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Motina Books EMail and Book Marketing Planner Combo 1
Motina Books EMail and Book Marketing Planner Combo 1
Planner
Think about your primary audience. The people who are most likely to need
or want your product or the group of people you would most like to help.
What are their demographics? E.g. Age group, gender, occupation, etc.
What do they care about? What keeps them up at night? What do they
value? What kind of lifestyle do they have? What do they do during the
weekends?
Go through stock photo sites and find images of the person who best
represents this person. Paste it here.
Imagine you and this person from your primary audience are having a discussion that
leads to discovering your product. What would the conversation look like? Enter the
name you created in the spaces where they are speaking.
You:
You:
You:
You:
You:
You:
:
You:
Your secondary audience is the group who also needs your product or
service. They may not be your ideal or most coveted subscriber, but are still
a group of people whom you’d like to help.
What are their demographics? E.g. Age group, gender, occupation, etc.
What do they care about? What keeps them up at night? What do they
value? What kind of lifestyle do they have? What do they do during the
weekends?
Go through stock photo sites and find images of the person who best
represents this person. Paste it here.
Imagine you and this person from your secondary audience are having a discussion that
leads to discovering your product. What would the conversation look like? Enter the
name you created in the spaces where they are speaking.
You:
You:
You:
You:
You:
You:
:
You:
If you do not currently have an email marketing service to send your emails with, use
this chart to compare and help make your decision. Mark each feature that is
important to you.
Feature #1: #2: #3:
Price
Broadcast emails
Autoresponder
Scheduled emails
Conditional content
A/B testing
Team access
Zapier integration
Consultation
Quiz or test
results
Free chapter or
book
Workbook / Worksheet
Journal
Audio
recording
Checklist
Free tools/resource
list
Free tickets / pass
Key points or
information
to include
Headline 1
Headline 2
Headline 3
Message
P/S
P/S
P/S
There is no universal best time or day to send that works for everyone. The best way
to figure that out is to watch your own list. Use this page to track your list’s behaviors
and look out for emerging patterns. Do this consistently and review every so often
because behaviours do shift as your list grows and new people come to know you.
Activity:
Host a webinar
Be a webinar speaker
Appear in podcasts
Guest blog
Run a contest
Specials
Week of:
Contents
Event(s)
Reminder(s)
One of the best things you can do is create short automations specifically to educate
and lead to a specific product. This can be your own or an affiliate product. You can
then attach this automation to lead magnets or products related to your own. Use this
sheet to match a product to a problem and outline your automation messages.
Problem
Solution
(Product):
Message Focus:
Message 1:
Message 2:
Message 3:
Message 4:
Message 5:
Problem:
Solution
(Product):
Message Focus:
Message 1:
Message 2:
Message 3:
Message 4:
Message 5:
Problem:
Solution
(Product):
Message Focus:
Message 1:
Message 2:
Message 3:
Message 4:
Message 5:
Often, when we set up a lead magnet, we skip some non-essential things just to get it
up and running with the full intention of coming back to clean up, add to it or improve
the process. Take some time to go back to those older lead magnets, webinars and
what not to update, improve and re-promote them. Use this page to help you.
Lead Magnet:
Lead Magnet:
List information or recommendation that needs to be
updated:
Automation:
Gather your blog posts with similar content to create an email course
Task Implemented
Read an advance copy of your book.
Leave an early review on Goodreads.
Share information about your book with
their followers.
Purchase the e-book from Amazon for 99 cents
on Launch Day.
Leave reviews on Amazon.
Your Launch Team
Date Name Contacted Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Y /N
Distribute the Advance Copies
Use BookFunnel to Distribute Early Digital Copies
Done Task
Buy your domain
Get a web host
Choose publishing platform
Choose a website theme
Decide the look and feel of your brand
Get professional headshots
Current or upcoming book
Previous books if any
Testimonials
Buying options
Author bio or story
Sign up for mass email system
Include an email signup form
Blog
Social media links
Buying options
Events & appearances
Contact page
Appearances
Podcasts are a fantastic and often free way of reaching audiences
you can’t reach on your own. Start by writing down all the types of
podcasts your audiences might listen to.
Look for podcasts in those areas and record them. Don’t just choose
the top shows. Look for lesser known shows or up and coming ones.
Once you have several of those under your belt, the more popular
show hosts might be more open to having you as a guest.
Task
Create and complete the profile or page
Tag people or places mentioned in your book
Join groups
Use hashtags to find influencers
Post video clips
Create a content posting schedule
Post video book trailers
Find social media promoters on Fiverr.com (Isabella
is a good one!)
Schedule a Twitter campaign (India Book Butler)
Influencers?
Everyone says that you need to get Social Media Influencers to help
promote your book – but what does that really mean? How do you
find them, and what’s the best way to ask for their help?
