UNIVERSITY OF CALOOCAN CITY

Biglang Awa St., Corner Catleya St., EDSA, Caloocan City

COLLEGE OF EDUCATION

ART APPRECIATION
SUBJECT CODE: GEC 006

TOPIC OR LESSON: Artists and Artisans

WEEK: 5
SUB-TOPIC/S: Managers, curators, buyers, collectors, art dealers;
production process; mediums and techniques

 INTRODUCTION TO THE TOPIC

Close ties among the arts occur because artists share a special purpose: the
revelation of values. Furthermore, every artist must use some medium, some kind
of “stuff” that can be formed to communicate that revelation (content) about
something (subject matter). All artists share some elements of media, and this
sharing
encourages their interaction. For example, painters, sculptors, and architects use
color, line, and texture. Sculptors and architects work with the density of materials.
Rhythm is basic to the com poser, choreographer, and poet. Words are elemental
for the poet, novelist, dramatist, and composer of songs and operas. Images are
basic to the painter, filmmaker, videographer, and photographer. Artists constitute
a commonwealth — they share the same end and similar means.

LEARNING
OUTCOMES
At the end of this module, the students are expected to:

1. Identify the medium in various forms of art: visual, auditory, and combined
arts;
2. Define an artist’s or artisan’s medium and technique;
3. Define the role of managers, curators, buyers, collectors, art dealers in the art
word;
4. Differentiate between artists’ and artisan approach/technique toward a
particular medium;
5. Understand that the artisan’s work is an end in itself and the artist’s work is a
means to an end;
6. Identify national and GAMABA artists’ notable works and their contribution to
society
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 LEARNING
OBJECTIVES

At the end of the lesson, students should be able to:

1. Differentiate between an artist and artisan;
2. Identify the mediums and techniques used by both artists and artisans;
3. Identify national and GAMABA artists’ notable works and their contribution
to society

ENGAGE

Go to the following link:

https://artsandculture.google.com/experiment/what-came-first/ZQGBUPErEE3bVg

Click Launch Experiment, follow the instruction in the Intro, and determine
Who/What/Which came first. Paste your score in the group chat.

Note: This activity involves limited time in choosing what/who/which came first.
Enjoy!

EXPLORE

Medium. Medium is a means by which an artist translates his feelings and thoughts
into form. It could also refer to the substance that artistic work is made from. The
created arts are classified according to more specific categories that are related to the
their medium or technique.

The plastic arts are those visual arts that contain the use of materials that can
be molded, often in three dimensions, like clay, paint, and plaster.
Visual arts or space arts are those that are seen and observed, and which
occupy space. Under this are painting, sculpture, drawing, printmaking, and
photography.
Decorative arts are ornamental and functional works in ceramics, glass, metal,
wood, and textile. This art involves architecture, interior design, furniture-
making, and crafts.
Performing arts, which others refer to as combined arts, are those art that can
be heard and expressed in time. This include music, literature, and theater.

However, literature, if referred to as writings of lasting value due to their beauty and
imagination, would be a separate category of arts in relation to medium.

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Technique. How well an artist knows and uses his medium in achieving what he
wants is his technique. It is how he selects and arranges his materials to achieve a
specific effect. It is mixing or putting together the substance into the form. This is
what makes one artist’s work different from another. Artists working on similar
subjects using the same medium accomplish different effects because they employ
their own techniques.

EXPLAIN

What is an artist and an artisan? What makes them the same and different? Often
times we confused one work with the other, as both a work of an artist, at times only a
work of a craftsmen or artisan, but then again is a craftsman the same as artisan or
artist?

An art and artist refer to the making of any artwork or products that came from one’s
expression of creativity and imagination that is for pure aesthetic reason. The word
artist came from the French word, artiste that refers to creative professionals, ranging
from painting, sculpture, music and performing arts. Most important of all, it should
not only be attributed to those professionals, meaning, those that create art as an
occupation, but also for those who possessed skills and talents without professional
training too in a particular activity such as drawing, sketching, designing,
composing.

Further, an artist is someone who is able to create a work of art for the sake of making
one because of he/she expresses his/her feelings without any ulterior motives.
Although there some artists who are bound with certain societal demands and
limitations for producing art work for the purpose of satisfying society they are living
in, there are also those artists that go beyond the confinement of the limitations and
demands of society, thus, create art for the pleasure of creating.

An artisan, on the other hand, produces crafts out of the imagination and creation of
the artist. They create work only for decorations and practical uses. Artisan came from
the French word artisan and Italian word artigiano that refers to a skilled craft worker
who creates or makes things by hand either for functions or even for aesthetic
purpose, from jewelry to furniture. In terms of production, technique and medium, an
artist is more free and able to explore and manipulate mediums and applies freely the
techniques in order to produce the kind of work it visions to be. While an artisan
commits his/her work with the aid and instructions coming
from the artist, the technique and procedures, and since the work is at times
commissioned for production purposes, the use of the mediums need to be limited.
Errors in its production must be minimized since it is part of the production costs.

By comparison, in terms of artistic value, an artist has a clearer artistic value

considering art as a product of his/her own personal feelings, experiences and
expression. The elements, visions and mediums are well defined and techniques are
well applied as to how they are supposed to be executed to produce a masterpiece. An

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artisan also has an artistic value, but his/her main objective is to produce the work. It
has no depth that produces certain emotions and feelings, but it has its beauty or
aesthetic element.

