Ebook Effortless Google Posts Profits

Effortless Google Posts Profits
By Luther Landro
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TABLE OF CONTENTS
1 Getting Started....................................................................................................................... 4
2 Google’s Business Evolution............................................................................................... 7
3 Why This Is Your Opportunity.............................................................................................. 8
3.1 Starting A Campaign..................................................................................................................................................11
3.2 Campaign Structure ...................................................................................................................................................12
3.3 Campaign Flow & Content ........................................................................................................................................12
3.4 Lead Collection ...........................................................................................................................................................13
3.5 Autoresponders...........................................................................................................................................................14
4 Let’s Go Get Clients ............................................................................................................ 15

4.1 Finding Prospects.......................................................................................................................................................16
4.2 Results In Advance.....................................................................................................................................................18
4.3 Key Sales Points.........................................................................................................................................................20
5 Under The Hood................................................................................................................... 21

5.1 Claiming A Profile .......................................................................................................................................................22
5.2 Creating A Post ...........................................................................................................................................................23
5.3 Post Considerations ...................................................................................................................................................24
5.4 Outsourcing .................................................................................................................................................................27
6 Mind The Big Picture ........................................................................................................... 29

6.1 Your Daily Rounds......................................................................................................................................................29
6.2 Managing Clients ........................................................................................................................................................30
6.3 Fire Bad Clients...........................................................................................................................................................30
6.4 Keep Good Clients .....................................................................................................................................................31
6.5 Pricing Services ..........................................................................................................................................................32
6.6 Campaign Pricing .......................................................................................................................................................33
6.7 Accepting Payment.....................................................................................................................................................33
6.8 Create PayPal Email Buy Link..................................................................................................................................34
6.9 Collecting A Check .....................................................................................................................................................34
6.10 Account Management ...........................................................................................................................................35
7 Strategies For Growth......................................................................................................... 36

7.1 Services To Upsell......................................................................................................................................................36
7.2 Marketing Yourself......................................................................................................................................................38
8 Get Support .......................................................................................................................... 40

9 How To Get A Partner ......................................................................................................... 41
10 In Conclusion ....................................................................................................................... 43
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1 GETTING STARTED
Hey You!
Thanks for investing in Effortless Google Post Profits.
This is a tremendous opportunity for people who have a burning desire to
see repeat success earning an income by consulting with local businesses.
Google has been evolving their ‘Google My Business’ offer, and these
changes open the doors for you to offer a new service to business owners,
many of whom actively spend big money on digital marketing services.
With this service, you simply act as a middle man or just do this work
yourself; it is easy enough that anybody who can fill out an online form can
make it happen. And there are no technical requirements, so you don’t
need a doctorate in rocket surgery to work with it.
However, you must act fast. The future is today, and your timing must be
perfect, because you find yourself reading this course. Yes – timing is
everything.
This is a new service, and to grab hold of this opportunity, you’ll need to
start making offers to biz owners before the bulk of large marketing firms
and corporate dealers catch wind of this opportunity.
If you’re ready to act fast, then this course is your boot camp. Anybody who
has ever been in military boot camp will tell you it is not all sit-ups and
singing.
There is a strong component of classroom study and drilling practice
involved.
To realize the opportunity I’m giving you today, you’ll need to study what’s
been given, spending time studying your target; especially the niches you
intend to sell to.
And you’ll need to drill.
I mean you must conduct outreach to owners, practice your delivery, and
take action. The more persistent you are, the more value you’ll get out.
You become an asset for which business owners will pay good money.
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If you can do what I’ve described, then this course is for you, and I’m about
to walk you through every step of the process.
However, if you are unwilling to put a little time and effort – why are you
here?
Maybe you want to do something, but you can’t seem to find the motivation
to get started or follow any of the steps.
Maybe you suffer from some fear of failure, or most commonly fear of
rejection, which happen to seem like the biggest “motivation-killers” most
students run into.
Cast those thoughts aside, as they are the feelings that chain us to the past
and hold us back from our future.
Remember that the key to motivation is not magically summoning the
motivation fairy who will smack you on the head with the glowing motivation
wand.
Nope – the key to motivation is movement. Just like “timing is everything”
…movement is also everything.
Typically, when people say they have trouble finding motivation, what they
are subconsciously saying is “I lack the confidence to begin.”
Well, the hard truth is that we can never get confidence if we don’t make
movement; taking some action – a step in the right direction.
And nobody said that step must be a giant one. You can take baby steps if
this is an area of personal struggle. Recall that even an Olympic runner
needed to learn how to crawl and then walk. Over time, the runner masters
the art of the sport, but they had to start gently, and stage their skills;
learning how to stretch, how to breath, and develop good form via practice.
Just start with 1 hour each day of dedicated focus to learning and applying
these lessons. Put in a solid hour a day, every day, and you’ll start making
movement; you’re now taking action. With each passing day, your
confidence level grows higher and higher. This is how you defeat a so-
called ‘lack of motivation.’ Act despite of how you feel, because how you
feel is entirely separate from what you do.
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If you have more time to dedicate, great. The more time you put in, the
faster you’ll get to where you want to be; however, you can get started by
making small movements over time to gain serious un-stoppable
momentum.
So what’s required is a little time, personal effort, and a map. I promise to
give you the roadmap now, but you must start the car, put it gear, and
drive.
Ok, enough metaphors. Let’s begin by learning more about Google Posts.
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2 GOOGLE’S BUSINESS EVOLUTION

If you’ve been paying attention to Google’s offers for the last few years, you
would have heard of Google+
G+ was supposed to be Google’s answer to Facebook; to compete for the
global audience of billions of people hungry for information, and the online
social connection.
If you want a behind the scenes of how G+ came to be, there is a fun
article to read on Mashable:
https://mashable.com/2015/08/02/google-plus-history
Things didn’t exactly play out in Google’s favor. Participation in the platform
cratered. There simply wasn’t any interest in Google Plus.
Now Google has pivoted, as they attempt social media for the business and
market audiences, rather than a focus on household consumers.
And these attempts are yielding fruit. Good Posts is one such attempt that
is taking out.
Google is still the king of search, and consumers who use their search to
find the things that they need are finding the businesses who leverage the
new Google Post feature. And these posts are helping consumers choose
where to spend their money, swaying opinions, and drawing in customers.
This service got kicked off with Google Cards.
All the candidates had them in the recent election. And now celebrities can
have cards that show up in Google, that feature custom social media posts
by verified people, places, or things.
You may have noticed that this sounds a lot like Twitter. That’s because it
is. Google is attempting to enter social media space by putting their toes
into the Twitter-type update-centric social media space.
Just like any service, even the ones we offer, Google is niching it down to
enterprise, both large and small. This is the opportunity for us: to offer this
a service to business owners who want to play in this space and compete
for new search customers.
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3 WHY THIS IS YOUR OPPORTUNITY

