Data Visualization and Interpretation

DSECCZG555

BITS Pilani Indumathi V

Pilani Campus
Course Design

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Evaluation Component

No Name Weight Tentative schedule

EC-1 Quiz 1 5% After Contact Session 7

Quiz 2 After Contact Session 15
Best of 2

EC-1 Assignment1 25% 12 Marks

Assignment2 13 Marks

EC-2 Mid-Semester 30%

Test

EC-3 Comprehensive 40%

Exam

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 Tableau Desktop Setup

Please use the below link to get the free tableau one year student license.
https://www.tableau.com/academic/studentsLinks to an external site.
The requisites for getting the product key to activate student license are
bits email id and bits student id .

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 BITS Pilani
Pilani Campus

Data Visualization
Course Introduction
LET US DISCUSS ☺

Scenario 1

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Showing Popular songs

BITS Pilani
Showing Popular song

BITS Pilani, Pilani Campus

LET US DISCUSS ☺

Scenario 2

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Ticket trend-Showing data-

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Ticket trend-Showing data-
Ineffective

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Ticket trend
Effective Storytelling with data

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BITS Pilani,
Story telling with Data

• Being able to tell stories with data is a skill

that’s becoming ever more important in our
world of increasing data and desire for data
driven decision making.

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Definition
“ Data visualization is the use of visual representations to
explore, make sense of, and communicate data.” - Data
visualization expert, Stephen Few

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 What is Data Visualisation?

• Data Viz is using pictures to represent data.

• Process of turning information into pictures for a
specific purpose.

Credit: http://www.storytellingwithdata.com/ 15 BITS Pilani, Pilani Campus

Why do we Visualize data?

• Picture superiority effect-Human Brain and Data Viz

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 Why do we Visualise data
• Seeing the big picture

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Why do we Visualise data
• Seeing the big picture

COVID-19 INDIA:Last Updated:10 May 2021:data.gov.in

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Why do we Visualise data
• Seeing the big picture

COVID-19 INDIA:Last Updated:10 May 2021:data.gov.in

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 Why do we Visualise data
• Easily and rapidly comparing values
• Seeing patterns among values
• Comparing patterns

Image Credit:Visual Business

Intelligence:Stephen Few
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Quotes-on Purpose

“The ability to take data—to be able to understand it, to process it, to extract
value from it, to visualize it, to communicate it—that's going to be a hugely
important skill in the next decades” –
Hal Varian, Google's chief economist

“The purpose of visualization is insight, not just picture.” –

Ben Shneiderman, Data visualization pioneer

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Visualization as a discovery
tool

“The greatest value of a picture is when it forces us to notice what we never

expected to see” - John W Tukey

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Visualization as a discovery tool

• the general tendency about a trend line in X1, Y1

• the curvature pattern of X2, Y2
• the strong linear pattern with single outlier in X3, Y3
• the similarly strong linear pattern with an outlier for X4, Y4
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BITS Pilani, Pilani Campus
Visualization Design
Objectives

1. Strive for form and function (style over substance)

2. Justifying the selection of everything we do

3. Creating accessibility through intuitive design

4. Never deceive the receiver

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Visualization Design
Objectives

1. Strive for form and function (style and substance)

• Help people make clear, accurate interpretations

• Gain useful insights based on what they see.
• Cognitive vs Perceptual Design Distinction

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Visualization Design
Objectives

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Visualization Design
Objectives
2. Justifying the selection of everything we do

"We're so busy thinking about if we can do things, we forget to

consider whether we should.“

• Everything you do must be thoroughly planned, understood,

and reasoned

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Example

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Visualization Design
Objectives
3. Creating accessibility through intuitive design
"Overload, clutter, and confusion are not attributes of
information, they are failures of design.“
It is important to create a distinction between accessibility and
immediacy.

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Visualization Design
Objectives
3. Creating accessibility through intuitive design

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Visualization Design
Objectives
4. Never deceive the receiver

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Visualization Design
Objectives
4. Never deceive the receiver

Avoid any significant distortion of the truth.

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BITS Pilani, Pilani Campus
Visualization Design
Objectives
4. Never deceive the receiver

Avoid any significant distortion of the truth.

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Visualization Design
Objectives
4. Never deceive the receiver

Avoid any significant distortion of the truth.

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Definition Revisited

Data Visualisation is
The representation and presentation of data that
exploits our visual perception abilities in order to
amplify cognition.

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Next Session

• Exploratory and Explanatory Analysis

• Visualisation Context.

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References

⮚ Knaflic, Cole. Storytelling With Data: A Data Visualization Guide for

Business Professionals, Wiley, 2015
❑ Chapter 1 : The importance of context
❑ Chapter 3 : Clutter is your enemy

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Interesting Reads
⮚ https://eazybi.com/blog/data_visualization_and_chart_types/

⮚ https://blog.hubspot.com/marketing/types-of-graphs-for-data-
visualization#sm.000vodl7ch6rf7e112a2q13r9cno0

⮚ Why do we visualize quantitative data?

https://www.perceptualedge.com/blog/?p=1897

⮚ http://www.storytellingwithdata.com/blog/2019/5/23/visualizing-artisanal-
data

⮚ https://www.tableau.com/learn/articles/data-visualization

⮚ https://www.tableau.com/sites/default/files/media/designing-great-
visualizations.pdf

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What is Data Visualisation?

Link
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Thank You!

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