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ESSAY - Coca Cola Company
ESSAY - Coca Cola Company
ESSAY - Coca Cola Company
Introduction
The most popular soft drink chain in the world, Coca Cola, originated in Atlanta, Georgia, in the year 1886. Being a
prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies
its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and
wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of
various tea, coffee and sports drinks. Although the company started building its international network in the 1920s, it
now operates in nearly 200 countries and produces more than 400 brands.
The Coca Cola Company and its global network of bottlers consists of the most advanced and persistent production and
distribution system across the world. The company dedicates this system to its hard-working people who contribute their
efforts to selling the products manufactured by Coca Cola. This exceptional global system has made Coca Cola the world’s
leading soft drink manufacturing company. The company has consistently aimed at increasing its value for investors
(Kumar, 2017). It has been successful in accomplishing this by tying up with its business partners who deliver quality and
satisfaction to its consumers through their services. This has also helped Coca Cola to increase its brand equity on a
worldwide basis.
The company constantly aims at managing its business well with strongly committed people who adhere to the company
values and culture. Also, the company excels in providing a suitably controlled environment to its employees where they
can work together to fulfil Coca Cola aims and objectives. The company encourages its associates to mutually take the
responsibility to ensure compliance as per the context of policies and protect the Coca Cola’s assets and resources while
preventing business risks.
Coca Cola works hard to fulfill its objectives, which consist of four major elements that include:
Leadership – The company not only plans to be an international leader in the beverage industry but also makes efforts to
reduce the emission from its various plants, thus caring for the environment (Boyjoo et al., 2017).
Integrity – Coca Cola believes that the integrity of a company depends on its products and that it must provide authentic
products to its consumers.
Accountability – Coca Cola has taken a stand to be responsible for everything it manufactures without any concern or
regret, and thus it invests in a good-quality work force.
Diversity – The company regularly takes drastic steps to promote its products and reach a wide number of consumers all
over the world.
References
Banks, H., (2016) The business of peace: Coca Cola's contribution to stability, growth, and optimism. Business Horizons, 59(5), pp.455-461.
Boyjoo, Y., Cheng, Y., Zhong, H., Tian, H., Pan, J., Pareek, V.K., Jiang, S.P., Lamonier, J.F., Jaroniec, M. and Liu, J., (2017) From waste Coca Cola® to activated carbons with impressive capabilities for CO2 adsorption and
supercapacitors. Carbon, 116, pp.490-499.
Kumar, R. (2016) Wealth creation by Coca Cola—a strategic perspective, in Kumar. R. (ed.) Strategic Financial Management Casebook, London: Academic Press, pp.31-60.