The Google My Business offering has always been extremely valuable to
both consultants and businesses, because its review system has served as
a de-facto social network and source of valuable info that helps the
consumer make a buying decision.
Say you want to buy a new set of headphones. You might search Amazon,
Newegg and other electronics retailers to find something in our budget. But
you want to know how the headphones feel and sound. Obviously, we’re
buying online and can’t try on any of these headphones. We must rely on
the opinions of others to help us make that call.
Say you’re hungry and looking for a restaurant to dine-in or take-out. You
will probably want to see what other people are saying about the quality of
food for the place.
To take things even further, you may be looking to save a little money so
you’re looking for places that are offering specials and discounts.
People search, find reviews, and get pulled in one way or the other based
on what they find.
Having the ability is communicate directly with consumers, is one of the
most compelling reasons why a business owner should be active in this
space, precisely because you can influence buying decisions, almost in
real time.
That’s a powerful skill to have, and one that business owners are willing to
pay consultants to do.
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Google Posts combines elements of Google+, Google My Business, and

Google Search to deliver a powerful tool to capture local search traffic, and
generate revenue from sales.
As consultants, (even if you’re just doing this part time to make some quick
money, you’re a business consultant) you’ll find owners who cannot or will
not lift a finger to learn how to manage their Google profiles.
You’ll come to learn that while some of the businesses with poor profiles
may not care, others are willing to invest for the prospect of generating
more leads and sales. This is the exact service we are offering.
Google Posts are now available to everyone, having been made live in the
summer of 2017. As with every new platform, there are early adopters
(people who get in early,) mainstreamers (those who get onboard after
everyone else) and late-comers (last minute adoption after the bulk of their
peers have signed up.) Finally, there are outliers, those who simply refuse
to adopt this or any platform.
Note: We are approaching the mainstreaming stage, where this
service is starting to catch on in a significant way. Remember, timing
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is everything. Now is the time to prospect and close consulting clients

with this service. The bulk of buying is conceivably occurring now,
and will continue to accelerate. Yet nothing lasts forever, and it will
slow down as time progresses.
You’ll never win the early adopters or outliers, however everyone else is in
play, and you can make a comfortable living doing this as a service for the
business owners who value their time more than their money.
Smart business owners trade their money, instead of their time learning
new things, which is why there is a giant consulting market in the first
place.
As Google Posts are now a factor in ranking, here is a great chance for
nearly all online and local enterprises to optimize their profile, publish
content, and collect leads from the search audience.
And now it is your chance to generate some income by doing this as a
service for the owners who need help tapping into Google’s new platform.
If you can generate customers for any local business, you will never go
hungry. You will always have a marketable skill; a service or offer for which
a business owner will pay because it generates value for their lives.
It is a fun position to be in, and it feels fantastic; almost super-natural, to
have this power to seemingly pull something out of nothing.
The fact of the matter is that we’re not magicians. We don’t have to do
much creation, or even have an ounce of creativity. We owe that to the
large audience of consumers searching for specific things they can find
from businesses in their area.
This local search ecosphere is the new search engine optimization. It is
how local businesses are found, and how hundreds of thousands to
millions of dollars of commerce is conducted every day.
You need something; you search for it. You find what you need or want,
and you buy it if it sounds good, and other people like it.
All we need to do is position our client’s business on Google. We do this by
getting their profile claimed & verified and then we give them the ability to
provide updates on their profile that are relevant to their buyer’s interests.
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That’s the general rub on this service. You could also expand it by offering
to do the content publication for them, and further expand it by upselling
other services that they need, but more on that later.
Businesses need to get posting and optimizing their profiles or they will be
excluded from this search audience of consumers. That means they will
send their potential customers into the arms of the nearest competitor; who
is active in this space, and sucking up all the leads.
NOTE: I’ve dedicated an entire book towards using Google Posts to
generate customers for your clients, including copy/paste examples.
Be sure to download and study that guide (and use those assets) from
the member’s area. You find them very helpful.
3.1 STARTING A CAMPAIGN

A campaign is any project or promotion they wish to run. We wrap all of the
work we’re doing, doesn’t matter what it is (Google Posts, SEO,
Reputation, etc.) – everything can be put under an umbrella that we call our
“campaign,” and it’s a word you should use when dealing with the client.
Heads Up: In an upcoming section, I’ll give you an extremely potent
pricing strategy that I call Total Campaign Pricing.
The goal of your campaign is to create the type of traffic that the owner,
their sales team and floor staff could use to generate more sales.
Don’t forget to name your campaigns to stay organized. If you’re
selling weekly campaigns, then name them intelligently with a
convention of name-campaign-week of the year or monthly if that’s
what you’ve sold them.
joes-pizza-campaign-week-24
Joes-pizza-campaign-july-18
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3.2 CAMPAIGN STRUCTURE

We’ll use any tool or service at our disposal, but remember, we are leading
with the Google Posts angle because it is a hot topic for lead generation or
inbound sales. This is an angle the owner might not have heard before, and
it will get their attention faster than a laser pointer in a room full of cats.
Notice that you now control their list, and they must pay you market to the
customers on it. They are essentially locked in for life. Or you can dangle
unlimited access to the list as a means to close the deal if the prospect is
on the fence.
Our campaign needs to be structured in a way that meet the expectations
of our prospect. You generally have complete control over this by providing
a short document that defines the work you’re doing in their campaign.
Just list out the things you’re doing for them.
If it’s just the Google Posts project, then list “Google Lead Generation - 1
Month” on the document. You could also use your invoice to accomplish
this, and just list out a few benefits below each service you’re providing.
3.3 CAMPAIGN FLOW & CONTENT

