Laboratory Activity 2 – Public Service Announcement

(Group Activity)

LEARNING OBJECTIVES

After completing this unit, students will be able to:

 make a number of PSAs as a means of communicating information on a variety of

issues
 develop a plan for an original PSA for a chosen issue, including statement of purpose,
message, target audience, and technical and creative strategies
 develop a better communication strategies and the PSA in conveying information and
the intended message, and in reaching the target audience

Instructions:

Develop a 30-second public service announcement (PSA) for radio, television or

internet. PSAs will be presented in class (read, video, Ppt.) A Public Service
Announcement, or PSA, looks similar to a television commercial but is designed to
educate the audience about a particular topic instead of selling some type of
product. The purpose of these ads is to generate awareness or create a shift in
public opinion about something important such as drug usage, drunk driving, cancer
check-ups or preventing forest fires. Public Service Announcements are put
together and released by the Ad Council, a nonprofit education-based organization.
A written summary paper will accompany the PSA. It is suggested that students
use the same topic/event used for the tri-fold for their PSA.
Visit one of the following public service sites as a sample or for your PSA:

o http://www.un.org.za/public-service-announcement-on-the-effects-of-drugs
o http://www.unodc.org/unodc/en/human-trafficking/human-trafficking-publicservice-
announcements.html
o http://saloproductions.com/public-service-announcements/psa-samples.php