Social Media Management Basics Dedicated Learning

Social Media
Management
Virtual Assistant Fundamentals
Course #5
Teacher Adeline Palmerston
Social Media Management Basics Dedicated Learning

Hey, I'm Celine.

Registered Marketing Professional
Self-Employed Social Media Specialist
Part-Time Virtual Assistant Trainer at

Current Clients
Previous Projects
Social Media Management Basics Dedicated Learning

CLASS
OBJECTIVES
Understand What Social Media Management Is

Navigate Through Facebook and Instagram Business

Gain Basic Skills To Start Your Social Media Career

Social Media Management Basics Dedicated Learning

What Is Social
Media Management?
Social Media Management Basics Dedicated Learning

A strategic process of building your brand's online presence by managing and putting out content that
your target market can relate with, and by communicating effectively with your online audience.
Social Media Management Basics Dedicated Learning

Product
P rice
Place
Marketing Promotion
Mix
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Social Media Management

VS
Social Media Marketing
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Social Media Social Media

Management Marketing
Creating and Managing Creating and Managing
Social Media Accounts Social Media Accounts

Planning, Writing, and Planning, Writing, and

Scheduling Content Scheduling Content

Community Community
Management Management

Media Buying (Online

Advertisements)
Social Media Management Basics Dedicated Learning

The Importance of
Social Media for Businesses
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Social Media Management Basics Dedicated Learning

CoVid-19 Increase Social Media Use

In Online Activity Around The World

43% 4.20 BILLION

SPENDING LONGER HOURS TOTAL NO. OF ACTIVE
ON SOCIAL MEDIA SOCIAL MEDIA USERS

42% 53.6%
SPENDING LONGER HOURS PERCENTAGE OF SOCIAL MEDIA
ON MESSENGER APPS USERS VS GLOBAL POPULATION

36% 4.15 BILLION

SPENDING LONGER HOURS TOTAL NO. OF SOCIAL MEDIA
ON MOBILE APPS USERS ACCESSING VIA MOBILE

**All the data came from the Global Media Research Summary 2021
Social Media Management Basics Dedicated Learning

Facebook
VS
Instagram
Social Media Management Basics Dedicated Learning

Facebook Instagram
Desktop and Mobile-Friendly Mobile-centric

Allows long-form and flexible

Limited to photos and videos
types of content

Has more community Has less community

restrictions restrictions

Allows multiple No hyperlinks on regular

hyperlinks on posts posts
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Content Management
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Social Media Management Basics Dedicated Learning

Content buckets are subsets of topics or themes which

create the foundation for your overall content strategy.
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4-5
ASK YOURSELF:

Who is my target audience?

What are the values of the business?

CONTENT BUCKETS? How do I want to be seen as?

NAILED IT.
Social Media Management Basics Dedicated Learning

Content Calendar
VS
Content Plan
Social Media Management Basics Dedicated Learning

CONTENT CALENDAR
A document or a tool that helps you plot the posts
you plan on putting out in a calendar method.
Social Media Management Basics Dedicated Learning

CONTENT PLAN
A deck that you give to your clients to show the posts
you've prepared and when you plan on posting them.
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Scheduling Content
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THIRD-PARTY SCHEDULING SITES

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FACEBOOK
FACEBOOK
CREATOR STUDIO
CREATOR STUDIO
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Social Media
Performance
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SOCIAL MEDIA PERFORMANCE/ANALYTICS SITES

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Terminologies

Organic Paid

Reach Impressions

Engagement Engagement Rate

Social Media Management Basics Dedicated Learning

Facebook Insights
Facebook's built-in social analytics tool which
you can access by going to your Business Page.
Social Media Management Basics Dedicated Learning

Instagram Insights
Instagram's built-in social analytics tool which
you can access by clicking on the Insights
button of your Instagram Profile.
Social Media Management Basics Dedicated Learning

Formulas %
Fan Growth Rate
(Current No. of Followers - Previous Period's No. of Followers)

Previous Period's No. of Followers

Facebook Engagement Rate

Total Engagement

Total Reach

Instagram Engagement Rate

Total Engagement

No. of Current Followers

Social Media Management Basics Dedicated Learning

SAMPLE PERFORMANCE REPORT

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Landing A Client
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Social Media Audit

A document you prepare after reviewing a
business' social media accounts to assess growth
opportunities, and their areas of improvement.
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SAMPLE SOCIAL MEDIA AUDIT

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Thank You!
Social Media Management Basics Dedicated Learning

ADDITIONAL RESOURCES
Social Media Assets Size Guide

Sample Content Plan

Sample Social Media Audit