These projects are meant to be run weekly or monthly. You should also
provide a long-term agreement that plans out several campaigns over the
course of 6 to 12 weeks or greater. Provide some incentive such as 2
weeks at no cost, or in the case of 10 or 12-month commitment, discount
them by 20% to close the frugal business owner.
So we’re clear; you’ve providing Google My Biz setup (if they need it) and a
cycle of promotions on Google Posts. That is your basic campaign, which
you repeatedly sell and execute for the client.
Google Post
Event Lead Capture
Lead or Offer Page
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Each new campaign features a new post concept or offer developed by the
client, with your help if need be. (Which is easy to provide, just make a
proposal on www.freelancer.com and you’ll get plenty of ideas and the
writers to craft them at reasonable prices)
The basic timeline is one week to promote posts. You can bundle multiple
weeks and offer a discount if that is what it takes to close them on multi-
week or long-term monthly agreement:
3.4 LEAD COLLECTION

Lead collection require two moving parts.
First you need a landing page host (to serve your offer.) This is the landing
page that the visitor will see when they click the link in the post.
And second, you’ll need an autoresponder that links with the landing page
host, and is the service that collects and retains the lead. It is also the
method in which you can send promotional messages to consumers on the
list for your client.
With regards to what service to use for maintaining landing pages, there
are many to choose from. The two I have used most often are:
Lead Pages
Lead Pages is one that I have been using for years to collect leads for
several ventures. They have ready-made templates that can simply be
turned on and connected with an email auto-responder like GetResponse
or Aweber.
www.leadpages.net
Drip
Another is Drip, which allows you to automate email marketing to your list
as it grows. It even offers a free 100 subscriber service you can offer for
free as an incentive for the business owner to try out your campaign.
www.drip.com
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Both of these services provide extensive knowledge base from which to

study in both setup and use. I encourage you to read their documentation
thoroughly, as they walk you through the entire process of creating a list,
adding forms, and sending out promotional messages (also called
newsletters or notifications) after a list has been generated with Google
Post events.
3.5 AUTORESPONDERS
For years I’ve used either GetResponse or Aweber for hosting and
promoting to lists. They are reasonably priced and reliable enough for this
type of project.
The lists subscribers are generated by optins from visitors on the
business’s landing pages, and broken segmented by, you guessed it,
campaign name. Name your campaigns the same in your auto responder
to track how each one is performing! This is where you will get the number
of leads generated for the campaign when you report back to the client.
www.getresponse.com
www.aweber.com
Please visit their respective support centers in case you are not familiar
with the either of these providers or how-to setup a list. They have
everything very well documented in a format that’s easy to understand and
follow.
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4 LET’S GO GET CLIENTS

Think about this.
Two people walk into a local car dealer. One has an old beat-up car this
person has driven around for 13 years, and it constantly needs repair. The
other person has a very nice car, only about 3 years old, that he leased.
Which person do you think is more likely to get a new car?
If you said the person with the lease, you are correct.
Why?
Well the person with the older car obviously wants to get the most out of his
purchase. He’s kept the thing for a long time and while he is on the lot to
shop, “I can still get some more mileage out of this one” is a phrase he
often repeats to himself. Even though this type of buyer is pouring money
into repair of the vehicle, he can’t see the value of getting a new car every
couple of years. A good salesperson could close him, but it won’t be an
easy sale, and the person is likely to walk; just being a tire-kicker.
Meanwhile, the guy coming off the lease wants to buy (or lease) a new
vehicle. He is a much better prospect simply because he will get a new car
every 36 months, and thus spend more money over time.
You’ll come to learn that the person who is most likely to buy isn’t the one
who has a practical need for whatever it is being sold.
In fact, quite the opposite is true. In our Google consulting context, our best
buyers will be business owners who are willing to and desire to tap into the
local search audience. The fact that the businesses need it is almost
irrelevant since the “state of needing” does not dictate who and why the
owner makes a purchase from us or any vendor in the first place.
All this means is that our job is to separate the people who want to capture
this audience from those who may need it, but don’t want it.
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4.1 FINDING PROSPECTS

You can do a quick search on Google Maps to find many claimed and
unclaimed profiles. As of now, there is no known Google custom search for
finding unclaimed profiles in the Google Search Product. Google is actively
defeating these types of searches, partly because they want you to use
their maps and profile features.
Take a look at this search for local landscapers:
This search yields a few ranked Google Profiles (none of which have
reviews) and also a landscaper who is paying for advertising. Notice the
little “ad” in the top result?
This person is paying for ads, so they spend money on marketing and
would be the prime target for our Google Posts service.
Let’s Google Search their name, and check out their profile:
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Looking them up, I see they do have a decent profile, but notice something
is missing:
See, they are not using Google Posts, so they are not maximizing the
opportunity to influence the buying decision of people who find their
company.
Many of the unmanaged or unclaimed profiles you’ll find are that way
because the business owners simply don’t care. Even though we both
know it could help expand their business and drive up revenue from new
customers, these owners refuse to take action, and we can’t force them.
They might be convinced, but you’ll have to work to educate, pitch, and
close them. There are also the old-school owners, and a few of them will
buck the system, no matter what value or facts we drop on them.
Whereas if we contact enough people, we’ll find owners who may not know
about the service and want to invest in the opportunity. Bingo! That gives
us a closable lead where we only must answer questions and present a
proposal, and then ask for the sale.
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So to find prospects, start looking on Google maps, and find niche

businesses who are already active in this space. Their profiles are claimed.
They have reviews and are well-reviewed; meaning they have a positive
reputation. And lastly, see if they’ve made any posts. If not, then they are a
pre-qualified lead and can be contacted.
Pro-Tip: When doing prospecting and sales, build a list of potentials, and
then contact them. Don’t find one, reach out, and then find another. This
will drive you crazy. Build a list and work down the list for a better
streamlined and organized approach.
You want the people who are already spending money; who value the
opportunity that Google My Business presents, and who desire to expand
and reinvest in their online presence.
These types of owners will spend more money not just to improve their
presence, but to protect their initial investment and pull out the maximum
amount of return.
Imagine; you own a small tailor shop, and a man walks in to buy some nice
clothes. You happen to have a huge markup on custom cufflinks that cost
you $8 and have a retail price of $50. You push these cuffs, because the
margins are so high you make great money on them, yet nobody is buying
them. Why do you think that is?
While they be very nice cufflinks, nobody buys them without the pre-
requisite (a shirt with cufflinks slits). This means you can get them to buy
your high-margin product by selling the prerequisite: you’ll find that these
types of buyers only buy $50 cufflinks because it makes their $300
designer shirt more valuable in their eyes.
4.2 RESULTS IN ADVANCE

