ENGLISH

FOR
PROFESSIO
NAL AND
ACADEMIC
PURPOSES
 PERFORMA
NCE TASK
Submitted by:
Shanele B. Vicencio
Colleene Faye Pascua
Charisse De Leon
Alliah Pardilla
Ashley Diax

ABM 12 BRANSON

FITA SPORTS CAR: BALIKAN ANG SARAP!

https://youtu.be/-GWV-hsNXQs

Each and every day we encounter visual advertisements that attempt to sway our thoughts
and actions in certain ways. Whether it is to purchase a product or support a cause, millions of
different companies and organizations are begging for our attention and they know that the best
way of gaining it is through advertising. However, in a society run by competitive advertisement,
designers have to be creative in order to stand out. Some designers use the shock factor to make
an impact to their audience, while others use fancy digital imaging or celebrity endorsement. We
feel that some of the most successful advertisements are those that keep things simple. For
instance, Fita commercial used fancy and unrealistic advertisement to make thousand of sales.
 The Fita commercial creates unrealistic situations. Based on our Perspective,the Fita
commercial that was launched on year 2008 was about the guy who shared half piece of his fita
to an old woman.Then the old woman turned out to be a fairy granting him one wish because of
his kindness. He then asked for a red sports car and what fell down is half of the red sports car.
As you can see, it is very unrealistic because this has never happened in real life and it's
impossible to happen. And if the commercial creates unrealistic expectations that the product
cannot deliver, consumers may feel disappointed when they use the product and don't achieve the
desired results. This can lead to negative reviews or word-of-mouth feedback that can harm the
product's reputation.There’s so much fantasy on it. It creates a situation beyond reality. There
are no fairy in real-life that includes on the commercial.

Too much fancy or flashy advertising can also be confusing for consumers, making it
difficult for them to understand what the product does or how it works. This can lead to
frustration and a lack of interest in the product. The commercial needs to be more realistic than a
myth, given that everyone is aware that the commercial is unrealistic and they know it's not
gonna happen in the real life. This commercial is mixed with unrealistic because they want to
grab the attention of consumers.