Task
Make sure you have a GREAT book cover.
Monitor your success using the Amazon Ad Dashboard
Research similar books
Learn best practices – the Kindlepreneur has a free tutorial.
Write several versions of gripping, engaging copy on your
book page..
Did you know that Amazon will list your book in up to ten categories?
Figure out which categories your book belongs in (Publisher Rocket
helps with this).
Make sure you choose Kindle categories for your Kindle books. List
your categories on this page.
Media Kit
Title Genre
Price # of Pages
Synopsis
Testimonials / Reviews
Your Author Bio
It’s important to have several different versions of your bio, for
different purposes.
Short - 50 Words
Your Author Bio
Book signing
Promotional pricing
Fun facts
New releases
Sample chapter
Bonus material
Author interviews
Character insights
Review a book
Reader survey
Giveaways/Contests
Free resources
Fun Holidays/Observances
Your Book Launch period should take anywhere from three to
six months.
Su Mo Tu We Th Fr Sa
n n e d u i t
Notes
Su Mo Tu We Th Fr Sa
n n e d u i t
Notes
Su Mo Tu We Th Fr Sa
n n e d u i t
Notes
GET
INTERVIEWED!
OBJECTIVES
So! You want to get interviewed. Assuming you commit to this regularly, 6
months from now, what are you hoping would happen because of these
interviews?
What kind of metrics will you use to measure the effectiveness of your
interviews? List them below and rate how important they are to you. 1 star
being the least important and 5 being the most.
Metric:
Metric:
Metric:
Metric:
Metric:
Clarify Your EXPERTISE
Before you reach out or call anyone, nail down what your expertise is. This
helps you communicate why people should interview you.
Why are you the right person to interview about this matter?
What is your
background?
Using the information about your expertise & yourself from the previous pages,
create a short bio of yourself. Work on keeping this to about 30-35 words.
Now build upon that and write another, longer bio. This time, keep it to about
80-100 words.
Write 1-2 succinct statements to introduce yourself to an audience who knows nothing
about you. Be sure to mention your expertise and set the stage for what you will talk
about.
Similarly, at the end of an interview, many hosts ask for a parting statement. Something
you want to leave the audience with.
Write 1-2 points to summarize what you talked about. This can also be something for
people to ponder and hopefully lead them to seek you out.
Not all media outlets ask for a gift for their audience, but some do. Brainstorm what
kind of lead magnet you can set up. Note them and the links here. Also remember to
create shorter, easy to say links.
Your PRIMARY Audience
Everyone is not who you want to reach, even if your product can have wide
appeal. Get clear who your ideal customer is. It’ll also save you time, effort and
resources when you can focus on efforts. Your primary audience is the group of
people you want to serve the most. They can also be the group your product or
service is best suited for.
What are the demographics of this group of people? E.g. age, sex, marital
status, income range.
What does their life look like? E.g. what are their hobbies, how they spend
their weekends, what type of places to they dine or shop at.
What is important to them? E.g. what charities do they contribute to, what
issues do they care about?
Your SECONDARY Audience
Even though you do not want to target everyone, you want to reach as many people as
possible. Your secondary audience is the group of people who may not be your ideal
customer but who need or want your product. This can also be a group who use your
product differently.
What are the demographics of this group of people? E.g. age, sex, marital
status, income range.
What does their life look like? E.g. what are their hobbies, how they spend
their weekends, what type of places to they dine or shop at.
What is important to them? E.g. what charities do they contribute to, what
issues do they care about?
BLOGS My Audience Read
List the blogs your audience frequent. Record them here as you find them. You can also
use this as a master list of the places you need to contact.
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
PODCASTS My Audience Listen
List the podcasts your audience frequent. Record them here as you find them. You can
also use this as a master list of the places you need to contact.
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
MAGAZINES My Audience Read
List the magazines - both online and offline - your audience read. Record them here as
you find them. You can also use this as a master list of the places you need to contact.
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Name:
Contacted
URL:
Contact Info:
Other Places To Find SHOWS & BLOGS
You may not always know where your audience hangs out. And you may not know
who is looking to interview people like you. The good news is, there are places
you can go to find them. Note them here when you come across them.
Name Link
Date: Date:
Date: Date:
Date: Date:
Show name:
Host name:
Publishing frequency:
What do you know about the host? E.g. family, background, former work, books
written etc.
Draft Your PITCH
Using the previous page to help you, use this page to draft your pitch or note
key points of your pitch. Remember to provide reasons why are a good fit and to
give reasons why you instead of others. It often helps to have the expertise page
in this workbook in front of you.
Topic:
Show/Host name:
Topic:
We can create a custom marketing plan for you that includes as much
or as little help as you need.