We both know that selling can be difficult; business owners are constantly
getting hit with sales pitches and offers. We need to stand out from the
noise, but not only that; we need a way to quickly establish trust and
credibility. We need to prove ourselves without doing a lot of upfront work.
Realize this is a usual challenge when you’re starting out. Once you
have momentum, your past successes help you secure your future
ones.
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A great way to prove yourself is by delivering some results in advance. This

is the way to fast track trust and credibility, and also make your offer
believable.
Now the result you give them can come in the form of a complete profile, a
free set of posts they can publish, or some other element that they will
value.
In this way, you are contributing towards making them money, and the
value you bring to them does the selling for you, proving to the owner that
you are worth their time and their money.
Shifting your focus to providing value, instead of just selling works, however
it needs the right context. And in our case here with these profiles and
posts, it is easy to deliver value upfront.
It takes all of 5 minutes to claim a profile, and all of 10 minutes to update an
existing profile if it is already claimed. That’s valuable work, as local
consumers will always be searching for businesses.
Deliver this value, and you’ll have more clients and opportunities than you
know what to do with.
To help us prove that we’ve delivered value. Consider setting up some
landing page that collects leads. This way you can show them at the end of
a week or month that X amount of leads were created.
If a business owner, on average, closes 10% of the inbound leads they get;
then take 10% of the leads generated and multiply them by the customer
value. For example, a roofer might see $3,000 per contract. If you got them
50 free leads, they theoretically should have closed 5 consumers at $3,000
each, or $15,000 worth of value.
Additionally, Google analytics can show value in the form of increased
search results and traffic. There are many forms of value here, and the trick
is to discover which metric is most important to the specific type of
business owner you are dealing with.
So let results be your salesperson. Deliver some value up front and use
that as a step toward paid contracts if you typically struggle doing sales.
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4.3 KEY SALES POINTS

The Google Posts service we are delivering maximizes local search
exposure and has a direct impact on buyer decisions. As such, we are able
to provide a return on the business owner’s investment providing they are
able to convert that traffic and those leads into sales.
We are not responsible for the actual conversion of the sale. That falls to
the owner and his/her sales process. Our job is to deliver traffic and search
customers by increasing the exposure and consumer engagement with
Google Post events.
In the case of our preferred clientele (biz owners who already invest in
digital marketing) this service is a method of maximizing the money
invested and pull out more of a return.
It is also a method for besting the competition, as companies with
optimized profiles and events are typically elevated in search results.
Telling the owner that they will have a much better footprint and be
positioned better than their competition will satisfy and counter the sense of
loss you should use in your sales discussions.
This sense of loss is a powerful motivator. Owners would rather not lose
money or time, and any service that saves them from that loss is strongly
considered and acted upon.
Now, I’ve put together a separate guide in this course that will cover how to
do the sales, what to deliver, and also includes templates for you that does
all of the selling. Be sure to download those and review the instructions.
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5 UNDER THE HOOD

In this section we will dive into the engine of Google My Business. We’ll
discuss claiming profiles, setting up Google Posts and making the actual
posts, and cover some tips, tricks, and outsourcing of this service.
Posting through Google My Business lets you publish events, products,
and services directly to Google Search and Maps.
By creating posts, you place timely content in front of customers when they
find the business listing on Google.
Heads Up: Google Posts are not available for hotels / lodging.
Before we cover the steps, understand that this is a service we’ll be
providing for a business. That said, you need a local business to use it.
You could try to setup a verified test business, but Google may remove the
profile, verification, and/or unpublish any posts you make if the business
isn’t real.
That said, you should perform these steps after you’ve booked a client, or
alternatively, work with a local business owner who will allow you to
“prototype” the solution at or below your costs (if you have any.)
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5.1 CLAIMING A PROFILE

If a business owner does not have a claimed business profile, they will
need to set one up prior to making any Post events.
You can obviously do this for the owner as part of your service and either
charge them for it, or do it for free (remember, delivering value up front!)
Do not claim profiles for businesses unless you are hired to do so.
1. Go to https://www.google.com/business/
2. Click “Start Now”
3. Follow the prompts. Google will attempt to find the business if they
already have an unclaimed profile. Otherwise, you’ll need to enter all
the information on that business (name, address, contact, etc)
4. Once populated, you will need to verify the profile.
a. This can be done via telephone, postcard, or email
b. Typically, we notify the owner that a call from Google’s
automated system is expected and ask them to confirm when
the call comes through. These calls typically occur the moment
we submit for verification but can take a few hours in some
cases.
c. Alternatively, if you do not have a telephone or email
verification option, you will need to use the postcard option,
which can take a few days. Advise the owner that the card is
coming in the mail, and that they will need to follow the steps on
it or provide you with the verification code.
More information on verification can be found below:
https://support.google.com/business/answer/7107242
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5.2 CREATING A POST

1. Sign into the business’s Google My Business Profile
a. https://www.google.com/business/
2. Click Create Post or click Posts from the main menu
3. In this section, add your post content, photos, and a button if needed
4. Once done, click Preview to review and then Publish to save it.
Once published these posts are removed after 7 days to ensure the content
the consumer finds is timely and relevant.
Only the first two and half posts are visible in search results, so to keep
fresh content alive and in front of visitors, you should be making one or two
posts every five to six days to make sure there is some overlap.
This is an opportunity for us, as we can sell weekly content to business
owners, and have them pay us in advance for months on end.
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5.3 POST CONSIDERATIONS

