communication problem got
the same rank 1.5 resulting agree and personal data insecurity is rank 5 that signifies
agree with the weighted mean of 2.56. Therefore, online shopping is guaranteed safe.3.5.
5 The reason for preference in online shopping in terms of satisfaction gathered a general
weighted mean of 2.61 implied that the online shopping satisfy its customers excellently.
Specifically, enjoyment in variety of available products online ranked 1 with the
weighted mean of 2.74. Equally satisfying to the respondents were receiving a good
quality of the products and products have adequate information with weighted mean of
2.64 and 2.60, respectively. Respondents were dissatisfied in perceived security with the
weighted mean of 2.50.
SOP IV What are the most preferred online shopping site used by the respondents?
The most preferred online shopping sites used in online shopping the majority is
shopee with the total of 43 (32%) followed by Lazada with 34(26%), tiktok shop with 24
(18%), shein with 14(11%) , Zalora with 6(4%), Fb market place with 4(3%) metrodeal
with 2(1%) and other sites such as eBay, globe, beutyMNL, Instagram, and bonchok
book store have 1 (1%) this means shopee is the most popular online shop application.
Catanauan, Quezon
Currently, Shopee is Southeast Asia's largest E-commerce marketplace, surpassing
Lazada.
SOP V What is the common preferred payment method used by the respondents?
The most preferred modes of payment used in online shopping was cash on
delivery method with the total of 45 respondents or 90% and 10% by digital mobile
wallet: Grabpay,Bitpay,Paypal,Coins.ph,DragonPay,Paymaya,Gcash with the total of 5
and (10%).payment method that is popular right now, where consumers can pay in cash
when the products are delivered to their hands, this approach lessens the possibility of
concerns concerning the thing they requested.
SOP VI Is there a significant difference on the reasons that influence online
shopping when group according to profile of the respondents?
The summary of testing the significant difference between Gender groups on the
reasons for preference towards online shopping revealed the F of 0.0022 which is less
than the critical value of 5.3176 at 0.05 level of significance. The results disclosed that
there is no significant difference between Gender groups on the reason for preference
The testing on the significant difference between Age groups on the reasons for
preference towards online shopping revealed the F of 1.8872 which is less than the
critical value of 3.2389 at 0.05 level of significance. The results discloses that there is no
significant difference between Age groups on the reason for preference towards online
shopping. The null hypothesis is accepted.

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Conclusions
Based on the findings obtained in this study, the researcher concluded that:
1. Considering women represent the majority of the respondents/buyers, fashion and
beauty category, such as clothing,apparels/foot-wares and cosmetics, are the most
preferred among all the categories that respondents choose to purchase online. Digital
music (e.g., purchasing premium membership in Spotify, apple music etc.) and travel
and lodging (such as tickets and reservations) are the lowest preferred product category.
Online shopping is very convenient because it saves time,effort,hassle-free, has a large
selection of products available, is inexpensive with significant discounts, and allows for
comparison shopping among various products.
2. Online buyers favored high-quality e-commerce website features such as a
user-friendly design and mobile-friendly features, a range of payment alternatives,
visible customer feedback or reviews, and online shipment tracking numbers. Customers,
on the other hand, are dissatisfied with the customer service support. Another factor that
influences how things are presented in online businesses is their packaging. Customers
preferred packaging with appropriate colors and images, secure materials to protect the
product, printed product information, and an innovative design, but they do not prefer
eco-friendly packaging because, aside from being more environmentally sustainable, it
can be damaged by rain or other hazardous materials. Furthermore, not all retailers will
follow this trend because the usage of plastics can raise prices.the product's security.
Customers preferred online shopping because it ensures customer safety, secures

