LAYING THE FOUNDATION

THE RESEARCH FOOTPRINT

 THE RESEARCH FOOTPRINT
WORKSHEET
Objectives
• Provide the platform for preparing an interview-winning Flipped
Resume.
• Ask questions that surface not only what the employer is facing
buy why it’s happening
• Create a complete view of the concerns and outcomes that
align with the priorities of the employer
• Equip us to position our skills and experience, so they are
employer-centric and relevant to the hiring manager.

Directions
Fill in the following information to create your Flipped Resume. Then
copy and paste the insight into the appropriate fields in your CORE
framework.
The worksheet follows the same format at the Research Footprint,
going from left to right.

Company Online Social Comparable

Job
Website News Media Companies
Description

1
 1. JOB DESCRIPTION (IF AVAILABLE)

What is the problem the job is

solving?

Why is it a problem?

Why is this role so important to

the manger?

What isn’t mentioned, but

should be?

Why do you thinking the

manager is willing to spend
money to hire someone to
address these issues?

Try to state the manager’s

concern, problem, need or
opportunity in 1to 2
sentences

2
 2. COMPANY WEBSITE

What events internal or

external are impacting the
organization?

What are the organizations

priorities?

How might the priorities

impact a job opportunity?

What are they moving away

from? (pain)

What are they trying to

achieve? (gain)

3
 3. ONLINE NEWS

What was newsworthy?

Why?

How does this influence their

strategy?

How did they handle it?

Has the organization

received any recognition?

If so, what does it tell you

that their values?

Has the manager or

management made any
presentations?

What was their focus?

Their priority?

4
 4. SOCIAL MEDIA

LinkedIn

If the company publishes on

LinkedIn, what do they want
their ecosystem to know?

How many employees work

there?

Does their corporate profile

description provide any
insight?

What does the profile of the

hiring manager tell you?

What do they value?

Twitter & Facebook

What are they saying about

themselves on social
media?

What are others saying

about them on social
media?

Are customers praising them

or raising concerns?

5
 5. COMPARABLE COMPANIES

What shifts in trends or identifiable

patterns are influencing the
organization?

Government/political shifts?
(regulations, shifts in political leaders,
funding, projects and investigations)

Economic shifts?
(stock market, interest rates,
employment and boom areas are
affecting the business?)

What customer shifts?

(needs, purchasing power, demand
or complaints)

Technology shifts?
(communications, automation,
manufacturing, software, sensors and
materials)

Workforce shifts? (demographics,

skills, benefits, expectations, diversity,
turnover)

Supplier shifts?
(direct or indirect?)

Internal shifts?
(patterns, needs, fads within the
organization)

Uncertainties
(issues, concerns, dynamic forces)