There are a few other things we must consider when making posts.
Character Limit
There is a 100-character limit to the visible post in the listing. That means
we want our title to be able to fit in 100-character spaces, otherwise it will
get truncated and won’t make sense to the reader.
Tracking
When adding a call-to-action link to Google Posts, consider using a
tracking link. This allows Google Analytics to get more information on the
user who visited the site.
To be used effectively, Google’s tracking involves a bit of a learning
process that also requires understanding of the fundamentals of web
hosting and web design. If you are not skilled in these areas, then an
outsourcing solution (which we’ll cover a bit later,) will save you a bucket of
time.
Pro Tip: Notice how we now have another service to offer, which we
outsource, mark-up, and profit from the difference. If the client does
not use Google Analytics, they are losing money because they are
learning nothing about the visitor. A percentage of your clients will
also be using it already, which is nice, because we’ll have some
insights into their audience and search presence.
Packaging
When you’ve got a prospect and the hook, and it’s time to talk turkey;
consider how you package your product or service.
Remember we are not only saving them time, we’re generating value for
them in the form of inbound leads and favorably influencing the buying
decision of their online audience. These hot benefits are meaningful to the
business owner, because the outcome generates revenue for them.
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Offer bundled packages of Analytics, Google My Business, and Webmaster

tools into a recurring monthly fee to keep everything in order and develop &
publish posts on your client’s behalf.
Posting Content
The post content should be like a twitter notification. A short plug,
containing some benefit for the audience; something we know they already
want. Think of the reason why someone would search for that business.
For example, put yourself in the shoes of a hungry consumer. He is craving
pizza, and so he grabs his phone, and search for pizza shops nearby. His
decision to order from a place is going to be based on his experience with
them in the past, or some other form of social persuasion.
By adding some benefit into our posts; we influence his decision.
“Vinny’s Pizzeria Voted #1 In Colorado Springs by some newspaper”
“Want to see how we make our pizza? Watch this video…”
These two posts serve different purposes. The first one demonstrates that
the pizza shop nearby is great, and our consumer will probably like it. I
mean, I would want to try pizza rated #1, because I love it so much. (maybe
too much).
The second would reveal some behind the scenes look, (if the owner is up
for a short little video shoot) which would increase local reach, giving them
a boost in social media shares and search results.
These little behind-the-scenes videos are a great template if you ever
wanted to get into video services for clients. Just make an informal and fun
video about how the business works or helps its customers, and share it on
YouTube, Facebook and on the business’ site. Then make a post about it
on Google Posts, linking to the page on their site.
Work with the owner to develop ideas that highlight benefits and makes the
consumer feel good and comfortable buying from the business.
If you are struggling for ideas, consider getting a coach who can help walk
you through why people make buying decisions.
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If you’re good at predicting buying decisions but struggle to put them into
words; consider hiring out writing gigs for niche specific content. These
writers will generally be able to come up with clever ideas when they
understand the subject matter.
So when looking for a writer, ask if they can provide samples of similar
work in the past, or some knowledge of the niche you are hiring them to
write about. I’ll provide you with a source in the outsourcing section of this
guide.
Images
Your posts should always contain an image. The image size can be
250x250 to 750x750 with a 1:1 ratio (an picture that is wide as it is tall)
Note, the design related elements of these ads are covered in the
marketing document included with this course, and available in the
member’s area.
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5.4 OUTSOURCING
The beauty of this service is that most it can be outsourced, and your
involvement can be limited to just making sure all the pieces are running
well, taking a more of a CEO approach to running your consulting business.
See, always work your strengths, and hire out your weaknesses. You’re the
leader now, controlling all the pieces, but you can’t do everything. Where
you will see the best growth is by learning the entire business and
attempting the steps you are asking outsources to take. This way you know
exactly what to expect, how to instruct them, and can tell them what you
expect out of your business relationship.
Eventually, you will grow your consultancy to the point where you could hire
a manager to run everything for you.
When automating everything, it becomes a form of light project
management, ensuring that prospecting, sales, and servicing are all being
performed for your client base.
To help you along, I’m providing some outsource companies and gigs that
can do most of this work for you.
Prospecting
https://www.fiverr.com/socialplusit/compile-a-list-from-google-maps
https://www.fiverr.com/sadd4va/do-prospect-list-building-from-zoominfo
https://www.fiverr.com/hajikhan/do-data-mining-extraction-web-scraping-email-
list-leads
Google Advertising
https://www.fiverr.com/derekppc/setup-google-adwords-for-your-business
https://www.fiverr.com/seofanatics/ghostwrite-a-fascinating-and-kickass-seo-
article-of-about-500-words
Sales Calls
https://www.fiverr.com/caltabr0/design-a-custom-sales-script
https://www.fiverr.com/drew21pa/do-cold-calling-for-you-i-am-an-expert-in-
sales-appointments
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Customer Service Calls

https://www.fiverr.com/mojovibes/make-5-outbound-calls-for-you
Campaign SEO
https://www.fiverr.com/best_seo/do-senuke-service-to-create-hummingbird-seo-
backlinks
https://www.fiverr.com/mamunjuel/local-citations-google-places
Content Production
https://www.fiverr.com/stevieanne/create-a-30-day-social-media-content-
calendar
https://www.fiverr.com/seocontent_ed/be-your-website-content-writer-for-seo-
website-content
https://www.fiverr.com/mraad/draw-business-themed-vector-cartoon
https://www.fiverr.com/adrover/write-awesome-content-for-your-social-media-
page
https://www.fiverr.com/sarapr/write-engaging-content-for-a-social-media-event
https://www.fiverr.com/sonia_forde/post-on-your-google-business-listing-
a23567d2-d520-4e44-9b69-19f9d47dd227
Full Service Management

If you are seeking full client management, almost like you are dropping
you’re the owner off at a day care for clients, consider doing business with
outsourcing wizards. I’ve made an arrangement with them to help service
students like you, who may wish to completely take a hands off approach.
If you need a custom consultant website, client management, and
telesales, outsourcing wizards provides a turn key partner program to
manage this entire project for a very reasonable fee.
http://links.successwithluther.com/agency-outsourcing
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6 MIND THE BIG PICTURE

In this chapter, I want to walk you through a simply method of running this
consulting business.
Kicking off, we want to structure our business and our day to produce the
maximum amount of results in the shortest amount of time.
6.1 YOUR DAILY ROUNDS