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customers' personal data of transactions, and they harmoniously communicate with those
customers about their purchases; however, issues may arise (e.g., payment issues,
location issues, damaged products, and others) and consumers are satisfied in their online
purchases. And the most popular online shopping application among all applications and
websites is Shopee followed by Lazada. Of course, when ordering online, we must pay
in our own preferred options, and the majority of respondents preferred Cash on delivery
and digital mobile wallet (e.g., Gcash) as the most popular payment options.
Catanauan, Quezon
Recommendations
Based on the conclusion and data that were gathered, the researchers have arrived
for the following recommendations:
A. Simplify Your Customer's Experience
Customer experience is critical in convincing online buyers to stay on a website and
make a purchase choice. Sustain and enhanced website is a exact client touch point that
should be made user-friendly and simple so that online shoppers can easily locate what
they are looking for. It is critical that website loads quickly regardless of the device
through which it is accessed. Additionally, ensure that customers can easily explore your
website. Make sure the checkout procedure is quick and straightforward, with no gaps.
Customers should not be forced to navigate the website and should be able to acquire
what they want in a matter of a few clicks. Put yourself in the shoes of the customer and
optimize the online shopping experience to increase customer satisfaction and loyalty.
B. Always be willing to assist individuals.
Customers want immediate and efficient customer service at all times, without having to
wait. They want firms to be available to them 24 hours a day, seven days a week. With
this in mind, live chat is an excellent approach to communicate with online customers in
real time and assist them with their needs. Communicating with customers also allows
firms to better understand their needs and provide a more personalized service.
Purchasing decisions are influenced by how customers perceive they are being treated.
Responding quickly to clients and resolving their issues helps them feel appreciated and
Catanauan, Quezon
develops your relationship with them. Speaking with online customers also aids in
understanding current trends and identifies opportunities for development.
C. Product Recommendation Based on Preference
Understanding client behavior allows a company to provide a remarkable purchasing
experience. The amount of time a prospect has spent on the website, the search queries,
and the website and product he/she is looking at are all critical pieces of information for
presenting a personalized experience. This enables a company to recommend appealing
personalized products based on their known preferences. Similarly, for returning
consumers, profiles can be developed that provide insight into their preferences, allowing
the experience to be modified accordingly. Recommending products based on previous
purchases is not only an efficient marketing tactic, but also a crucial step toward
improving the customer experience provided by online shops.

Catanauan, Quezon
APPENDIX“A”
References
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delivery(Cod)Payment Methods In Online Shopping Transactions in
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Advantages and Disadvantages of Online Shopping (2022). Accountlearning.
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Delelis. M.T. (April,2019) The online shopping preferences on the bachelor of Science in
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science.8(4). https://garph.co.uk/IJARMSS/Apr2019/G-2605.pdf
Donszen(2020) A brief history of online
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Husain O. (June.25,2021) 12 Trending products in the Philippines to sell in 2021 (and

ideasforhowtomarketthem).ShopifyBlog.https://www.shopify.com/ph/blog/trendi
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Ingaldi, M. Brozova, S. (Mar.1,2020) Safety of online shopping according to
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56229_Safety_of_Online_Shopping_According_to_Customers
Kala, D. Chaubey, D. S. (July, 2018) Impact of Product Presentation on Purchase
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show.Investopedia.https://www.investopedia.com/terms/r/revealed-preference.asp
Legaspi, A.(2018) Consumers buying behavior on online shopping:An ATAUT and

lummodelapproach.Academia.https://www.academia.edu/40357641/CONSUME
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factors and online online shop application issues. Academic of strategic
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Pattabiraman A. (2022) Top 9 Payment Methods in the Philippines that your business
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satisfaction and loyalty moderating effect of ecommerce experience. Cogent
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Theoretical and Applied Electronic Commerce Research 14(2)

DOI:10.4067/S0718-18762019000200107
Catanauan, Quezon
APPENDEX “B”
SURVEY QUESTIONNAIRE
“PREFERENCE OF COLLEGE STUDENTS OF MSEUF CATANAUAN
IN ONLINE SHOPPING.”
Dear Fellow students:
As part of our requirements in the course, Bachelor of Science in Business
Administration, Business research subject, we are conducting a survey aimed to find out
the reasons why the respondents preferred online shopping instead of purchasing to
physical stores. We seek your cooperation in answering below survey questions. All data
and information obtained will be treated with utmost confidentiality.
PART I. Demographic Profile of the Respondents.
Direction: Below are the demographic profile of the respondents in terms of age
and gender. Kindly put a check (√) which corresponds to your answer.
Age: Sex:
15- 18 years old ( ) Male ( )
19- 21 years old ( ) Female ( )
22- 24 years old ( )
25 years and above ( )

Catanauan, Quezon
Part II. Products that are most commonly purchased in online shopping.
Direction: Below are the products that are most commonly purchased in online
shopping. Kindly put a check (√) which corresponds to your answers.
( ) Fashion and Beauty
( ) Electronics and Physical Media
( ) Food and Personal Care
( ) Furniture and Appliances
( ) Toys, DIY and Hobbies
( ) Travel and Accommodation
( ) Digital Music
( ) Video Games
Others : _________________________
Part III. Reasons for preference in online shopping.
DIRECTION: Below are the statements that describe the reasons for preference in
online shopping in terms of convenient, Quality of Ecommerce Website Features,
Presentation of product, Safety, and satisfaction. Using the scale below, kindly rate
the following items regarding your preference in online shopping.

