ABSTRACT

The main thrust of the study is to evaluate the perceived effects of the marketing
strategies on the sales performance of the sari-sari owners and its impact to their life
satisfaction at Mahayag, San Miguel, Bohol, Year 2022-2023. Specifically, this study
sought to answers, to describe the profile of the respondents in terms of age, sex and
highest educational attainment; level of the marketing strategies employed by the sari-
sari owners; extent of the perceived effects of marketing strategies on sales
performance as perceived effects of marketing strategies on sales performance as
perceived by the respondents; level of sari-sari owners’ life satisfaction; significant
association between the respondents’ profile and the common strategy employed; and
significant correlation between respondents’ perception on the effects of marketing
strategies on sales performance and their life satisfaction. The study employed the
descriptive-correlation design. The researcher used an adopted survey questionnaire as
a tool in gathering data. The data gathered were treated and analyzed statistically with
the formula of Weighted Mean Score, Pearson Product Moment-Coefficient of
Correlation, and Chi-Square test of independence Samples. Based from the findings the
hypotheses are accepted. Therefore, there is no significant association between the
respondents’ profile and the common strategy employed; there is no significant
correlation between respondents’ perception on the marketing strategies on sales
performance and their life satisfaction; and there is no significant correlation between
respondents’ common marketing strategy employed and their life satisfaction.
 INTRODUCTION
Rationale