In the time we set to work on this system, your focus should first be on
studying this consulting model and conducting prospecting (finding
businesses who want this service) and contacting (performing outreach.) A
small part of your day should be dedicated to gathering new leads and
following up with old ones.
The next part of your day should be focused on following up with your
hottest prospects; the ones you feel may be closable. Typically, these are
owners who have expressed interest, but may have a question or objection
holding them back.
And finally, the last part of your day should be dedicated to servicing the
clients you’ve booked. Either service them directly or assign/supervise your
outsourcers.
Repeat three major steps each time you work this system and you’ll
generate results.
Remember: Deliver results in advance and produce value in the client’s
eyes to let your service sell itself.
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6.2 MANAGING CLIENTS

Think about this…
Each client is an island. Each one of your islands will need certain things,
and some will be common between all islands; where some things will be
unique. On each island, you’ll have various projects, or what we term as
campaigns.
To manage your clients and campaigns effectively, create a folder or have
a notebook for each client you get. Inside of this notebook, create pages for
every project you are working for them. Keep careful notes on what you do
for them and detail anything you uncover while working with them. And
enter any details you learn about them. Such as if they have kids, what
their hobbies are, their birthdays; everything and anything you can find out.
I can’t tell you how much business I’ve gotten out of owners by sending a
birthday card.
These types of relationship-building steps are the key to growing your
consulting business. When you have a solid relationship built, upselling
more services (especially at high ticket) becomes very easy to do.
6.3 FIRE BAD CLIENTS

You don’t want to keep bad clients, even if their money is good. That’s
because the amount of work you put into minding a terrible client, reduces
the amount of time you have getting new, better clients.
A bad client is defined as a business who always nickel and dimes you,
doesn’t trust you (despite your best efforts to earn that trust,) and attempts
to change or otherwise damage your work.
Get rid of them as soon as possible. Life is just better when you don’t have
a terrible client undermining your efforts.
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6.4 KEEP GOOD CLIENTS

Yet when you find a good client, you’ll know it. They will always pay on
time. They trust your expertise and look to you for answers to their most
marketing questions. They would also have no opposition to re-investing in
their digital marketing with you; buying and expanding campaigns that
deliver even more results.
Having a good client is similar to keeping a good friend; a friend who calls
you to find out what’s going on in your life. Someone who looks to you as a
source of positivity and solution.
I try to have dinner with my most cherished local clients, at least once per
quarter, and also keep a book (as I mentioned above) of all the little things
that come up in our conversations. This gives you the ability to bring up
things that most other consultants simply ignore. By being friendly and
personal, such as you would be with a friend, you earn trust and truly
demonstrate that you care.
Keeping and adding the good clients will pay huge dividends for you as
contracts and billable hours grow and services are added over time.
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6.5 PRICING SERVICES

We start with our fixed costs when determining pricing. You should always
aim for a margin of 50% to 100%. For example, if your expenses are $100,
price your service at $150 to $200. Yet the ultimate rule for pricing, is you
set your fees on the highest number your client is willing to pay.
We should also account for scale. The higher the customer value (the
money generated when a business makes a sale from the leads you’ve
generated,) the more your service should cost as the value you are
delivering to the customer is greater.
On average, $500 is a comfortable price point to get them setup and
provide the service. In your area, and depending on the niche, you could
possibly get more than $500, but the former price point is typical for this
type of service. Think about it, $500 investment to get a lead that could
spend thousands over their buyer lifetime. Google is hot enough that
results in the form of traffic and at least a handful of closable leads is
virtually guaranteed.
The key to determining if you can get higher fees, is to offer very high and
come down to a point where you find the service extremely easy to sell. Hit
the point where an owner barks at a price, and they don’t yet see the value
of the service you’re providing. That’s when you have to truly sell them on
the idea.
This is why an essential part of your sales pitch is to make them agree on
the lifetime value of each lead or inbound request created. If our monthly
price meets or exceeds the customer value, then this is a no brainer, and a
smart biz owner can be logically convinced they will benefit from hiring you.
It is essentially saying, “Hey, I’ll get you a handful of new customers each
campaign, and each one you know are worth $1,000 or more to you over
time. All I ask is you pay me just $500 to run a campaign.”
The $500 price point is also a base price for any other routine
services, with the exception of SEO, which should always be
north of $750.
To help you close the deal, position this offer as waving the setup fee of
$100 giving value up front) if they sign up right now.
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6.6 CAMPAIGN PRICING

A more profitable way to offer this service is to sell the individual
campaigns at the base price point. That’s $500 for each campaign or week
of service.
This won’t be right for all of your prospects; some businesses simply can’t
afford it or can’t be convinced to invest. However, by charging weekly, we
raise the perceived value of this service, and start creating some real
wealth by just managing a few clients.
As we’ll discuss in the upsell section; you want to grow your total value for
each client; raising it from $500 per campaign, to $1000, $2,500, and
$5,000. In this way, just a handful of great clients will keep paying us for
services and grant us a very comfortable standard of living.
6.7 ACCEPTING PAYMENT

One of the easiest and well know methods for getting paid is PayPal.
Asides from being a household brand, and thus trusted, PayPal affords us
some helpful features for billing and taking payment.
The most important features are creating Buy Buttons and subscription
Payment Links.
Create a PayPal Payment Link
Unlike buy buttons, payment links are direct web addresses that send
people to a checkout page on PayPal’s site. The buyer can then use a
PayPal account or a credit card to make a payment.
If you don’t already have one, create a PayPal account by visiting
www.PayPal.com.
You will need some official documentation if you want to create a business
account. Consult with PayPal’s documentation and a tax professional for
the proper amount of advice here.
Make sure to link a bank account to your PayPal account because this is
how you’ll transfer your PayPal balance into your bank account.
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6.8 CREATE PAYPAL EMAIL BUY LINK

1. Create a PayPal Account and log in at www.paypal.com
2. You may need a PayPal business account to create a buy link***
3. Up at the top of the page, select to Tools
4. Then select PayPal Buttons
5. On the right, select “Create New Button”
6. On the next page, choose “Button Type: Buy Now”
7. Name the item: “Website Security Certificate”
8. Choose an optional item id
9. Fill in your price amount
10. You won’t need to customize anything else, so click Create Button
11. On the next page, choose the EMAIL tab
12. Copy the email pay link and record it to your notes.
The pay link looks like this:
https://www.paypal.com/cgi-bin/webscr?cmd=s-click&hosted_button_id=##########/
Make sure you include the trailing slash at the end of the link if the PayPal
buy link contains one.
Now you can send this link to leads, and have them purchase your
services, or attach the link to a buy button for use on a landing page.
For subscription links, such as those for monthly payments:
Choose Subscription in Step 6 and set the monthly price.
6.9 COLLECTING A CHECK

