Executive Education

Operations Management 2009/2010

International
Manufacturing
Programme
Building excellence in global operations
International Manufacturing Programme
More companies are internationalising their operations
by establishing units throughout the world. New trade
agreements demand constant re-examination of the
firm’s global network. Yesterday’s brilliant innovation is
tomorrow’s old idea. It is not just techniques and
technologies that are driving the changes. In this context,
you are either ahead of the game or you suffer from a
strong competitive disadvantage.
Come face-to-face with the future of global operations
networks
You have probably realised that this new international
manufacturing environment requires new management
skills to design and operate global supply chains and to
manage more effectively new product development.
Much of the accumulated wisdom in production
management, acquired and tested over decades, is now
under critical re-examination. Some of that wisdom is
being discarded as either obsolete or no longer
trustworthy.
All aspects of operations management have been
affected by change: the design and organisation of work
on the factory floor; the control of inventories; the
relationship with suppliers; order processing systems;
the interface with development, safety and environment
programmes. Perhaps most fundamentally, the very role
global operations play in creating a competitive
advantage has been pushed right to the forefront.
You must learn to recognise obsolete production rules
and philosophies and analyse the application of the new
trends and concepts in world-class operations. It is also
crucial to establish new and relevant roles for factories
and logistic systems in order to compete globally.
Over ten days, the International Manufacturing
Programme (IMP) systematically analyses the changing
rules and their implications for operations managers and
will ultimately show that correctly managed operations
can create a formidable competitive weapon.
Key benefits
— Acquire tools and concepts for managing global
operations effectively
— Build skills to design and operate global supply
chains and improve management processes
— Develop understanding of market trends,
performance measures and HR issues in
manufacturing, enabling increased motivation and
performance
Programme overview
Programme content
The International Manufacturing Programme focuses
on the design, operation and performance measurement
of key value-adding delivery processes in the supply
chain, new product development and the learning
process, with the objective of getting the best out of your
global operations network.
The design and content of the programme is influenced
by original research in operations management carried
out at INSEAD. In about half of the sessions a case based
on a real company is used to introduce the subject and
raise the relevant questions. Usually the case discussion
in class is preceded by discussions in small groups.
The supply chain
— Inventory management, MRP and JIT systems
— Lean operations and lean management
— Managing flows from suppliers, through
manufacturing and distribution
— Supplier relations, outsourcing and coordination
issues
Process redesign
— Redesign and operation of key processes
— Services in manufacturing
Performance measures and activity-based costing for
global operations
— Non-financial measures and the development of core
manufacturing-based competencies
— Delivery lead times, production, process yield, quality
measures, inventory turnover, ratios as measures of
performance
— Cost allocation
Innovative operations technologies and products
— Reporting and appraisal of new approaches
— Implementation of new product and process
technologies
— Manufacturing interfaces (R&D, marketing etc.)
Management of quality and learning in manufacturing
— Continuous improvement and aim for perfection
— Tools, techniques, approaches and philosophy
— People, organisation and knowledge creation
Strategic management of operations
— Analysis of long-term and structural manufacturing
decisions
— Investment in plants and equipment
— Linkage among factories, suppliers and distributors
— Tools and concepts for managing staff in an
international network of factories
Human resource management in the new work
environment
— Production teams and cells, factory organisation
— Motivation, empowerment and entrepreneurship
— Managing change
Manufacturing in global competition
— Strategies of leading American, European, Japanese
and Far Eastern manufacturers
— Moves of global competitors
— The strategic power of operations
— Development of core competencies
Green manufacturing
— New rules for disposal, recycling, reusing and
remanufacturing of products
— Implications for operations managers
Faculty
Programme Director
Luk Van Wassenhove
Professor of Operations Management
The Henry Ford Chaired Professor of Manufacturing
Academic Director, INSEAD Social Innovation Centre
“Industrial Excellence is no longer about how to
continually improve or how to become best in class.
It is how to create value for the firm, that is, to help
design, sales and marketing to win new orders.”
Programme Director, Luk Van Wassenhove
Participant profile

The International Manufacturing Programme is Participants by Industry

designed for senior managers with international 0% 4% 8% 12% 16% 20% 24% 28% 32%
responsibilities in different areas such as supply chain, Pharmaceuticals & Chemicals
distribution channels, new product development or Consumer goods
operations. Participants will typically be from
Heavy industry
manufacturing, sales & marketing, accounting or R&D
functions. Services

Financial services
A careful admissions process seeks to align the Electrical & Electronics
expectations and needs of executives with the Natural resources
experience they can bring to the group.
Telecoms & e-Business

Some recent participants

Chief Information Operations Manager
Officer Europe IMAG “What an experience! People - Faculty - Location!
Air Liquide Italy The International Manufacturing Programme
France delivers a broad cross-section of experience,
General Manager
Factory Manager Mittal Steel
models, exercises and discussion that resulted in the
Alstom Power Germany best class I have ever attended. The curriculum is
Poland based on case studies in every discipline - not just
Manager Casting textbooks. This is a MUST for senior manufacturing
Partner Engineering Group
managers.”
BDO Stoy Hayward Nissan Motor Corp.
United Kingdom Japan
Chief – R&D / Scientific Services
Manging Director Head Manufacturing Dell Computer Corporation, USA
BFG International & Procurement
Bahrain Parmalat South Africa
South Africa
Production Manager
Grundfos Head of Safety Improvement
Manufacturing Hungary Rio Tinto
Hungary Australia

Director Operations Business Development Manager

Hewlett-Packard Schlumberger
Brazil USA
 138
With one campus in the thriving city of Singapore and
the other in the tranquil forest of Fontainebleau, INSEAD
offers a balanced combination of urban and rural
settings. Each campus is equipped with state-of-the-art
learning facilities and technology, ensuring that your
full-time resident faculty
time with us is as comfortable as it is enlightening.
in 2007/08

45+
Dates and location
22 March – 2 April 2010 in Fontainebleau

Tuition fee € 11,700*

Length 10 days open-enrolment programmes
offered in 2007/08
Further information
Europe campus
Murielle Picard
Tel: +33 (0)1 60 72 45 27
Fax: +33 (0)1 60 74 55 13
E-mail: murielle.picard@insead.edu

Asia campus
Tel: +65 6799 5288
Fax: +65 6799 5299
E-mail: execed.asia@insead.edu

To learn more about International Manufacturing

Programme and to download the programme
application form, go to:
www.insead.edu/executives/imp.cfm
* Fee subject to change
Europe Campus
Murielle Picard
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 (0)1 60 72 45 27
Fax: +33 (0)1 60 74 55 13
E-mail: murielle.picard@insead.edu

Asia Campus
1 Ayer Rajah Avenue, Singapore 138676
Tel: +65 6799 5288
Fax: +65 6799 5299
E-mail: execed.asia@insead.edu

Abu Dhabi Centre

Villa No. 205 - Street No.11, P.O. Box 48049
Abu Dhabi, United Arab Emirates
Tel: +971 2 446 08 08
Fax: +971 2 446 03 03
E-mail: execed.mena@insead.edu

www.insead.edu/executives

Printed by INSEAD 06/08- Photography: Matt Stuart - CONTEXTES