Catanauan, Quezon
3- Agree
2- Disagree
POINT RANGE SCALE CODE DESCRIPTIVE ANALYSIS
4 3.26 – 4.00 SA Strongly Agree
3 2.51 – 3.21 A Agree
2 1.76 – 2.50 D Disagree
1 1.00 – 1.75 SD Strongly Disagree
3.1 Convenience
Indicators 1 2 3 4
Online shopping saves time and efforts.
Online shopping is hassle-free as it can be done
from the comfort of your home.

Catanauan, Quezon
Online shopping provides a wide variety and
range of available product.
Online shopping gives good discounts and
lower prices.
Online shopping gives multiple choices of
products to compare the models and brands that
the customers preferred.
3.2 Quality of E-commerce Website Features
Indicators 1 2 3 4
Websites should have a user-friendly design and
mobile friendly features
Quality ecommerce websites provides multiple
Payment Options.
Websites features include the customers or user
reviews as feedback.
Catanauan, Quezon
Online shops should have 24/7 customer
service.
Websites provides online tracking number on
shipping the products.
3.3 Presentation of product
Indicators 1 2 3 4
The product packaging is presented with colors
with images.
Materials of the packaging are tick and not easily
damage.
There are printed product description and
information on how to use the product in the
packaging.
Packaging has innovative designs that align on the

Catanauan, Quezon
current trends.
Products that used eco-friendly materials and
content on their packaging.
3.4 Safety
Indicators 1 2 3 4
Being aware about the personal data insecurity in
online shopping.
Being aware in transaction insecurities; like issues
in payment, location and others with the online
stores.
Being aware on choosing products because there
is low quality of ordered goods online due to
unavailability to physically see the product online.
Communication problems in contact with the
online- shops.
Delivery problems such as inaccurate addressed
parcel.
Catanauan, Quezon
3.5 Satisfaction
Indicators 1 2 3 4
Happy in the overall product delivery.
Receiving a good quality of the products.
Contentment with the perceived security.
Products have adequate products information.
Enjoyment with the variety product available
online.
Part IV. What are the most preferred online shopping sites used?
Direction: Below are the most preferred online shopping sites used. Kindly put a
check (√) which corresponds to your answers.
( ) Lazada
( ) Shopee
( ) Metrodeal
( ) EBay
( ) Globe online shopping
( ) Zalora Philippines
( ) Fb market place
Catanauan, Quezon
( ) TikTok shops
( ) BeautyMNL
( ) Shein
PART V- Most preferred modes of payment used in online shopping.
Direction: Below are the modes of payment used in online shopping. Kindly put a
check (√) which corresponds to your answer.
( ) Credit Cards: VISA, Mastercard, American Express.
( ) Digital/Mobile Wallet: Grabpay, Bitpay, PayPal, Coins.ph, DragonPay, Paymaya,
Gcash.
( ) Cash on Delivery (COD)
( ) Mobile Contactless Payments
( ) Direct Debits.
( ) Over-the-counter (OTC) Payments.
( ) QR Codes.
( ) Bank transfer
MR. ALLAN A. TALAIN
Evaluator
Catanauan, Quezon
APPENDIX “C”
December 27, 2022
Dear Ma’am/ Sir:
We are seeking your time and cooperation to help us improve the BSBA program
of MSEUF, Catanauan and altogether maintain the college good standing by honestly
answering this survey.
Rest assured that all the data to be gathered in this paper will be solely used for
policy-making and be treated with utmost confidentiality following the provisions of the
R.A 10173 or the Data Privacy Act of 2012.
Thank you very much for your cooperation.
Respectfully yours,
De Ramos, Mark Andrei

Encinas, Ria May
Galope, Gexter
Peñalosa, Jellymay
Punto, James
Ruby, Maika-Rica
Student-Researchers
Noted by:
Mr. Sebastian A. Coronacion

Head, College of Business
Catanauan, Quezon
APPENDIX “D”
CERTIFICATION
TO WHOM IT MAY CONCERN:
This is to certify that the thesis of De Ramos, Mark Andrei., Encinas,
Rea May., Galope, Gexter., Ignacio, James., Peñalosa, Jellymay and Ruby,
Maika-Rica, entitled “The Consumers Preferences in Online Shopping of the BSBA
Students in Manuel S. Enverga University Foundation-Catanuan.” has been treated
statistically by the undersigned.
Issue upon the request of De Ramos, Mark Andrei., Encinas, Rea
may., Galope, Gexter., Ignacio, James., Peñalosa, Jellymay and Ruby, Maika-Rica,
this December day of 27th ,2022 for reference purposes.
MARWIN F. NOCUM, LPT