You can collect checks from your local clients, and even have non-local
agents mail you one each month you service them.
Some businesses may prefer this method over all digital payment options.
If an owner asks if they can pay by check, say “sure,” but try to steer them
into paying via PayPal, preferably via a subscription so you never have to
bug them to pay you. Of course, don’t do any more work until you are paid.
Note: If you don’t have a business checking account and a registered
corporation, you’ll have to accept a check to your personal account. There
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could be some personal tax implications, so check with your accountant or

tax professional for the best advice.
6.10ACCOUNT MANAGEMENT
I recommend http://www.biznesscrm.com/ which is a CRM (customer
relationship management) and lead generation tool.
A CRM allows you to track leads and clients, and keep tabs on the client’s
specific needs. Without a CRM, you’re relying on your memory or notes
scribbled on a piece of paper to ensure the clients are served properly.
That’s a bad place to be because it will be easy to misplace or forget the
important facets of your relationship with many clients.
Using a CRM will help you keep track of everything, but you have to
discipline yourself and commit to using it for every single case that requires
it.
This means making CRM a strong habit of yours. At first, this will slow you
down, but the more you use it, the faster and more efficient you’ll become.
CRMs allow you to have a vast attention to detail on every single client,
thus earning you top marks from them as a professional.
Another CRM you can use, is www.zohocrm.com.
Zoho is very useful and inexpensive and has comparable features to
www.biznesscrm.com
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7 STRATEGIES FOR GROWTH

Now you already have a tremendous system at your disposal, and by now,
can see the massive opportunity that rests at your feet. All you really need
to do is pick it up and run with it.
However, if you are interested in more than servicing a handful of clients; I
am going to present a few strategies to help you grow this consulting
business into the five, six, and even seven figure range!
Your primary per-client revenue goal, should expansion be on the top of
your mind, needs to be right around $5,000.
We want this figure for several reasons. This scale ensures we have a
healthy business who knows that it takes money invested into marketing to
get scalable results, and higher paying clients often treat consultants better
than lower paying ones. And lastly, we want this figure because at just 5
clients per month; we have ourselves a five-figure business that produces
$300,000 a year in revenue!
Imagine it with me; you spend the next few weeks hunting 5 new clients.
And you manage to find 5 who will spend $5,000 per month on a variety of
services (which we’ll cover shortly). If your expenses are roughly 50%, then
you’re looking at around $12,000 a month in net income. A very nice
standard of living; all for booking at least one good client per week, or at
least striving towards that goal. It might take longer or shorter, but in 6 to 8
weeks, you could be experiencing life-changing success, with just one hour
per day of focused and persistent effort.
7.1 SERVICES TO UPSELL

The best services you can sell will be the common things that business
owners want or need.
The biz owner is buying the Google Posts service because we can grow
their reach, generate inbound leads, and influence buying decisions; we
can also get consumers to spend money on the spot.
So the next level of service you could sell here would be to expand their
reach and target a greater customer base by running Facebook, Google, or
Bing advertising campaigns to their landing pages.
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And with an advertising campaign, the client will need better hosting,
landing pages design, sales videos, and social media content, among other
things.
Plus you could expand it further by providing reputation management
services for the online properties that their customers find helpful.
And lastly, add mobile apps and websites with unique offers for the large
mobile audience, and not only do you have a powerhouse campaign, but
one where you can charge many thousands, while paying a fraction of
those fees to an outsourcer who can do all the work.
All these elements feed what some call ‘the marketing mix” – a unified and
central campaign that puts all of the digital marketing service to work for a
common goal of increasing lead volume and customer value.
And most, if not all these services can be performed by outsourcers; again,
leaving you to just make sure all the pieces of this engine are humming
right along.
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7.2 MARKETING YOURSELF

Beyond the direct outreach via email and telephone that I have advises you
to perform in this course, you can put together some lead generation
campaigns for yourself using a host of different marketing vehicles.
This method will require some budget to get started, plus some
understanding of sales copy and direct mail marketing.
For these reasons, I recommend you pursue this avenue only after you’ve
secured some client payments and have some profit to re-invest back into
your consultancy.
Direct Mail
In offline marketing, an effective means of prospecting and pre-selling can
be accomplished with direct mail letters and post cards.
I’ve put together a very detailed direct mail course that you should study if
this is a route you wish to explore.
Get all the details here:
http://links.successwithluther.com/direct-mail
Email Marketing
Often times, what we want to sell is not necessarily what the customer is
ready to buy. Recall there is a strong component of “I want this” – more so
than “I need this.”
That said, we can book clients for Google Services but bundling other
services, and getting them into our sales funnel by leading with some other
service that owners perceive as more valuable or helpful.
Learn how to leverage email to sell a variety of services to niches here:
http://links.successwithluther.com/niche-email-prospecting
Scare Them Into Buying
The fear of loss is a compelling reason why people take action on an offer.
If you haven’t heard, Google is making some changes to their popular web
browser. Soon, users will see warnings on unsecure sites, and that will
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lower engagement and push people away from non-secure web forms and
checkout pages.
In the coming months, more and more businesses will be forced to buy
SSL certificates for their websites, even if they are using simple contact or
lead forms.
I recommend you check out a course I put together that outlines this
opportunity. Not only would this make a wonderful upsell, it could be
enough for you to push a client off the fence.
Plus, you can get these security certificates super-cheap via wholesale
pricing, so you could even offer them for free to sweeten the deal and book
the higher end contracts, earning you even greater fees.
You can find out the details here:
http://links.successwithluther.com/secure-websites
Consulting Round Up
If you find yourself scratching your head and wondering at this point what
you should be doing, then it sounds like you need to learn some
fundamentals.
To help students who struggle to see the big picture for whatever reason,
I’ve put together an A to Z consulting round up that will walk you through
the principles, disciplines, and business models of offline consulting.
If you have experience in consulting, then the following course might not be
for you; however, if you are new, or want to get a refresher course, with
detailed explanations and bonus materials; my Udemy Consultant course
will be extremely helpful and save you a lot of time.
See it here:
https://www.udemy.com/how-to-earn-6-figures-working-from-home-as-a-consultant/
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8 GET SUPPORT
Support is available courtesy of Zendesk to all customers who need a little
advice, ideas, or account help.
Visit www.whitewavesupport.com and open a support ticket.
Keep in mind, to open a ticket, you will need to create a new support desk
account if you have never used my support desk before.
NOTE: This account is different than your successwithluther.com or
forum accounts.
Otherwise, you can email support@whitewavemedia.com to open a ticket
without creating a support desk account on Zendesk.
As far as the nature of your tickets; please keep them concise and as brief
as possible. This will allow me to answer you quickly and just as concisely,
ensuring you can move on from any roadblocks you encounter.
Most topics are fair game; however, please be aware that I handle the
majority of support personally, and therefore need 1 to 2 business days to
reply.
Lastly, if you have multiple issues, please limit yourself to a bulleted list of
questions or issues in a single ticket. Opening multiple tickets is confusing
and will only delay the response.
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9 HOW TO GET A PARTNER