In terms of functional value and objectivity, since the artwork is produced from one’s
expression, the work of an artist may have no clear functional value. His/her aim of
producing or creating an art work may only be for personal reasons, for collection
purposes or just for aesthetic purposes only, while an artisan has a functional value.
An artisan creates work for the sake of creating and the product is utilitarian too. It
does not only have functional value but also used for aesthetics.

ELABORAT
E
Art is a dynamic industry that abounds with creativity and imagination. This Creative
Careers Guide introduces some of the key roles in the industry, and the skills required
to do them, as follows:
 
ARTIST
An artist is a person who is engaged in the activity of creating, practicing, or
demonstrating art, working with visual techniques, such as composition, color, space,
and perspective to produce the desired effect. This could be in the form of
installations, sculptures, paintings, drawings, pottery, performances, dance,
photography, video, film and any other medium. Artists may also combine a number of
different mediums into their work referred to as mixed media. Artists tend to create
their own pieces for sale directly to the public or through an intermediary such as a
gallery or an agent. Artists can also be commissioned by a client, gallery, or
organization to produce a piece of work, and may also run art classes or be involved
with community art projects.
Skills required: creativity, imagination, and business, marketing, and financial
awareness.
 
ART AGENT
An art agent represents an artist working on their behalf to promote and sell their
work. The role involves negotiating individual sales, commissions, licensing deals, as
well as organizing publicity, and seeking opportunities such as teaching and
workshops.
Skills required: Negotiation and financial acumen, communication and networking,
awareness of art trends, and marketing and PR.
 
ART CONSULTANT/ADVISOR
Art consultants also known as art advisors act as an intermediary between artists,
galleries and auction houses, and buyers by helping people such as art collectors
select and acquire art for their home, business, or collection as well as help them sell
pieces they no longer require.
Skills required: A great eye for art, negotiation, communication and listening, sales,
finances, and taxes.
 
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ART DEALER
An art dealer is a person or company that buys and sells works of art with aim of
making a profit.
Skills required: A great eye for art, awareness of trends, negotiation, communication
and networking, sales, finances.
 
ART AUCTIONEER
An art auctioneer works on behalf of their clients to sells pieces of art for the highest
possible price. The art auctioneer is responsible for setting the price of the artwork.
Art auctioneers need to be active in the arts by attending art exhibitions at galleries
and museums, as well as attending art lectures and other related professional events.
Skills required: Art history relevant to their area of expertise, research, valuation,
marketing and business, interpersonal skills.
 
ART VALUER
Similar to an art auctioneer an art valuer gives advice on how much a work of art or a
collection of art is worth. Unlike art auctioneers, art valuers need to be active in the
arts by attending art exhibitions at galleries and museums, as well as attending art
lectures and other related professional events.
Skills required: Research, art history, communication, financial, and an eye for detail.
 
GALLERY OWNER/MANAGER
A gallery owner or manager chooses and presents art for sale. Galleries may specialize
in specific areas. A gallery owner or manager’s responsibilities include managing both
the creative and business sides of running an art gallery, as well as organizing and
exhibitions, private sales and loaning out art.
Skills required: An eye for art, creative flair, an awareness of trends, business,
financial, marketing, sales, negotiation, and communication.
 
CURATOR
A curator is in charge of a collection of exhibits in a museum or art gallery, and is
responsible for assembling, cataloguing, managing, presenting and displaying
artworks, cultural collections and artifacts.
Skills required: research, art/cultural history and awareness, organization, project
management, communication, presenting and creative flair.
 
ART CONSERVATOR
Art conservators are responsible for restoring, preserving and analyzing artifacts and
works of art. Art conservators tend to specialize in particular types of objects or
materials such as books, paintings, sculptures or textiles.
Skills required: Research, art and cultural history, fine art, writing and analytical.
 
ART HISTORIAN
Art historians study art created in the past by individuals, learning about artists’ lives
and their societies, and seeking to interpret and understand these works of art for the
preservation of future generations.
Skills required: Research, art and cultural history, fine art, writing and analytical.
 

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ART CRITIC
An art critic specializes in interpreting, analyzing, and evaluating art. Art critics
produce written critiques or reviews that are published in newspapers, magazines,
books, exhibition brochures and catalogues and well as on websites. Art critics are
highly influential and can make or break careers with their words.
Skills required: Observation, writing and editing, analytical, objective and research.

EVALUATE

Compare and contrast an artist from an artisan by creating a Venn diagram.

REFERENC
ES
Cerbo, S. N., Gonong, G., Morales, G. S., Roman, L. (2010). An Introduction to the Humanities: The
Arts. Suatengco Publishing House. Caloocan City
Sedgwick, John P. Jr. (1959). Art Appreciation Made Simple. Doubleday and Company, Inc. Garden
City, New York
Sonsona, R., Pamintuan, M., Balabagno, J., Echem, E. (2020). An Eye for Art Appreciation: Perception
and Expression. C and E Publishing. Quezon City
Retrieved from: http://www.shokopress.com/the-different-job-roles-in-art/

Prepared:

BINGO L. ALIGO

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