Secondary School Teacher
Statistician
Catanauan, Quezon
APPENDIX”E”
CERTIFICATION
TO WHOM IT MAY CONCERN:
This is to certify that the thesis of De Ramos, Mark Andrei., Encinas,
Rea May., Galope, Gexter., Ignacio, James., Peñalosa, Jellymay and Ruby,
Maika-Rica, entitled “The Consumers Preferences in Online Shopping of the BSBA
Students in Manuel S. Enverga University Foundation-Catanuan.” has been reviewed
and edited by the undersigned.
Issue upon the request of De Ramos, Mark Andrei., Encinas, Rea
may., Galope, Gexter., Ignacio, James., Peñalosa, Jellymay and Ruby, Maika-Rica,
this December day of 27th ,2022 for reference purposes.
MR.MONCHITO U. FORTALEZA
Grammarian
Catanauan, Quezon
APPENDICES “E”
BIOGRAPHICAL STATEMENT
Mark Andrei L. De Ramos is currently a third-year student of Bachelor of
Science in Business Administration major in Human Resources and Development
Management at Manuel S. Enverga University Foundation Catanauan, Inc. He lives in
Brgy. 7 Catanauan, Quezon. He graduated Senior High School at Parochial School of
Catanauan Inc. year 2019. His research study dealt with “The Consumer Preferences in
Online Shopping of the BSBA Students in Manuel S. Enverga University Foundation-
Catanauan.”
Catanauan, Quezon
Ria May S. Encinas is currently a fourth-year student of Bachelor of Science in
Business Administration major in Human Resources and Development Management
at Manuel S. Enverga University Foundation Catanauan, Inc. She lives in Brgy. Del
Pilar Capalogan, Camarines Norte. She graduated Senior High School at Victoria
J.Tuacar National High School, year 2018 Her research study dealt with “The
Consumer Preferences in Online Shopping of the BSBA Students in Manuel S. Enverga
University Foundation- Catanauan.”

Catanauan, Quezon
PICTURE
Gexter Chad P. Galope is currently a fourth-year student of Bachelor of
Brgy. 7 Catanauan, Quezon. He graduated High School at Parochial of Catanauan Inc.
year 2012. His research study dealt with “The Consumer Preferences in Online
Shopping of the BSBA Students in Manuel S. Enverga University Foundation-
Catanauan.”
Catanauan, Quezon
Jellymay Penalosa is currently a third year college student of Bachelor of
Science in Business Administration-Major in Human Resource and Development
Management at Manuel S. Enverga University Foundation Catanauan, Inc. She lives in
Brgy. Busok-busokan, San Narciso, Quezon. She graduated Senior High School at St.
Joseph’s High School San Narciso, Quezon, SY 2018-2019. She attended various
seminars related to Business Management such as 21st EdukCircle International
Convention on Business and 25th EdukCircle International Convention on Business. Her
research study dealt with “The Consumer Preferences in Online Shopping of the BSBA
Students in Manuel S. Enverga University Foundation- Catanauan.”

Catanauan, Quezon
BIOGRAPHIC STATEMENT
Maika-Rica P. Ruby is currently a third-year student of Bachelor of
Management at Manuel S. Enverga University Foundation Catanauan, Inc. She lives in
Brgy. 09 Catanauan, Quezon.Her research study dealt with “The Consumer Preferences
in Online Shopping of the BSBA Students in Manuel S. Enverga University
Foundation- Catanauan.”
Catanauan, Quezon
PICTURE
James Francis B. Punto is currently a fourth-year student of Bachelor of
Brgy. Madulao Catanauan, Quezon. He graduated High School at Alternative Learning
System year 2018-2019. His research study dealt with “The Consumer Preferences in
Online Shopping of the BSBA Students in Manuel S. Enverga University Foundation-
Catanauan.”
Catanauan, Quezon
PREFERENCE INDEX
Part 1. Products that are most preferred to buy online of the respondents.
Image Merchandise Rank Percentage
Fashion and Beauty( e.g., 1 33%
Tshits/pants,apparels/footwares
,cap,accessories, and
cosmetics;lipsticks,foundation,
blush on and other)
Electronics and Physical Media 4 7%
(e.g., gadgets)
Food and Personal Care 2 28%
(e.g.,Groceries;ready to eat
food, processed food, and
personal care product: shower
products such as body wash,
shampoo and other hygiene
product that is necessary to
use)
Catanauan, Quezon
Furniture and Appliances (e.g., 5 4%
furniture; chair tables, bed, and
appliances; refrigerator, electric
fan)
Toys, DIY and Hobbies(e.g., 3 15%
barbie dolls , yarns for stitching
and materials for specific
hobbies like motor parts,
materials for painting; school
supplies and others)
Travel and Accommodation 6 3%
(e.g., transportation tickets,
hotels and other
accommodation reservations)
Catanauan, Quezon
Digital Music(e.g., Spotify, 6 3%
apple music, iTunes)
Videogames 4 7%
(e.g., sandbox, Real-time
strategy (RTS), Shooters (FPS
and TPS), Multiplayer online
battle arena (MOBA), Mobile
legends (ML)
Catanauan, Quezon
Part 2. Most Preferred online shopping application by the respondents.
Images Applications Ranks Percentage
Lazada 2 26%
shopee 1 32%
Metrodeal 7 1%
Ebay 8 1%
Globe 8 1%
Zalora 5 4%
Facebook marketplace 6 3%
Catanauan, Quezon
Tiktok 3 18%
BeautyMNL 8 1%
Shein 4 11%
Instagram 8 1%
Bonchok book store 8 1%