Do you struggle to make things work for you?
Do you wake up in the morning and dread taking action, because maybe
you simply don’t know how to get started?
While I’ve made this system as easy as it can be, sometimes it is not
enough for students who, like I was when I first start, uncertain of the exact
steps that you personally need to take.
If you have a massive amount of uncertainty holding you back, then you
need to get a coach to hold your hand through this business model.
I have been helping students realize their dreams of making money as a
consultant for almost 10 years, and I’ve helped people run their consulting
business from all walks of life, from over a dozen countries.
If you want to get a hands-on coach who will give you the exact steps you
need to take, plus the custom game-plan that is right for you, your skill
level, and local market, then check this out:
In my coaching program, we will correspond via my private email address
to uncover what is truly holding you back, and develop a no-fail game plan
to ensure your success.
Once we develop this personalized game-plan, we’ll get on an hour-long
phone call to cover all the steps.
And by the end of that call, you will have a checklist of everything you need
to do to see results with this consulting service.
And to keep you on the right path, we will be in constant contact via email
to ensure you follow my instructions and apply the lessons I am now
teaching you, so you pull out the highest consultant fees and book the most
amount of clients paying you.
Sound fair enough?
Now before you get started with this coaching opportunity, there is a small
catch…
This is not for everyone.
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If you prefer to work alone, do not play well with others, or already have a
six-figure business, then this partner coaching program is probably not for
you.
However, if you know you need someone to guide you; someone to give
you a detailed and personalized roadmap for making this system work for
you, and you can afford my $2,500 fee, then click the link below to apply.
https://www.successwithluther.com/pages/offline-coaching-application
I am very selective of whom I work with, so I need you to fill out the short
form on the page below and tell me why you’d be a good fit for my
coaching program.
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10 IN CONCLUSION
The only thing left is for you to take the first step and follow the training I’ve
given you in this guide.
Remember: Reading this book will not make you any money, only going
out there and contacting business owners and closing them will bring home
the bacon.
Follow the training outlined in this book. The more outreach and follow-ups
you do, the quicker your results come, and the bigger and faster you will
grow.
Now, I’d love to hear from you personally, your successes, your troubles,
and any suggestions you may have for me.
If you have a question, please direct it to the support desk. If you have a
comment, criticism, or praise for me directly, feel free to drop me an email
here: Luther@SuccessWithLuther.com
I do get a lot of email, but I try to check it every day and respond when I
can.
And remember, the more action you take… the more money you will make.
-LL
//
43 | P a g e
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Ebook Effortless Google Posts Profits

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Copyright:

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Ebook Effortless Google Posts Profits

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Effortless Google Posts Profits

Effortless Google Posts Profits

Earnings & Income Disclaimer

ANY EARNINGS OR INCOME STATEMENTS, OR EARNINGS OR INCOME EXAMPLES, ARE

WHERE SPECIFIC INCOME FIGURES ARE USED, AND ATTRIBUTED TO AN INDIVIDUA L OR

THERE CAN BE NO ASSURANCE THAT ANY PRIOR SUCCESSES, OR PAST RESULTS, AS TO

4 Let’s Go Get Clients ............................................................................................................ 15

5 Under The Hood................................................................................................................... 21

6 Mind The Big Picture ........................................................................................................... 29

7 Strategies For Growth......................................................................................................... 36

8 Get Support .......................................................................................................................... 40

2 GOOGLE’S BUSINESS EVOLUTION

3 WHY THIS IS YOUR OPPORTUNITY

Google Posts combines elements of Google+, Google My Business, and

is everything. Now is the time to prospect and close consulting clients

3.1 STARTING A CAMPAIGN

3.2 CAMPAIGN STRUCTURE

3.3 CAMPAIGN FLOW & CONTENT

Lead or Offer Page

3.4 LEAD COLLECTION

Both of these services provide extensive knowledge base from which to

4 LET’S GO GET CLIENTS

4.1 FINDING PROSPECTS

So to find prospects, start looking on Google maps, and find niche

4.2 RESULTS IN ADVANCE

A great way to prove yourself is by delivering some results in advance. This

4.3 KEY SALES POINTS

5 UNDER THE HOOD

5.1 CLAIMING A PROFILE

5.2 CREATING A POST

5.3 POST CONSIDERATIONS

Offer bundled packages of Analytics, Google My Business, and Webmaster

Customer Service Calls

Full Service Management

6 MIND THE BIG PICTURE

6.1 YOUR DAILY ROUNDS

6.2 MANAGING CLIENTS

6.3 FIRE BAD CLIENTS

6.4 KEEP GOOD CLIENTS

6.5 PRICING SERVICES

6.6 CAMPAIGN PRICING

6.7 ACCEPTING PAYMENT

6.8 CREATE PAYPAL EMAIL BUY LINK

6.9 COLLECTING A CHECK

could be some personal tax implications, so check with your accountant or

7 STRATEGIES FOR GROWTH

7.1 SERVICES TO UPSELL

7.2 MARKETING YOURSELF

9 HOW TO GET A PARTNER

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