Professional Documents
Culture Documents
Draft Logo
Draft Logo
Date: 2023-06-19
1. Background
2. Target Audience
Our target audience is adults and children of all ages. We want our logo to appeal
to both book lovers and community members.
3. Goals
Our target market is adults and children of all ages who live in our community. We
also want to attract people from outside our community who are interested in
independent bookstores.
We want our logo to be warm, inviting, and inviting. We want it to reflect the
community spirit of our bookstore.
6. Colors
Our brand colors are blue, green, and orange. We would like to incorporate these
colors into our logo, but we are open to other suggestions.
7. Symbols
We would like to incorporate symbols that represent books, reading, and learning
into our logo. Some ideas include:
An open book
A stack of books
A bookmark
A quill pen
A coffee cup
8. Typography
We would like to use a sans serif font for our logo. We want the font to be clear
and easy to read.
9. Other Requirements
We would like our logo to be available in black and white as well as color. We
would also like it to be scalable so that it can be used on a variety of marketing
materials.
We will approve the final logo once we have had a chance to review it and make any
necessary changes.
Thank you for your time and consideration. We look forward to working with you to
create a new logo that we are all proud of.