Catanauan, Quezon
Part 3. Most preferred modes of payment by the respondents.
Modes of payment Rank Percentage
Credit card 0 0%
Digital mobile wallet 2 10%
Cash on delivery 1 90%
Mobile Contact less 0 0%
payment
Direct debits 0 0%
Over the counter 0 0%
QR codes 0 0%
Bank transfer 0 0%

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Manuel S. Enverga University Foundation Inc.

THE PROBLEM AND ITS SETTING

Electronic shopping was created by English inventor Michael Aldrich. In

customer-to-business online transactions (Donszem, 2020). Online shopping has become

of technology and faster networking speeds. In essence, online shopping is a virtual

Because no organization or business can succeed without customers, it is crucial to

strengths and weaknesses and enhance the market.

transmissions, documents, signatures, transactions, and information storage were all

growing in the Philippines (Department of Trade and Industry Philippines). Shopee is

once a month, came in second (Statista Research Department,2022).

Due to the Convenient it offers clients, such as simple payment, incredible

Background of the study

research on "customer perceptions towards internet shopping" have been undertaken in

Consumer Attitude, Easy Accessibility, Flexibility, Price, Consciousness, and Online

Shopping Challenges (Singh,2019).

According to Shanthi &Kannaiah (2015,as cited in lubis,2018) despite the fact

determined by the personality component the person possesses. As a result, consumer

buying preferences are defined as customer tastes as determined by perceptions of the

purchase decisions. Understanding consumers is critical to retaining them and making

them loyal to the seller.

Revealed Preference Hypothesis, in economics, a theory proposed by American

circumstances, particularly variable income and pricing circumstances, reveals their

preferences. According to the idea, if a customer purchases a specific bundle of products,

consumer's preferences by altering income or pricing, or both. As revealed preference

 The demographic profile of  Crafting of research

Figure 1. Conceptual Framework. The Consumers Preference Towards

Online Shopping in BSBA Students in the Manuel S. Enverga University

Foundation- Catanauan in SY.2022-2023.

As shown in figure 1, the Input, Process, Output (IPO) of the Consumer

Preferences toward online shopping of the BSBA Students in Manuel S. Enverga

is there a significant difference in reason in preferences in online shopping when

crafting the research questionnaire, validation of research questionnaire, dissemination

of online research Questionnaire (Google Form) through Facebook messaging, statistical

the output is to create a Preference index of BSBA Students at MSEUF-Catanauan in

preference towards online shopping.

preference towards online shopping.

Statement of the Problem / Purpose of the research

instead of going to physical store, it attempts to answer the following:

1. What is the demographic profile of the respondents in terms of:

1.3 Civil status?

1.4 Year level?

1.5 Source of Income?

2. What products are commonly purchased by the respondents in online shopping?

3.2 Quality of E-commerce Website Features

3.3 Presentation of product

5. What is the common preferred payment method used by the respondents?

group according to profile of the respondents?

Significance of the Study

growing population of online shoppers by identifying the consumers preference in online

valuable to the following sectors and group of persons.

To the entrepreneurs - who are planning to start online business. It will be

knowledge regarding the behavior of their potential customers.

To the customers- this study will provide information about purchasing

online, if they really have no time to buy products in traditional way.

serves their guide in making their first research.

Scope and limitation

sampling design. Its essence is to primarily determine the consumer preferences in

online shopping in the aforementioned locality.

Alibaba - is a Chinese multinational technology company specializing in e- commerce,

retail, Internet, and technology.

locations, such as Singapore, that offer products to international online

AliExpress -is an online retail service based in China